Category Archives: Content

Top 10 Best Practices When Writing PPC Ad Copy

This entry was posted in Content, PPC on by .

If you want to try generating traffic to your website via Pay Per Click (PPC) ads, there are some key tips you should know. These ads can be extremely profitable for your business, if you do them the right way. A top PPC company in Ventura area will offer these 10 best practices when you are writing your ad copy.

  1. Understand your audience. Online marketing starts here. You have to know, specifically, who you are writing to. Write with your customer in mind instead of writing for yourself.

 

  1. Talk to your audience. Use words such as “you” or “you’re” to address your audience on an individual manner. This helps you immediately connect with your intended customers.

 

  1. Create curiosity and pique interest. This is what makes people click to find out more. Make this irresistible. Sometimes this doesn’t include “selling” but writing copy that just incises people to click the ad.

 

  1. Connect on an emotional level. People take actions based on how things make them feel. Choose words that create a fear of loss or that clearly communicates solving a problem.

 

  1. Numbers are powerful. This can set your ad apart. Prices or a percentage sale can stand out, especially if you know that your audience is already looking to buy. Keep the numbers simple.

 

  1. Quality PPC companies let you know that Google allows headlines of 30 characters and ad descriptions of 80 characters. Make the most of this space. That might not seem like a lot, but this will help you focus on the important stuff.

 

  1. Include your location. If your business services a certain area, be sure to include that in your PPC ad.

 

  1. Include a call to action. Don’t be shy about telling people what you want them to do. Buy, shop, call, save… just make them actionable.

 

  1. Focus on what makes you unique. Communicate the thing that makes you stand out.

 

  1. Try writing and testing a few different ads. This is known as split testing. Different ads have different copy to see which works best.

7 marketing and promotion tactics to get your content discovered

This entry was posted in Advertising, Content, Marketing on by .

Marketing your website and business can take on several forms. An important goal is to consistently build backlinks to your site or page. Here are some tips shared by link-building services in Ventura that work well for generating traffic to intended pages.

Targeted sharing on Facebook involves tagging someone in a post or in the comments of a post. People who are interested in the topic might be compelled to share the post or tag others to increase exposure. Twitter has an advanced search tool that reveals people who are close to you in geography, and the platform’s use of hashtags can be a great way to connect with people of similar interest. Instagram has a feature that allows users to follow specific hashtags and topics.

 

Syndicate your content on other blogs or website. You can also guest blog or be a contributing blogger on sites related to your business. This can be a great way to build links back to your site. A link building service in Ventura can help you identify reputable websites in your area of business to partner with.

 

Using paid promotions on social media is one of the most effective ways to generate targeted traffic to your website or business. Because of the vast amount of users and the user information available, this allows you to narrow in on your targeted audience. Facebook, for example, lets you pull up Audience Insights to select things such as interests, demographics, location, age and more.

 

Video has become a powerful media to engage and influence audiences. Google stats reveal that half of users search for video related to a product before visiting the store. Facebook has shown that users interact with video much more so than written posts.

 

Email marketing remains one of the most effective ways to drive people back to your website. This does not have to be salesy. Focus on providing value and inciting people to click a link to read fresh content on your site. You can segment subscriber lists to focus on certain interests or the people who open more of your emails.

 

An easy way to see if Google thinks your webpages are keyword relevant

This entry was posted in Content, SEO on by .

Having content on your website that focuses on keywords related to your business or topic is everything when it comes to generating organic traffic from search engines such as Google and Bing. A reputable white hat SEO service will help you do this, and reveal if the search engines thinks your site is keyword relevant.

One of the easiest ways to see how your site ranks in terms of relativity to keywords is to just do a Google search for certain keywords you are trying to build content around. Then, just see if your site is pulling up in the organic searches. Enter different keywords in different searches to discover how Google or Bing sees your site and this will help you judge the relevance of keywords.

 

These searches also reveal where you should focus your content because it shows your strengths. It also shows where your traffic is coming from based on what is popular on your site. Focusing on your strength is a great way to increase traffic. White hat SEO services can perform these searches and service for you, and even help you determine what the results mean for your website or business. They can then help you come up with a more specific content strategy.

 

You can use a service such as SEMRush to see how your site ranks for certain keywords. This shows where certain sites rank for keywords and the search volume for those keywords. This is also a good way to see where your competitors rank. You can find other related keywords to give you ideas for additional content. This reveals other searches that people are performing so you can adjust the content on your site.

 

So, how do you take this information on how Google sees your website as relevant and improve your site. Creating fresh content is one of the best ways. Create content around the keywords you want to rank higher with. Also consider using a professional service that knows how to create this keyword-rich content specifically written and planned to attract the specific audience you are looking for on an ongoing basis month-after-month.

Case study: On-page + Off-page SEO working together = Success

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

There essentially are two forms of SEO that, if done properly, combine to set your website apart from the crowd. They simply are on-page and off-page SEO. Together they can drive on-going traffic to your site, creating more exposure for your business. Here are some on-page and off-page strategies provided by many top white hat SEO services.

On-page SEO simply refers to things you can do to optimize the pages and posts on your website. Writing a good title for your page or post that includes the keyword near the beginning of the title is important. Creating a search engine-friendly URL for your page or post involves using keywords and keeping the URL short.

 

When writing the copy for your page or post, make sure they keyword you focus on is in the first 100 to 150 words. However, don’t use your keyword too many times, or search engines could see this as “stuffing” your keyword. Sprinkle other related or secondary keywords throughout the page. Essentially, your site is filled with content that your audience wants and is searching for.

 

Use both outbound links (other relevant sites) and internal links (relevant areas on your site). Make sure your website design is desktop and mobile friendly. To encourage reader interaction, include social sharing buttons (which can be done using a plug-in) and ask for comments or questions.

 

Off-page SEO strategies from white hat SEO services include content on other sites that link back to your website, and building relationships with others in your industry. This builds credibility for your website, and search engines are likely to rank your site higher if other similar sites link back to yours. A good SEO service will help you build links to help your credibility in the eyes of search engines.

 

All of these strategies are important for building a complete SEO profile to increase visibility and credibility for your website. Focusing on one and not the other is only going to hinder your site, but using a complete on-page and off-page approach is going to help continually attract the right people to your site.

How to create content to support local SEO and rock the rankings

This entry was posted in Advertising, Content, Local, SEO on by .

Local SEO has become more important with the rise of mobile devices. People are performing more and more searches with their mobile device when they’re on the go. They’re looking for nearby businesses, whether they want to grab a cup of coffee, need to take their car into a shop, or stop somewhere for a quick lunch. According to Google, almost one-third of all mobile searches are related to location, so Google local optimization has become a major tool for building business online.

There are a few specific things you can do to create content to support local SEO and boost your website high in the search ranking. First, be sure to claim local name, address and phone number for your business in local listings and directories. Create a listing in the Google My Business Page and Bing Places For Business, filling out all relevant information and local keywords. This is important for your businesses showing up in Google Maps searches and showing search engines what your business is about.

 

Write content for your website that includes keywords based on your business and your area. Think about what’s going on in your area. Write about local events and current news stories. You might even partner with other local businesses to create some content that benefits both of you. Think about businesses that complement your own. A coffee shop and bakery, or car service and tire shop, are good examples. Google Keyword Planner is a great way to get ideas for keywords to write your content around. This is a free tool that shows average monthly searches for certain keywords. Knowing what people are searching for in your area can help you improve your website’s Google local optimization because you can write about specific topics around the top keywords you find.

 

Write specific content, because people are usually searching for specific things. When people use search engines, they are looking for answers to specific questions or problems. Your local-based content can be the answer to those questions and the solution to their problem. It also builds credibility for your business.

The Ever-Increasing Importance of Usability and Trust in Link Building

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

It is noteworthy to remember that link builders occasionally identify promising sites only by paying attention to the metrics side of their analysis instead of the value that could be derived by investing in targeted, custom link building services. Usability and trust within the world of link building have become the two most valuable factors and cornerstones of effective SEO strategies that you should seriously consider.

Is the Link Truly Clickable?

Even though you might be interested in hyperlinking a vast number of phrases and words within your content with relevant links, the concept of usability must weigh heavy in your decision-making process. You should seriously consider whether or not you (as a consumer) would actually take the time to click that embedded link in the first place.

Does it add value to the conversation supported by your content? Is it compelling enough to convince your reader to access it and expand on the knowledge that they have received from your content? Instead of rushing to add links to your content, make sure that you seriously consider whether or not those links are usable to the average customer. Rest assured in knowing that if you wouldn’t bother clicking the link, then chances are your customers will not bother to click that link either.

What Exactly Should You Test?

When it comes to checking and testing the quality and efficiency of your link building practices, make sure that you take the time to conduct an initial check of each website and embedded link. You could easily look at the page authority and domain report or other key performance metrics and indicators that may attract (or repel) your curiosity.

However, the key is to make sure that you are conducting some sort of high-quality test and confirmation before you allow those websites and links to bank their online presence on you. The last thing that you want is for your own progress, ranking and performance within Google to be jeopardizing by the penalizing habits and bad practices of less trustworthy websites.

How to Recognize Bad Advice in Link Building and SEO

This entry was posted in Content, SEO on by .

A simple keyword search for “SEO tips” or “link building ideas” can quickly lead you to a vast abundance of information. How do you accurately separate the good and valuable advice from the bad and worthless intel? Here are a few pointers to keep in mind that will help you to steer clear of bad links and build the quality of your online presence through custom link building services:

If It Seems Too Good to be True…

The old saying that if something is too good to be true it usually applies fully to link building and effective SEO strategies. If you run into a resource that encourages you to take certain steps to achieve unrealistic and even impossible results, the best thing you can do for yourself and your reputation is to run away and search elsewhere.

Search for High-Quality Sources, Verified Information

The Internet is filled with valuable information and resources that you can use to maximize the value of investing in custom link building services. However, there is also the chance that you can run into a dead end by trusting in the flood of bad advice and inaccurate information online. Make sure that the advice and guidance you follow comes with its own cited sources and references. Take the time to check the quality of the sources to ensure the information provided is factual and accurate.

What Works for One May Not Work for Another

Another important point to remember is that the same SEO strategy or method that works for one brand or business may not work for yours. It is very easy to become caught up in reading ratings and reviews or listening to client testimonials as they joyfully express what worked for them. Instead of rushing to get attached to what has worked for someone else, make it your goal to find out what works best for you and your brand specifically. Therefore, it is more important to focus on the research and applicable case studies more than shared reviews and reported testimonials from past customers.

How to Generate Ideas When Competitive Analysis Shows You Nothing

This entry was posted in Content, Marketing, SEO on by .

Link building is one of the most important ways to create a high-ranking website within your field or subject. The need for the visibility that comes with good search engine rankings is the reason so many companies invest in link building services, but how can these services be of any benefit to those who work within a field with little competition or where competitive analysis yields few results? The following suggestions are some that can be used for building a better website without relying on competitive analysis.

Read the Website

Although this seems obvious to some, there are many business owners who do not review their own site’s content properly. This can cause your online presence to suffer, so always be certain to proof and polish your own site before comparing it to others.

Read Competitor’s Sites

If you have competitors – even if they aren’t local, aren’t comparable in size to your company, etc. – be sure to browse their sites for relevant information. One example might be answers to questions that your site does not currently offer. This would be considered an advantage your competition has over your site, so using their content as a guide to assist web develop companies in improving your own can help you close these gaps.

Seek Out Common Questions

Questions your competitors might be answering that you aren’t – or questions your potential consumers might be asking – are important to take note of and collect in a single location for answering or reference. Some suggestions might include:

  • What types of companies use this good or service?
  • What kind of consumer can best use this product?
  • Are there any alternatives to this product?

Tailor Your Content to Those Questions

The answers to your common questions should comprise your site’s FAQ page. This gives visitors a place to find the information they need, and gives search engines something to take hold of.

Link building services can be of great use in creating and improving your business’s website, but just as important is knowing your own content. With a little reflection and research, you can create the ideal site for your company, big or small, with or without the need for competitive analysis.

Relevance or Authority? Perhaps the Answer Should be “Both”

This entry was posted in Advertising, Content, Marketing, SEO on by .

In the world of online advertising, a company’s name and reputation are crucial. Without a tangible storefront, everything a brand does to bring customers to their website is part of an important web that supports these factors. Link building is the proverbial string with which this web is woven, and is the foundation to creating and maintaining traffic.

What is Link Building?

When a brand uses link building, what they are really doing is collecting something like a list of referrals from other sources, pointing potential customers directly to their goods and services. Custom link building services are available to help corporate entities achieve this, optimizing their site for organic linkage on others that feels less promotional and more like a natural suggestion. A well-placed link on another website can generate a great deal of traffic, assuming that the site has its own sizable user base.

Not all link hosts are created equally. While having a secondary source promoting your product is always a welcome advantage in the world of business, those seeking greater traffic and enhanced revenue may want to consider the types of websites they are collaborating with before throwing links out into the world. Much like throwing seed to birds in the middle of an icy winter, if a site miscalculates how and where they advertise, they may see very little response.

The Importance of Relevance and Authority

When considering where to place links, a brand should think about what they want for their search engine results. Though the two may not seem correlated, they are interwoven in the same advertising web that supports any online presence. The same goals of search engine optimization should be applied to potential link hosts.

Relevance is essential. How relevant is a site to your own company’s product or service? A trucking company would be ill-suited to host a link for a dance instruction studio, the same way an online search for a family restaurant should not yield a chemical company’s website as a result. Advertising on relevant pages and sites is important for ensuring that customers know what they’re getting, upfront.

Authority is also important. While a company may have thousands of mentions on social media or local business promotion sites, it is the household name that will get the results they’re after. When a recognizable figure assists in advertising, the same boost in customer confidence can be seen as when a search result itself holds similar esteem. People are more willing to patronize brands they recognize as reputable, so authority is an essential key to the equation.

So, which factor is more important? Arguably both, in equal turns. Finding a way to achieve both authority and relevance to your potential customers’ needs is the ideal situation, rather than sacrificing one for the other. This balance is one reason so many companies choose to utilize the tools of custom link building services, and bring a mix of reliability and situational relevance to their customers. In deciding to pursue both, they maintain their traffic flow and business standing, and continue to see gains in the marketplace of the future.

What SEO Strategy Can Dominate Your Market?

This entry was posted in Advertising, Content, SEO on by .

In today’s content rich and search driven world, refining SEO strategies to tap into your niche market in specific ways is absolutely essential. You can no longer depend solely on blind PPC or display ads to drive traffic to your site. It’s time to re-think how you approach SEO and site traffic.

  1. The Power of Specificity and Not Popularity

Long-tail keywords are phrases specifically honed to address the needs of your customers, and work on the ability to be highly specialized. This cuts back on the cost of using broad, general keywords that are more expensive. If customers in California are searching for specific services, for example, then using an SEO company in LA to help refine these tactics is a good idea. Whether your business is a brick and mortar enterprise and you want to make the most of local search terms, or you’re based purely online, knowing your customers’ specific needs is key.

 

  1. Content Beyond the Metrics

A powerful way to attract the attention of your customers is to become a thought leader in your industry. This can be achieved through writing guest blog posts posted to influential sites, networking and collaborating with other industry leaders, and even applying for awards or official types of recognition within your field. This improves visibility as well as establishing your voice as a market authority. Distinguishing yourself beyond metrics using organic, original content and efforts to stand out through recognition will help your business appear in more search results in a favorable manner.

 

  1. Ramp Up Your Social Media

People not only look to Google and web content as they search for services and products, but also spend significant amounts of time on social media. Packing your social media accounts with useful content that customers will gravitate toward, as well as information relevant to services people are seeking out, is essential to improving SEO strategies. You can devise these approaches yourself or you can hire an SEO consulting company that will work within your budget to create optimized, specially tailored social content.

 

These simple suggestions can help refine your current SEO strategies, but there’s much more that can be done. Keeping up on trends happening in your industry and monitoring your metrics can help you go the distance and see more traffic to your site.