Category Archives: Content

SeoTuners is a Guest Speaker at the EMP Addiction Conference in January 2019

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

SeoTuners is honored to be speaking at the Ethical Marketing Practices (EMP) Addiction Conference on January 22, 2019, in Costa Mesa, CA. This conference is designed for professionals that run addiction treatment programs, including CEOs, marketing directors, and outreach coordinators.

By learning about the latest trends in business and marketing, you can take charge of your digital strategy and survive the changing laws and regulations in the California Treatment Center space.

 

History of the EMP Series

 

Fourteen EMP Series addiction conferences have been held over the years in Florida. These events have been successful in helping addiction treatment center executives learn and understand the laws, regulations, and restrictions in Florida.

 

By bringing CEOs, directors and outreach coordinators together under one roof, the following topics are discussed in detail:

 

  • Insurance companies and how to get higher reimbursements
  • Drug rehab SEO and how to compete with larger treatment facilities
  • Reasons why marketing has failed in the past
  • Importance of proper website structure
  • Mobile rankings and why they may have dropped
  • Social media and networking opportunities
  • Ranking in the top three of Google Maps
  • Call tracking, branding, etc. to promote your facility

 

California is Facing New Laws, Rules and Regulations

 

Similar to what happened in Florida, California is now facing new rules and regulations to address the drug and alcohol epidemic as well as patient brokering and unethical treatment practices. Each day in CA, 11 people die from drug abuse. Experts estimate that roughly 3 million people have substance abuse issues, and over 40,000 emergency room visits are drug-related. Substance abuse is costing our economy millions of dollars.

 

Consider that in 2015, California seized:

 

  • 800 pounds of heroin
  • 5,000 pounds of meth
  • 18,000 pounds of cocaine
  • 413,000 pounds of marijuana
  • 300,000 ecstasy pills

 

Some drugs are made in illegal laboratories, but many others come from global shipping ports. These ports make it easy for drug smugglers to move illicit drugs into our country and distribute them in California.

 

When drugs are readily available, it increases the chances for experimentation among our youth. Once a person starts abusing drugs, they can easily become addicted. The only way to stop addiction is with a comprehensive drug rehabilitation program.

 

Survive the Changes by Attending the EMP Addiction Conference

 

Whether you are a CEO, COO, director, outreach coordinator, marketing or executive professional, you have a lot to learn from the upcoming California Addiction Conference EMP Series. Key business and marketing thought leaders will be attending, including SeoTuners.

 

Your time will be put to good use! There are no boring 45-minute PowerPoint presentations. Instead, a panel of experts will discuss the latest trends in drug rehab SEO and take questions from the audience. It’s educational and personable. Learn about everything from drug rehab SEO to dealing with the insurance companies.

 

The conference includes a catered breakfast and lunch, prize giveaways and five thought leader panelists. It is being held on January 22, 2019, in Costa Mesa, CA at Fete the Venue. The event starts at 9 am and runs until 2:45 when the prize drawings are done. By the end of the day, you will have a stronger understanding of what a healthy marketing mix is and how to fight back from the changes happening in California.

 

Register for the event today  - early bird prices only last until December 1, 2018! SeoTuners looks forward to seeing you there!

 

10+ Tools that Can help for SEO Competitive Analysis

This entry was posted in Content, SEO on by .

Using SEO competitive analysis can help businesses understand their competition and their place in the current digital market. Here are some tools your company can use to do exactly that – as well as plan your path to crushing your local and worldwide competition - as recommended by one of the top SEO services in Ventura:

SEMRush

 

SEMRush is a top choice for businesses of smaller size and with less concern about international markets. Focused tools make it great for those just starting out.

 

Searchmetrics

 

Founded in 2005, Searchmetrics was originally designed specifically for competitive analysis. It has since shifted its focus to content marketing performance over SEO, but the suite still offers you a look at all aspects of your overall optimization and performance against your competition.

 

SpyFu

 

Spyfu has also been around for a long time in terms of the digital marketing world and offers a look at your strongest competition in local and worldwide markets.

 

iSpionage

 

If you’re looking for diversity, iSpionage might be your best bet. Covering additional platforms like Yahoo and Bing and incorporating data from Google Australia, Canada, and other international markets, it offers more diverse data for business looking to monitor international competition and growth.

 

SERPStat

 

SERPStat is a newer tool, with content and capabilities comparable to SEMRush and SpyFu.

 

Ahrefs

 

Ahrefs is beloved for being one of the best link tools available today. Its backlink data makes it excellent for analysis of the number of competitors you have based on keywords.

 

SimilarWeb

 

If you need help understanding exactly how a website attracts traffic and how to put that to work for your business, SimilarWeb can help you do exactly that.

 

BrightEdge

 

When you need enterprise-level services to keep tabs on your competitors, BrightEdge might be your go-to choice. Its technology will help you identify what’s working for your competitors, so you can put it to work for your company, as well.

 

Conductor

 

Need more enterprise-level options than those available through BrightEdge? Conductor offers views of future SEO prospects and helps you plan for obtaining your goals in your local and worldwide markets.

 

Quantcast

 

Once comparable to SimilarWeb, Quantcast recently switched their approach to offer enterprise-level clients personalized, custom reports on their own SEO footprint and competition.

 

Jumpshot

 

Jumpshot is a newer arrival to the SEO tracking and analysis market and is shaping up to be one to watch for clients of all levels. With accurate data sourcing and quality results, it may well make it to the top of many tool lists soon.

 

With all these options, choosing the right ones for your business can be tricky. Contact us here at SEO Tuners for more information on SEO services in Ventura and about how to best utilize these and other tools to make the best of your SEO efforts – and maximize the returns you see.

Online Lead Generation Strategies for Drug Rehab

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Generating online leads for your drug rehab center is a terrific way to create a steady stream of qualified people who may eventually become clients. Here are four effective ways to create on-going leads online.

Addiction, Medical Concept with Selective Focus. Addiction Diagnosis, Medical Concept. Composition of Medicaments. Addiction, Medical Concept with Pills, Injections and Syringe. 3D Render.

Targeted Search Engine Optimization (SEO)

 

No matter what specific clients you want to serve and help on the path of sobriety, creating a good SEO strategy is a must for generating drug rehab leads. This remains one of the best and most effective long-term lead strategies. This refers to creating specific content for your website and blog roll targeted to attracting the specific people you want as potential clients. It can involve the text on your site, the descriptions of each page, meta tags, the layout of your site, and the overall topics of your blog posts.

 

The goal is to have your website links pull up high in search engine searches. SEO changes pretty regularly, but the main purpose is to focus on bringing value to those you want to attract to your rehab center. It can create a steady flow of strong leads.

 

Drug Rehab Leads from Pay-per-Click Ads (PPC)

 

Pay-per-Click ads can be a fast way to generate targeted rehab leads. However, you will need to pay (yes, per click). These are text ads written around keywords that link to your drug rehab center. So, when people type those keywords in search engines, such as Google, the ad pulls up in a highly visible spot. These are effective because you already know someone is searching for you or your services, which results in highly targeted and qualified leads. You can also look at reports that reveal which keywords are performing best.

 

Create Landing Pages and Forms to Capture Emails

 

In addition to your website, you can create simple landing pages that give an overview of your center. This creates drug rehab leads because people will enter their email address if you are giving them something in return such as a free guide, educational video or e-book. This is known as a “lead magnet.” You can then send helpful emails and communicate with these potential clients.

 

Write Helpful Blog Posts

 

Blogging is still an effective and powerful way to generate on-going drug rehab leads. The purpose is to write content that brings value, solves problems and educates the specific leads you want to attract. This evergreen content can help generate leads day and night.

 

 

Link Diversity – Still Relevant to SEO?

This entry was posted in Advertising, Content, Marketing, SEO on by .

When trying to build your website’s credibility and visibility with search engines, one thing is for sure—there are always changes. One of the big topics over the last few years is with link diversity. This refers to inbound links to your site from other sites and pages. This can include similar websites in your industry or niche, directories, articles, blogs, press releases and more. This can also mean links from several domains such as .net, .com, .edu and more.

There are professional link-building services in Ventura that can help you build link diversity. But is this still relevant for improving your website’s SEO? It’s not the same as it used to be, but it still can be an effective way to help your site improve rankings. Diversity helps these inbound links not look spammy. If all of these links are from one source, that can look fishy to search engines.

 

Overall, it helps to have several different inbound links from several different sites, directories and sources. Of course, this is what you want anyway—more and more sites linking to helpful, credible content on your website. This only helps to drive traffic to your site. There are many other ways to do this, and while diversity is less of a major factor than it used to be, it’s still something to be considered.

 

You certainly don’t want to go the opposite direction and have no diversity at all with your links. Having all of your inbound links from just one or two sources just isn’t natural. However, focusing on creating relevant content that your target audience actually wants and needs is always going to be a better strategy that naturally can create more inbound links to your site.

 

So, if you are considering working with link-building services in Ventura, ask about their stance on link diversity and how it is incorporated in their SEO package options. Also ask them to explain why or why not they think it’s important and relevant to your business and your goals. But also ask how this strategy works with other SEO options and services they provide.

Guide to SEO Success Factors in 2018

This entry was posted in Advertising, Content, Marketing, SEO on by .

The only thing that stays the same in the world of search engine optimization is the constant flux. But that doesn’t mean there aren’t some specific things you can do to succeed in your SEO efforts in 2018. Here are some effective things you can do that are still important.

Valuable Content

Creating valuable content that is genuinely intended to serve, teach, entertain or inspire the specific audience you want to attract will always be a great way to go. White hat SEO services preach about getting specific with your content, because people have specific questions and needs. Your content can answer those questions and meet those needs. Build this around the specific keywords your audience is online searching for.

 

Keywords

Spend some time searching for keywords relevant to your site, business or content. This reveals what people are already online searching for. This will also give you ideas for other keywords you might not have thought of.

 

For example, if you are a personal trainer wanting women clients, you may find that they are searching for “home arm workouts without weights” instead of searching for “how to strengthen triceps.” Both topics are very similar, but the keywords are quite different because the first reveals a specific need and question from a specific audience.

 

On-page SEO

Creating specific, keyword-rich content is known as on-page SEO. This is critical in people finding your website. However, off-page SEO is also highly recommended by White hat SEO services. Off-page is basically links from other sites (because they are “off” of your site) that lead back to your website. This helps a lot when websites that are more credible than yours link to your site. Links can also come from directories, blogs, video sites like YouTube, press releases and more.

 

Layout and speed

Make sure your website layout, load speed and content are mobile-friendly. More than half of all website visitors today are using a mobile device, and that number is growing. The experience of reading and navigating a website on smaller mobile screen is much different from using a wide desktop screen.

5 SEO essentials to succeed in the new world

This entry was posted in Advertising, Content, Marketing, SEO on by .

These days, with more than 55 percent of all internet traffic coming from a mobile device, you have to focus on optimizing your website for the mobile experience. No matter if it’s a smaller phone screen or a tablet, people are searching for an consuming information on the go more and more. Using white hat SEO services can help get your website ready for the continuing changes in the shift to mobile and enhance your user’s experience.

One suggestion you will get is to make sure your website design is optimized for a mobile device. Most designs and site themes today will easily adjust to a smaller mobile screen. This can mean the different sections of the site, such as the main pages and sidebars, automatically rearrange for a mobile screen. Or, some sites have a mobile version that would have a URL such as m.mywebsite.com. Keep in mind, with the new mobile-first rollout, you may now need one site and same content on both desktop and mobile

 

Make sure your site loads quickly. This is something that is often overlooked, but is becoming more important with mobile SEO. When Google calibrates your site’s performance, load speed is huge. This is also important to your visitors because they likely going to spend less time consuming your content and browsing your site on a mobile device compared to a desktop.

 

Create content suited for mobile. This can include writing shorter sentences and paragraphs to break up the text, or creating short videos and infographics designed for a mobile screen. Also make sure to get your points across quickly. Provide some information that people can quickly scroll through.

 

Don’t load a lot of images and video files. This will show down your site and also create a confusing, cluttered experience for your visitors. Also make sure your image files are not bigger than they need to be. Overall, less is more when optimizing for mobile.

 

Overall, one of the top suggestions you will get from professional white hat SEO services is to make the experience good for the user. The site should be easy to navigate, quick to consume, and make any action you want the visitor to take clear and quick.

Voice Search SEO: How to Optimize in 2018

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Voice search is becoming more and more popular for performing online searches. Optimizing your website for voice search results is more important as this trend increases. Here are some tips for how to optimize voice search SEO.

You can use Ventura SEO services to help you optimize your site. Here are some important things to know. How fast your site loads is important. The faster, the better. Also, secure websites (with https) seem to dominate search results with more than 70 percent of Google voice search results including secure URLs. This is in comparison to about 50 percent of secure URLs showing up in desktop searches. Short answers are preferred to voice search questions. Online content that gets high engagement on social media pulls up high in voice searches.

 

Studies show that Google prefers voice search answers to be about 29 words. So, create and answer snippet with this goal of about 29 words. Make sure to include the keywords, but eliminate any unnecessary “fluff.”

 

One study revealed that the average Google voice search had more than 1,100 shares on Facebook and more than 40 shares or retweets on Twitter. However, this may be more due to the links or pages are high in credibility. In other words, this could be just a correlation, but it does show that higher-ranking links have a high number of social shares. Create valuable and highly shareable content.

 

Use simple language that is easy to read. This is something Ventura SEO services can help with to create relevant content that people can quickly consume. Google voice search results love simple content that is concise but relevant. Delete any unnecessary words and don’t try to use words you normally would not use in simple conversation.

 

Longer content ranks higher in voice search results. One study showed that the average word count of a voice search results was more than 2,300 words. More words can increase opportunity to match with a voice search, but writing more for the sake of writing is not going to help. The content should be natural, valuable and relevant.

 

 

Top 10 Best Practices When Writing PPC Ad Copy

This entry was posted in Content, PPC on by .

If you want to try generating traffic to your website via Pay Per Click (PPC) ads, there are some key tips you should know. These ads can be extremely profitable for your business, if you do them the right way. A top PPC company in Ventura area will offer these 10 best practices when you are writing your ad copy.

  1. Understand your audience. Online marketing starts here. You have to know, specifically, who you are writing to. Write with your customer in mind instead of writing for yourself.

 

  1. Talk to your audience. Use words such as “you” or “you’re” to address your audience on an individual manner. This helps you immediately connect with your intended customers.

 

  1. Create curiosity and pique interest. This is what makes people click to find out more. Make this irresistible. Sometimes this doesn’t include “selling” but writing copy that just incises people to click the ad.

 

  1. Connect on an emotional level. People take actions based on how things make them feel. Choose words that create a fear of loss or that clearly communicates solving a problem.

 

  1. Numbers are powerful. This can set your ad apart. Prices or a percentage sale can stand out, especially if you know that your audience is already looking to buy. Keep the numbers simple.

 

  1. Quality PPC companies let you know that Google allows headlines of 30 characters and ad descriptions of 80 characters. Make the most of this space. That might not seem like a lot, but this will help you focus on the important stuff.

 

  1. Include your location. If your business services a certain area, be sure to include that in your PPC ad.

 

  1. Include a call to action. Don’t be shy about telling people what you want them to do. Buy, shop, call, save… just make them actionable.

 

  1. Focus on what makes you unique. Communicate the thing that makes you stand out.

 

  1. Try writing and testing a few different ads. This is known as split testing. Different ads have different copy to see which works best.

7 marketing and promotion tactics to get your content discovered

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Marketing your website and business can take on several forms. An important goal is to consistently build backlinks to your site or page. Here are some tips shared by link-building services in Ventura that work well for generating traffic to intended pages.

Targeted sharing on Facebook involves tagging someone in a post or in the comments of a post. People who are interested in the topic might be compelled to share the post or tag others to increase exposure. Twitter has an advanced search tool that reveals people who are close to you in geography, and the platform’s use of hashtags can be a great way to connect with people of similar interest. Instagram has a feature that allows users to follow specific hashtags and topics.

 

Syndicate your content on other blogs or website. You can also guest blog or be a contributing blogger on sites related to your business. This can be a great way to build links back to your site. A link building service in Ventura can help you identify reputable websites in your area of business to partner with.

 

Using paid promotions on social media is one of the most effective ways to generate targeted traffic to your website or business. Because of the vast amount of users and the user information available, this allows you to narrow in on your targeted audience. Facebook, for example, lets you pull up Audience Insights to select things such as interests, demographics, location, age and more.

 

Video has become a powerful media to engage and influence audiences. Google stats reveal that half of users search for video related to a product before visiting the store. Facebook has shown that users interact with video much more so than written posts.

 

Email marketing remains one of the most effective ways to drive people back to your website. This does not have to be salesy. Focus on providing value and inciting people to click a link to read fresh content on your site. You can segment subscriber lists to focus on certain interests or the people who open more of your emails.

 

An easy way to see if Google thinks your webpages are keyword relevant

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Having content on your website that focuses on keywords related to your business or topic is everything when it comes to generating organic traffic from search engines such as Google and Bing. A reputable white hat SEO service will help you do this, and reveal if the search engines thinks your site is keyword relevant.

One of the easiest ways to see how your site ranks in terms of relativity to keywords is to just do a Google search for certain keywords you are trying to build content around. Then, just see if your site is pulling up in the organic searches. Enter different keywords in different searches to discover how Google or Bing sees your site and this will help you judge the relevance of keywords.

 

These searches also reveal where you should focus your content because it shows your strengths. It also shows where your traffic is coming from based on what is popular on your site. Focusing on your strength is a great way to increase traffic. White hat SEO services can perform these searches and service for you, and even help you determine what the results mean for your website or business. They can then help you come up with a more specific content strategy.

 

You can use a service such as SEMRush to see how your site ranks for certain keywords. This shows where certain sites rank for keywords and the search volume for those keywords. This is also a good way to see where your competitors rank. You can find other related keywords to give you ideas for additional content. This reveals other searches that people are performing so you can adjust the content on your site.

 

So, how do you take this information on how Google sees your website as relevant and improve your site. Creating fresh content is one of the best ways. Create content around the keywords you want to rank higher with. Also consider using a professional service that knows how to create this keyword-rich content specifically written and planned to attract the specific audience you are looking for on an ongoing basis month-after-month.