Category Archives: ecommerce

Top 10 Strategies that Will Have Command Over Digital Marketing in 2017

This entry was posted in Advertising, ecommerce, Local, Marketing, SEO on by .

2017 has reached a flaming mid-point, while signaling the middle between 2015 and the new decade, and marking a clear uptick in several trends across all forms of marketing involving a few similar concepts such as instantaneous content and communication, automated data, and a general attraction towards white hat SEO services, instead of less effective dirty tricks.

  1. Small Business Transparency

Businesses that are transparent about how they function, who they represent and how they make their products and/or services work will attract more customers.

  1. Consumer-Involved Marketing

Similarly, there will be a marked shift towards involving consumers not just in marketing, but even in product design and other suggestions. Customers will want to have a part in running the business, and working that balance without devolving into chaos will be a challenge for businesses.

  1. A Shift to Instant

Consumers are beginning to get used to getting everything, always, and at any time – and the newer generations are going to be even more insistent on instant delivery of content and information, as well as (eventually) products. Focusing on speed as a perk and feature is important.

  1. More and More Visual

Text has always been a bit more boring than video and photo, but it’s also usually been king. This is markedly changing with visual content becoming quickly more important than words.

  1. Pairing Business with Content Creators

Influencers are already a part of bigger companies – but smaller local business will also have to leverage the popularity of local influencers and content creators to gain popularity online.

  1. Automation (Everywhere)

From AI to actual job automation, algorithms and robots will take over more work in 2017 than any previous year, and this includes data and analytics even in digital marketing. It’s cheap, efficient, and needs neither sleep nor a salary.

  1. Mostly Mobile

While many continue to browse on laptops and PCs, smartphone usage has exploded, with people using their phones to track their fitness, tell time, communicate, browse, play, and generally lead most of their digital lives.

  1. Less Hand-Holding

Intrusive advertising and marketing methods that take away the freedom a consumer must explore and find products on their own will irritate rather than aid customers in making decisions and getting to the checkout page.

  1. Effective Communication

Businesses will have to further invest in direct and near-instant communication with customers through social networks, especially on raw and more intimate forms of communication like Snapchat.

  1. Outsource Everything

In 2017, businesses will have to look outside to stall a plateau in growth. Sometimes, beating the competition means hiring someone from the outside – even into a managerial position in digital marketing – to get things done.

These are a couple concrete concepts that will gain more traction over the rest of the year, and the next few years to follow.

Here’s How Google’s Product Listing Ads Are Hurting You

This entry was posted in Advertising, ecommerce, Marketing, PPC on by .

If you’ve ever looked up a certain product on Google – say, a coffee maker or a video game console, or a new mouse – then you may have noticed that a huge portion of the top listings on Google are highlighted Sponsored Ads – specifically, image and info-rich Product Listing Ads (also known as PLAs).

 

These PLAs are different from your regular AdWords sponsored ads – text-only ads, that is – in that they’re geared to take the person looking for a product immediately onto the product’s page, and off to the point where they get the product sold. Done and done. And more significantly – they’re doing a better job of it than anything else.

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Here’s Where They Can Hurt You

 

The first significant fact is that PLAs take a huge amount of space on Google’s top page for product searches. The second significant fact is that they’ve got pictures in them –those draw in clicks and views more than simple blue-and-grey text. And finally, since they explicitly give people an easy and simple way to nab an item straight off of Google’s search results, most people who are looking for a product with the intent to buy it, will go for the PLAs. So, PLAs are attracting 60 to 70 percent of clicks in searches because:

 

  • They’re big;
  • They feature images;
  • They provide people with an easy way to immediately buy something.

 

That leaves you and your organic, non-sponsored search results with the people who are still unsure about what to buy, or people who are simply looking for reviews, feature articles, or an expert opinion on coffee machines, computer mice, or whatever other product they’re searching for.

 

Why Did Google Do This?

 

From Google’s point-of-view, product-listing ads are amazing. Firstly, they work. Secondly, they work better than Amazon. And thirdly, they get us to change up the way we pay for clicks – potentially even leading us to paying more to get the right ads going.

 

Google’s competition with Amazon is an important point to highlight. As the Business Insider points out, Google’s market share for retail marketer’s paid-search campaigns increased by roughly a percentage point within a single quarter, while Google’s former CEO Larry Page himself said shortly after PLAs were unveiled, that “we’ve seen tremendous uptake from merchants and from users.”

 

As research firm RKG announced, PLAs drove 28 percent of Google’s non-brand paid search clicks in the final quarter of 2012. And things have been growing since.

 

What Does That Mean For You?

 

While it’s nice to know how PLAs impact organic search optimization for product searches, this information does have a silver lining – with it, you can strategically allocate your resources and make a lot more out of your marketing buck.

 

The key is to know at what stages of shopping you should target a customer. If you’re a product or service provider, your best bet is to look for affordable SEO services in Los Angeles– like those provided by SeoTuners – in order to promote your company and business’ name as a premier provider of product information and expertise. And when it comes to getting your product sold, transferring most of your PPC AdWords budget into Google’s PLAs is a wise decision.

E-Commerce SEO

Proven Tactics for Killer Ecommerce SEO

This entry was posted in ecommerce, SEO on by .

Ecommerce businesses need to face stiff competition these days. And, keeping the websites abreast and noticeable, is becoming more challenging by the day. Now that isn’t to bog you down and raise your blood pressure, but to remind you of how overwhelming managing ecommerce can become most of the time. But, worry not; here are 5 killer ecommerce SEO tactics to keep your ecommerce website a step ahead of your competitors.

ecommerce marketing

Proven Tactics for Ecommerce SEO

  1. Keep duplicate content in check – One of the most common and diverse problem faced by ecommerce website is of duplicate content. Pages can be duplicated through print preview, filtering, faceted navigation, query parameters, etc. Or, your website may also be featuring web pages with product descriptions that have been directly pulled out from the manufacturer’s manual. Whatever be the case, duplicate content can split page authority and conversion tracking, thus resulting in negligible organic traffic. Note here that besides creating unique content for all product and category pages, blocking query parameter pages and defining canonical settings is also very important to alleviate such problems.
  2. Consider tuning your informational architecture – The information layout can be critical to an ecommerce website’s bounce rate, which is very similar to a brick and mortar supermarket store. Finding coffee in a toiletries section or having entire sections of American tuna can be a terrible experience for your potential buyers. Hence, layout is very important. In the case of an ecommerce store, automating universal on-site elements, instituting breadcrumb navigation, crafting user-friendly URLs and mapping out category hierarchies can be some of the ways to enhance usability and improve the website’s crawlability.
  3. XML Sitemaps – XML sitemaps act as a directory for your ecommerce websites. Since ecommerce websites have a number of cycle products that are uploaded and removed from time to time, they can create an influx of broken and new pages. Hence, XML sitemaps need to be updated regularly and submitted to search engines, so that the new pages can be indexed and the old ones removed. Updating XML sitemaps will also help organizations monitor indexing fluctuations and take necessary actions accordingly.
  4. Implementing ecommerce tracking and site search – While implementing on-site search is a must-have tool for ecommerce websites to track user behavior, having an sales tracking tool can help gauge user buying behavior and help your create marketing strategies accordingly.
  5. Use of structured data – Although it isn’t universally adopted as a ranking signal, structured data can be remarkable in optimizing the click through rates, in the case of organic searches. Structured data offers users with greater comparative data, earlier in the purchase cycle, therefore helping you present your consumer satisfaction data alongside that of your competitors.

How many of the above ecommerce solutions do you ensure for your ecommerce website? Share your thoughts and opinions with us in the comments below.

Things To Avoid While Aiming For Ecommerce Website Optimization

This entry was posted in ecommerce, SEO on by .

Market analysts are often on their mind’s toes for all day long to come up with the best plans that will help to separate their products or their brands from the rest that is available in the market. This whole process requires the formulation of correct strategies so that ecommerce website optimization can be achieved a potential customer base can be generated that in turn leads to a heavy inflow of good traffic. Most White Hat SEO companies try to achieve it by shifting from self made branded keywords to a language that makes more number of potential customers hit the search engine button. However, if you are committing any of the below listed mistakes, it may lead to a decrease in your traffic and so these are the pitfalls that you need to avoid:

  • If you are marketing a product like a garment or a gift item, providing all its basic details is extremely necessary.  Unfortunately, a lot of companies fail to provide text descriptions apart from a generic explanation like boots, or handbag, or dress material etc which leads to a lower frequency query because there is nothing special that is separating your product from that of others.

Ecommerce Website Optimization

  • Many times, page owners make the mistake of uploading content that is received from the manufacturer without editing it. Since the manufacturer distributes same content to everyone, not editing to add anything unique makes you fall in the same list of countless other websites which is seen as repetitive and having nothing different to offer.
  • Today’s customers prefer making informed decisions and this is one big reason why websites that do not carry product reviews find themselves at the end of the line. For achieve this, ensure you have product reviews that look genuine and also are updated at periodic intervals so that the traffic keeps moving.
  • If you do not consider the demand keywords while writing out your headline, title pages, or the description of your product; you are in for trouble. this is a very common mistake made by most online stores who do not pay heed to these issues and often end up promoting the products which have little or no buyers.
  • In the world of ecommerce, the basic foundation of website optimization is based on how unique you can be. If you cannot make unique key phrases, chances are that you shall end up repeating the same combination of keywords again and again. A good way to avoid this is to organize comprehensive customer survey to learn the language that they use for keywords.
  • Keyword speaking is an art and that is why many SEOs fail miserably at it. One way to learn it is to look at various good websites and see how they use the name of the product in the website address itself. These are also known as keyword-friendly urls and the reason for the name is obvious.

Once you are able you sort out these issues and create unique content or product descriptions that separates you from a million other marketers who are selling similar products; you have a winner. The idea is to be unique enough to have spunk but sane enough so that you do not look like spam.