Ecommerce businesses need to face stiff competition these days. And, keeping the websites abreast and noticeable, is becoming more challenging by the day. Now that isn’t to bog you down and raise your blood pressure, but to remind you of how overwhelming managing ecommerce can become most of the time. But, worry not; here are 5 killer ecommerce SEO tactics to keep your ecommerce website a step ahead of your competitors.

Proven Tactics for Ecommerce SEO

1. Keep duplicate content in check – One of the most common and diverse problem faced by ecommerce website is of duplicate content. Pages can be duplicated through print preview, filtering, faceted navigation, query parameters, etc. Or, your website may also be featuring web pages with product descriptions that have been directly pulled out from the manufacturer’s manual. Whatever be the case, duplicate content can split page authority and conversion tracking, thus resulting in negligible organic traffic. Note here that besides creating unique content for all product and category pages, blocking query parameter pages and defining canonical settings is also very important to alleviate such problems.
2. Consider tuning your informational architecture – The information layout can be critical to an ecommerce website’s bounce rate, which is very similar to a brick and mortar supermarket store. Finding coffee in a toiletries section or having entire sections of American tuna can be a terrible experience for your potential buyers. Hence, layout is very important. In the case of an ecommerce store, automating universal on-site elements, instituting breadcrumb navigation, crafting user-friendly URLs and mapping out category hierarchies can be some of the ways to enhance usability and improve the website’s crawlability.
3. XML Sitemaps – XML sitemaps act as a directory for your ecommerce websites. Since ecommerce websites have a number of cycle products that are uploaded and removed from time to time, they can create an influx of broken and new pages. Hence, XML sitemaps need to be updated regularly and submitted to search engines, so that the new pages can be indexed and the old ones removed. Updating XML sitemaps will also help organizations monitor indexing fluctuations and take necessary actions accordingly.
4. Implementing ecommerce tracking and site search – While implementing on-site search is a must-have tool for ecommerce websites to track user behavior, having an sales tracking tool can help gauge user buying behavior and help your create marketing strategies accordingly.
5. Use of structured data – Although it isn’t universally adopted as a ranking signal, structured data can be remarkable in optimizing the click through rates, in the case of organic searches. Structured data offers users with greater comparative data, earlier in the purchase cycle, therefore helping you present your consumer satisfaction data alongside that of your competitors.

How many of the above ecommerce solutions do you ensure for your ecommerce website? Share your thoughts and opinions with us in the comments below.

Market analysts are often on their mind’s toes for all day long to come up with the best plans that will help to separate their products or their brands from the rest that is available in the market. This whole process requires the formulation of correct strategies so that ecommerce website optimization can be achieved a potential customer base can be generated that in turn leads to a heavy inflow of good traffic. Most White Hat SEO companies try to achieve it by shifting from self made branded keywords to a language that makes more number of potential customers hit the search engine button. However, if you are committing any of the below listed mistakes, it may lead to a decrease in your traffic and so these are the pitfalls that you need to avoid:

• If you are marketing a product like a garment or a gift item, providing all its basic details is extremely necessary.  Unfortunately, a lot of companies fail to provide text descriptions apart from a generic explanation like boots, or handbag, or dress material etc which leads to a lower frequency query because there is nothing special that is separating your product from that of others.

• Many times, page owners make the mistake of uploading content that is received from the manufacturer without editing it. Since the manufacturer distributes same content to everyone, not editing to add anything unique makes you fall in the same list of countless other websites which is seen as repetitive and having nothing different to offer.

• Today’s customers prefer making informed decisions and this is one big reason why websites that do not carry product reviews find themselves at the end of the line. For achieve this, ensure you have product reviews that look genuine and also are updated at periodic intervals so that the traffic keeps moving.

• If you do not consider the demand keywords while writing out your headline, title pages, or the description of your product; you are in for trouble. this is a very common mistake made by most online stores who do not pay heed to these issues and often end up promoting the products which have little or no buyers.

• In the world of ecommerce, the basic foundation of website optimization is based on how unique you can be. If you cannot make unique key phrases, chances are that you shall end up repeating the same combination of keywords again and again. A good way to avoid this is to organize comprehensive customer survey to learn the language that they use for keywords.

• Keyword speaking is an art and that is why many SEOs fail miserably at it. One way to learn it is to look at various good websites and see how they use the name of the product in the website address itself. These are also known as keyword-friendly urls and the reason for the name is obvious.

Once you are able you sort out these issues and create unique content or product descriptions that separates you from a million other marketers who are selling similar products; you have a winner. The idea is to be unique enough to have spunk but sane enough so that you do not look like spam.