Category Archives: Content

Making Google Fall For You This Valentine’s Day

This entry was posted in Content and tagged 3 pack, Affordable SEO, business, google, google ranking, search engine optimization, seo, small business, thousand oaks, valentine's day, website on by Seo Tuners.

Google is in relationships with multiple businesses. And while it isn’t necessarily picky, Google definitely plays favorites based on the clever keywords you choose, your online reputation, and of course the amount of time you spend with it. Google is the main object of our desire because it has the potential to bring us more than enough business to take our breath away. And while you could settle for other search engines, nothing quite compares to Google’s swoon-worthy capabilities. It can generate leads, improve your reputation, and ultimately funnel more money in your direction all at the same time. What’s not to love? This trifecta of benefits, however, only happens when you make it to the top results on Google’s search pages.

Here are five tips to follow to help beat out the competition to win over Google’s affection:

1) Harness the Power of Blogs

For starters, Google needs to get to know you. What are your interests? Who do you serve? What are your passions? These are questions that help Google figure out your personality to direct you to the right customers. Blogs provide a way to answer those questions and provide a clear picture of the character of your business. And don’t forget to add pictures. Who wouldn’t fall in love with your facilities, colleagues, and services in action? But the beauty from within, driven by your literary content, makes all the difference. Think of your business blogs like a love letter. The very words you use become the tags that can drive your company to the top of the searches.

Google wants to know if you’re an authority in your field, if you have a community of people interested in your niche, and what experience you’ve had helping your clientele. Don’t be intimidated if you’re company is just starting out, Google will always welcome your blogs whether your business is old or new.

2) Aim for the Local 3-Pack

Finding a match can be hard, especially if your potential suitors can’t figure out exactly where you’re located. The one thing Google and businesses have in common is that they both know the importance of location, location, location. In order to court Google properly and make it into the coveted top 3 list, otherwise knows as the Local 3-Pack, make sure that your Google My Business page has accurate information, includes photos of your business, and has recent customer reviews. While there are no guarantees, doing these things will certainly help attract Google’s roving eye.

And once you’ve become a part of Google’s local 3 pack, customers will be able to easily find you, greatly increasing your chance for a successful match.

3) Woo With the Right Words

In order to impress the classy tastes of Google, you have to be willing to spend money on them. Investing in the benefits of Google AdWords is a true item of commitment, so what words should you use to get this relationship off the ground?. Thinking in the mindset of the customer avatar you’re trying to attract is essential for making this affectionate gesture worthwhile. Keep in mind that adwords should be created in the form of a question since that is generally how users seek search engine help. One of the ways Google has adapted throughout the years is by putting their users needs and process of thought into consideration. This is especially important for your business needs. This type of virtual relationship with Google allows your business to be found by any prospect, even if they weren’t directly looking for your particular business. All of this to say, don’t cheapen your relationship with Google by missing this essential step. The minute your company owns those adwords, the number of clicks to your business’s website will send positive results your way.

Build Trust

Trust is not a word to be taken for granted. Google has had some trust issues with relationships in the past, so they developed an algorithm to make sure they can have confidence in your business. Creating your profile, serving customers in your network, and paying for the advertising is one thing, but the bigger step to establishing trust is to regularly update your content. Use pictures and videos to show your team, location, personality, clientele, and more, and Google images will work in your favor. This is especially crucial if you’re a small business. By consistently building up your relevant and unique content, your company’s reputation for successful activity will sell itself, leading to a higher ranking in the search results.

Analyze Your Relationship

Once you and Google have been going steady for a while, it’s time to take a closer look at your relationship to see if there is any room for improvement. Google Analytics can help you do just that. It’s a very effective tool in Google’s arsenal that tracks data about the way visitors both find and use your website. It is a treasure trove of analytical information that can help you make the most of things like keyword optimization and fine-tuning your website. Using Google Analytics helps them and helps you – so it’s a mutually beneficial part of your relationship that’s definitely worth diving into.

No matter what your business’s current relationship status might be with Google, as these five tips show, there is always room for improvement. Looking for some help wooing your way to the top of Google’s list? Call SeoTuners today for an affordable solution for your business to increase exposure with custom SEO strategies. We are confident that we can help cultivate your relationship with Google, as well as customize services to assist with all of your business marketing needs.

Global Clutch Leader

This entry was posted in Content and tagged Affordable SEO, business, bussiness, clutch, clutch award, google, seo on by Seo Tuners.

We are very proud to announce that our company was able to snag a place on Clutch’s global leaders’ list. Our team is very excited about the award and the opportunity to showcase our amazing SEO services to the rest of the world!

First of all, we would like to thank Clutch for the stellar award. We are truly grateful for this recognition! You can expect the same energy for every project that we currently handle and for future projects that we are going to take on.

If you don’t know what Clutch is, well, they are a ratings and reviews platform that provides amazing information in the B2B market. They also help companies like us connect with businesses and enterprises.

Being named a Global Leader means a lot for us. All we wanted to do is deliver great SEO. As we frequently mention, we are not one of those agencies that are the jack of all trades and master of none type. We are a company that knows SEO and we can confidently say that we are good at it.

Furthermore, we would also like to take this opportunity to say our deepest gratitude and thank yous to all those people that made this happened. To our valued customers and clients, thanks for sharing your awesome experience with us. This award wouldn’t be possible without your help and support.

Lastly, we would like to say that it doesn’t stop here! Our company will continue to push for better services in the future.

Are you interested in working with us? Give our office a call! Let’s start working together to reach your goals.

Why Branded Keywords Matter

This entry was posted in Content and tagged Affordable SEO, brand, branded, branded keywords, business, google, google ranking, keywords, product names, seo, website on by Seo Tuners.

We’ve all heard of keywords and know they play an important part in search engine optimization (SEO) and a website’s ranking. Monitoring your keywords provides a wealth of information and opportunity for fine-tuning your marketing campaigns. However, there is a specific type of keyword that often gets overlooked: branded keywords. Continue reading →

How to Write Awesome Site Content

This entry was posted in Content, Marketing, SEO on by Seo Tuners.

What does it take for people to try out your products or services? What does it take to get them to choose you over the rest of your competition? What can you do to increase consumer engagement with your brand? Fix your content. If you’re wondering how to create compelling content, here are some of the best writing suggestions to help you achieve this.

Know Why

First off, think about why you’re writing the content. Do you want to increase awareness of new products or services that your company will be launching? Do you want to let your customers know about the newest promos and discount offers? What about improving engagement? Knowing your reasons will help you figure out the tone and type of content that’s well suited to your needs.

Hire Pros

Not everyone has a talent for writing awesome content. If you’re not careful, the content you put out could do more harm than good to your brand. If you don’t have any in-house talents to take over, hire the services of a professional. Look for a digital marketing team that offers affordable SEO service options. With expert assistance, you won’t have to worry about your content. You can let them do their job while you focus on your core responsibilities.

Understand the Audience

Before you hire a team to take over your content, make sure that the firm understands your audience. Who is your market? If you’re not quite sure, digital marketing experts can help. You might be marketing to the wrong segment, or you’re not doing enough targeted marketing to be successful. A marketing team can help fix that.

Know Your Competition

Which companies are your strongest competitors? What are they doing right? What can you learn from their success? A good marketing team will look into that and implement a content strategy that factors that in.

Hook Your Audience

A seasoned digital marketing team knows what works, what content resonates with your audience, what makes them ask questions, and what gets them engaged. Higher consumer engagement with your brand is possible through the right content marketing campaigns.

Talk to Your Market

If you’re using words that your audience doesn’t understand all in a bid to sound fancy or much more impressive, that won’t help. That’s also one of the first things that digital marketing companies fix. What they do is provide you with content that’s aligned with the language that your target markets use. That facilitates easy understanding. Keep in mind that anything your audience can’t understand is a waste of your marketing resources as it won’t help improve engagement or buying interest.

Talk About What’s Relevant

Awesome content isn’t created out of a bubble. It connects to the audience because it touches on what matters to them. So, touch on topics and issues relevant to your audience. Provide them with the information they need. With a marketing team to update your site with regular content, you can easily keep your audience coming back to your site for more.

Five Reasons Your Website Isn’t Ranking

This entry was posted in Content and tagged Affordable SEO, business, google, google ranking, keywords, rank, seo, small business, thousand oaks, website on by Seo Tuners.

Building a successful website is not always as easy as it looks. Creating a good-looking home page and organizing all of your information on your site is a solid starting point, but sometimes that Google ranking just won’t move in your favor. Unfortunately, it’s not quite as simple as “if you build it, they will come”. In reality, it can be quite complicated to improve your rank on Google, and there may be things you are inadvertently doing that are having a negative effect on where you currently stand. Continue reading →

The Importance of SEO for Treatment Centers

This entry was posted in Content and tagged Affordable SEO, business, google, google ranking, seo, small business, website, websites on by Seo Tuners.

Marketing your treatment facility is very important for reaching clients who need your help in treating their addictions. Handling the technical aspects of SEO (search engine optimization) should become a priority for your company in order to improve your online ranking. SEO plays a larger role than one may think when it comes to the digital marketing aspect of your facility. Let’s take a look at why optimizing keywords should be a priority for drug rehab centers. Continue reading →

The Positive and Negative Signals to Know

This entry was posted in Content and tagged Affordable SEO, business, google ranking, seo, signals, small business, websites on by Seo Tuners.

To improve your company’s ranking on Google, you need to know the signals to get ahead of the game. It is important to be mindful of the successful methods that are effective in improving your SEO ranking. We should also be wary of the negative signals on your SEO checklist to avoid an adverse effect. Practicing the correct tactics will create a positive impact, bringing your website and products to the forefront of the customers’ search engines.

Continue reading →

FAQs: Creating a Useful and Well-Optimized Page

This entry was posted in Content and tagged Affordable SEO, business, customer service, faq, faq page, google, questions, ranking, small business, website on by Seo Tuners.

When you click on an ad or Google listing, usually you should be able to pinpoint what their website is selling almost immediately. The home page you land on should make it obvious, however, some products and services are not that clear-cut and need a bit more explanation. It’s essential not to leave your visitors or the search engine wondering what you are selling, because if Google can’t quickly find the answer that a potential client is looking for, they will feature your competitor instead. Not because they have a better product, but because they happen to have the answer to that specific question on their website.