Category Archives: Content

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Avoiding and Correcting Common SEO Mistakes

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Having even a basic of SEO can allow you to better optimize your website, which in turn will make it rank higher in search engines. This ultimately will allow the scope of your business to reach a broader audience and is arguably one of the most important aspects to running a business in this day in age, both online and at a physical location. With SEO being such a crucial part of a successful business website, it’s also important to be aware of the multitude of mistakes that are commonly made while trying to improve SEO.

Some SEO mistakes are easily avoidable, while others take a significant amount of effort to avoid or resolve. Although making some of these mistakes may be detrimental to your business in the short term, if correct, your business or website can begin to be prosperous in search engine rankings. Below are some common SEO pitfalls and how to either avoid or correct them.

Duplicate Content or Unoriginal Content

Duplicating content or creating unoriginal content are two of the most common mistakes that website designers or content creators make in efforts to improve SEO. Always double or triple checking your website for duplicates before posting new content. Although there is no direct negative consequence to duplicating content, it affects SEO rankings because search engines will have trouble determining which pages are landing pages. Your duplicate content may begin to compete against itself through search engine rankings, which lowers the ranking of the content itself as a whole. Unoriginal content will give you less of a chance at ranking higher with search engines and gives content less value, which in turn will negatively impact your SEO.

 Keyword Mistakes (Keyword Stuffing and Using the Wrong Keywords)

Keyword stuffing is a common mistake in which keywords are “stuffed” into content with the intent to improve SEO, when in fact it actually lessens the effectiveness of the content in search engine rankings. Stuffing multiples of the same word or phrase into content not only gives that content less value but is also now recognizable by search engines. That’s right, search engines are now capable of determining if the content is keyword-stuffed, and may ultimately rank that content lower in search engines rankings.

Using the wrong keywords may also have detrimental effects on SEO. Keywords allow search engines to identify your content and rank it. If you don’t use the correct keywords in your content, search engines won’t be able to find it. Not using trending keywords or words that rank highest is also a very common mistake that can be avoided by checking keywords on Google Trends or another similar keyword analytics tool.

Irrelevant Content (Content That is Not About Keywords)

Creating irrelevant content or content that does not align with targeted keywords is a mistake that people tend to make while working to improve the SEO of their website. Creating irrelevant content is easily avoidable by checking which keywords (preferably the most optimized) should be used while creating original content on a topic that is specific to your business or organization.

Lack of Quality Links in Content

A lack of quality links within the content may have negative effects on both the value of that content and on search engine rankings in general. Quality links not only bring more value to your content, but will also help rank you higher, as both a website that is linking to other websites and as a website that is linked within other content.

Ignoring Analytics

One of the most common mistakes that businesses or organizations can make on their websites is ignoring analytics and making no efforts to adapt their website using this important metric information. While creating or redesigning content for a website, it’s important to view and know current analytic outcomes and trends specific to that site in order to improve upon its rankings.

Not Making Website Audits

Allowing for audits of your website, especially in this fast-paced, ever-changing digital landscape, is a necessity. Taking a step back and letting someone with a fresh perspective check to see how your website could improve is always beneficial and could have great positive impacts on search engine rankings in general. Website audits are important for all websites want to keep up to date on SEO.

Not Researching SEO Trends

Knowing current trends in SEO is a critical aspect of website development and content creation. Again, the internet is always changing, so knowing what trends within the SEO world are working and are best for the optimization of your website will keep you ahead of the game.

 Not Including Meta Descriptions in Title Pages

Including Meta Descriptions for pages not only makes your website more appealing but increases your SEO as well. Giving descriptions for each page is important, and is worth the effort to create or update them.

Not Including Alt Tags For Images

Alt tags for images are another very important aspect of SEO that are commonly not included in many websites. Alt tags are especially important on website images, especially in attempts to meet ADA compliance. This mistake can be avoided by either putting in the extra effort to create alt tags for your images or hire someone else to do it.

Each of these mistakes are easily avoidable or correctable, and by no means should anyone consider their SEO to be a failure if they find these mistakes applicable. Improvements can always be made to SEO, as it is a constant work in progress.

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies. We’re confident we have a solution for all your marketing needs.

 

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Using Backlinks To Your Advantage

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Everyone is trying to make a website that is search engine friendly in order to rank higher. It’s a no-brainer that people get in the SEO game since it’s still the number one way for a business to be seen. However, if you want to rank higher, you have to play by the search engine’s rules.

The more links you have coming into your site, the more people refer to you for something you’re good at. Your number of links is how Google can see how valuable your site is to searchers. The truth of the matter is that even if you have a lot of amazing content if you aren’t being linked by other people, search engines won’t acknowledge your site as valuable.

A backlink is a reference from another web page to your own web page. This is very different from the "outbound" or outgoing links from your page. Do not confuse the two. A backlink is also called an inbound link (IBL) and these links are very important in determining the popularity (or importance) of your web site for search engines.

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It is better to have fewer high-quality links, than thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can even hurt you as these links can get you a Google penalty!

Because not all links are created equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, and Google will keep you in the search results causing your business to grow.

Here are some guidelines to keeping your backlinks beneficial:

Make Sure The Link Comes From An Authoritative Site

Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from a related site.

For example, if you are a flooring business and you are getting links from an internet forum about baked goods, something would seem off to the search engine. And rightly so! Why would a forum discussing the types of cupcakes available want to link to your flooring company? It doesn’t make sense to users and it won’t make sense to the search engines either.

Make Sure The Anchor Text Is Specific

The anchor text for your backlinks is extremely important. Hyperlinking to a page with clear, specific anchor text is a big win for both the user and search engines. Constantly throwing sites the same anchor text will not help you. Google wants to see organic links being built and any attempt to trick the search engines will be frowned upon and isn’t worth the risk.

Make Sure They Are Relevant To On-Page Content

Backlinks aren’t just there for no reason; they serve as an SEO metric and they should enhance a reader’s experience. Backlinks need to be relevant to the content they’re in and actually provide supplemental information. Think of it from the reader’s perspective—backlinks won’t add any value if they’re bringing readers to completely unrelated sites.

Google aims to provide users with helpful, relevant content that answers queries. Unrelated and distracting backlinks get in the way of that. Google considers relevant backlinks to be much more valuable than a backlink from a random, unrelated site. A dermatology clinic site that links to a used car Q&A forum would probably send a red flag to Google (and also confuse readers browsing the site).

Make Sure They Don’t Come From One Site

Having a variety of sites that link to your site is a productive goal. If a site has a lot of backlinks, but they all of them come from one site, this will look spammy to Google.

You should actively strategize to build strong backlinks from a range of relevant sites.

However, Google has no problem with websites linking to each other for legitimate reasons. It is a natural occurrence on the web if a news story on the BBC cites an article on CNN, then a few weeks later CNN cites a story from the BBC.

This is technically a reciprocal link, but should Google penalize for it? No, because there are genuine reasons for these websites to link to each other and they are doing it in a natural way that is good for users.

Make Sure You Are Selective About Hidden Or Paid Links

A hidden backlink is exactly what it sounds like; it is invisible to a user and the search engine. Sounds sketchy, right? It is. A backlink that is hidden—whether by manipulating text and background colors or hiding the link in a punctuation mark—is a “black hat” SEO strategy that clearly defies Google’s best practices.

Paid backlinks are a grey area in the SEO world because certain methods of paid links are viewed as legitimate, while some aren’t. If a link has been paid for that doesn’t automatically mean it’s bad. Since this a grey area, you should be picky with paid methods. If the site’s content is related to your industry, you won’t be penalized for paying for ad space. Paid directory business listings are also fine, as long as they’re reputable.

The best directories are the ones that also provide useful information for your customers. The directories that provide no real value to the internet user are to be avoided.

Make Sure Your Backlinks Are Not Spammy

Spammy backlink tactics can cause real harm to your domain. The longer you allow the spammy techniques to continue, the more work you will have to get those spammy links removed. If you notice that your current SEO service is building spammy backlinks, you should notify them immediately and discontinue service. These tactics will harm your rankings!

Spammy backlinks lnclude:

  • Article Marketing Spam
  • Poorly Executed Guest Blogs
  • Single-Post Blogs
  • (Paid) Site-Wide Links
  • Linkbait and Switch

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

 

 

 

 

 

Google May Use Different Ranking Weights for YMYL-Type Queries

This entry was posted in Content, SEO on by .

Google recently mentioned that the company gives more weight in certain factors for sites where the algorithm detects user queries connected to a YMYL topic. The factors include authoritativeness, expertise, or trustworthiness. The company’s algorithm detects and then adjusts rankings for YMYL queries.


What Does That Mean?

That means Google is confirming that they adjust the weight of the rankings based on the type of query. There were always assumptions that they did this practice for specific industries, like the adult entertainment industry, as well as the health industry and pharmaceutical industry, among others. That means the company is also going to be stricter about evaluating content to ensure pages have high E-A-T as it moves forward. That means E-A-T has become more important in SEO.

What is a YMYL Site?

YMYL stands for a “Your Money or Your Life.” A YMYL site is a site that Google refers to as web pages or content that could impact the quality of people’s lives or finances negatively, The Drum says. These sites ask consumers to make decisions that affect their health, finances, happiness, or safety. If your site asks consumers to spend money, no matter how small the amount, then you have a YMYL site. Ecommerce sites are classified as a YMYL site because they receive credit card information.

Whats the situation?

YMYL pages suffered a hard hit from the latest Google core algorithm updates. That’s a result of the company’s updated Search Quality Rating Guidelines. Many sites saw their traffic suffer massive drops in rankings. After further research, though, it was determined that the sites had technically sound content. The only problem was that they were being outranked by sites that had sound E-A-T content, Search Engine Watch says. If your site has been hit, you’ll need to start paying attention to the E-A-T of your content.

What Can You Do?

By using E-A-T, you can work on many aspects of your SEO campaigns. For instance, showing your credentials on site helps create trust, which not only improves consumer engagement with and confidence in your brand, it also improves your ranking on the SERPs. Fixing your company's online reputation also contributes to better E-A-T. If your site has been hit with E-A-T-related troubles, then you’ll need to determine the issues and find ways to improve them. However, don’t simply focus on areas under E-A-T. Check your user experience as well. Eliminating navigational issues can also help you improve your rankings after the update.

Where Can You Find Help?
Look for a reputable SEO agency to help you determine the issues with your pages and come up with a solid strategy on how to fix them. The plan must also detail ways to improve the quality of your content. Consider an affordable internet advertising company with a trusted reputation, solid track record, and the right service lineup to help you. With a team of experts to help you recover from the massive drop in rankings, you’ll find your pages steadily improving sooner rather than later.

EAT and SEO: How to Create Content That Google Wants

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E-A-T means Expertise, Authoritative, and Trustworthiness. It’s a significant portion of Google’s Quality Rater’s Guidelines, which give you a glimpse into the factors that the tech magnate uses to evaluate the content, the Search Engine Journal explains. Sites with low E-A-T pages need to improve the quality of the content they put out there if they have any hope of recovering from the massive drop in rankings and loss of subsequent traffic. By using E-A-T, websites undergoing penguin penalty recovery efforts can develop high-quality content, precisely the kind that Google wants.

What is E-A-T?

You already know what it stands for. However, let’s dig a little deeper. A better understanding of what E-A-T is about can help you in your quest to improve your content.

  • The author of the content should be an expert in the field or topic.
  • The author of the content should be an authority in the field.
  • The website posting the content should be trustworthy.

If your visitors see these three factors in play, then they know that they can trust your site, the Medium says. If you want your pages to recover from a Google penalty, then start paying attention to E-A-T as it involves your website pages. Improving efforts in these areas will also improve your chances of achieving SEO and content marketing success.

Why Does It Matter?

Google uses E-A-T to assess the quality of a page, or essentially, it’s value. Google has always said that providing a better user experience will get you a higher spot on the Search Engine Results Pages. Better E-A-T is a massive part of that. If you want to rank higher on the SERPs, you’ll need to improve the E-A-T of your content. With the latest Google update, E-A-T is now a significant aspect of your SEO campaigns and efforts.

How to Use E-A-T?

  • Optimize your content. Do that by showing you understand the needs of your audience thoroughly. More than traditional keyword research, you’ll need to focus on the user. What kind of queries do they have? What’s the intent behind them? Anticipate that information and optimize your content to provide your target market with what they need.
  • Improve quality. Continue to focus on building better content. Back up claims with supporting evidence. Make the content mobile-friendly to ensure easy consumer consumption and access. Provide real value by talking about topics that matter to your audience.
  • Show credentials. Your target market needs to know that s/he can trust the information on your site. Don’t be afraid to post your credentials, training, and experience. That will send trust signals to your readers. Google will also reward that by improving the rank of your pages.
  • Expand your authority. If you don’t have an influencer on staff, build the authority of your site and authors online. Get your staff’s name out there by using guest posting on leading sites. That will contribute to the outcome you want.

What Else Do I Need to Know?

The E-A-T of your content will affect your score, whatever industry or field you’re in. But there are simple ways through which to improve your content. If your current content is bad, hire pros to help you. Find an SEO marketing firm to get your content up to scratch.

 

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Building a Business with SEO

We live in a digital age, where technology is depended on by the majority of consumers. When searching for a local business or restaurant that is close by, usually your first instinct is to google it. This is a similar thought for most people who own a smart phone or computer these days. A whopping 90% of consumers have used the internet to find a local businesses within the last year, with 33% looking every day.

People are adapting to the advances in search technology, meaning your business need to as well. If you want a crystal-clear example of purchase intent: “near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy shoes near me,” or “where to buy used clothing near me.”

“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, during a specific period of time. This chart gives a visual depiction of the expanse of “near me” searches in the last two years:

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These advances propose similar questions to search engine optimization: SEO will improve a website’s overall searchability and visibility, but what other real value does it offer your business? Why is SEO so important?

Organic Searches are Essential

It’s no secret in the digital world that if you’re not on Page 1 of the search engine, you’re likely not killing the organic search game.

Organic searches are most often the primary source of website traffic, as well as a critical factor within the buyer funnel, which usually ends in a sale. However, many consumers do not search through loads of pages on Google before finding a website or service that suits them. Investing in the process of a higher ranking on Google is an essential step for any business owner.

While Google is the most visited website in the world, they also own YouTube which is the second largest search engine. Google is a large entity that owns over 90% of the search market, leaving competitors in the dust.

Making sure your website is visible on Google is essential to driving organic traffic and ultimately attracting business and closing sales. Quality SEO and a high-quality website can take your brand there.

Customer Trust Grows With SEO

The goal of your SEO team is to establish a strong foundation, have a beautiful website that is easy to navigate, and make sure your page is easily discoverable in searches. The truth is that the higher your business appears in a search engine; the more likely users will believe your business is trustworthy. Building trust and an online authority is not easy and surely doesn’t happen overnight.

Many factors go into establishing a strong authority on Google. Having strong authority is accrued over time and is an element of:

• Quality Backlinks
• Positive User Behavior
• Optimized On-Page Elements and Content
• Machine-Learning Signals

Establishing authority for your brand takes patience, effort, and commitment, but is worth it. Customers trust a brand that has a strong online presence and is recommended by other web pages.

Google has something called the Trust Factor, which is a combination of many factors that calculate how trustful a site is. The more trustful a site is, the more likely its articles will be ranked higher on Google. A website is considered to be less trustful if it has harmful and/or has low-quality content.

The Buying Cycle is Affected

SEO affects the buying cycle of a customer online or in-store. Customers have the resources and knowledge to conduct research before choosing a product or service.

Using SEO tactics to get your deals, products, and services out there can be a game-changer. It is important to show the consumer the importance and dependability of what you have to offer them. In order to show the consumer what you need, your product or service requires visibility.

You must be visible in the places where people go to search for a connection to be made. Local SEO enhances visibility for potential customers and helps them find the businesses that have the answers. If your website or business is not visible to the consumer, odds are they will not be contacting you or buying your product.

Bypass the Competition

SEO can help your business or website soar above the competition. Especially if your competition is not implementing SEO at all.

For example, take two businesses that are in the same industry which sell similar products, at nearly identical prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet as well. Odds are a consumer will go with a company that they can easily find and has reputable reviews and backlinks.

SEO is Relatively Cheap

SEO does cost money. However, all the best things usually do, right?

In the grand scheme of things, SEO is relatively cheap, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

It is not a marketing cost; SEO is a true business investment. Good SEO implementation will hold its ground for years to come. And, like most things will only get better with the more attention and investment it receives.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

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The Most Important Google Stats and Facts to Know For SEO

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The internet is an essential part of today’s society and can make or break a business. Knowing Google’s importance in relation to search engine optimization creates a foundation for why we seek to optimize search results in the first place. This list is a culmination of google facts and statistics that relate directly to SEO:

Google Now Processes Over 6,586,013,574 Search Queries a Day Worldwide

With that amount of search queries daily, it’s no wonder that search engine optimization through google should be a main focus for anyone looking to optimize. Optimizing key word phrases allows your search queries to reach a target audience. With over 6.5 billion queries a day, it’s important to make sure that you keep that Google statistic in mind.

15% of Daily Google Search Queries Have Never Been Searched Before

This statistic is relevant to keyword phrases. Many of the keywords used in specific searches have never been used before which proposes an apparent importance on innovation when it comes the choosing keyword phrases. This statistic also puts an importance on anticipating keywords for search queries and thinking outside the box when it comes to creating keyword search phrases.

Google Makes Up 32.4% of Total Mobile Ad Expenditure

SEO specialists know this statistic because this number will most likely continue to grow. This means that if your SEO is on the basis of optimizing a business venture, keeping in mind that Google is a primary source of business is important.

97% of Google Revenue is From Advertising

The language of marketing is important, especially in regard to advertising through google. Google makes most of their revenue from advertising, meaning that buying ad space through Google and optimizing your word choice through ads is important for individuals looking for better SEO.

YouTube Was Acquired by Google in 2006 and Has 1.8 Billion Active Monthly Users

Anyone looking to for the best SEO should always keep YouTube in mind. YouTube is yet another hand of Google that extends into the SEO world. Google prioritizes video content because of their ownership of YouTube.

YouTube has 500 million Mobile Views Per Day

Again, keeping YouTube searches in mind for SEO it’s always important. With 500 million mobile views a day, extending search engine optimization through YouTube is important.

Google Takes Over 200 Factors Into Account Before Delivering the Best Result to Any Query in a Fraction of a Second

This reestablishes the importance of exact keyword phrasing. When keywords are being accounted for in a fraction of a second, knowing any and all exact keywords for a desired product, service, or search is important. SEO specialists understand this importance and are able to design maximized key word phrases.

There Are Over 2 billion Active Monthly Android Users

SEO for Android devices is as relevant as any other device, as the amount of Android users is on the rise globally.

Google Knows More Than 100 Languages

Optimizing through multiple languages may allow for better SEO results, although Google already translates searches through software.

Google Doesn’t Apply Any Grammatical Rules

Optimizing keyword searches may be increased if common grammatical errors are taken into account.

69% of US Google Users Rely on Google’s Services and Products on a Daily Basis

Daily updates to SEO are important since the amount of daily Google users is at large and on the rise in the US alone.

There are More Than 100 Researchers at Google Working on Machine Intelligence Applications

Intelligence applications will allow for a greater expanse of SEO optimization. Knowing new intelligence applications will keep you ahead of the game when it comes to SEO.

Google has 90.46% of the Search Engine Market Share Worldwide

Optimizing SEO efforts with Google as a sole proprietor is important, however, it is also important to recognize secondary search engines as well.

Google Receives Over 63,000 Searches Per Second Daily

With this amount of searches, SEO efforts must be maximized to meet demands. If a target audience is to be reached, maximizing your SEO efforts in respect to Google statistics such at this will help you meet your goals.

An Average Person Conducts 3-4 searches Every Single Day

If you take into account that the current world population is roughly 8 billion, and the understanding that almost half the population has access to the internet, this statistic proves the importance of optimizing SEO efforts.

Why These Facts are Important

These facts and statistics are undeniably important to understand for anyone looking to become an SEO specialist, learn about SEO in general, or find outsourced skilled SEO professionals. Knowing the volume and frequency of google searches creates a better understanding of the importance of SEO, and more specific keyword phrases. With the knowledge of the vastness of the population that use Google daily, the relevance of optimization is further developed.

With these statistics and facts in mind, a greater understanding of the importance of search engine optimization is created. Google Analytics, one of the most primary tools for SEO specialists today, is based off of the previous information provided. Taking that into account, knowing these facts and statistics provides a greater understanding and appreciation for Google when it comes to search engine optimization.

Moving Forward

When looking to optimize search engine efforts, keeping in mind the ever-growing statistics that Google generates will allow you to be a better SEO specialist or outsource better SEO specialists. Throughout 2019, advertising and publishing through an online platform has become one of the most prominent forms of display of information for the general public.

If you think you may be looking to outsource for your SEO needs, our specialists at SEOTuners can help you. Our skilled professionals are available to meet all of your SEO needs with a primary focus being the success of your presence in the market. We provide personalized attention through individualized analysis, a creative and innovative approach to every web design project, as well as improvement to your social attention and impact. Get in contact with us today!

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Drawing Traffic in the Wake of the September 2019 Core Update

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Google’s September core algorithm update has officially finished rolling out, and with any core update, search results, click-through rates, and traffic may change—sometimes drastically and unpredictably.

According to Search Engine Land’s review of SEO toolsets and data, this past update was not as impactful as the June core update, but it did seem to have a notable effect on the Your Money – Your Life (YMWL) category. It also appears to have most heavily affected the medical, media, and travel industries, according to Sistrix.com.

Google updates will always come and go, and while some have bigger impacts than others, the consensus has always been that it’s nearly impossible to find a quick fix for traffic drops in response. Rather than following every Google update extensively and guessing at what changes will fix traffic drops, there are more sustainable alternatives you might want to invest in for your business.

Taking A More Wholistic Approach

Updates for Google are quite common and usually not very impactful overall, although they may be quite impactful in the short term. Last year, Google made over 3,200 algorithm changes. Core updates occur less frequently, but still occur a few times per year.

Google’s algorithm updates used to focus primarily on weeding out sites that used black-hat link building techniques, clickbait, and other shady tactics, but over the years it’s become much more complicated than that.

The algorithm has gotten so smart that it can now focus on evaluating whether websites are optimized for user experience and include quality content. This is not a clear-cut process, and for this reason, it involves a lot of tweaking on Google’s part that can hit websites and their place on Google’s search result list unpredictably—sometimes increasing traffic, sometimes decreasing it, and usually not following much of a clear pattern that can be traced, analyzed, and strategized for.

Rather than trying to find quick-fixes for traffic that has been affected by Google updates, its time to take a more holistic approach. Trying to keep up with every Google update and make guesses and quick changes to reverse traffic downturns can be exhausting and sometimes completely ineffective. Even if you do succeed in correcting the fallback from a google update, the next one might revere your recovery completely.

Taking an Omnichannel Approach

 Despite the importance of Google traffic, relying on one marketing channel can cause a lot of instability. Taking an omnichannel approach is the best way to ensure that your website will continually generate reliable traffic—even if a Google update does unexpectedly knock you down a few pegs.

The search page rankings have become so competitive that even a tiny disruption to the status quo has the potential to push certain web pages higher in the rankings and push others lower. Since nearly all search users click on an entry on the first page of results (that is, the first 10 entries), this change could make a website’s pages virtually invisible to searchers overnight.

But if a search engine algorithm update has such a huge effect on the search results, why would we ask whether algorithms even matter and suggest predominantly ignoring them? Because Google has already told the digital marketing community exactly what all of its algorithm updates will be designed to do.

Google is always trying to do a better job of analyzing web pages, assessing quality, and matching them in terms of relevance to keyword phrase searches made by users. This isn’t meant to be an impossible puzzle for marketers to crack—it’s an ongoing cooperative effort that’s meant to benefit customers and marketers alike in the long run.

The main reason why this has been such a clunky process is actually because web marketers have been so bent on circumventing a system geared towards quality with cheap, quick fixes.

Rather than listening to Google’s insistence on just creating quality, relevant content that is user friendly, marketers are examining each algorithm change critically and making very targeted changes in order to “game” the system. While this may work in the short-term, it causes long-term traffic spikes as Google catches on to these techniques and works to level the playing field towards true quality.

So rather than making this tug-of-war struggle much more than it needs to be, we recommend instead focusing on organic search traffic and methods for authentically improving the quality of your website—even if they might not have such immediate gratification.

The great thing about organic search traffic strategies is that they aren’t reliant on Google’s sporadic algorithm changes. If your brand has enough of a draw for its services, tools, and content, people will search for it organically, regardless of what your position in Google might be.

Taking an Organic Approach

There are a few strategies for increasing your organic search traffic that are likely much more worth your time than trying to correct against Google updates, including:

  • Adding tools and graphics to your website
  • Pruning, cropping, deleting, and improving your content
  • Internationalizing your content

 Tools and graphics are notoriously popular draws for organic search traffic. Whether you create your own, hire developers or designers, or just use existing ones with external links, you’re sure to reap some major benefits with this type of content. Aside from the organic search traffic your brand might get, you may also get some quality backlinks over time!

Next, the phrase “content is king” is surely something you’ve heard before—but it doesn’t necessarily mean to just create as much word packed content as possible. In fact, having lots of content that has little value, meaning, or relevance can actually be harmful to your site by increasing your bounce rate and decreasing your time on page ratings, and this has been the result of a lot of fluctuation on SERP’s over the last few years.

Help your organic search traffic by pruning and cropping thin or wordy content, deleting irrelevant or low-quality content, and improving your existing content. While this may be quite time consuming and drop your traffic initially, it will pay off in the longrun. Revisit your content periodically and update it with new, quality information, more customized graphics, graphics, and tools, and more internal and external links.

If you do delete content, be sure to use 301 redirects for those URLs, sending users to an alternative webpage. You should also check for broken links periodically to improve your user experience. There are tools that can help you with this like the Online Broken Link Checker.

You might also consider internationalizing your content by writing blog posts and pages in other languages. Yes, international SEO exists—and you may be surprised how much of a difference it can make for your SEO.

Taking A Local Approach to SEO

Local SEO is key to an Omnichannel, user-friendly approach because it helps customers easily move between an online experience and an in-person one.

Creating a user-friendly experience includes making it as easy to purchase online as in-store and vice versa as well as creating a seamless method for ordering online and picking up in-store for products.

For services, local SEO can be a huge part of your brand identity, so don’t forget to target to your immediate community.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.

Reviews button on a keyboard.

Five Reasons Why Authentic Online Reviews Are Essential

This entry was posted in Content, SEO, Social on by .

Word of mouth used to be one of the only business marketing methods. While people will still choose one business over another because of a friend or family member’s personal recommendation, it’s very likely they may also seek out online reviews. Because of the increasing pervasiveness of the internet in our everyday lives, it’s essential that your business has an online presence and reputable reviews for when potential customers inevitably search for you online.

Potential customers also look for reviews offsite, such as on sites like Amazon, Yelp, Trip Advisor and Google when deciding whether to purchase your products or services. In fact, 90% of consumers read online reviews about a business before visiting and 88% of consumers trust them as much as a personal recommendation. Some won’t even consider purchasing a product or service if there are no reviews!

SeoTuners offers the following 5 reasons why authentic online reviews are essential to your business strategy:

Increase Your Conversion Rate

How can reviews be so trusted and crucial to businesses when they are almost always posted by complete strangers? The key to increasing your conversion rates with reviews is to ensure those reviews are authentic, diverse, and detailed and taken from trustworthy sources.

Note that we didn’t include the word “positive” on this list. Having some bad reviews as opposed to all positive ones can actually increase your conversion rate more. Research suggests that consumers are more likely to trust reviews when there are both good and bad comments, while some even suspect censorship or faked reviews when there are no negative reviews at all.

There are services that offer ‘fake’ reviews in exchange for payment, but these can be damaging to your long-term business reputation, raise suspicion among consumers, and cause you to miss out on potential business growth and important intel.

Strive to obtain as many authentic reviews as possible and don’t worry so much about the bad ones—they will make the good ones seem more legitimate. Rather than deleting or challenging negative reviews, consider responding to them sympathetically and specifically addressing the concerns brought up to put a positive spin on the way your company handled criticism.

Improve Your Organic Search Rankings and SEO

Of course, this is our number one priority—it’s no surprise that organic reviews have an excellent effect on your SEO rankings. If you have reviews posted on your website, they are unique and informative content that will give your brand authority, relevance, and potential keyword boosts. Reviews can help your visitors find your site organically and optimize click-through rates.
External reviews on sites such as Google, Amazon, Trip Advisor, or Yelp can also boost your SEO rankings. Google’s local search algorithm incorporates all these reviews in its search result listings, and each Google update seems to only increase the weight of these reviews. There’s even a way for you to microformat reviews on your site so that Google can index and use them more effectively for search queries.

Build Trust & Credibility for Your Brand

Reviews for products and services go beyond specifics and give a reflection of the overall quality of your business brand. If you have a consistent history of generating thorough, authentic, and generally positive reviews for your products and services, you will generate trust and credibility for your brand that will span to increased conversions, SEO rankings, and client preference. Consumers are more likely to choose a business with reviews over one with no reviews and are certainly more likely to choose a business with overwhelmingly positive reviews.

However, receiving negative reviews is an opportunity to reflect your customer service skills and show consumers how you handle criticism with grace. If you have a habit of responding promptly to reviews and offering opportunities for reconciliation, you’re creating trust. Even if a customer is not completely satisfied with your services, you still want to hear about their experience and attempt to fix their issue.

Keep Up with the Competition

You need to get intel on your competitors in an ethical and authentic way. Conduct a regular audit of your major competitors online reviews including:

  • The overall amount of reviews they have
  • The ratio of positive/negative reviews
  • The amount of detail and length of each review
  • How many reviews are listed in search results
  • If (and how) the competitor responds to reviews

This will give you a benchmark of what you should be looking to achieve with your own goals for reviews. But in the interest of going above and beyond your competition, you can also assess things like:

  • Repeated issues, concerns, or complaints from clients
  • If business is declining or increasing
  • Repeated desires of clients

Determining the areas where your competitors might be lacking is an excellent opportunity to strengthen your own services. For example, if clients of a competitor repeatedly report feeling frustrated about a lack of communication with your competitor, you might consider coming up with a method to address communication with your clients that can be advertised and marketed.

You could promise new clients that if you don’t communicate with them on a (daily, weekly, or monthly) basis, you will reduce part of their bill or offer an additional service. Add a catchy phrase to it, and you have yourself a marketing strategy!

Alternatively, if you find multiple reviews wishing your competition provided a specific service, consider whether you might be able to provide that service and market to this overlooked niche.

Improve Your Business

A strategy of obtaining as many authentic reviews as possible and prioritizing them in your business strategy can not only increase business; it can also improve it.

Do not fall for the allure of paying for fake reviews—because this can not only damage your reputation but also prevent you from achieving growth from interacting with negative reviews and turning them into positive ones.

Consumers are often able to tell real reviews from fake ones, and if you’re doing your job right, you should have no shortage of clients willing to offer authentic reviews.

Encourage your clients to review your product or service honestly and assure them that you truly want to know how you can improve. Make it a priority to read new reviews that come in and consider creating a system for obtaining new ones. You might consider creating an email to go out on a schedule to current clients inviting them to submit new reviews, or earmark it as a post-service wrap-up item.

With each update to Google’s local algorithm, it becomes more and more clear that reviews are key to Google search engine rankings. If you have authentic reviews, positive or negative, the data shows that more is always better and the amount of interaction you have with your reviews matters.

SEOTuners is well-versed in SEO and can help craft a custom, affordable solution for your business to increase exposure and SERP rankings. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

On-Site SEO Factors That Matter Most

This entry was posted in Content, Marketing, SEO on by .

How would you like to learn the 5 most important on-page SEO factors to focus on right away? 

Whether you are looking to spruce up your SEO strategy yourself or consult a top Ventura internet marketing company, you may know this already. Ranking at the top of SERPs is not a one-technique route. Successful SEO strategies involve multiple search engine optimization techniques.

The unintended result of the complexity is you may feel overwhelmed by all the 2019 SEO tips and tricks you need to implement to rank on top of Google Search results.

To help you get over the bottleneck and get more organic traffic from Google, here’s one way to begin it all.  Focus on on-page SEO or on-site SEO factors. These are aspects of your websites you can improve right away to start seeing more traffic.

i.               Quality content is still king but…

 

While this has been the case for the longest stretch, search engines are now focusing on more than quality long-form content and header tags (H1, H2, H3…) to award higher SERP rankings.

The focus now also includes the content’s relevance to buyer intent. So you’ll want to define your audience and what they are looking for in your content strategy before creating it.

Do you want to inform your readers? Use a “How to”, “Ultimate Guide to”, “Step by Step Ways to”, and such instructional posts and titles to let searchers know you want to educate them.

In the body, use organized steps, bullet points, and even screenshots to guide the reader through. Be sure to caption the images accordingly with relevant keywords.

Do you want to convince prospects about a topic? Use “5 Reasons Why” and similar buzzwords to indicate you are explaining what the reader wants to know.

ii.              Embed video

 

In 2019, video content continues to attract even more traffic—6.3% of all search results. But only 1.8% came from YouTube, so do prefer to embed a video on your own site instead of linking out to YouTube.

But did you know Google now requires YouTube videos to have captions to cater to people with hearing challenges? That counts in your rankings.

iii.            Using relevant keywords still works the magic

 

If you are a niche brand, focus on using long-tail keywords. If you can find low-competition keywords to use, you could rank higher.

You can use SEO tools such as Ahrefs, SEMRush, Ubersuggest, and Moz to determine which keywords the top-ranking content/websites on the topic you intend to cover use. Then use those keywords in your content as they are.

If you need help using the tools or with meticulous keyword research, feel free to consult a top SEO services Ventura, CA company to get over it and move on to the next step of your SEO strategy.

iv.            The Website factor

 

Website speed matters.

Google has reported before that the average searcher will only stick around for five seconds and move on if your website fails to load as quickly.

Google recommends you speed up your site to the point it loads in or under two seconds.

That can help reduce bounce rates, which the Google algorithm reads as a failure on your part to provide what the reader wants—leading to demotion on the SERPs.

Compressing images and text helps speed a website. Also, use relevant keywords for image captions to attract 22.6% of all internet search results.

Also, optimize your website for mobile (if you still haven’t in 2019). Remember 65% of clicks to buy now happen on a mobile device than on a desktop computer.

v.              Engagement markers are a big deal

 

Engagement refers to factors such as social media shares, bookmarks, downloads, click-throughs, and the number of comments and replies on a post.

But recently Google stated social media shares didn’t carry much weight. What does?

The time readers spend on a page. The longer the better.

Google’s algorithm takes that to mean readers are sticking around because they like what they see on that page. The algorithm will then award your page and site ranking points for providing value, hence higher ranking on SERPs.

What can you do to boost on-page sessions?

Proper interlinking and clean site navigation are key.

Help readers navigate your site and get what they want by linking relevant content and pages to each other. You can use “Related reading/post” or “Click here to read” or another prompt to guide your readers around and have them around to boost your ranking points.

Again, when you need help making your on-page SEO strategy work for you, feel free to ask for help by choosing the best SEO services Ventura, CA has to offer.

Choosing a Web Design Company: 5 Things to Consider

Finding someone to build your site is easy. Finding the right person for the job, though, that one takes a bit more time. While there are quite a lot of options out there, you’ll want to be careful when you hire a web design company in Ventura. If you want a bit of help in choosing a site design partner service, then make sure you look for these five things.

Credentials

What are the firm’s qualifications? What does the firm and its team bring to the table? It’s essential to find someone with the technical skills to help you out. That’s why asking about experience and training is a must. However, credentials are only one consideration out of the five. You’ll need to factor in the rest before you pick a firm that’s loaded with qualifications.

Portfolio

A website design firm that has a slew of credentials will no doubt have a portfolio ready for your review. Take a look, the Small Business Trends says. Do you like what you see? Which works represent the elements or style that you want to see in your own site? Does the portfolio show you the range of services that you can ask for if you hire the firm? These are just a few of the considerations you’ll want to

Customer service

When you pick a web design company in Ventura, get a sense of its customer service. Call and ask for a consult. Or email them about it. How fast did the firm reply? Were they attentive to your questions? Do you feel like they tried their best to provide you with answers that can help you make the ideal choice for your business? Or did you feel like they were rushing to get you off the phone? That should be enough warning for you.

Alignment

Choose a website design firm with goals that are aligned with yours. For instance, some companies offer a maintenance package. That means you can leave the maintenance and monitoring as well as upgrades of the site to an online digital marketing firm. That gives you more time to focus on the core needs of your business, so your operations don’t suffer a slump or hiccup. When you find a company that has aligned its goals and processes with your organization to provide you with the help and support you need, choose that firm. They’re ideal for long-term business partnerships.

Cost

How much is the cost of the firm’s services? Look for a service provider that offers website design assistance at a price you can afford. That doesn’t mean you should always choose companies that offer the lowest rates or prices possible. After all, if anything is too good to be true, then it probably is. You’ll want to reconcile cost with value before you decide.

Conclusion

Use these considerations to help you make a smart and sound hiring decision. With excellent website design, you can attract and win over more clients to your pages, increasing your sales and returns.