Category Archives: Content

man with error screen

The Google Glitch That Shook The Internet

With the COVID-19 pandemic in full swing, the world depends on the internet now more than ever. Video chats and internet searches have become essential for anyone working remotely due to shutdowns.

Close to 7 billion searches on average are handled by Google in a day, meaning roughly 1.7 billion people depend on Google daily. Because of the recent dependency, Google users were left perplexed when search results were suddenly not turning up on Monday.

 

As stated in the 2000 hit “Oops I Did It Again”, by Brittney Spears, Google experienced another glitch. The search giant, unfortunately, experienced an error that disrupted search results and page rankings, causing users around the world to report bizarre results. For example, some searches brought up a concentration of links to major e-commerce companies like Amazon and others triggered wildly inaccurate responses to requests for recipes.

 

Google said in a tweet that they detected the issue in their indexing systems and the issue has since been mitigated. We have noticed that since the glitch, our clients have regained their position on Google. However, full details on the glitch have not been released.

 

tweet from google

 

 

The Google search glitch was also experienced in Europe as well as Asia and all English-speaking countries. Google’s search glitch appeared to affect all languages, countries, and niches.

It affected everything from local services to recipes. E-commerce sites, however, reported more fluctuation in ranking compared to other industry sites.

 

 

Has this happened before?

 

Although Google is the powerhouse of internet searches, they do experience glitches now and again. In February the search engine had a software bug that resulted in users’ personal videos being emailed to strangers!

 

The flaw affected users of Google Photos that requested to export their data in late November 2019. For the entire four days, the export tool wrongly added videos to unrelated users’ archives. Because of the software bug, private videos were sent to strangers and archive downloads were not completed.

 

“We are notifying people about a bug that may have affected users who used Google Takeout to export their Google Photos content between November 21 and November 25,” a Google spokesperson said.

 

“These users may have received either an incomplete archive or videos – not photos – that were not theirs. We fixed the underlying issue and have conducted an in-depth analysis to help prevent this from ever happening again. We are very sorry this happened.”

 

The company emphasized that the bug only affected users of Google Takeout, a download-your-data tool, and not users of Google Photos more broadly. It did not give specific numbers on how many users were affected but said it was less than 0.01%.

 

In March, users reported that Google's currency exchange was completely wrong, causing issues. Google showed that 1 US dollar was equivalent to 63.95 Dominican Pesos. This glitch caused panic in the Dominican economy since the highest conversion within the last 5 years is currently 58.58 Dominican Pesos to 1 US dollar.

 

graph of conversions

 

(Correct Dominican Peso to US dollar conversion)

 

The March glitch also seemed to have taken the searches at face value. For example, if you searched “why is 5g dangerous?” results generated:

screenshot for 5g search

 

The correct result would argue that 5G is not dangerous. Google does this in other medical-related search queries like those related to vaccines.

 

Google apparently interpreted the search query as 5G being harmful and showing snippets from sites that answer that specific question.

 

If you do a search for medical-related phrases such as “why are flu shots dangerous,” or “how to cure coronavirus naturally” Google gets it right. It’s difficult to say exactly why Google failed with the 5G search query. But it seemed like a part of Google’s algorithm was missing.

 

Their glitches have not only been only, but also in their email servers. In June, Gmail discovered that Microsoft Windows 10 built-in Mail clients were noticing that their sent emails were not in the sent items, outbox folder, trash, spam, or any folder.

 

 

What does this mean?

 

Even a giant internet presence can have glitches and software bugs. When one occurs, it is important to check what the platform is saying about the issue. Companies like Google will often turn to social media to get the word out.

 

Check Twitter when you are experiencing abnormal occurrences. This will let you know if the issue is a platform-wide glitch or if it is simply user error. Google is always willing to help and can be contacted here: https://support.google.com/?hl=en

 

If you back up all of your information and photos online, it is wise to invest in an external backup device. If you are finding drastically different results than normal it is important to check other web browsers for validation.

 

Why do glitches happen?

 

Every glitch and software bug happen for a different reason. Making it hard to predict or prepare for. Some are caused by regular Google updates while others are simply just errors in the system. If you have a digital marketing agency, odds are you won’t even notice most Google glitches and updates.

 

System errors will happen again and again. If you need personalized assistance improving your website’s search engine ranking or maintaining your high ranking, we can help! Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

shopping cart on computer screen

Tips For E-Commerce Success

The digital marketplace is booming these days, and many businesses are taking advantage by transitioning their websites into e-commerce sites. If this is something you’re considering, here are some tips to help set you up for success:

Research, Research, Research

Many new businesses make the mistake of underestimating the amount of research they need to do before starting an e-commerce venture. Taking the time to thoroughly explore how others in your area of business have made this transition will help you decide on the model that will work best for your specific needs and give your e-commerce site the best chance at being successful.

Create a Straightforward Domain Name

Website owners often make the mistake of using a long, confusing, or misleading URL for their site. This is easy to avoid by taking some extra time to really think about your web address, and ensure that your domain not only represents your business accurately but is also easy for website users to remember.

Invest in a Professionally Designed Logo

A logo can be described as the face of a company.  Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company, both online and off. Not having a specific logo – or more importantly, not having a well-designed logo, is a huge mistake that can negatively impact your e-commerce business and it’s the ability to grow.  Creating a memorable logo is one of the most important branding investments a business can make.

Create an Ecommerce Business Plan

Designing a plan for your e-commerce business is a necessity. Jumping right in without a proper framework in place can cause numerous issues down the road. After conducting the necessary research, creating and implementing a plan will keep your goals for the company on track can allow for further growth.

View Your “About Us” Page as a Conversion Tool

As far as closing a sale is concerned, your “About Us” page might be one of the most important pages on your website – and it can often be one of the most visited. Once potential clients see what your services and/or products are, they want to know who they are dealing with and why they should choose you.  Many services and products businesses offer are similar but what’s different is the customer service and how they deliver the service/product. This is where your business starts building a bond with potential customers and they will begin to trust your company, even though they have not met you in person or talked with you on the phone.  The more people learn about your company, the more comfortable they feel and the more likely they will contact you. Do not underestimate the importance of the “About Us” page.  Invest time and energy to differentiate yourself from the pack and you’ll be rewarded with higher sales.

Keep SEO Strategy In Mind

Many new website owners underestimate the positive impact that SEO strategies have on their business, and some even make the mistake of ignoring it altogether. In order for your e-commerce business to thrive, an SEO strategy should be put into place from the very beginning. Effective SEO takes time and effort to gain traction and become fruitful, so utilizing it from the very start will give you a competitive edge and set you up for success in the future.

Plan and Stick to a Budget

Trying to start a business can be difficult, and most are doing so on a limited budget. Not taking time to plan a detailed budget, or failing to stick to it, is a mistake that many new businesses make, and should be avoided if possible. Having a well thought out budget that allows for all necessities and then some will give you the freedom to explore new avenues for expanding your e-commerce business when the time comes.

Utilize the Power of Word of Mouth

There are definitely times when “hearing something straight from the horse’s mouth” is advantageous. But in e-commerce, people are more inclined to trust the recommendations of friends, family members, acquaintances, coworkers, and even strangers on the internet, more than they believe marketing from online companies. The simplest way to motivate people to spread the word about your store is to offer them an incentive for doing so. You can also utilize tools like email marketing and social media, which can help e-retailers acquire new customers and drive sales without breaking the bank.

Provide Excellent Customer Service

Great customer service is an essential part of any successful e-commerce business. Unlike physical retail stores, where customers can easily have face-to-face conversations with an employee, e-commerce businesses have to put a little more strategy into interacting with shoppers. Your customer service can have a significant impact on customer’s perception of your brand, including whether they choose to shop with you again, and whether they’ll be willing to recommend you to friends and family. Taking time to focus on an e-commerce customer service strategy that not only meets customers' expectations but goes above and beyond to give them a WOW experience that will make your brand stand out amongst the competition.

Contests for the Win

Whether your business is selling products or services, online stores are in the perfect position to leverage contests to drive engagement and revenue growth. Think of every new product or service that you release as a chance to promote your e-commerce store. You can do this in a few different ways, the most common is simply to giveaway the product after it has been launched. But a much more advanced method is to use contests to build hype in the lead up to launch. Why is this more effective? It allows you to build an active list of engaged users that want the product over a longer period of time. Not only that, but once the contest is over you can specifically market to this audience with very targeted product messaging and offers.

Effective Digital Marketing

 E-commerce is all about marketing, and with the current growth of the internet, that means marketing digitally. You can generate organic traffic by consistently creating content and posting it to your business’s website and social media channels. Posting fresh content on a regular basis ensures visitors that your website is alive and well. New content also allows for readers to be entertained in the form of infographics, captivating images, blogs, and articles.

Harness the Power of Influencers

 If your e-commerce business sells products, utilizing “influencers” can greatly improve your marketing strategies and overall success. The most common types of influencers are celebrities, who have sponsored products for decades. However, they can also just be ordinary users who happen to have large followings on social media. Evidence shows recommendations that come from influencers, whether on social media or outside of it, tend to be very effective. One of the biggest advantages of influencers is their endorsement can create a ripple effect. Influencers have other influencers as followers and friends - if they promote a particular product or brand, these other influencers may end up taking up the cause too, spreading it even further out. Though it is not a necessity, influencer marketing can be a great way for your e-commerce website to get out there in front of potential customers.

Be Ready for Change

The e-commerce marketplace is constantly changing, which is why it is important for you to be adaptable and accepting of market changes that your business may need to follow. Bringing flexibility to your business will keep your online store relevant and allow for growth.

 

Make Sure Your Site is Mobile

When designing your e-commerce site, it’s important to make it visually appealing to draw in potential customers. Business owners often don’t realize, however, that mobile visitors may contribute to the majority of your website’s traffic. Be sure that your online store is just as eye-catching and easy to use on a mobile device as it is on a desktop.

 

Reliable Hosting and Loading Speed

To ensure that your e-commerce business runs smoothly, finding a reliable host for your site is crucial. It is also just as necessary to make sure the pages on your site load quickly. Slow loading speeds can result in lost traffic,  and ultimately, lost sales. The platform your site runs on can have either immensely positive effects or immensely negative ones on your online business. Researching which platform is best for your needs before implementing any big moves will help to ensure success.

Do you need help with getting your e-commerce business started? We can help with the many aspects involved with SEO.

We provide a number of search engine optimization services for websites such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s search traffic, get in touch with us today. SEO Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

chrome logo and graph

Top SEO Tips That Deliver In Google

This entry was posted in Content and tagged , , , , , on by .

Search Engine Optimization is designed to improve a website search engine ranking, and what better way than implementing vital tools to achieve results?

Improving a website to meet the demands of everyday internet users means improving your website's authoritative status on Google. Here are some tips and how to implement them that can allow your website to dominate in search engine rankings:

Determine Your Target Audience(s)

We can’t express enough how important it is to know who your website caters to and what is trending within your target audience.  Knowing where the focus is for your ideal customer or client allows you to adapt and optimize your keywords and content to the greatest extent.

Create A Business Blog

Creating a blog is a strategy that some companies tend to overlook, even though they shouldn’t. Some businesses don’t believe that a blog can help their website or that they are capable of creating good content. However, regardless of the services or products you provide, a blog stuffed with keywords can improve your SEO.

Not only do blogs add important words to your site, but they can also create traffic in other ways. By simply posting them on social media, there is always a chance a potential client might stumble upon it. Giving free information out will begin to build trust between that reader and your company.

Use Compelling Titles and Headings

Each page of your website should have titles or headings that accurately reflect that page’s content and compels readers to want to visit or view specific sections. It is also fair to note that a table of contents, as boring as it may be, can be extremely beneficial for SEO purposes and can direct readers to new pages. The easier your site is to navigate, the more time a user will spend on it.  This will ultimately have a positive impact on your SEO.

Update Meta-Descriptions

Sub-descriptions of content, or meta-data, is essential for SEO purposes. Most content that is linked has meta-descriptions, which is why it’s important to keep yours up to date. If any of your pages, blogs, or other content is referenced by another source, your meta-descriptions will be key in influencing users to view your site’s content.

Optimize Content and Update Keywords

Conducting keyword research and using those keywords in the headings as well as within content will boost your SEO over time. That being said, some keywords may need to be updated as terms and trends change.

To help you with keyword research, we recommend these tools:

Google Analytics

  • HubSpot’s Sources report
  • Google Keyword Planner
  • SEMrush 

Online forums can help you determine new terms, lingo, and keywords for different parts of your site that competitors may not be using. By scouring over discussions about a particular product or service, you not only learn about the different ways people are referencing your line of work, but you can also learn a wealth of information by reading both positive and negative reviews.

Balance Your Content (Text to Media)

 The information you provide on your website may need some updating to keep it balanced. By balancing your rate of text to media, you create more consistency, which will help you gain authority and improve search engine rankings. Examples of text to media include:

  • Infographics
  • Videos
  • Captions

Edit Image Sizes

 Changing the size of your images can actually have a positive impact on SEO. Restructuring the images on your website to a file size that is compatible for most users improves the resolution of images. These minor changes can increase engagement throughout the pages on your site.

Check to see if your site has any images that are too small, have bad resolution, or are simply out of place. Make sure images follow the format and style of the page they are on. Proper image sizing will keep your site loading quickly. Performing an audit of images that can be resized can drastically improve your rankings.

Add Backlinks

 Backlinks are a great tool to improve a website’s overall SEO health. Utilizing them in content (preferably blogs) may boost your site’s authority and allow it to rank higher in organic searches.

However, not all backlinks are treated the same. Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable.

Have Engaging Verbiage

Rewriting and revising introductory verbiage can be a time-consuming task. However, it’s worth it!

Changing words and phrases, and even adding additional content to your blog page, may result in Google crawling your pages again and in a timelier manner. This may also move you up in the search engine rankings.

Check Your Site for 404 Errors

 Routinely auditing your site for 404 errors ensures that your URLs are sending users to working pages. If a 404 error occurs on any one of your pages, any links to that page will receive that error as well. This can and will negatively affect your SEO.

Tools like Google Search Console can help you identify any 404 errors on your site and assist in determining what to fix. Speaking to local SEO experts can also help you fix these errors. It is important to work towards improving any lost SEO ranking or authority caused by these errors.

Organize Your Navigation Bars

If you haven’t already, creating or reorganizing your site’s homepage navigation bar can improve your SEO and help you rank higher in Google searches. By making your navigations bar direct and organized in a way that chronologically sends users to the pages, your site will be more effective as a whole.

Revamp Your Products or Services Pages

As your business improves and expands, you’ll most likely be producing additional products or services that will need to be advertised. Keeping this information up to date on your website with new images or wording can improve your Google results.

Use Influencers and Reviews

 Vlogging and recording podcasts are becoming even more popular these days, which means someone may be talking online about your products and services! When good things are being said about your business, why not post them on your site?

Although there is no way to directly link a verbal affirmation of your company to improve your search engine rankings, it undoubtedly helps through generating organic searches of your business.

If a customer or client of yours has a huge following, it may be a good idea to give them some free product or services in exchange for a shout out. Consumers love hearing what other people think about your business before committing. Not only is this strategy great for sales, but it will also generate more backlinks!

Do you need personalized assistance with improving your website’s search engine ranking? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing

paper with title on clipboard

On-Page SEO Checklist: Blogging

This entry was posted in Content and tagged , , , , , , on by .

Search engine optimization takes time and effort. However, the process can yield impressive results with a focus on great content and some patience.

On-Page SEO is the action of optimizing each individual page of your site to improve its overall ranking in search engines and to boost traffic to your site as a whole. Most On-Page SEO focuses on utilizing one or more specific target keywords for a single page to allow that page to rank higher.

Blogging has the power to increase your site ranking immensely.  Luckily, it’s not only easy to begin writing a blog, it’s also something you can work on a little at a time so it fits into your schedule over the long haul, since that long term investment is what is needed to see results.

While going over the various pages of your site, you may need a checklist to guide you to the top:

Keywords

Finding the top keywords for a specific topic are essential when targeting an audience for your blogs. You’ll want to focus on phrases and keywords that are consistently searched by your intended demographic, are in line with your site’s authority level, and are relevant to that particular subject. Keywords are an important necessity in blogging, and if you haven’t already, utilizing them at least once in each individual blog on your site and in future blogs, may help your search rankings greatly.

Keyword research isn’t always as straightforward as you may think. If you find yourself in need of help finding the top keywords for a blog topic, here are some great ways tools to help you with your search:

Primary Target Keyword

Your primary target keyword (PTK) will be essential in optimizing a specific page of your site. Researching the most used or competitive keywords for each subject of every page you wish to update will allow you to have a direct and targeted approach. All primary keywords should be used on their designated page, and very minimally (if at all) on other pages.

Make sure that the PTKs for your existing blogs are being used in each blog title and spend some time researching new words or phrases for future blogs. Making URLs for your page or specific content by using your primary target keyword in the URL itself is also helpful. For example, if you write a blog about building a computer, using the words “building” and “computer” in the URL itself may positively impact your SEO. 

Related Keywords

Terms and keywords that are related to your PTK are also very helpful while performing on-page SEO. You should have roughly 4 or 5 other related keywords for each of your primaries. Integrating these into your blogs will also benefit your optimization and may improve your site's overall results.

Blogging Content Plan (how often, topics, etc.) 

Creating a content plan for your blogs and for your entire site page can improve its performance. With consistent production, scheduling, and posting of blogs, your page will be crawled and indexed by Google more frequently which may result in higher domain authority as well.

Content-Length

Your written content should be at least 400 words in length, however, 600 or more is suggested. Long-form content generally has a better impact on the success of your blogging page over time. Going through your blogs, articles, or other written content and expanding its length while following other SEO requirements may help your pages rank higher and gain authority.

Original Content 

Posting original content is a must. Original blogs that are published to your page on a consistent basis will be crawled by Google, and if created properly, may increase your page’s ranking through the ranking of the individual pieces.

High-Quality Content

High-quality content is new, engaging, and offers different perspectives on subjects that readers may not already know about. It utilizes keywords to inform the general public about specific topics and allows your blogging page and website as a whole to gain authority, which increases SEO collectively. Focusing on the readers of your page allows for more quality content to be created, which in turn produces a better outcome in terms of performance for your site as a whole. 

Use Internal Links and Quality External Links

 Make sure that some, if not all, of your blogs, utilize links to previous blogs you’ve published and/or other pages on your website. Using external links that are provided by quality sources in your blogs may also bring about some positive SEO results.

Draw Blog Readers in with Images

Make sure your blogs have images! Those images should be relevant to the subject and engage your target audience. The addition of eye-catching, imagery to your individual blogs and to your blogging page itself can help its reception immensely.

Share Blogs and Blog Pages on Social Media

Sharing your blogs and blogging page on social media is another way to utilize those links. It’s a collective effort that genuinely promotes your published blogs and pages in a way that reaches your target audience directly.

Promoting your blogs on social media not only gives your blog a chance to be seen by followers, but it also allows the opportunity to be shared by others expanding the reach exponentially, while also providing backlinks.

Another great way to utilize social media is by promoting your blog through paid ads. Backing the blog with some money allows you to target what type of user will see your blog. The more clicks and views you get, the better your SEO results will be.

Review Content Frequently

 A blog page takes time and effort and is not something you can just “set and forget”, it should be reviewed frequently and updated as needed. If you’re not sure what needs to be updated, the information in this blog can help, as well as getting in contact with SEO experts like those at SEO Tuners.

We provide a number of search engine optimization services for websites such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s search traffic, get in touch with us today. SEO Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

Best SEO Packages: Why Your Business Absolutely Needs SEO

This entry was posted in Advertising, Content, Local, SEO, Social on by .

Running an online business for the first time can be a daunting task. Are you wondering why you’ve got high bounce rates and poor traffic? It could be due to several reasons—from bad content, poor navigational experience, and cluttered site design. Get help from a pro. Start checking out the best SEO packages. Here’s why your business can’t live without SEO and without a team of professional digital marketing experts to help you.

Constant Traffic

The more traffic there is to your site, the higher the chances of conversions and sales. SEO helps generate a steady amount of traffic to your pages, so you won’t need to worry about having zero sales. The fact that SEO works 24/7 means that you can expect traffic at all times, which can lead to an exponential increase in sales.

Keyword Optimization

Search engine optimization experts know the best keywords that your pages should rank for. Your pages will publish content that’s not only optimized for social, but for search as well, hitting two birds with one stone. That optimization will help your site rank higher. Higher rankings on the SERPs mean that more people can find you.

Brand Awareness

SEO helps your brand and business establish a strong online presence. With the right campaigns, your SEO team can help you build content that can position your firm as an expert and trustworthy advocate in your field of expertise. That helps generate a lot of consumer trust. People buy products or try out services from the companies they trust.

Brand Loyalty

If you’ve ever wondered how big brands generate the level of consumer loyalty so that all they need to do is announce the launch of a new phone or shoes to get people to flock to their stores, lineup, and pay, the answer is marketing. Excellent marketing does that. That’s what you can get when you hire a digital marketing team. Find one that takes the time to know your business and goals. Does the firm have the expertise and talent to provide content that engages your target market? That’s a must. Strong engagement can eventually lead to brand loyalty.

Adapt to Change

Changing business environments mean that companies need to learn how to keep evolving and staying up to date with the latest technologies, platforms, and tools. The right SEO marketing team can do that for you. With a team to build, manage, and update your social media accounts, your business can reach out to your customers on that platform. Meanwhile, you won’t need to take time out of your busy schedule to handle all that. You can focus on running your business.

Competitive Edge

A business that doesn’t know how to adapt will find itself edged out by the competition, sooner rather than later. If you don’t want your firm to get left behind in the dust, hire search engine optimization pros to help you get your business up to date on the industry’s best SEO practices.

man touching virtual screen

SEO Processes That Are Easier with Higher Domain Authority

This entry was posted in Content and tagged , , , , , , on by .

Search engine optimization is a time-consuming effort and often takes patience to see results, especially when it comes to gaining higher domain authority.

 

High domain authority means that an entire website domain, including subdomains, have reached a status that is more powerful than comparative sites. With high authority, a site most likely exists in top 10 listings on Google searches. Good standing authority is usually gained through sufficient and quality SEO. Large businesses that already have an established brand name generally reach a higher authoritative status faster and easier. However, it is possible for any site to land a spot on the first page of Google if the proper steps are taken.

 

Once you’ve reached a certain level of authority status, your ability to rank higher in searches may naturally improve. As a site gains an authoritative edge, using competitive keywords in turn with a dominant authority level allows that domain to continue to move up the ranks.

 

Once you have climbed those ranks, certain SEO maintenance becomes easier and, with only a little TLC, you will most likely stay in the top ten. SEO Tuners highlights these items that are essential to maintain once high authority is achieved:

 

Improving Ranking Abilities

 

Think of your website like you would your credit score. There are multiple factors that go into the determination of your score, and no matter how great you are at paying off your card, your score will never be perfect until you’ve proved over time that you can maintain that habit. Sites under a year of existence have a harder time reaching elevated search rankings. The reason behind this is not because it isn’t a great site, but because the site has not existed long enough to prove to Google it is worthy. Therefore, websites that are three years or older have a greater chance at listing in the top ten.

 

Ranking and Utilization of Link Equity

 

Gaining significant authority means you probably already have some compelling links, and those links will only continue to become more powerful when utilized correctly.

 

Linking back to yourself only improves your standing and is easier to do once you have achieved a higher ranking, gaining you link “equity”.

 

Additionally, the hyperlinks that you simply link out to different people grow to be even more valuable, which makes for an extra enticing goal.

 

Much like Instagram uses blue checks to verify that an account is official, a website domain is practically verified as having higher authority if it shows up in the top listings of a Google search. And much like businesses prefer their merchandise or services to be advertised by verified accounts, domains with high authority that rank in the top 10 of Google searches are generally preferred by users.

 

Protection from Bad Links

 

As your own links become more valuable and your link equity strengthens, protection from negative links is improved through a number of ways. It becomes harder for your links to be spammed by low-authority entities such as spam sites.

 

As your site is linked through millions of other sources, bad links will not have as much of a negative impact because your steady stream of good links will drown them out.

 

With less negative impacts by unfavorable links, your high ranking domain will continue to thrive as long as proper measures are taken, such as avoiding over-optimization.

 

Avoidance of Over-Optimization

 

If you are building a new website and working on SEO, it’s easy to fall into the trap of over-optimizing your pages and content. Although Google doesn’t have an over-optimization penalty, it can still hurt the ranking of your site. Improving your website's authority without over-optimizing actually helps you avoid that trap in the future.

 

When generating a great credit score, you need a diverse portfolio of credit types. This is also true when striving to attain a great ranking. The important thing in web optimization is variety.

 

With more quality links of your own, you’ll naturally have more diversity and are more likely to avoid over-optimizing. Once your domain is dominant in listings and is a force to be reckoned with authoritatively, you’ll be able to utilize your own links to your advantage without any supposed threat. Whereas, with less authority, you may see negative repercussions from using or reusing certain links.

 

More Crawling Opportunity

 

The more pages you have on your domain, the harder it is to get Google to crawl those pages - unless your authority is in good standing.

 

High-end sites with many quality links and pages have a greater chance of getting their entire site crawled, and even sites that are newer but have attained high authority play into this advantage as well.

 

Indexing Priority

 

A site with high authority typically will also receive indexing priority while being crawled by Google. If your site is already being crawled at an optimal rate, it’ll most likely be indexed faster. Pages and websites with higher authority are generally crawled and indexed more quickly, which helps such high standing pages and sites remain in an elevated position.

 

As long as your site is frequently updated and is in good authoritative standing, it should naturally remain in that status as long as any site updates have not gotten rid of quality links or added poor ones.

 

These high domain authority perks are a result of effective SEO efforts, and although each described perk is an advantage once that status is achieved, the optimization efforts required to improve a domain’s status are necessary by anyone looking to move up in the ranks regardless of where they are currently.

 

How can I improve my domain authority?

 

Improving domain authority can best be accomplished through a number of steps including:

 

  • Choosing a relevant domain name
  • Optimizing individual page content
  • Creating quality, linkable content
  • Enhancing internal links
  • Removing bad links
  • Increasing page loading speed
  • Adapting your site to be mobile friendly
  • Social Media promotion

 

Like the maintenance of your credit score, keeping your high authority becomes easier with time and effort, allowing you to enjoy the perks of high status and make further SEO actions more powerful and efficient.

 

Getting in contact with SEO experts such as those at SeoTuners is a great way to ensure that your website is fully optimized and meets the standards of the internet today. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

knots tied together

How Social Media and SEO Work and Progress Together

Social media and SEO work hand in hand through ways that the average social media user may not always see at first glance. Social media ultimately helps businesses, companies, and individuals maximize their SEO and grow their business through a multitude of ways. Below, we’ll delve into the different ways that Social Media and SEO work together to improve the digital presence of a company and of its business as a whole:

Social Media Can Help Entities Establish Authority

 

The more authority you establish through SEO, the greater your visibility in organic search rankings.  Since social media generally boosts your organic traffic, your SEO authority will continue to grow as well. Authority is a very important aspect of SEO and once established, higher rankings in search engines are achievable.

 

Social Media Can Serve As A Search Engine

 

These days, consumers can search for certain people, places, or things via social media channels such as Facebook and LinkedIn. This means that your ranking is not only important in traditional search engines, but in social media searches as well. As social media and search engines continue to evolve, the importance of ranking highly on both as a search engine will become more important.

 

Posts and Pages Rank in Search Engines

 

Social media posts are also often (but not always) indexed, meaning that search engines can take keywords from those posts that are relevant to searches and use them. Most of the time, relevant people and business entities may rank highly in search engines with their social media pages, so maintaining social media is a must for any business, and helps for SEO purposes, too.

 

Popular Posts Are Indexed in Search Engines Quickly

 

Popular social media posts that gain large amounts of attention, have a lot of interaction, or reach a vast audience are generally indexed faster because it’s easier for search engines to find them. Most of the time, viral posts will show and rank higher in search engines.

 

Better Social Media Posts Attract Quality Backlinks

 

SEO is comprised of backlinks, and creating quality social media posts attract backlink opportunities that generally result in higher rankings in search engines. If one of your posts is popular on social media and has a high volume of shares, the potential of attracting quality backlinks is even greater.

 

SEO Gives Insight for Better Social Media Marketing

 

The results you can pull from SEO can only improve your marketing ability on social media. Keyword results from SEO tools such as Google Analytics can be used to optimize social media posts, enabling you to be more effective and reach a larger target audience. Social Media can be used in abundance to improve SEO, and in turn, SEO can be used to market more effectively on social media.

 

SEO in Progression with Social Media

 

Social media is designed for mass sharing, and with that mass sharing, there is bound to be more exposure as a whole for any website. As online entities are already aware of the importance of SEO in digital marketing, the importance of social media marketing and advertising for the improvement of business is becoming more apparent as well. Although the two are not always directly correlated, it is very apparent that social media will continue to have an effect on SEO results.

 

The Process for Combining SEO and Social Media to Gain Results

 

One of the biggest ways of improving SEO is by having a blog. Posting blogs to your website undoubtedly improves SEO by providing linking opportunities, keywords, and many more benefits. Below is the process by which blogs and social media work together:

 

  1. A blog is written for a specific current topic for a website.
  2. That blog is then posted on the website by whatever means the owner uses (such as WordPress).
  3. Once the blog is live, the website owner may then make a social media post linking the blog.
  4. That post can then be shared by the owner (on multiple social media accounts if possible) and by anyone else that wishes to share it.
  5. These social media shares allow for the blog to reach a wider audience and greater opportunity to drive traffic to the owner’s website.

 

This is the cycle that business blogs create, which usually results in greater traffic to social media channels as well traffic to the website itself. That’s why so many businesses have blogs these days!

 

The same principles apply to general social media posts that link back to a business website:

 

  1. A social media post is created for a personal or business account.
  2. It is posted and then hopefully shared (sharing improves visibility greatly).
  3. If there is a link to the original website in the post, traffic may be generated back towards it.

 

Ultimately creating blogs and social media content has the potential to (and usually does) drive traffic back to the original site. This has the power to improve business and is a marketing strategy that a vast majority of businesses are adopting.

 

Social Media Grows Opportunities and Improves SEO

 

From a business standpoint, social media is one the greatest tools in use today to improve your brand exposure and reach a wider audience. Successful SEO is measured by the visits to, and activities of, users on your website. The two go hand in hand and will continue to as long as social media exists.

 

Interested in more information and expertise in how to improve the SEO of your website? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

hacker on computer in hood

Hackers: A Threat to Your Websites SEO

This entry was posted in Content and tagged , , , , , , on by .

If your website is hacked, chances are you’ll be affected by it in a multitude of negative, annoying, and even horribly frustrating ways. What a hacker does once they’ve broken into your website can be very malicious and cause damages to aspects of your business and website as a  whole. One of the main components of websites and marketing that an intrusion by an unauthorized source (a hacker) can cause is damages to your SEO. Hackers can damage your SEO in these ways:

  1. Installation of Malicious Software Into Your Websites Code

 

Your SEO will be affected if malicious software is written into your websites code. Should Google detect that malicious coding has taken place on your website, users searching and finding your site in its results pages will be redirected if your URL is clicked. Search engines may even remove your sites URLs from their listings if you’re the code written in by hackers is too malicious.

 

  1. Harmful Back Links

 

If a hacker is able to gain access to your site, often they may add harmful back links in varying places throughout. These will negatively affect your SEO if the backlinks they place have low to no value at all. If the sources for the backlinks are controversial that may have a negative affect as well. Google could notice and rank your website lower within its results pages.

 

  1. Website Redirects That Send Users To More Malicious Websites

 

Another tactic hackers use to destroy a website, and with it SEO rankings, is to redirect it’s URL to dubious or a more malevolent website. This could result in Google and other search engines completely removing your URL from rankings.

 

  1. Spamming and Collected Contact

 

Hackers might also be able to access any collected contact information such as email addresses provided for business newsletter or phone numbers provided. What hackers will then do is send spam emails and spam phone calls to all contacts collected. This looks bad for any business and could ultimately result in lawsuits.

 

  1. Download of Malware

 

Most often, hackers will attack your website with malware which is designed to harm the network its based on. Malware can have potentially detrimental effects on a website and could damage your SEO and business in general greatly.

 

  1. Phishing Attempts

 

Hackers may also attempt to access files and folders that are saved on your server. If they gain access, they’ll be able to place their own pages and files that might not be visible on the back end. This could be a problem as then users will be able to access your site, but may end up on a malicious page that a hacker has installed. Google may notice this and flag your website, as well as any other search engines where your URL appears.

 

 

Googles Responses to a Website That Is Hacked

 

Google can respond to websites that have been compromised by hackers in a number of ways.

 

First, they may issue a warning to the website owner, whomever the domain is registered under, or the host. They’ll essentially inform you that the website you have created has been hacked and explain what the hacker has done as far as hostility goes.

 

If your website has been compromised beyond repair, which is ultimately the worst thing that could happen and would take a tremendous amount of effort for a hacker to accomplish, your website might be blacklisted. If your site is blacklisted, it will be taken off of SERPs and “quarantined”. You then will have to find a way to fix any issues. Google will generally send you and email stating what they noticed was wrong, which will help slightly in identifying what to do.

 

What to Do If Your Website is Blacklisted

 

If your website is blacklisted, you’ll need to determine the problem (which Google may help with) and fix it before your site can be listed again. Hiring a website developer to do this may help if you do not already have experience looking at the back end of websites. SEO specialists may also be able to assist with issues regarding and search engines that your website has been blacklisted from. Google Account Help gives direct instructions for what to do if your website is hacked or compromised.

 

Improving Website Security

 

If you host with a secure server, you’ll be at less of a risk of being hacked. Secure servers essentially ensure that your SEO improves in a few ways. Secure websites are trusted on search engines much more than unsecure ones. Websites with a good track record of being secure will ultimately rank higher in SERPs, and conversion rates may rise as a result. Website security is a necessity for any business or website that wishes to keep its name reputable. Failure to meet high security for your website could result in damages and even loss of an entire business, depending on the severity of maliciousness if hacked. Good security measures for websites also ensures that all users are protected while using your site, which will have a positive impact on SEO.

 

High Ranking Websites Are at a Greater Risk

 

Websites that rank higher on Google SERPs, especially those found in the featured snippet sections, are a greater risk for being hacked. This makes website security for these businesses ever more important. A site that receives high amounts of traffic and collects large amounts of user data may need to put extra security measures in place and even transfer to a different host to ensure that all information is secure. If your site is vulnerable, a hacker may be able access it and cause damages to your SEO and business.

 

Get In Touch With an SEO Expert

 

Getting in contact with SEO experts such as SeoTuners is a great way to ensure that your website can be measured for security and SEO. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s security and search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase security, exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

 

 

 

 

 

 

 

 

 

animated computer and shopping items

How To Make Your Shopify Store Rank

This entry was posted in Content and tagged , , , , , on by .

Shopify is one of the most popular e-commerce platforms used by sellers to set up their online storefront. Users find that the platform is highly flexible, has an easy backend, contains many built-in tools, and has fantastic SEO features. Search engine rankings play a huge part in how easily shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales.

Below are the key points to increase the chances of your Shopify site appearing in search results:

 

Register Your Shopify Store

 

If you are serious about SEO, it is essential to register your site with Google Search Console and Bing Webmaster Tools. This is important for any website owner no matter the platform. When you register your website, you are telling these two major search engines that your site exists, ensuring it gets crawled.

 

When registering with these services you should register BOTH the www and non-www version of your domain (i.e., www.yourdomain.com and yourdomain.com), and, if you have a secure and non-secure version of your website, the http:// and https:// versions of each.

 

Submit Your Sitemap

 

After you have registered your site, you will need to submit an XML sitemap to both services. By supplying your site map, both services will be able to index your site accurately and quickly. Shopify will generate this sitemap for you automatically!

 

The URL for this on your store is simply www.yourdomain.com/sitemap.xml. You need to enter this link into Google Search Console and Bing Webmaster Tools.

 

Make Sure to Use SSL

 

Search engines give ‘https://’ websites (i.e., those that use SSL, ‘secure socket layer’) preference over non-secure, ‘http://’ sites in search results. Internet browsers tend to display warning messages to people visiting non-secure websites. People are less likely to want to open your website if the browser does not trust you, so make sure to use SSL.

 

Remove Duplicate Content

 

Duplicate content creates issues for search engines because they might not be able to determine which of the two pages should be the canonical version. Link signals are usually split between the two pages which is also problematic.

 

Many Shopify stores have duplicate content, and this may have an adverse effect on search engine rankings which could result in your store could being penalized by search engines. On Shopify the two most frequent types of double content are duplicate product pages and duplicate collection pages through pagination.

 

Do Your Keyword Research

 

Performing keyword research for Shopify is similar to other e-commerce stores. Some common ways to generate keywords are:

 

  • Export your keyword data from Google AdWords. Track and optimize for those that generate the most revenue for the site

 

  • Research your AdWords keywords that have high conversion rates. Even if the volume is lower, a high conversion rate indicates that this keyword is more transactional

 

  • Review the keywords that the site currently gets clicks/impressions from in Google Search Console

 

  • Research your high priority keywords and generate new ideas using Moz’s Keyword Explorer

 

  • Run your competitors through tools like Ahrefs. The “Content Gap” report will find keyword opportunities where competitor sites are ranking but yours is not

 

  • If you have keywords that use similar modifiers, you can use MergeWords to automatically generate a large variety of keyword variations

 

Shopify does allow you to optimize key elements such as your title tags, meta descriptions, and URLs. Where possible, you should be using your target keywords in these elements.

 

Build High-Quality Backlinks and a Blog

 

A lot of Shopify users focus so much on their product catalogs, images, descriptions, and the keywords that they forget a largely important aspect of SEO: creating great content, usually in the form of blog posts.

 

If you want to enhance the number of visitors for your Shopify store, quality backlinks are a must. It is a very popular tactic for everyone; you can get quality and targeted traffic quickly by creating a profile for your store on Amazon, Yelp, and multiple other websites. You will get strong backlinks as well as traffic in return, which will be a booster for your website.

 

Shopify does include the ability to create a blog, but not everyone takes advantage of this. It makes sense, as revenue is the primary goal of an e-commerce site, so the initial build of the site is product-focused. However, it is getting harder and harder to rank product pages over the years.

 

Including a blog allows you to have a natural place where you can create this informational content. If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself.

 

Sites that feature in-depth, informative posts on topics that people are genuinely interested intend to perform very well in searches, and particularly so if there are a lot of links from other sites (backlinks) pointing to them.

 

Check Your Loading Speed

 

Fast-loading websites are given preference over slower ones by search engines. You are somewhat restricted when using Shopify because you have to use their servers and templates. However, there are a few other options instead of buying your own hosting code and template.

 

To make your Shopify site load as quickly as possible:

 

  • Use compression tools to reduce the size of any images you’re uploading to Shopify
  • Keep use of any external scripts or custom code on your site to an absolute minimum
  • Remove any Shopify apps you are not using
  • Avoid using image sliders
  • Avoid using a large number of web fonts on your site, or even consider ditching them entirely
  • Use Accelerated Mobile Pages (AMP)

 

 

If you have questions or concerns about your Shopify site or are just interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

 

 

 

 

 

 

virus and ipad with graph

How SEO and Search Trends are Impacted by COVID-19

COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.

Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:

 

Increases in Search Trends

 

With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:

 

Ecommerce Businesses Providing Essential Items

The items that tend to be searched for most these days include:

• hand sanitizers

• toiletries

• face masks

• disinfectant

• sanitary wipes

• thermometers

• cold & flu medications

Generally, these searches are made on a “near me” basis.

Health and Wellness Information

Searches in these areas are on the rise and include keywords such as:

• COVID-19

• COVID-19 symptoms

• coronavirus

• COVID-19 prevention

• prevention methods

• healthy foods

• antibacterial

• self-help

• essential oils.

In-Home Activities

People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:

• in-home activities

• activities for children

• how to draw

• how to paint

• cooking recipes

Food and Recipe Websites

Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:

• homemade pizza

•homemade Asian food

• homemade Thai food

• soup recipes

• pasta recipes

• how to cook a steak

• how to cook chicken

 

Websites Seeing More Engagement

 

Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:

 

  • Health and wellness websites
  • Retail sites with essential goods
  • Food and recipe websites
  • Social interaction websites
  • Ecommerce websites
  • Fitness and exercise websites
  • News and publishing websites

 

These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.

 

SEO Tips During COVID-19

 

Here are some tips for SEO efforts during the pandemic:

 

  1. Continue to utilize Google Trends effectively
  2. Reduce the amount of paid searches you make
  3. Increase email marketing efforts
  4. Create reminders that your services that are still available
  5. Maximize customer service support
  6. Avoid exploitation and coronavirus sales or promotions
  7. The market as efficiently as possible
  8. Provide all support possible to your network and community

 

These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.

 

Addressing COVID-19

 

For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.

 

Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.

 

During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.

 

Steps to Begin or Improve SEO for During COVID-19

 

Perform an Audit

In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.

 

Utilize Services Provided by Google

Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.

 

Improve Your Metadata

Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.

 

Polish Pages and Blog Posts

Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.

 

Develop Long-term Strategies

Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.

 

The Full Impact

 

Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.

Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.

 

Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.