Category Archives: Content

Google Core Update: What is It? And How to Recover from One?

This entry was posted in Content, Marketing, SEO on by .

SUMMARY: Affected by a core update? Hire an organic SEO company to help you fix your pages.

Google rolls out changes to its algorithm often. That’s also one of the reasons why you’ll need to have a team of experts looking after your site. It’s not enough that you have a website. Given how frequent the company launches changes in its algorithm, it’s only smart that you have an expert who knows how to maintain your pages. That way, even when updates happen, you won’t have to be left behind in the dark.

 

What’s the situation?

 

Imagine this: you wake up, expecting everything to be the same. Certainly, you don’t expect your page rankings to change overnight. And since you’ve been using marketing campaigns that have been more efficient than ever, you’re set to see even better results and ROI. But one minute, everything is fine and the next, a core update has upended your rankings. You’re confused, in a panic, and wondering: “what just happened?”

 

What is a core update?

 

A core update is what happens when Google makes changes to its search engine algorithm and systems. The update is significant to the extent that it leads to broad changes. While the aim of the updates is to make sure sites continue to deliver more useful, trustworthy, a and relevant content, some of the updates could affect your site and lead to problems. That's’ why hiring the services of an organic SEO company matters. With expert assistance, you can navigate through these changes with less stress and much greater ease.

 

How often do updates happen?

 

It can happen several times a year. Usually, you’ll see updates being rolled out every few months. Also, since Google announces the dates of the updates a few days before it happen, you can take that time to check your sites and make sure everything is in order. Or rather, you can hire pros to take a look at your site, assess your pages, and ensure that you don’t have anything that could trip any of the Google codes or rules after the update.

 

How is the core update different from all the rest?

 

The core updates are like a list of recommendations from Google. They change from year to year. That’s to be expected. Every year, technologies and platforms change. These core updates reflect or even react to some of those changes. The difference of core updates from other types of updates to the algorithm is the following:

  • Core updates are announced, and other algorithm updates aren’t.
  • Google acknowledges core updates, but not the others.
  • Core updates have names while others don't.

Regular Google updates are more like minor tweaks while core updates tweak multiple features of the algorithm.

 

How do you fix issues from a core update?

 

Core updates make search results even more relevant to users. However, if your pages haven’t been updated or your content isn’t up to par just yet, if you’ve only been in the process of updating your content, then it could devastate your pages. You’ll need to hire pros to help you dig your pages out of the rubble.

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3 Reasons You Should Have a Google Premier Partner

If you are trying to get your business more exposure by the most effective means, especially during the global pandemic, it’s no surprise that you will need to harness the marketing power of the internet. Having boosted ad campaigns on social media geared towards encouraging sales will reach your immediate followers, but this is truly just the tip of the iceberg. Below the surface, it’s no secret that businesses that successfully market online earn a great majority of their impressions through Google. But what isn’t as commonly known are the intricate inner workings of how Google operates. While you could spend hours doing research and watching the tutorial videos on how to take advantage of Google’s ad capabilities, it’s time-consuming and nearly impossible while trying to run a business.  And when you start looking for assistance with your online advertising, you’ll find that self-proclaimed AdWords expert are everywhere with bold claims like, “We help your Google Ads increase performance for better ROI and more leads, guaranteed.” How do you know which agencies are reputable and will be able to work within your budget to get the advertising results you need?

This is where Google Premier Partners come in. Google Premier Partners are certified experts that have demonstrated Google Ads skill and expertise, met Google ad spend requirements, delivered agency and client revenue growth, and sustained and grown its client base. Google only grants Premier status to the top 3% of participating agencies worldwide, and it’s no easy feat to attain. It’s the crème-de-la-crème in terms of platinum-level status; you simply can’t achieve any higher at this time.

What does this new mean for you? It means that if you are looking to hire an agency that will be able to deliver superior advertising campaigns that stretch every dollar of your budget, then you are going to want to strongly consider partnering with a certified Google Premier Partner.

Here are three reasons why:

  1. Money Well Spent

Ever thought you could tackle something on your own, tried it, and were left with disastrous results? This unfortunately is a common struggle with ambitious business owners who think that doing something themselves will save money. However, having a professional who has earned the Google Premier Badge will ultimately be money well spent, minus the headache. To earn this designation, Premier Partners must have over 50% of their team pass Google’s rigorous professional accreditation that includes certifications in Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Mobile optimization. Additionally, Google Premier Partners are required to stay current in the ever-changing digital landscape by going through this process and re-certifying every year. Only 3% of agencies on the planet carry the Premier status and we are one of them.

Whoever you choose as your Google Premier Partner should be able to deliver a strategy that meets your financial needs – and make the money you do spend go further.

  1. Superior Results

When investing in a Google AdWords campaign, knowing what keywords to leverage to encourage growth can be tricky. It’s important to be able to think like a potential client or customer when putting this word list together, but a Google Premier Partner will also know the subtle nuances and unexplored possibilities that can skyrocket the success of your campaign. Those who carry this coveted badge of certification know the best way to approach a new project and retrofit their techniques and experience to suit their client’s specific needs.

Just because a company has acquired this badge, though, does not mean you should trust them blindly. You still need to do your research and make sure that a Google Premier Partner has the right expertise and other qualifying features that fit with the specific needs of your business.  They should also display a current badge to show that they are up to date on all of their training and are still currently certified with the Google Partner program. Self-proclaimed AdWords experts are everywhere these days which is why it is important to work with a premier Google Partner for the best results.

  1. Upgraded Access

Google Premier Partners are the only tier with access to a dedicated account manager - essentially a direct line to Google. Selecting a Google Premier Partner agency gives advertisers advantages other agencies cannot provide, like access to Google representatives when customers have concerns. This direct communication line to Google-trusted and certified experts is only awarded to Premier members.  Need first-line support? Partners can respond to client inquiries and ascertain how to fix operational or technical problems.  You’ll have your own personal liaison to Google with quick turn-around times and personal services that you can’t get anywhere else, which means less stress for you and more time to focus on the other aspects of your business.

When choosing your professional team of experts, be sure to take note of the differences between a Google Partner and a Google Premier Partner. Premier Partners offer more capabilities in problem-solving and have a greater scope of expertise they offer. Premier Partners also have a full cache of benefits available with their special status, including access to Google’s annual Partner Summit, product training and certifications, sales training, community membership and product updates, executive business training, and much more. What that translates to is an agency that has the ability to educate themselves in the process of providing superior customer service. Google Partners can also be of service however be aware that they don’t have the same experience or access to the same level of benefits that a Premier Partner can offer.

SeoTuners is proud to have achieved and maintained the coveted Google Premier Partner status. As a Premier badge holder, you can be assured that SeoTuners has met Google’s highest standards for excellence while serving our clients across the greater Los Angeles and Ventura County areas. Contact us today to find an affordable solution to increase your exposure on Google and beyond with custom marketing strategies for your business.

women in store

Stay on Top of the Online Shopping Boom

It seems like ages ago when the everyday shopper could casually stroll into a store and make a few purchases, but COVID-19 changed all of that. We’re now in a time where we have no choice but to rely on the internet for a variety of things, especially when it comes to shopping during stay-at-home orders. The pandemic has certainly brought its fair share of challenges to large and small businesses alike, but those who have been able to pivot and take their sales online have been able to find the silver lining of the shutdowns.  As a matter of fact, it’s estimated that a whopping 23% of retail businesses will have shifted onto the internet by 2023. The internet landscape is getting more crowded - and at an exceedingly fast rate. This means that there’s no time like the present to start focusing on strategies to make sure that your business stays at the top of the search engine results and ahead of the competition.

Here are 3 SEO methods that will help you stand out from the crowd:

  1. Know the Value of Keyword Research

Keyword research can feel like a long and boring task but it’s still one of the best places to start. Thinking in the mindset of your customers can change how your business reveals itself in Google’s results for the better. Plus, it’s actually a lot easier than you think. Like a hashtag, your keywords have a certain amount of weight assigned to them based on the number of monthly searches across the internet. The higher the monthly searches, the more likely your business will appear. The system is built on what is called ranking difficulty. While doing your research, you should also keep in mind that there are two types of keywords - body and long tail.

Body Keywords are 2-3 word phrases that receive a greater than normal attention of search volume. For example: “Green Mask”, “Ceramic Cup”, or “SEO Company”.

Long Tail Keywords are longer combinations of words that have the tendency to be sentences in the form of a question, that also receive a greater than normal attention to search volume. For example: “Where can I buy green masks?”, “Online stores that sell ceramic cups”, or “Where can I get SEO help in Thousand Oaks, CA?”.

When keywords can be separated into their own individual searches, they don’t provide many results - or at least, not the specific ones you’d hope for. However, when you combine them together into phrases or questions, they move up in the search rankings and are more likely to drive traffic to your website.

It’s also recommended that you utilize the different pages of your website and make sure each specific page has its own set of keywords. This way you can tap into a wider variety of search results and capture more tailored attention.

  1. Have A User-Friendly Website

When a potential customer clicks on a link in the search results and comes to a webpage that’s crowded and hard to navigate, they will quickly move on to something better within the same searches of your business’s niche. You don’t want to discourage your profit streams by having a confusing homepage. Help it make sense by building what’s called flat site architecture. Flat site architecture is a comprehensible approach to web building that allows your users to get to where they need to go in 4 clicks or less. Each page alone warrants its own SEO, exposing the amazing features of your business more directly.

When this type of design is applied, you’ll find that there is a natural authority that your website creates based on page usage and the volume of that use. This creates a user-friendly index that is easy to follow and encourages new users to explore the many things that make your business stand out. However, if you have pages that are several clicks away, you are more susceptible to losing customers – and revenue.

A common staple of flat site architecture is internal linking. Internal linking allows users to swiftly find what they need, whether it’s on another page or an outside resource; These can include downloadable documents as well. When your website isn’t internally linked, you can accidentally drive your customers off your website and to someone else’s.

  1. Make Your Site Mobile Friendly

2016 marked the year that mobile phones became a primary search tool. It was also the year that Google started to provide a positive bias in their SEO’s algorithms towards companies that made their online stores mobile-friendly. Mobile friendly design means a lot more than having smaller graphics that fit on a small screen, it also requires a greater page speed. With low attention spans, it’s understandable that 74% of users leave when a website takes over 5 seconds to load – no matter what size the screen is. To alleviate the risk of losing those customers, you can do things like minify coding on your site and leverage browser caching.

There are various resources on the internet to help minify code, whether your site is coded on Javascript or CSS. It is recommended to get a professional that specializes in web design coding to help you.

You may have experienced a leverage browser caching warning at various points of your site management. By tweaking your approach to this, your site will save previous encounters in the form of static copies in order to make the site faster to frequent shoppers.

Whether you are an online store entrepreneur or a small business owner managing their own site, maintaining a top spot in the search results has never been more important. Need help making sure your online business stands out from the crowds in the world of search engine rankings? SeoTuners can help! Call SeoTuners today for an affordable solution for your business to increase exposure with custom SEO strategies. We are confident that we have a solution for all of your business marketing needs.

Everything You Need to Know About the Google Analytics Upgrade

This entry was posted in Advertising, Content, Marketing, SEO on by .

If you own a website, you probably know how essential it is to keep an eye on your website traffic, the performance of your pages, and the overall health and well being of your website. The best platform to help you monitor everything on your website is Google Analytics.

Google Analytics recently received a huge upgrade with some new features intended to give you better insights into your website traffic in order to help you make better marketing decisions. During this guide, our organic SEO company will look at some of the new features in the Google Analytics G4 upgrade and how to interpret your insights to make better decisions.

 

What is Google Analytics 4?

 

Google Analytics 4 is an extension of the Google Analytics Suite recently rolled out by Google to help website owners get a better view of their customers’ behavior, as well as their website traffic data. This upgrade is the new default experience for websites and where improvements will be made in the future.

 

If you already use Google Analytics to keep an eye on your website traffic performance, you need to upgrade to the new version of Google Analytics 4. Once you set up Google Analytics 4, you can begin collecting data and experiencing the new features.

 

New features in Google Analytics G4

 

There are a few new features and changes in the appearance of Google Analytics, including more comprehensive data controls, further integration with Google Ads, improved focus on customer-related data, and smart insights improvement.

 

  • Comprehensive data controls. The Google Analytics 4 upgrade gives users the ability to drill down on their data so that they can create better marketing decisions. The acquisition tab has been improved to show a more holistic view of daily traffic. The user acquisition and traffic acquisition breakdowns have been enhanced to include more granular and visually appealing data. You are also able to add custom comparisons across different data channels to get an improved understanding of how traffic changes on a weekly and monthly basis.
  • Further integration with Google Ads. With the new upgrade, you can link Google Analytics 4 up with Google Ads and gain better insight into your pay-per-click (PPC) campaigns to determine how well you are managing your advertising money. When you integrate with Google Ads, you can track the origination of your audiences and see which countries, platforms, apps, and devices are responsible for your conversions.
  • Improved focus on customer-related data. The upgrade is designed to help marketers get a better view of how their audiences engage with the website and the related products and services. You can also customize your analytics around how your customer engages with your website by creating a custom traffic path analysis with different variable metrics.
  • Smart insights improvement. You can also pull custom insights on your demographics, performance, e-commerce, and technology with better data customization options. This upgrade is an improvement because it enables you to quickly pull data about your traffic for comparisons with other time periods.
chalk board saying I love google

Making Google Fall For You This Valentine’s Day

Google is in relationships with multiple businesses. And while it isn’t necessarily picky, Google definitely plays favorites based on the clever keywords you choose, your online reputation, and of course the amount of time you spend with it. Google is the main object of our desire because it has the potential to bring us more than enough business to take our breath away. And while you could settle for other search engines, nothing quite compares to Google’s swoon-worthy capabilities. It can generate leads, improve your reputation, and ultimately funnel more money in your direction all at the same time. What’s not to love? This trifecta of benefits, however, only happens when you make it to the top results on Google’s search pages.

Here are five tips to follow to help beat out the competition to win over Google’s affection:

1) Harness the Power of Blogs

For starters, Google needs to get to know you. What are your interests? Who do you serve? What are your passions? These are questions that help Google figure out your personality to direct you to the right customers.  Blogs provide a way to answer those questions and provide a clear picture of the character of your business. And don’t forget to add pictures. Who wouldn’t fall in love with your facilities, colleagues, and services in action? But the beauty from within, driven by your literary content, makes all the difference. Think of your business blogs like a love letter. The very words you use become the tags that can drive your company to the top of the searches.

Google wants to know if you’re an authority in your field, if you have a community of people interested in your niche, and what experience you’ve had helping your clientele. Don’t be intimidated if you’re company is just starting out, Google will always welcome your blogs whether your business is old or new.

2) Aim for the Local 3-Pack

Finding a match can be hard, especially if your potential suitors can’t figure out exactly where you’re located. The one thing Google and businesses have in common is that they both know the importance of location, location, location. In order to court Google properly and make it into the coveted top 3 list, otherwise knows as the Local 3-Pack, make sure that your Google My Business page has accurate information, includes photos of your business, and has recent customer reviews. While there are no guarantees, doing these things will certainly help attract Google’s roving eye.

And once you’ve become a part of Google’s local 3 pack, customers will be able to easily find you, greatly increasing your chance for a successful match.

3) Woo With the Right Words

In order to impress the classy tastes of Google, you have to be willing to spend money on them. Investing in the benefits of Google AdWords is a true item of commitment, so what words should you use to get this relationship off the ground?. Thinking in the mindset of the customer avatar you’re trying to attract is essential for making this affectionate gesture worthwhile. Keep in mind that adwords should be created in the form of a question since that is generally how users seek search engine help. One of the ways Google has adapted throughout the years is by putting their users needs and process of thought into consideration. This is especially important for your business needs. This type of virtual relationship with Google allows your business to be found by any prospect, even if they weren’t directly looking for your particular business. All of this to say, don’t cheapen your relationship with Google by missing this essential step. The minute your company owns those adwords, the number of clicks to your business’s website will send positive results your way.

Build Trust

Trust is not a word to be taken for granted. Google has had some trust issues with relationships in the past, so they developed an algorithm to make sure they can have confidence in your business. Creating your profile, serving customers in your network, and paying for the advertising is one thing, but the bigger step to establishing trust is to regularly update your content. Use pictures and videos to show your team, location, personality, clientele, and more, and Google images will work in your favor. This is especially crucial if you’re a small business. By consistently building up your relevant and unique content, your company’s reputation for successful activity will sell itself, leading to a higher ranking in the search results.

Analyze Your Relationship

Once you and Google have been going steady for a while, it’s time to take a closer look at your relationship to see if there is any room for improvement.  Google Analytics can help you do just that. It’s a very effective tool in Google’s arsenal that tracks data about the way visitors both find and use your website. It is a treasure trove of analytical information that can help you make the most of things like keyword optimization and fine-tuning your website. Using Google Analytics helps them and helps you – so it’s a mutually beneficial part of your relationship that’s definitely worth diving into.

No matter what your business’s current relationship status might be with Google, as these five tips show, there is always room for improvement.  Looking for some help wooing your way to the top of Google’s list? Call SeoTuners today for an affordable solution for your business to increase exposure with custom SEO strategies.  We are confident that we can help cultivate your relationship with Google, as well as customize services to assist with all of your business marketing needs.

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Global Clutch Leader

This entry was posted in Content and tagged , , , , , , on by .

We are very proud to announce that our company was able to snag a place on  Clutch’s global leaders’ list. Our team is very excited about the award and the opportunity to showcase our amazing SEO services to the rest of the world!

First of all, we would like to thank Clutch for the stellar award. We are truly grateful for this recognition! You can expect the same energy for every project that we currently handle and for future projects that we are going to take on. 

If you don’t know what Clutch is, well, they are a ratings and reviews platform that provides amazing information in the B2B market. They also help companies like us connect with businesses and enterprises. 

Being named a Global Leader means a lot for us. All we wanted to do is deliver great SEO. As we frequently mention, we are not one of those agencies that are the jack of all trades and master of none type. We are a company that knows SEO and we can confidently say that we are good at it.

Furthermore, we would also like to take this opportunity to say our deepest gratitude and thank yous to all those people that made this happened. To our valued customers and clients, thanks for sharing your awesome experience with us. This award wouldn’t be possible without your help and support.

Lastly, we would like to say that it doesn’t stop here! Our company will continue to push for better services in the future.

Are you interested in working with us? Give our office a call! Let’s start working together to reach your goals.

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Why Branded Keywords Matter

We’ve all heard of keywords and know they play an important part in search engine optimization (SEO) and a website's ranking. Monitoring your keywords provides a wealth of information and opportunity for fine-tuning your marketing campaigns.  However, there is a specific type of keyword that often gets overlooked: branded keywords.

While we all know the importance of @mentions and branded hashtags in the social media universe, did you know that branded keywords can also have a similar impact? While this type of keyword seems to fly under the radar, here are several reasons why they should be getting some undivided attention as a crucial tool in climbing the Google ranking ladder.

What is a Branded Keyword?

In order to understand their importance, you have to know what a branded keyword actually is and what sets it apart. Words or phrases that are directly related to your brand, product, or service are considered branded. One key aspect of these types of words is the fact that they are discoverable through social media as well as search engines. There are some common branded keyword types that you might recognize when browsing the Internet:

  1. Brand names

We’ve all seen these out in the wild. Take these brand names for example:

“Google”

“Wal-Mart”

“Target”

Sounds familiar right? These are obvious and distinguished brand names that will be prevalent in search results. It is important to note, however, the difference between branded keywords, hashtags, and mentions.

If someone tweets the word “Google” this represents a branded keyword. Tagging @Google in a tweet would be considered a mention while using #Google would be an example of a hashtag.

  1. Product Names

These keywords may not be as popular but can be extremely effective if used properly. Product names, also known as product lines, mention a specific product, service, or brand. The most recognizable example of a product name comes from McDonald’s, with terms such as “McRib” or “McDouble”. This gives their product a sense of identity. When people think of these specific items on the menu, they will instantly associate them with the McDonald’s brand.

Some other examples include:

  • Beefy 5-Layer Burrito (Taco Bell)
  • Double-Double (In-n-Out Burger)
  • Geek Squad (Best Buy)

There are also examples that include the company’s name along with the product. These are very easy to notice as seen in these examples:

  • Amazon Alexa
  • Microsoft Surface
  • Samsung Galaxy
  1. Intentional Misspellings or Name Variation

You might wonder, why would a company misspell a word on purpose? Well, it’s surprisingly useful when applied in the correct situation. People tend to remember the spelling of these brands due to their uniqueness.

The term “Camelpak” (camel pack) has gained great popularity due to its unusual name. There are many people who will likely associate their products with camping or hiking due to this piece of branding. Krispy Kreme Doughnuts used alliteration to their advantage as they adjusted their brand name to something more distinguishable. This gives the company an opportunity to separate their products from the word “doughnut”.

There is a deeper meaning to these misspelled names, however, as their SEO potential increases greatly because of their special names. In the race to get a unique domain name, these highly-identifiable brand names shoot to the top of the search result rankings. Think about it, customers will likely search “Camelpak” due to its convenience instead of “hiking backpack”.

Why do Branded Keywords Matter?

A few of the examples above have shown the clear effectiveness of branded keywords, but there are more reasons why you should make the most of these distinguished terms.

Increased Potential for Meaningful Customer Interactions and Support

The reason why many companies look past branded keywords is that the business does not receive a notification when someone searches their name, unlike a mention or hashtag on social media.

By optimizing your keywords, you can find more avenues to interact with your customers, even if they have failed to tag or @mention your company. By keeping track of related keywords, you’ll be able to track the activity of your customers with more proficiency.

More In-Depth Analysis

Tracking your keywords and interactions more closely can help you see how you are stacking up against your competition. Once again, not everyone is going to tag your company, so it is important to monitor these keywords to receive true feedback.

This can also give you an idea of your competitor’s ad strategies. In fact, sometimes potential customers will directly search for competitors. For example, a customer might search for “[brand name] competitors” if they are not currently satisfied with their product. Doing this for your company is a good way to measure where your company ranks amongst the competition.

Better Understanding

Overall, these branded keywords will give your company the opportunity to market your brand while monitoring your effect on your consumer base. Taking an in-depth look at your customer’s experience with your product or service can be particularly helpful in your business’s attempt to grow. Branded keywords give your company the knowledge needed to have SEO success going forward.

Don’t make the mistake of overlooking the potential that branded keywords can offer. By making them a priority in your marketing plan, you will be sure to gain a competitive advantage that results in improvements in both brand awareness and sales.

Need help with harnessing the power of your branded keywords or improving your website’s search traffic? Call SeoTuners today for an affordable solution for your business to increase exposure with custom SEO strategies. We are confident that we have a solution for all of your business marketing needs.

 

Top tips to win Google answer boxes

This entry was posted in Content, SEO on by .

If you are in the content marketing business, then you already understand the importance of SEO and Google rankings. You should also know that Google algorithms change regularly, and these changes come with new opportunities for content marketers and online business owners. Google Answer Boxes was introduced in 2013. The Answer Box is what you see in the middle of the ad and organic searches on the SERP.

In 2014, it was upgraded to include Featured Snippets, also known as position zero, to display relevant information from third party websites. This new feature created a new place on the SERP for businesses to rank organically, making it a priority for businesses and marketers to appear on the Answer Box. If you are not an SEO expert achieving this ranking might be challenging. However, you can hire an affordable SEO service like seoTurners to help you. 

  1. Optimize your keywords for the Answer Boxes

Google Answer Boxes aim to answer a user's question directly. The aim here is to make Google get that answer from your website content instead of its internal knowledge bank. To win Google Answer Boxes, you must focus on keywords that imply a medium or long question. Keywords starting with the word how and what is rated the highest in triggering the Answer Boxes. Avoid short answer questions like those asking for age, date, or location. Go for questions that require a detailed answer. A searcher will probably click on your link to get more information. 

  1. Accuracy and proper formatting

Google chooses the best summary for the Answer Boxes, so to win it, you must provide an error-free, clear, and concise answer with searcher intent in mind. Update the content on your website regularly and include relevant facts. Most of the answers in the Google Answer Boxes are in paragraphs. However, it depends on the type of question. Lists and charts are also answering formats that rank higher when it comes to being featured on Google Answer Boxes. 

  1. Maximize on lists

Most 'How to' content is formatted in a list. With such content, you might get lucky to get a featured snippet on Google Answer Boxes. You can rewrite the content you already have and put those tips and tricks in list format to increase your chances. Another trick is to ensure that your list is longer than four or five steps. A long list will exceed the Answer Boxes word limit forcing the searcher to click on your website's link to continue reading. 

  1. Research the competition

What keywords are your competitors using? What strategy are they using to get slotted in the Answer Boxes? Researching the competition will help inform your marketing strategy and learn new keywords and formatting styles you can use in your content.

It is important to note that you don't have to rank first on the SERP with Google Answer Boxes. What is important is your target keywords, accuracy, formatting, and clarity of your content. According to a report by Getstat, 70% of Answer Boxes don't come from websites that rank first, so focus on your content and enjoy the value of Google Answer Boxes.

How to Write Awesome Site Content

This entry was posted in Content, Marketing, SEO on by .

What does it take for people to try out your products or services? What does it take to get them to choose you over the rest of your competition? What can you do to increase consumer engagement with your brand? Fix your content. If you’re wondering how to create compelling content, here are some of the best writing suggestions to help you achieve this.

Know Why

First off, think about why you’re writing the content. Do you want to increase awareness of new products or services that your company will be launching? Do you want to let your customers know about the newest promos and discount offers? What about improving engagement? Knowing your reasons will help you figure out the tone and type of content that’s well suited to your needs.

Hire Pros

Not everyone has a talent for writing awesome content. If you’re not careful, the content you put out could do more harm than good to your brand. If you don’t have any in-house talents to take over, hire the services of a professional. Look for a digital marketing team that offers affordable SEO service options. With expert assistance, you won’t have to worry about your content. You can let them do their job while you focus on your core responsibilities.

Understand the Audience

Before you hire a team to take over your content, make sure that the firm understands your audience. Who is your market? If you’re not quite sure, digital marketing experts can help. You might be marketing to the wrong segment, or you’re not doing enough targeted marketing to be successful. A marketing team can help fix that.

Know Your Competition

Which companies are your strongest competitors? What are they doing right? What can you learn from their success? A good marketing team will look into that and implement a content strategy that factors that in.

Hook Your Audience

A seasoned digital marketing team knows what works, what content resonates with your audience, what makes them ask questions, and what gets them engaged. Higher consumer engagement with your brand is possible through the right content marketing campaigns.

Talk to Your Market

If you’re using words that your audience doesn’t understand all in a bid to sound fancy or much more impressive, that won’t help. That’s also one of the first things that digital marketing companies fix. What they do is provide you with content that’s aligned with the language that your target markets use. That facilitates easy understanding. Keep in mind that anything your audience can’t understand is a waste of your marketing resources as it won’t help improve engagement or buying interest.

Talk About What’s Relevant

Awesome content isn’t created out of a bubble. It connects to the audience because it touches on what matters to them. So, touch on topics and issues relevant to your audience. Provide them with the information they need. With a marketing team to update your site with regular content, you can easily keep your audience coming back to your site for more.

man at computer confised

Five Reasons Your Website Isn’t Ranking

Building a successful website is not always as easy as it looks. Creating a good-looking home page and organizing all of your information on your site is a solid starting point, but sometimes that Google ranking just won’t move in your favor. Unfortunately, it’s not quite as simple as “if you build it, they will come”. In reality, it can be quite complicated to improve your rank on Google, and there may be things you are inadvertently doing that are having a negative effect on where you currently stand.

Why does my website need to be ranked?

In the ever-changing digital world, the importance of a high Google ranking has only increased. More companies are prioritizing the Internet to market their services, which makes gaining an advantage on the most popular search engine the key to success online. This is how your company can separate itself from the competition and get more eyes on your beautifully designed webpages. The majority of clicks come from the highest-ranked search results, so optimizing your keywords and content correctly will bring your website to the forefront. Understanding and taking advantage of a higher Google ranking will inevitably result in more business growth.

Now, let’s take a look at some of the reason your website might not be achieving the ranking results you desire:

  1. You’re Just Getting Started

Maybe you’ve recently launched a new website and you’re wondering why it hasn’t had a great deal of success yet. Rather than be alarmed, remember to have some patience in the beginning. Search engine optimization (SEO) takes time to develop – it doesn’t happen overnight. It’s likely that the algorithms Google uses have not noticed the validity of your site yet. Google also goes through a filtering process for new websites, as they make sure they are evaluated and examined thoroughly before they are fully validated. This process is called the Google Sandbox.

This period in the sandbox can last three to six months, so there is no need to worry if your website is still young. The best way to approach this situation is to produce the best content possible and to begin creating an effective SEO strategy for the future so that when you’re out of the sandbox, you’re raring to go!

  1. Your Main Keywords are Too Competitive

In some situations, it can be helpful to target broad keywords that show up in a variety of search results. However, if you’re a new company, you may need to be more specific to reach your target audience. For example, a new hair salon that tries to rank for “hair cuts” will struggle to show up in most users’ search results. It will take years of hard work to capitalize on this type of keyword optimization.

A much better approach to this situation would involve long-tail keywords or terms that are specific to your region. A hair salon might try for a search term such as “best hair salons near Thousand Oaks” to reach their target audience more efficiently. Optimizing your keywords specifically for your area is crucial for new or smaller businesses looking to improve their Google ranking.

  1. Your Pages are Loading Too Slowly

Now, this could be a big one. Keeping your visitors happy with a user-friendly website is vital because if they have a poor experience, it will shorten the amount of time they spend on your site. Google will notice the short retention times, which could serve as a huge detriment to your online ranking. Try comparing your site’s speed to your competitors by using something like Google Site Speed Test, which is easy to do and will help you see what you’re up against in this area.  While this component of SEO seems very simple, it’s essential to successful ranking.

  1. Make Sure Your Website is Indexed

If you are not familiar with website indexing, it’s time to learn. Indexing is the process of using keywords and metadata to allow for a more useful vocabulary on the Internet for on-site searching. Improper indexing or completely missing this step is a common mistake that almost always leads to poor search engine ranking. A website must be indexed to appear in Google’s search results. If your website is not indexed, there is no way for Google to know that your site even exists.

First, check to see if your website has already been indexed by searching “site:yourdomain.com” in Google. If Google has already crawled your website, you’ll see a list of results that are similar to your domain name. If you don’t get any results, then your site has not been properly indexed yet.

Next, you’ll want to install and set up Google Analytics and Search Console. Google Analytics is a brilliant tool that measures statistics about your website such as visitors, time spent, pages visited, and more. Google Search Console gives you the opportunity to monitor the different components of your site such as recent crawling data or any issues that may arise. Want to dive in deeper? Follow these steps to get started and make sure your website is indexed the right way so it can be found and move up the Google rankings. 

  1. Your Competition is Strong

 Your company is likely not the only one who is looking to improve its search engine ranking. You are not competing against Google and its algorithms, but also your immediate competitors.  They, too, are constantly trying to climb the ladder and become the company that pops up in the search results most often. Take note of the best practices that your competitors are utilizing and stay up-to-date with the most effective SEO methods to smash your competition.

If you’re interested in improving your website’s SEO ranking, contact us today.

SeoTuners offers affordable local SEO packages for your business and your budget. We are confident that we have a solution for all your business marketing needs.