Category Archives: Content

Top Reasons to Hire a Digital Marketing Firm for Your Rehab Center

This entry was posted in Advertising, Content, Local, Marketing, SEO, Social on by .

 

With addiction and substance abuse on the rise, marketing your rehab center is a must for attracting more people who need the professional help your business provides. While traditional forms of marketing may still work, digital marketing is more important than ever. Here are the top reasons to work with a digital marketing firm for your treatment center marketing.

  1. You may not have the necessary resources.

Effective digital marketing these days requires full-time attention and special skill. Professional agencies who have experience working in the addiction and treatment center space know how to attract the specific clients you serve.

  1. Effective website design that converts leads.

A professional firm will understand how to design a user-friendly website that is focused on providing valuable information and converting leads into clients. A firm will understand how to optimize your site for proper online treatment center marketing.

  1. Traditional marketing is often much more expensive.

Buying advertising space in print, radio, TV or billboards can be incredibly expensive.

  1. Provide valuable content that generates ongoing traffic.

A treatment center marketing firm will know how to create online content that serves and attracts the specific type of client your center works with. The goal: generate ongoing traffic to your website.

  1. Being listed on Google Maps.

This can be one of the most viable forms of online marketing for a physical treatment center location. You certainly want to make it easy for people to find your center when using Google Maps.

  1. Proper search engine optimization.

Like with any industry, creating great SEO content is crucial for your online presence. A firm will help you develop a customized treatment center marketing strategy.

  1. Set yourself apart with professional email marketing.

Email is still one of the most effective ways to provide valuable information to convert leads, answer people’s questions, and communicate how you are able to help their addiction situation.

  1. Pay-Per-Click (PPC) advertising can be confusing.

While it can be incredibly effective in generating specific leads, PPC marketing involves a lot of intricacies and knowledge that a digital marketing firm will understand. They can develop a plan to help meet your specific needs.

9. Understanding social media.

Not all social media platforms are the same. Some are a better fit than others for marketing your treatment center. A firm will understand how to best utilize different social platforms based on your goals.

The need to choose affordable SEO packages

This entry was posted in Advertising, Content, Marketing, SEO on by .

If you’re trying to attract more specific customers for your business, implementing a professional and quality search engine optimization strategy is crucial in today’s world. There are many different benefits that can create ongoing exposure for your products or services. But searching for professional SEO services today isn’t always easy. It can get very expensive but if you have a small or starting business there are plenty of affordable SEO packages available. Here are a few reasons why you should choose one that’s right for your business.

Attract a specific target audience.

This might be the biggest and most profitable benefit of implementing SEO for your business. You don’t necessarily want just anyone coming to your website. Do you want those visitors to be highly targeted to your specific business market? Even the most affordable SEO packages should include this service and focus. Much of the website content is written in a way to attract your market based on what they are already searching for online.

Save a lot of time.

Not having to worry about implementing a customized SEO plan can save your business a lot of valuable time. It can also be highly cost-effective because the goal of affordable SEO packages is to bring your business a flow of on-going leads and paying customers. A professional SEO company can customize a strategy for your business that includes specific goals, implementation, and overall results. This can take a lot of manpower and hours to do yourself.

Ability to track results.

Using professional SEO for your online strategy lets you track and examine results. This can include the number of visits to your website, where visitors are coming from, what parts of your site they are spending time on, and more statistics about your site visitors. This can also result in a lot of valuable information about your target market and how they behave. Some of the traffic information will be more relevant to your business and goals.

More exposure for your business.

Having your website pull up in relevant search engine queries can be a great way to legitimize your business and build your overall brand. Credible websites and other SEO friendly content is usually seen as legitimate and trustworthy. It lets your potential customers know that you are serious about your business and that you are an expert in your field.

 

Affordable SEO Services: Getting The Most Bang For Your Buck

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

In the world’s modern age of search engines, information is only a few keystrokes away. For the casual researcher or the dedicated student, the ease of accessing information is to be expected. No one wants to hunt for data buried in cluttered web pages or defunct sites. That’s why it’s become a critical step for businesses to ensure their sites are up to snuff; after all, snagging potential customers’ attention is great, but it’s a useless action if those customers click off your website.

Search engine optimization is a concept not entirely understood by all business owners, and with fair reason; no one who’s preoccupied with ensuring customers and employees alike are satisfied has the time to pay attention to search engine optimization, pure and simple. But hiring the right SEO firm to keep tabs on your website can be a challenge. With several different optimization packages out there, how do you know what options to pursue? Luckily for you, we’ve compiled a list of which options you should consider when shopping for affordable SEO packages to ensure you’re getting your money’s worth.

 

Consider Your Budget, But Don’t Go Cheap

 

The problem with cheap SEO services is that they’re, well, cheap. Those low-cost services may be great at getting your website in search results, but the trick to SEO is connecting with customers and keeping them around your website. Affordable SEO packages do indeed exist, but it’s vital to know precisely what those packages contain, and what the company behind those SEO packages is capable of. Plenty of so-called “experts” in the field of SEO offer services ranging from $25 to $2000, but what you’re getting for those prices fluctuates drastically.

 

The Longer, the Better

 

Short articles have their place, but articles with smaller word counts don’t have the space for in-depth discussion over a topic. A 2012 study discovered that the ideal length of articles and blog posts is around 2000 words. These longer pieces allow for a more detailed dive into a topic without becoming long, droning, boring pieces of work. A longer article also avoids feeling generic or rushed, as there is space to pick apart the topic without leaving the explanation in pieces.

 

Do Plenty of Research

 

Business is widely conducted online these days, but customer reviews and word-of-mouth recommendations still speak volumes of a company’s capability. Comparing SEO packages is a vital step in the process of finding an SEO company to go to work for you, and to get a real sense of those companies, be sure to check out testimonials. Reviews left by real customers are invaluable pieces of feedback, and those reviews will give you a real sense of the value of the package.

What are the factors that I should consider when choosing SEO packages for my business website?

This entry was posted in Advertising, Content, Marketing, SEO on by .

The world of SEO can be bewildering for people who don’t speak the language. It’s not just about keywords but is instead a complex number of search algorithms that affect a site search engine ranks and results. It’s not just rollouts or major changes to these algorithms that have wide-ranging effects. These algorithms can be tweaked as much as 600 times over the course of the year.

That’s 600 times each.

The last major change in Google’s algorithms for 2018 was the broad core algorithm update on August 1, and per Google’s Danny Sullivan they tell everyone how to improve their search engine rankings by improving site speed, security, and other factors. He specifically mentioned having great content and that some pages performing less well didn’t have anything wrong with them, it’s just that other pages were being recognized for their better content.

Can You Stay on Top?

Rolling with all of these changes can be exhausting if you are in the DIY SEO arena. However, as you consider searching for affordable SEO packages and passing on the responsibility to a professional, you need to consider three primary factors.

  1. If an “expert” promises to put you at the number one spot of the first page in a matter of weeks, get up and leave. Anyone who promises something that sounds like a dream is generally selling you something just as substantial.
  2. Analytics are vital to understanding how your site is performing with its current SEO. If they can’t show you performance numbers, they don’t have any performance.
  3. Bone up on black hat techniques. Not to use them! Instead, learn them so that you can understand when someone is trying to sell you a black hat service that will end up hurting your rankings instead of helping them.

Listen

If you’re talking to professionals about SEO, you may be going at it the wrong way. When it comes to shopping for affordable SEO packages, present your issues to the professional and then listen to what their experience and best practices have to say. Follow their best advice for your site and content and watch your month-to-month performance grow through analytics. The best search engine optimization professionals will work with you in order to achieve top-notch results that are not only within reach but within budget. There is no Harry Potter magic wand that gives you results overnight, the patient and understands that good thing take time to grow.

BENEFITS OF CHOOSING THE BEST AND AFFORDABLE SEO PACKAGES

This entry was posted in Advertising, Content, Marketing, SEO on by .

When growing a small company, owners may rely on services that are free, and in their direct control. For instance, social media such as Facebook, Twitter, and Instagram can bill presence and establish a loyal following. Websites, when done correctly, can serve as a virtual storefront that introduces a small company to a larger world. However, when it comes to digital marketing and SEO, companies are choosing to go without. Digital marketing is seen as an unjustifiable expense and search engine optimization as irrelevant. In fact, both digital marketing and search engine marketing are as much a necessity as electricity to keep the lights on.

Four Key SEO Benefits

 

  1. Increases in relevant traffic. Increased traffic is not necessarily relevant traffic. When using local SEO, including longtail keywords, the chances of having local click-throughs is increased. For instance, a pizza parlor in Akron, Ohio does not need clickers from Honolulu Hawaii. Using relevant SEO drives customers towards local solutions.
  2. Cost-effectiveness. SEO targets people who are already actively looking to buy. One click puts potential customers into your marketing funnel and beats paid ads in returns by 5.66 times. Outbound strategies such as PPC advertising are the equivalent of cold calling and while they may build brand recognition, they do not bring in as many warm leads as tailored SEO.
  3. Higher quality customer experience. SEO is not just about keywords, but the very structure of a website. Outdated HTML code and plug-ins can interfere with the site usability and even prevented from being listed in Google search engine results. A renovated and optimized page with up-to-date SEO will load faster, look better, and deliver a better customer experience across a wide range of devices.
  4. Quantifiable results. Robust analytics tools keep professionals and business owners abreast of how their SEO is performing and provide engagement metrics and demographic information.

 

Get Your Site Right

Affordable SEO packages, web design, and digital marketing all go hand-in-hand. However, the SEO on a website needs to be maintained and updated on a monthly basis. More extensive services are required when algorithms are updated to keep the website’s rank squarely on the front page. SEO grows organic search results and rank in a consistent and ethical white hat manner. Work with a company that has an extensive track record and a listing of affordable SEO packages that clearly state what services are offered, and how they are carried out. Your site and your business will be better for it.

SeoTuners is a Guest Speaker at the EMP Addiction Conference in January 2019

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

SeoTuners is honored to be speaking at the Ethical Marketing Practices (EMP) Addiction Conference on January 22, 2019, in Costa Mesa, CA. This conference is designed for professionals that run addiction treatment programs, including CEOs, marketing directors, and outreach coordinators.

By learning about the latest trends in business and marketing, you can take charge of your digital strategy and survive the changing laws and regulations in the California Treatment Center space.

 

History of the EMP Series

 

Fourteen EMP Series addiction conferences have been held over the years in Florida. These events have been successful in helping addiction treatment center executives learn and understand the laws, regulations, and restrictions in Florida.

 

By bringing CEOs, directors and outreach coordinators together under one roof, the following topics are discussed in detail:

 

  • Insurance companies and how to get higher reimbursements
  • Drug rehab SEO and how to compete with larger treatment facilities
  • Reasons why marketing has failed in the past
  • Importance of proper website structure
  • Mobile rankings and why they may have dropped
  • Social media and networking opportunities
  • Ranking in the top three of Google Maps
  • Call tracking, branding, etc. to promote your facility

 

California is Facing New Laws, Rules and Regulations

 

Similar to what happened in Florida, California is now facing new rules and regulations to address the drug and alcohol epidemic as well as patient brokering and unethical treatment practices. Each day in CA, 11 people die from drug abuse. Experts estimate that roughly 3 million people have substance abuse issues, and over 40,000 emergency room visits are drug-related. Substance abuse is costing our economy millions of dollars.

 

Consider that in 2015, California seized:

 

  • 800 pounds of heroin
  • 5,000 pounds of meth
  • 18,000 pounds of cocaine
  • 413,000 pounds of marijuana
  • 300,000 ecstasy pills

 

Some drugs are made in illegal laboratories, but many others come from global shipping ports. These ports make it easy for drug smugglers to move illicit drugs into our country and distribute them in California.

 

When drugs are readily available, it increases the chances for experimentation among our youth. Once a person starts abusing drugs, they can easily become addicted. The only way to stop addiction is with a comprehensive drug rehabilitation program.

 

Survive the Changes by Attending the EMP Addiction Conference

 

Whether you are a CEO, COO, director, outreach coordinator, marketing or executive professional, you have a lot to learn from the upcoming California Addiction Conference EMP Series. Key business and marketing thought leaders will be attending, including SeoTuners.

 

Your time will be put to good use! There are no boring 45-minute PowerPoint presentations. Instead, a panel of experts will discuss the latest trends in drug rehab SEO and take questions from the audience. It’s educational and personable. Learn about everything from drug rehab SEO to dealing with the insurance companies.

 

The conference includes a catered breakfast and lunch, prize giveaways and five thought leader panelists. It is being held on January 22, 2019, in Costa Mesa, CA at Fete the Venue. The event starts at 9 am and runs until 2:45 when the prize drawings are done. By the end of the day, you will have a stronger understanding of what a healthy marketing mix is and how to fight back from the changes happening in California.

 

Register for the event today  - early bird prices only last until December 1, 2018! SeoTuners looks forward to seeing you there!

 

10+ Tools that Can help for SEO Competitive Analysis

This entry was posted in Content, SEO on by .

Using SEO competitive analysis can help businesses understand their competition and their place in the current digital market. Here are some tools your company can use to do exactly that – as well as plan your path to crushing your local and worldwide competition - as recommended by one of the top SEO services in Ventura:

SEMRush

 

SEMRush is a top choice for businesses of smaller size and with less concern about international markets. Focused tools make it great for those just starting out.

 

Searchmetrics

 

Founded in 2005, Searchmetrics was originally designed specifically for competitive analysis. It has since shifted its focus to content marketing performance over SEO, but the suite still offers you a look at all aspects of your overall optimization and performance against your competition.

 

SpyFu

 

Spyfu has also been around for a long time in terms of the digital marketing world and offers a look at your strongest competition in local and worldwide markets.

 

iSpionage

 

If you’re looking for diversity, iSpionage might be your best bet. Covering additional platforms like Yahoo and Bing and incorporating data from Google Australia, Canada, and other international markets, it offers more diverse data for business looking to monitor international competition and growth.

 

SERPStat

 

SERPStat is a newer tool, with content and capabilities comparable to SEMRush and SpyFu.

 

Ahrefs

 

Ahrefs is beloved for being one of the best link tools available today. Its backlink data makes it excellent for analysis of the number of competitors you have based on keywords.

 

SimilarWeb

 

If you need help understanding exactly how a website attracts traffic and how to put that to work for your business, SimilarWeb can help you do exactly that.

 

BrightEdge

 

When you need enterprise-level services to keep tabs on your competitors, BrightEdge might be your go-to choice. Its technology will help you identify what’s working for your competitors, so you can put it to work for your company, as well.

 

Conductor

 

Need more enterprise-level options than those available through BrightEdge? Conductor offers views of future SEO prospects and helps you plan for obtaining your goals in your local and worldwide markets.

 

Quantcast

 

Once comparable to SimilarWeb, Quantcast recently switched their approach to offer enterprise-level clients personalized, custom reports on their own SEO footprint and competition.

 

Jumpshot

 

Jumpshot is a newer arrival to the SEO tracking and analysis market and is shaping up to be one to watch for clients of all levels. With accurate data sourcing and quality results, it may well make it to the top of many tool lists soon.

 

With all these options, choosing the right ones for your business can be tricky. Contact us here at SEO Tuners for more information on SEO services in Ventura and about how to best utilize these and other tools to make the best of your SEO efforts – and maximize the returns you see.

Online Lead Generation Strategies for Drug Rehab

This entry was posted in Content, Marketing, SEO on by .

Generating online leads for your drug rehab center is a terrific way to create a steady stream of qualified people who may eventually become clients. Here are four effective ways to create on-going leads online.

Addiction, Medical Concept with Selective Focus. Addiction Diagnosis, Medical Concept. Composition of Medicaments. Addiction, Medical Concept with Pills, Injections and Syringe. 3D Render.

Targeted Search Engine Optimization (SEO)

 

No matter what specific clients you want to serve and help on the path of sobriety, creating a good SEO strategy is a must for generating drug rehab leads. This remains one of the best and most effective long-term lead strategies. This refers to creating specific content for your website and blog roll targeted to attracting the specific people you want as potential clients. It can involve the text on your site, the descriptions of each page, meta tags, the layout of your site, and the overall topics of your blog posts.

 

The goal is to have your website links pull up high in search engine searches. SEO changes pretty regularly, but the main purpose is to focus on bringing value to those you want to attract to your rehab center. It can create a steady flow of strong leads.

 

Drug Rehab Leads from Pay-per-Click Ads (PPC)

 

Pay-per-Click ads can be a fast way to generate targeted rehab leads. However, you will need to pay (yes, per click). These are text ads written around keywords that link to your drug rehab center. So, when people type those keywords in search engines, such as Google, the ad pulls up in a highly visible spot. These are effective because you already know someone is searching for you or your services, which results in highly targeted and qualified leads. You can also look at reports that reveal which keywords are performing best.

 

Create Landing Pages and Forms to Capture Emails

 

In addition to your website, you can create simple landing pages that give an overview of your center. This creates drug rehab leads because people will enter their email address if you are giving them something in return such as a free guide, educational video or e-book. This is known as a “lead magnet.” You can then send helpful emails and communicate with these potential clients.

 

Write Helpful Blog Posts

 

Blogging is still an effective and powerful way to generate on-going drug rehab leads. The purpose is to write content that brings value, solves problems and educates the specific leads you want to attract. This evergreen content can help generate leads day and night.

 

 

Link Diversity – Still Relevant to SEO?

This entry was posted in Advertising, Content, Marketing, SEO on by .

When trying to build your website’s credibility and visibility with search engines, one thing is for sure—there are always changes. One of the big topics over the last few years is with link diversity. This refers to inbound links to your site from other sites and pages. This can include similar websites in your industry or niche, directories, articles, blogs, press releases and more. This can also mean links from several domains such as .net, .com, .edu and more.

There are professional link-building services in Ventura that can help you build link diversity. But is this still relevant for improving your website’s SEO? It’s not the same as it used to be, but it still can be an effective way to help your site improve rankings. Diversity helps these inbound links not look spammy. If all of these links are from one source, that can look fishy to search engines.

 

Overall, it helps to have several different inbound links from several different sites, directories and sources. Of course, this is what you want anyway—more and more sites linking to helpful, credible content on your website. This only helps to drive traffic to your site. There are many other ways to do this, and while diversity is less of a major factor than it used to be, it’s still something to be considered.

 

You certainly don’t want to go the opposite direction and have no diversity at all with your links. Having all of your inbound links from just one or two sources just isn’t natural. However, focusing on creating relevant content that your target audience actually wants and needs is always going to be a better strategy that naturally can create more inbound links to your site.

 

So, if you are considering working with link-building services in Ventura, ask about their stance on link diversity and how it is incorporated in their SEO package options. Also ask them to explain why or why not they think it’s important and relevant to your business and your goals. But also ask how this strategy works with other SEO options and services they provide.

Guide to SEO Success Factors in 2018

This entry was posted in Advertising, Content, Marketing, SEO on by .

The only thing that stays the same in the world of search engine optimization is the constant flux. But that doesn’t mean there aren’t some specific things you can do to succeed in your SEO efforts in 2018. Here are some effective things you can do that are still important.

Valuable Content

Creating valuable content that is genuinely intended to serve, teach, entertain or inspire the specific audience you want to attract will always be a great way to go. White hat SEO services preach about getting specific with your content, because people have specific questions and needs. Your content can answer those questions and meet those needs. Build this around the specific keywords your audience is online searching for.

 

Keywords

Spend some time searching for keywords relevant to your site, business or content. This reveals what people are already online searching for. This will also give you ideas for other keywords you might not have thought of.

 

For example, if you are a personal trainer wanting women clients, you may find that they are searching for “home arm workouts without weights” instead of searching for “how to strengthen triceps.” Both topics are very similar, but the keywords are quite different because the first reveals a specific need and question from a specific audience.

 

On-page SEO

Creating specific, keyword-rich content is known as on-page SEO. This is critical in people finding your website. However, off-page SEO is also highly recommended by White hat SEO services. Off-page is basically links from other sites (because they are “off” of your site) that lead back to your website. This helps a lot when websites that are more credible than yours link to your site. Links can also come from directories, blogs, video sites like YouTube, press releases and more.

 

Layout and speed

Make sure your website layout, load speed and content are mobile-friendly. More than half of all website visitors today are using a mobile device, and that number is growing. The experience of reading and navigating a website on smaller mobile screen is much different from using a wide desktop screen.