Category Archives: Content

A/B Split-Testing for SEO: Enhancing Intuition with Data

It seems that every year SEO experts and journals dedicated to inbound marketing compile a list of general trends in Google intent algorithms and user expectations – the keyword here being “general”. Their findings may be based on mountains of data pulled from research and case studies – and it’s probably a good idea to implement some of these recommendations to boost your own website’s performance – but they don’t necessarily reflect the reality of businesses operating in niche spaces.

To get an accurate picture of what your users are expecting from your content, you really need to conduct your own research and experiment with various website and content tweaks – that is, you should be utilizing A/B testing for SEO. Incorporating A/B split-testing into your routine SEO strategy will enable you to reach your ultimate goals when it comes to website optimization: greater organic traffic and higher conversion rates.

 

What Is A/B Split-Testing for SEO?

 

A/B testing or split testing is a process of trial and error, where you’ll test one or multiple versions of your site against an unchanged version (the control). Each version will have its own URL. Each variant usually only differs in one way from the control site, which makes it easier to attribute incoming data to a single source of change, such as variations of title tags or color schemes.

 

Your original page is version A and alternate test versions will be B and so on. You’ll set some test thresholds that control which segments of an audience are redirected to each page and then compare the performance of each variant against the control.

 

The ultimate goal of A/B split-testing is to figure out what works and what doesn’t work. This means that no matter the outcome, whether your hypothesis was proven right or wrong, the data is still immensely useful and can be applied to improve your website performance on the Google search engine results pages (or SERPs).

 

How A/B Testing Informs Smarter Marketing Strategies

 

The mind is a tricky thing. Unbeknownst to us, we often make decisions based on biases and preexisting beliefs operating in the background. Most of us would like to believe we are unbiased and objective when it comes to decision-making, but our brains have other ideas.

 

Digital marketing is an art whose foundation is research and data. Even if you’ve successfully relied on gut feelings in the past, data can only serve to enrich your intuition. You should really let data gathered from split-testing inform your creativity.

 

Testing your website’s performance against a control can shed light on assumptions that have been diverting valuable traffic from your site, allowing you to streamline your digital marketing strategy, save money, and increase conversion rates.

 

You’ll be able to identify the few most important inputs that affect most of your performance. We highly recommend you keep the Pareto principle in mind: 80 percent of the outcomes stem from 20 percent of the inputs.

 

Additionally, conducting your own SEO research gives you control over your own data. It provides you with real-world feedback for unique perspectives into how your content performs within your niche – not just generalized trends gleaned from an article written by someone else. You’ll be able to unravel Google intent algorithms and user expectations as they relate to your business and answer the question “what should your content actually deliver?”.

 

While A/B testing will require an investment of time in the backend, the money saved and the profit gained will be well worth it. The insight obtained into off-site performance within Google SERPs is invaluable.

 

Using the Scientific Approach in Digital Marketing Research

 

It’s time to put your lab coat on – safety goggles optional. Good SEO research is much like the research conducted in science labs. Whether intentionally or not, smart SEO marketers follow the scientific method, which involves a systematic gathering of evidence to explain the phenomena around us.

 

graph of method

https://www.thoughtco.com/scientific-method-flow-chart-609104

 

All research begins with observations that give rise to questions. You might notice, for example, your website has plenty of organic traffic but hardly any of your visitors hang around long enough to make a purchase. This leads you to ask, “Why do people visit my website but fail to take action”.

 

To answer this question, you’ll need to create a hypothesis, which is a tentative conclusion based on limited information meant to act as a starting point for further investigation. You’ll likely end up with a few theories. Sticking with our example above, let’s say you settle on a couple of hypotheses to test: (1) My website ranks high in Google SERPs for these keywords, but I’m probably not using the optimal keywords for my business niche. If I use more specific long-tail keywords, I will attract my desired audience and my conversion rate will increase. (2) The vast majority of people who visit my site do not make a purchase. If I restructure my content to make it easier to navigate, my conversion rates will improve.

 

Now it’s time to test your theories. This will require three sites with separate URLs: (1) The unchanged control website. (2) Version B with long-tail keywords. (3) Version C with rearranged navigation menus. Set your thresholds and let the data stream in.

 

As far as the appropriate duration of your experiment, this will vary depending on a variety of factors. The long and short of it is you want to continue the experiment for as long as it takes to answer your question, but not so long that your ROI becomes insignificant. A digital marketing expert, such as SeoTuners’s own “Google Wrangler”, can help direct the process for optimal ROI.

 

Once all the data is in, it’s time to analyze it. Perhaps you conclude the results support your first hypothesis but refute the second. This doesn’t mean the first experiment was a success, while the other was a failure. Even if your theories are proven incorrect, there is still plenty to learn from the data of a wrong hypothesis.

 

The Takeaway

 

With A/B split-testing, you can evaluate pretty much anything that affects SEO, from header and title tags and CTA messaging to color schemes, and use what you’ve learned to massively improve your website’s performance.

 

With that being said, we’ll leave you with these final thoughts:

 

  1. Intuition without data is misleading.
  2. You must prioritize in-house experimentation and research over following trends.
  3. All data is golden, whether or not it proves your hypothesis.
  4. The amount of time invested upfront yields triple the gains.

 

Are you ready to take your website to the next level? Then it’s time to reach out to the pros. You can contact SeoTuners by filling out our contact form here or giving us a call at (877) 736-1112. We leverage the data to boost website traffic that will convert to sales.

How to Submit a Sitemap to Google – And Other Important Info

How to Submit a Sitemap to Google in 6 Steps

  1. Create a Google account if you don’t already have one
  2. Sign in to your Google Search Console account
  3. Select your website
  4. Select “Sitemaps”
  5. Delete any outdated or invalid sitemaps
  6. Add your updated sitemap and click SUBMIT

Yup, that’s it. Real easy.

But BEFORE you go hitting that SUBMIT button, there are some important things you should know about sitemaps that will help you ensnare those Google crawlers in your web(site) and get more organic traffic.

What is a sitemap?

So, you’ve already learned how to submit a sitemap to Google. Perhaps you should know what a sitemap actually is to understand how important they are to your technical SEO strategy.

A sitemap is simply a technical directory of all the important pages on your website that indicates to Google crawlers the relevancy and usefulness of certain portions of your business site.

Google’s bots use these directories to index your site. Search engine indexing essentially means an algorithm is collecting, analyzing, categorizing, and storing data from various websites to increase the speed and accuracy of information retrieval.

In other words, when you increase the crawlability of your website, you increase your organic traffic opportunities as well.

Google algorithms automatically crawl the web to discover relevant links; however, submitting your sitemap directly through Google Search Console greatly increases your website’s visibility to bots, allowing them to index, understand, and rank your website quicker.

Types of Sitemaps

While there are several sitemap formats, the two most common are XML and HTML.

Let’s compare:

What is an XML sitemap?

An XML sitemap looks something like this:

codehttps://developers.google.com/search/docs/advanced/sitemaps/build-sitemap

This is just a very short snippet of what your XML sitemap would look like. To humans outside of programming, this might as well be a bunch of ones and zeros, but this is a Google crawl bot’s favorite reading material – they tend to be picky though, so be sure to read through to our “Sitemap Best Practices” section to find out the minimum standards your XML sitemap must meet.

If you haven’t already guessed, XML sitemaps are meant for search bots only. They also include meta-attributes, such as <lastmod> (as seen above) and <changefreq> to signal to bots how your URL changes.

Site updates tell Google’s search algorithms that your website is likely relevant and useful, which increases your ranking over time. Some dynamic content to include in your sitemap are customer testimonials and blog posts.

Overall, your XML sitemap should only include the most important web pages on your site and exclude more static pages, such as contact forms, and ones you don’t want to be crawled, such as seasonal pages.

What is an HTML sitemap?

An HTML sitemap is simply a list of URLs found on a dedicated webpage. The link to a sitemap is generally found at the very bottom of the main website pages, such as on our SeoTuners website:

website bottom bar

Here’s just a snippet of our HTML sitemap (as HTML sitemaps can be quite long):

screenshot of links

One thing you should notice is that we’ve grouped our most important content by topic. Our main categories are “pages” and “posts”. Under our “posts” category, there are subcategories, which include Advertising, Content, Ecommerce, Local, Marketing, Mobile, Penalty Updates, PPC [pay per click], SEO [search engine optimization], Social, and Web Design Posts.

You can visit our sitemap here to get a better feel for what to include on your HTML sitemap and how to organize it.

HTML sitemaps are used by Google bots but are also a convenient way for users to navigate your site by having all your most relevant pages on a single webpage.

Sitemap Best Practices

1) Make sure your sitemap meets these minimum standards:

  • BUTF-8 encoded
  • Compressed into .gz format
  • Is referenced in the robots.txt
  • Contains only canonical URLs with a 200 status code
  • Does not exceed 50,000 URLs or 50MB uncompressed (whichever comes first)

2) Include only the most important pages of your website:

How do you decide which pages are important?

  • Prioritize dynamic web pages over static pages. Dynamic pages are web pages such as blog posts, customer testimonials, and calendars. Static pages might include dedicated contact pages that don’t need to be a priority.
  • Categorize your content. Group like with like – and if a page is unrelated to your primary purpose, ditch it.
  • Exclude “noindex” URLs. These are pages that you wouldn’t want to be crawled or indexed to ensure they don’t show up on the results pages. Such pages might include internal search results, admin or login pages, thank you pages, custom post types, and author archives. These can cut into your crawl budget and divert bots from your site entirely.

3) Use multiple sitemaps as needed.

The sitemap file size limit is 50,000 URLs or 50MB, which might sound like a lot, but can actually be exceeded rather quickly for larger sites.

For example, e-commerce sites generally have many individual product pages along with their primary web pages. Ecommerce businesses can create separate sitemaps for their product pages, categories pages, and main website.

These individual sitemaps can then be organized into a sitemap index file that allows you to submit all your files at once. These sitemap index files direct Google crawlers to each section of your website through various sitemaps.

4) Create sitemaps for videos and images.

Google provides extensions that allow you to create a separate sitemap for videos and images embedded in your website. You can even include these video and image maps within existing sitemaps. They provide additional scaffolding for Google bots to crawl, providing more information to help bots better understand and rank your files for relevant search terms.

5) Fix any sitemap errors you find ASAP. (That’s it. Get them fixed or see your rankings drop.)

6) Submit your sitemap through Google Search Console.

As we previously stated, you don’t necessarily need to submit your sitemap directly to Google, but it is advantageous to do so. Submitting your sitemap to Google allows their bots to be more efficient in indexing, parsing, and understanding the relevance of your page for ranking.

7) Conduct a website audit to ensure it’s up to spec.

You should really do this before you even submit your sitemap to Google to make sure there are no broken links, missing images, faulty meta tags, etc. You should check your website’s site speed, on-page SEO, off-page SEO, and meta descriptions. You can check out our SEO audit checklist for more details or use our free SEO audit tool to see if your landing page or blog posts are optimized for keywords.

8) Hire an expert.

The above steps might seem easy enough, but as you probably know by now, there’s much more to creating a sitemap than just logging into Google Search Console and hitting the SUBMIT button.

Don’t let your rankings suffer due to technicalities. Hire an SEO professional like SeoTuners. We offer innovative internet marketing solutions that will increase your online visibility and help you outrank your competitors. You can call for a free SEO consultation at (877) 736-1112 or drop us a line via our contact form.

A Guide to Link Your Google Analytics 4 Property to Big Query

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

If you have worked with Google Analytics, chances are you've heard about Google BigQuery.BigQuery enables you to connect Google Analytics to other data sources. However, Linking GA4 is now easier compared to the older version of GA.GA4 brings data to the mass market and allows you to export data for free to BigQuery.

What Is Google Analytics 4?

Google Analytics 4 is a recent version of GA that utilizes firebase analytics on the backend. It's the new default version of data collection and web traffic analysis software. You can link GA4 to BigQuery to analyze data.

What is BigQuery?

BigQuery is a cloud database that allows you to run substantial read-only data sets. It is designed to analyze data using Structured Query Language. It works well if the data doesn't change often.

Why use BigQuery for your Google Analytics 4 property?

If you want to expand your reporting and analysis skills, the GA4 interface brings a ton of additional insights. You can contract an affordable SEO company to help with web servicing. Connecting Google Analytics 4 with BigQuery enables you to export data without billing charges.

Here are a few pros:

  • No data sampling
  • Corrects data
  • Connects GA4 with third-party data sources
  • Use native BigQuery connectors for advanced visualization

Now you are ready to setup GA4 property for BigQuery

How to link GoogleAnalytics 4 to BigQuery.

Here's are the quick, easy steps to follow:

Step 1) Open your account and create a Big Query project

Click on the link and click on the drop-down option and create a project.

Step 2) Log in to your GA4 property.

After login, select the admin property on the bottom left of your screen. Next, scroll down to the property column and find product linking, then click Big Query linking.

Step 3) Connect your GA4 account to Big Query

Click the link option on the right corner of your screen and go to a link setup page. Click on choose a Big Query project. Select the project ID that you created and confirm. Enter data location for the cloud region and click Next.

Step 4) Configure your settings.

select your configuration for the linking of your GA4 account and BigQuery

Step 5) Access Ga4 data on Big Query

Go to your Big Query account and make sure you can access your projects. Then select API's services on the left side and click on the dashboard. Next, on top of your screen, click enable APIS and S services.

On the search bar, type Big Query, select Big Query API and then click on the blue button labeled manage.

Next select credentials on the left side of your screen

Click on create credentials and use your account ID click create. And your account will be automatically generated.

Big Query is a robust cloud-based tool. It helps store large amounts of data. You can automatically import unsampled data when linking Google Analytics 4 to Big Query. It enables you to undertake deep analysis of new data without limits that the GA4 analysis can impose. By combining both Google tools, you can experience the benefits. Also, you can integrate Big Query with third-party tools for more efficiency.

A Complete Guide To Using CDN Services For WordPress

This entry was posted in Advertising, Content, Web Design Posts on by .

Web performance is essential for any eCommerce website. CDN is one of many convenient solutions to improve performance. Whether you are new to WordPress or you’ve been doing it for ages, you probably know about CDN. This is a powerful tool for WordPress sites, and SEO professionals consider it a must. Here is a guide to why you should consider using CDN services for WordPress.

What is CDN?

CDN refers to a content delivery network. They Are servers, also known as pops which are worldwide. CDN’s role is to host and deliver copies of your WordPress site. The content includes images, JavaScript documents, videos, and other data. These features make them very beneficial for your WordPress site.

Why are CDN’s beneficial for WordPress?

WordPress is a content management system and comes with a fair share of faults. For example, many WordPress themes are puffed and with a lot of security issues. However, CDN’s are not a permanent fix for load and speed, but you can use them to enhance your technology base. So if you want to improve and offer affordable SEO services, here are reasons why CDN is an excellent choice for you.

  1. Offers improved features for WordPress 

WordPress is prone to faults, but with the proper adjustment, you can make it secure.

2.Improves site speed for WordPress

The reason why WordPress users use CDN is to improve the site speed. The capability to deliver content closer to your website visitors is vital if you want to improve your web scores. In addition, most can take advantage of a file compression technology by google known as Brotli.

  1. Reduces downtime.

A lot of content delivery networks give websites uptime in case your primary server is down. It works by serving the latest reserve of your WordPress site to visitors until your servers come back. So now you are ready to install CDN.

 How to install a CDN for WordPress

Before optimizing, ensure your CDN is in place for WordPress. Here are simple steps to follow.

  1. Sign up for your CDN
  2. After signing for CDN, you get a new nameserver or a CNAME to add to your present registrar. Although most CDN’s work as internet phonebooks (domain name system-DNS) and require you to use their name server, some allow you to use a CNAME.
  3. When your DNS is propagated to your new CDN, you can start setting up your content delivery network.
  4. If your CDN has WordPress plugins, you should check the reviews and install them if it’s safe on your site. Now you’re ready to optimize your site.

How to optimize a CDN for WordPress

To enable your CDN to work for your WordPress site, these are the steps to make it speedy and safe

  •  Enable automatic WordPress optimization
  •  Enable Brotli
  •  Minify Html/CSS/JS
  • Secure WordPress login page
  • Block attacks instead of your login page
  •  Enable http2 or http3
  • Enable image optimization

CDNs are a powerful tool for WordPress sites, and you should use them in your web tech stack. During the setup, test your site speed before and after. However, monitor performance in your CDN platform and your website functionality. With all this, you are set to have a wonderful experience on your site.

How to Come up with a Champion Content Strategy by Merging GA4 with a Business Intelligence (BI) Tool

This entry was posted in Advertising, Content, Marketing, SEO on by .

In October 2020, Google Analytics 4 (GA4) got its formal debut. Due to the 2021 privacy enhancements and the General Data Protection Regulation (GDPR), it has become difficult to track using cookies. Thankfully GA4 has helped fill this gap using machine learning. In addition, GA4 combines application interactions and websites initiated by the same to help you make better marketing decisions.

If you are using User Agent (UA), your website data can be viewed from the moment you start, but after fourteen months, GA4's data expires, and the amount of information you store is cut by seventy-five percent.

Know your business and set goals

Before interacting with your audience, you should know:

  • The content you should create.
  • The topics to discuss.
  • Your industry of specialization.
  • What makes you unique?

It is important to create content that will position you as an expert. Data insights and GA4 drive accuracy; if you take time to study traffic patterns and look for trends of previous success, you can easily identify the topics that will lead to future success.

Identify your audience and positioning

The moment you know what makes you different, you can study your audience. Address them directly in the content you create, analyze the audience engagement, and ensure your approach keeps them engaged. You should also get to know what they like, dislike, and their interests.

Research and pick keywords 

Using keyword research will help you find the keywords you are ranking for and those you should be striving to rank for. The first step is looking at the search console performance reports. This will help you identify the pages you are ranking with and the keywords you rank for.

Sneaking around our competitors is not a bad idea either because it will help you discover the keywords you want to rank for. Keyword tools such as Moz and Ahrefs can be quite useful. When you have your keywords in place, develop a keyword cluster for the winning edge you need in competitive verticals.

Create authority through content 

It is irrefutable that content brings authority, but clarity comes first. You should define the formats of your content, for example, blogs, videos, or eBooks, and make a decision on how comprehensively you want to cover each one. Creating great content correlates directly to authority and recognition in your industry of expertise.

Be consistent at content creation and publishing. 

A study done by Hubspot on 7000 businesses discovered that companies that have over 1000 web pages receive 9.5 times more traffic than those with less than 50 pages. In order to build results that you can always go back to and study, you must be consistent at publishing great content.

Keeping the strategy with post-publishing promotion and calendar 

To keep your strategy in place, you must have a budget and an agreement with the other parties involved. Affordable SEO service uses a calendar to develop topics regularly that bring in leads. However, if you do not have a proper promotion strategy in place, this will all be useless. GA4 and other BI tools help you gain insight through monitoring and tracking of content performance.

Connect GA4 and other tools to a BI tool and data warehouse

Content results are usually visible after 12 to 18 months. Data warehouses help to analyze extensive historical data, integrate data, ensure data stability and provide subject-oriented analysis.

There is no one specific tool that will give you all the insight and data you need; you have to add Google Analytics with other marketing tools, your own database, socials, and CRM.

title of blog and desk with computer

How to Optimize Your Video Content to Outrank Your Competitors

Video content is an excellent way to capture the increasingly shorter attention spans of a distracted and busy audience.

But before you spend time or money on creating videos, you need to consider what your long-term goals are. For example, do you want to build more links and garner more social shares, increase conversion rates, boost high-quality traffic to your site, or build up your authority and reputation?

Only after you clarify your intentions can you generate an efficient video search engine optimization (SEO) strategy that will actually help you accomplish your goals and outrank your competition.

In this article, you’ll learn:

  • What video SEO is
  • Some video SEO best practices
  • Where you should host your video content

What is Video SEO?

It’s important to start thinking of YouTube not merely as a video streaming platform but also as a search engine in its own right. As a matter of fact, after Google, YouTube is the most widely used search engine. And even though Google owns YouTube, the search rules, relevant keywords, and search intent will differ – and your optimization strategies should reflect this.

Search intent on YouTube is more instructional than transactional. For example, someone might peruse Google for the perfect headscarf, but they’re going to turn to YouTube to search for ten ways to style that headscarf.

Video SEO on YouTube provides a unique opportunity for perpetual rankings through suggested “watch next” content if you can tap into certain niches.

You can do this by tailoring your strategy to the platform:

Best Practices for a Tight Video SEO Strategy

Choose or Make Attention-Grabbing - But Relevant - Thumbnails

Think of your video thumbnails as a book cover – it needs to be eye-catching and tell people what the book is about at a glance.

People make split-second decisions to click or scroll by based on these video thumbnails. While YouTube will auto-generate these thumbnails for you, you might end up with an irrelevant or less than flattering still.

You’re much better off choosing or creating your own. You can easily do this via YouTube Studio. Simply log in to the app using a g-mail account, then you can choose the video you want to create a thumbnail for and select from three stills or make your own.

Whichever thumbnail you choose, just remember that you want it to be relevant and professional in addition to interest-grabbing.

Elements to include in your thumbnail include:

  • Clearly stated topic
  • Timestamp for length
  • Eye-catching visuals

Create Relevant Title Tags

Don’t mislead your audience. Intentionally mislabeling your video just to garner clicks is a deception that will only hurt your rankings and your reputation in the long run. Once people realize your video isn’t what they were expecting, they’ll click right back to the result pages. Google and YouTube algorithms take notice, resulting in lower rankings.

To create relevant title tags, simply use a keyword research tool, such as Google’s free keyword planner. You’ll be able to find popular search terms and potentially generate new ideas based on this research.

Write Contextual Video Descriptions

A video description is like the meta description on Google SERPs. It needs to be short and sweet and include a few keywords. Google bots crawl these descriptions to determine how to categorize and rank your content based on search intent.

Things to avoid:

  • Keyword stuffing
  • Luring viewers in with false or misleading descriptions

Things to include:

  • A call-to-action
  • Links to additional content (e.g. “watch this playlist to learn more about x” or “watch my latest video x”)

Tag Your Videos

Tags are a way to help Google and YouTube catalog your videos so users can find you more easily. Video tags are a vital part of the video SEO trifecta: tags, title, and description.

Tagging is a way to ensure your video appears alongside similar and suggested content. Just as with thumbnails, you can use the YouTube Studio app to tag your videos. Just click on the sidebar menu on the right, select “content”, choose the desired video, and start tagging. You can use the app anywhere and across all device types.

Upload a Video Transcript

You won’t have to work very hard to produce great video transcripts if your recorded material is already well-researched, finely crafted, and includes relevant keywords.

Including a transcript supplies more material for Google to crawl, providing you with more opportunities to rank. Additionally, transcripts expand your reach by making your content more accessible to the hearing impaired.

Transcripts appear below your video in the comments and show up in your video’s closed captions. You can add timestamps to your transcripts to make it easier for viewers to navigate to the exact answers they need, which can greatly reduce bounce rate.

Fine Tune Your Strategy with Research

There are various free tools - and affordable experts when you’d rather someone else do it for you - at your disposal to help you create a video SEO strategy that gets results.

Google, for instance, has a free keyword research tool or planner that allows you to hone in on high-ranking keywords relevant to search intent. The tool will tell you how popular a search term or phrase is, how difficult it would be to rank for these terms and related search terms.

Because you’ll likely pull ideas from pre-existing content, this tool is especially useful in preventing keyword cannibalization, which happens when you have too many of the same or similar keywords across content mediums. This confuses search bots and may lead to pages you didn’t intend to highlight ranking higher than the ones you actually wanted to promote.

Another valuable tool is a site audit, which will review your video or website schema to ensure you have the proper HTML tags that allow Google search bots to crawl and catalog your content.

Lastly, you’ll want to monitor backlinks, as they are a crucial part of any SEO strategy, video, or on-page. Backlinks are similar to citations and are simply links from another website to yours. Backlinks are an indication that people find your content useful and relevant, which further establishes your page’s authority and trustworthiness. Backlink audits check for broken or bad links and links that can help you establish relationships.

Where to Post: Your Website or YouTube?

There are pros and cons to hosting your video on your business website and YouTube:

Hosting Your Video on YouTube:

The pros:

  • Already optimized for video
  • Second largest search engine
  • Suggested video features
  • SUBSCRIBE button makes it easier to gain followers
  • Built-in thumbnail and transcript tools
  • Potential to go viral

The cons:

  • Terms and conditions apply
  • YouTube can decide to pull your content if it violates subjective decency standards
  • Difficult to monetize content for your target audience

Hosting Your Video on Your Business Website

The pros:

  • More control over your content
  • No need to agree to another platform’s terms and conditions
  • You can choose if and how much you’ll charge for your content by setting up a paywall

The cons:

  • You might need to pay for more server space, as videos are often large files
  • YouTube is massively popular, so you’ll miss out on the platform’s traffic and incidental reach from “suggested next” recommendations
  • You won’t be able to take advantage of YouTube’s free editing and SEO elements, such as adding tags, transcripts, and thumbnails

The Bottom Line

Here’s all you really need to know:

  1. Video SEO is just as important as on-page SEO.
  2. Your video SEO should be unique and well-researched. It should differ from your on-page optimization strategy. Do not copy and paste!
  3. Use title tags, descriptions, and transcripts to boost your video’s crawlability.
  4. Track your progress.

To Save Time and Ensure Success, Hire an Expert

Video optimization isn’t necessarily difficult, but it can be time-consuming and has many moving parts to consider. If you find you’re going cross-eyed trying to optimize for video SEO, reach out to an expert instead. Our SEO professionals can help you supercharge your internet marketing – give SeoTuners a call today at (877) 736-1112 or fill out our online form to tell us more about how we can serve you!

ceo photo

SeoTuner’s Jeremiah Weilert Is named “The Google Wrangler” by Swagger Magazine

On May 10th, Swagger Magazine released a feature on our co-founder Jeremiah Weilert, referring to him as a self-made man stocked with “gumption and go-getter-ism”. And to think it all started with going door-to-door in second grade to sell polished rocks (which he made a $20 profit off of)!

So how did he go from his rock selling days to running a multimillion-dollar SEO company alongside Tony Durso?

What Inspired Jeremiah to Begin SeoTuners?

Jeremiah used to work in a “cookie-cutter sales role” as Swagger put it, which is typically how the business world works—you have to put in your time at the bottom. Learn the ropes as a cog in the machine of the company, and hope that with enough hard work and overtime, someone in higher management will eventually notice you and invite you to move up a step.

Of course, there’s definitely something to be said for putting in your time to learn the lay of the land while working your way up—but sometimes you can become stuck in a business hierarchy that is not functioning well. This can happen when a company refuses to reconsider the way it does business even though circumstances are changing, or when management consistently

turns a deaf ear to innovative suggestions from employees.

Jeremiah was not unwilling to do the work—he became sales manager within six months of starting the job, and in another six months, he became the director of the whole department. This quick advancement is owed to his driven personality—he was passionate about learning and challenging himself, and willing to pivot his management style when it wasn’t working.

But even in this role with perceived leadership power, he found himself constrained by upper management’s inability or unwillingness to change—which ultimately resulted in the company’s dissolution due to Google’s Penguin update. As he notes in the feature:

“When you get as big as they were, and you can’t pivot, you leave yourself vulnerable to Google,” he recalls. “We were running this ginormous SEO company going, ‘there are so many ways for this to go better,’ but upper management wouldn’t take the advice we gave.”

Jeremiah wanted to create a company that would value the ability to anticipate new changes and welcome innovation—and that’s exactly what SeoTuners became.

Creating An Even Playing Field

Cracking the myth that one had to start at the bottom and slowly move to the top, Jeremiah set out to use SEO to ensure that small, budget-conscious companies could consistently show up on the first page of Google, even beating out major brands.

SeoTuners is all about efficiency, adaptation, and resilience. Rather than doing the same things that used to work before, the business focuses on continually trying new and different things that might work even better. And it turns out, this is exactly the type of attitude that’s needed as Google continues to update its algorithms.

The only way to stay at the top in SEO is to change, adapt, and mold one’s strategy as the digital landscape continues to change. And SeoTuners does this by keeping up to date with all of the latest news, statistics, and algorithm updates that are constantly rolling out.

And as Google’s algorithm continues to favor quality, relevance, and credibility, it becomes easier and easier for businesses (no matter their size or wealth) to rank on the front page so long as they showcase these qualities.

Merit Over Profit

For a multitude of industries, bigger doesn’t mean better. SeoTuners wants to help businesses big or small reach their audience so that they can do whatever it is they do best—and sometimes they have to win out over others who only care about making a profit.

This is especially true when it comes to the drug and alcohol treatment center niche. SeoTuners now works with over a hundred of these organizations across the U.S. to help them rank higher on Google so they can better reach the people who need them.

SEO done right is a way to “level the playing field” and help smaller businesses “compete with the big boys online”. It’s a chance to have how high a business ranks on Google have much more to do with the quality of the service than the budget of the business.

So Why Come to Us?

If anyone can do SEO, why come to us? We offer as many tips and tricks as we can on our website, in our blogs, and on our social media posts. There’s nothing we do that anyone else ultimately can’t do.

However, maintaining great SEO takes a lot of time, energy, attention to detail, and a willingness to keep us with the constant changes of the ranking algorithms.

Rather than devoting a significant chunk of your business to that work, we can take this on to let your business devote its time and resources to what it does best, while we do what we do best.

We keep up to date on algorithm changes, trends in the industry, and your businesses’ personal SEO stats to ensure that we’re making a continual effort to improve.

No matter your budget, we are very flexible to meet the needs of your business. Whether you want us to do all of the work or just some of the work, we’ll make it work.

We’re very passionate about what we do—we have swagger—let us help you focus on what you’re passionate about!

If you’re curious about our services in avenues such as e-commerce, conversion rate optimization, local Google ranking, or link building, get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

Google Advanced Search Operators for Competitive Content Research

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

The elation of completing a competitive keyword research plan often paves the way to the fear of losing a lot of opportunities. You need to have more than a list of keywords and knowledge of what your competitors are doing by sourcing affordable website SEO services. What will put you in an advantageous position is to know the content that is ranking high and how you are doing on that ladder.

Google search operators are special commands that refine your search capabilities. They boost productivity and help marketers optimize their campaigns. In addition, they give you a glimpse into your competitors' sites so you can come up with greater ideas. By using Google search operators, you can be able to:

Find a competitors' content

As a marketer, one thing you will always aspire to is to get featured on high-traffic sites. Google search operators can help you discover sites in your industry that accept guest posts. Saving you time that you would have wasted searching for the site yourself, and this will help you easily locate a site that your competitors are using to rank highly. The exact formula you can use to search for your competitors' sites is typing in the search bar the "name of the competitor' is" - my competitors website.com and Google will show you where your competitor's author bio is listed apart from their own websites. For example, "Sharon Stone is" - superauthor.com. Google will then proceed to list for you all the sites that Sharon has been mentioned in apart from her own website.

Get better writers by using site

Writers have become a critical component of content making. It has therefore become crucial to find good writers who will help you market your content properly. Search operators can help you find them. If you want to write an article, it is easy to find a writer by doing a simple site search on the publication topic of your interest and choosing one of the many writers who will be listed.

Find your content gaps

To be able to keep up with your competitors or even get better than them, you might need to know what you are missing in terms of content. Let's say, Wordgenious.com is your competitor, and you are aware that they write a lot of content on books, but you are also keen to know what else they write about without having to go through their whole site. By typing in your Google search bar site:Wordgenious.com-intitle:books, you will see all the other topics apart from books that Wordgenious.com writes about. Through this information, you will be able to write content that seems to give your competitors a higher ranking.

These few tips are shared to help you make smart decisions about your content. Search operators are useful in helping locate information quickly. By looking through your competitors' sites, you can tweak and come up with better content that will give you an advantage and let you stand out from your competitors. Better content means more traffic to your website.

Ten Tactics to Efficiently Manipulate Google Analytics Data

This entry was posted in Advertising, Content, ecommerce, Local, Marketing on by .

Did you know it is possible to permanently or temporarily manipulate Google Analytics data? If you do not have the correct expertise or know-how, affordable SEO packages can help to boost the traffic to your site.

A lot of people and organizations do not have the knowledge needed to modify Google Analytics data. But learning how to do this can be very powerful to procure stellar business insights. There are two proven methods to manipulate data; temporary and permanent methods.

 

Permanent Google Analytics manipulation

Being able to permanently manipulate the data collected and shown on Google Analytics can be extremely powerful, but it also comes with several risks.

 

Here are some tips to permanently manipulate Google Analytics data:

 

Data import

Data import allows you to join your offline business systems data and the online data collected by Google Analytics. It is instrumental because it helps you organize, analyze, and act on this data set in ways that are more aligned to your unique and specific business needs.

 

There is a variety of data that you can upload to Google Analytics:

 

  1. Hit data
  2. Extended data - this can be user, content, product, geographical, or custom data.
  3. Summary data

 

Google Analytics filter

This strategy is ideal if you want to manipulate data in a report view. You can productively use Google Analytics filters to:

 

  1. Help collect data on your primary target.
  2. Remove third-party and employee IP addresses from your information.
  3. Excluded once all technical query parameters
  4. Setting up a separate test view in Google Analytics is critical if experimenting with filters to avoid completely ruining your Google Analytics.

 

Google Tag Manager

Implementing the Google Tag Manager (GTM) is a more practical approach to manipulating and tracking data collected through all the available options in GTM.

 

Temporary Google Analytics manipulation

You can temporarily modify your Google Analytics data in several ways. It is usually advantageous because you get better insights when you receive different views of your data.

 

Here are some tips to temporarily manipulate Google Analytics:

 

Report filters

Report filters fall into two categories: standard and advanced.

A standard report filter allows you to filter the first dimension of your report, which can be limiting at times. On the upside, it is straightforward to work with.

 

On the other hand, an advanced report filter allows you to add multiple selections for the reports you are looking at. In addition, it allows you to further drill down on the Google Analytics data that you would like to review.

 

Segments

Segments are probably the most excellent features you can find on Google Analytics. They allow you to manipulate ad-hoc and retroactive data in very effective ways. Since Google Analytics allows you to compare data for different audiences, applying a segment is a very strategic check that every marketer and analyst should know.

 

Hopefully, the tips above have given you better insight into how you can manipulate your Google Analytics data. However, it would help if you exercise caution when permanently modifying your Google Analytics data or, to be on the safe side, use affordable SEO packages from a reputable company to avoid completely messing up your data.

blackboard with title

Understanding SEO Terminology

Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic.

How SEO Works

Search engines will “crawl” your pages, collecting information on them and then indexing that information. When a search is executed, an algorithm analyzes the pages it has indexed, evaluating elements such as site reputation and a user’s location to generate the most relevant results for the user. Sites with large amounts of content and good reputations have a better chance of ranking higher.

Two SEO strategies can improve your website's visibility: on-site optimization and off-site optimization.

On-site optimization: also known as on-site SEO, this component focuses on optimizing elements on your website as a way to improve its position in search rankings, thus increasing the amount of internet traffic to your site. This type of optimization is something that, for the most part, you can control. Elements such as the title of a page on your site or keywords used can improve your site’s visibility.

Off-site optimization: this includes the components that aren’t actually on your site but can still improve your site’s position in search rankings. These components are typically out of your control such as attracting links from social media and other websites.

Algorithms

While there are a variety of search engines to choose from, the most popular by far is Google. Google has a variety of algorithms that are designed to improve user experience such as:

Hummingbird: the name of a 2013 algorithm in Google Search; this algorithm uses phrases rather than keywords to better understand the intent and context of search queries to match them with relevant pages and results.

Penguin: an algorithm that penalizes websites for violating Google’s Webmaster Guidelines. Reasons for penalization include keyword stuffing and manipulating the number of links that led to a site’s page. 

Panda: a Google update that penalizes "thin" sites with "low-quality content" by ranking them lower on SERPs (see definition below). This algorithm aims to prioritize higher-quality sites.

Other Key Terms That Can Help You Understand SEO

SERPs: Search Engine Results Pages; the results and pages that come up in response to a search.

Local SERPs: the results that come up in response to a local-based search; the site visitor’s location affects these results.

Organic SEO: natural methods and strategies that help a site get high rankings on SERPs. With organic SEO practices, high rankings on SERPS are achieved through optimization strategies mentioned under white hat SEO rather than paying for ads. In fact, with organic SEO, you cannot pay search engines to get higher rankings. There is still the option to increase the visibility of your website by paying for ads, but this visibility ends when the payment ends. Organic SEO is a longer-lasting way to attract traffic to your site, and it’s free. Think of organic SEO as an investment – the more content you build for your site, the more likely it is that your site will generate traffic.

SEO UX: UX stands for user experience; the added “UX” emphasizes how SEO has shifted its focus to the user’s experience in an effort to move away from highlighting pages that are chalked full of keywords.

Sitemaps (XML and HTML): Sitemaps allow search engines to efficiently "crawl" a website to index the information on a site's pages. The two main types of sitemaps are XML and HTML. XML is used by the search engine; it indexes information on a site's content and the general importance of a site's pages. One of the benefits of an XML sitemap is that the site's owner can choose the specific pages or information it wants the search engine to crawl and index. HTML is used primarily by the site visitor; it structures the site's content in a way that is user-friendly.

The above definitions are some of the many terms used in the world of SEO. However, SEO, like all things on the internet, is constantly changing, and search engines like Google are constantly releasing new algorithms or programs that are sure to affect how these practices are done. Constant tweaks to your site are necessary to ensure all the proper tools are in place for SEO optimization. SEO Tuners can help maximize your website’s potential through our organic SEO services, which follow a white hat approach. We also offer a variety of SEO packages that are customizable to fit your company's budget. We are available to answer any questions you may have on SEO or any of our other digital marketing services. For more information, visit us at www.seotuners.com, or call (877) 763-1112.