Category Archives: Advertising

Top 7 Mistakes in Drug Rehab Marketing Plan

This entry was posted in Advertising, Marketing, SEO on by .

Drug rehabs are under scrutiny from regulatory bodies, legislatures, and the federal government. With an addiction crisis roiling every level of American society, the addiction treatment industry is needed more than ever. Rehab centers need to change with the times and develop new marketing strategies so that they can stay viable, relevant, and available to those who need them. However, providers are making seven serious mistakes in their drug rehab marketing plans.

  1. Google search engine results are a powerful marketing tool that is all too frequently ignored for listings on rehab aggregators or pay per click ads. Organic ranking receives as much as 60% of all click-throughs. An outdated site and noncompliant SEO can result in a penalty from Google and keep that page out of search results entirely.
  2. Bring the science. Addiction treatment medicine has advanced in astounding ways. Since addiction is now understood as a disorder that alters the structure of the brain, detox and 12 step will just not cut it any longer. Addicted persons want to know how their addiction will be treated and the types of therapies that will be deployed.
  3. Information, information, information. A rehabs website is its window for outreach. Provide potential clients with information on staff, methodology, location, blogs, testimonials, and even social media share buttons.
  4. Failure to evolve. Just as most smartphones have computing power that exceeds that of a high-end 1990s desktop, websites are constantly growing and evolving. The demands of security, a wide range of devices, and the need to compete in a crowded marketplace dictate that websites should be updated and maintained frequently.
  5. Relying only on word-of-mouth. Word-of-mouth is powerful advertising. Testimonials from people who have successfully completed detox and treatment are powerful motivators. Unfortunately included in the word-of-mouth packaging is a great deal of out and out gossip. Controlling the narrative and weeding out gossip takes an informative website and outreach.
  6. Failure to brand. Everyone knows what Coca-Cola is, and you are not Coca-Cola. Building a brand is more than slapping a logo onto the website and brochure. Branding builds trust and engagement even before a patient walks through your door. A full marketing campaign can establish a brand and build that trust from the first click.
  7. Failure to provide relevant content. When was the last time that someone updated your clinic’s Facebook page? How old is the most recent blog entry? Without providing relevant and current content, people lose interest – because you have presumably lost interest in reaching out to them.

 

Get a Professional Onboard

Drug rehab marketing takes experience and a special touch. Working with a professional SEO and digital marketing company brings your image in branding up-to-date while reaching for organic results that put you high up on Google’s front page.

8 Mistakes that happen while generating Drug Rehab Leads

This entry was posted in Advertising, Local, Marketing, SEO on by .

Are you making these drug rehab marketing mistakes? Here are smart, simple and executable ways to rectify them.

There are a lot of people out there that need your help to overcome their substance abuse addiction. In 2015, the Substance Abuse and Mental Health Services Administration (SAMHSA) reported nearly 21 million Americans beyond the age of 12 had a substance abuse problem. The SAMHSA report (updated for 2015) also showed only about 11% of this number gets help at addiction treatment centers. With prudent drug rehab marketing, you can reach this target audience and offer your addiction treatment solutions.

But many drug rehab lead generation efforts lack the essentials of getting sensible ROI (if any). Here are just eight mistakes you do not want to commit in your drug rehab marketing campaign to boost business and get ahead of the competition.

1.     Lack of USP for Your Brand

 

With over 14,000 drug and alcohol addiction treatment centers in the US alone, you need to stand out from the crowd with a unique selling proposition if you are to attract and earn more business. Do you have a specialty?

For example, are you:

  • A drug rehab center for only men or women?
  • A detox center alone or include drug addiction recovery treatment
  • With about 50% of substance abuse victims suffering from a mental disorder or have developed one, do you also offer additional mental health treatment and recovery?

You’ll want to clearly and honestly let your target audience know of your drug addiction recovery success rate, addiction treatment philosophy, and how qualified your addiction treatment center professionals are.

2.     The absence of a Website (To Begin With)

 

HubSpot found 97% of all searches online are made with an intention to find local businesses. Over 68% of searchers checked out a business’s official website before calling in.

An attractive, easy to navigate, informational, and responsive website serves as the basis for any sound digital marketing campaign for a drug rehab center. If you do not have a website, you miss the online visibility and landing platform you need to earn trust, organic leads, and more customers.

3.     Drug Rehab Leads

 

Generating organic addiction treatment center leads can be tough, but buying untargeted and unqualified rehab leads can be even more costly, time-wasting, and destructive to your brand reputation.

4.     Online Presence Lacks Prominence

 

Maybe you have a website, blog and several social media accounts registered. But you do not provide high-quality, useful, and evergreen content on a consistent basis. You’ll want to help your target audience understand how you can help them, why you are qualified to help them, and that you actually care about helping them get their life or their loved ones lives back on track.

5.     Inadequate Drug Rehab Marketing Strategy

 

Do you have a solid drug rehab marketing plan?

Are you aware of the opportunities available in multi-channel marketing for rehab lead generation? A solid plan goes into detail about what you want to achieve as an addiction treatment center, your most relevant and targeting drug rehab marketing channels, branding plan, and how to implement the entire plan. You can as well get help nailing the details from a professional drug rehab marketing agency or service.

6.     Lacking Drug Rehab Marketing Budget

 

Many treatment centers do not have a defined marketing budget for their drug rehab. But you do not have to have more than $10,000 to start setting a marketing budget aside. You can start at whatever financial situation you are now with digital marketing, which is comparatively cheaper to traditional methods such as TV and print media advertising—yet offers higher returns.

Furthermore, online marketing makes it easier to target drug and alcohol addiction patients without ramping up stigmatization-based resistance.

7.     Not on GMB

 

Even the best online business directories offer free listings to any interested business. Surprisingly, most businesses’ online directory listings are unclaimed. Yet showing up in a Google My Business (GMB) spot can rank your rehab center high up on local search results, increasing the number of quality leads visiting your website, making contact, and converting to paying customers.

8.     Choose the Paid Option (Over Organic Traffic)

 

Like buying rehab leads straight-up, always choosing Pay-Per-Click (PPC) solutions can leave you with a poor understanding of your target customers, decreased inquiries and, ultimately, customers hence poor business performance.

Email marketing and content marketing offer two of the most affordable, profitable and simple rehab marketing channels for attracting targeted, high-quality, and conversion-ready customers. Need help with all these and more?

SeoTuners is a Guest Speaker at the EMP Addiction Conference in January 2019

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

SeoTuners is honored to be speaking at the Ethical Marketing Practices (EMP) Addiction Conference on January 22, 2019, in Costa Mesa, CA. This conference is designed for professionals that run addiction treatment programs, including CEOs, marketing directors, and outreach coordinators.

By learning about the latest trends in business and marketing, you can take charge of your digital strategy and survive the changing laws and regulations in the California Treatment Center space.

 

History of the EMP Series

 

Fourteen EMP Series addiction conferences have been held over the years in Florida. These events have been successful in helping addiction treatment center executives learn and understand the laws, regulations, and restrictions in Florida.

 

By bringing CEOs, directors and outreach coordinators together under one roof, the following topics are discussed in detail:

 

  • Insurance companies and how to get higher reimbursements
  • Drug rehab SEO and how to compete with larger treatment facilities
  • Reasons why marketing has failed in the past
  • Importance of proper website structure
  • Mobile rankings and why they may have dropped
  • Social media and networking opportunities
  • Ranking in the top three of Google Maps
  • Call tracking, branding, etc. to promote your facility

 

California is Facing New Laws, Rules and Regulations

 

Similar to what happened in Florida, California is now facing new rules and regulations to address the drug and alcohol epidemic as well as patient brokering and unethical treatment practices. Each day in CA, 11 people die from drug abuse. Experts estimate that roughly 3 million people have substance abuse issues, and over 40,000 emergency room visits are drug-related. Substance abuse is costing our economy millions of dollars.

 

Consider that in 2015, California seized:

 

  • 800 pounds of heroin
  • 5,000 pounds of meth
  • 18,000 pounds of cocaine
  • 413,000 pounds of marijuana
  • 300,000 ecstasy pills

 

Some drugs are made in illegal laboratories, but many others come from global shipping ports. These ports make it easy for drug smugglers to move illicit drugs into our country and distribute them in California.

 

When drugs are readily available, it increases the chances for experimentation among our youth. Once a person starts abusing drugs, they can easily become addicted. The only way to stop addiction is with a comprehensive drug rehabilitation program.

 

Survive the Changes by Attending the EMP Addiction Conference

 

Whether you are a CEO, COO, director, outreach coordinator, marketing or executive professional, you have a lot to learn from the upcoming California Addiction Conference EMP Series. Key business and marketing thought leaders will be attending, including SeoTuners.

 

Your time will be put to good use! There are no boring 45-minute PowerPoint presentations. Instead, a panel of experts will discuss the latest trends in drug rehab SEO and take questions from the audience. It’s educational and personable. Learn about everything from drug rehab SEO to dealing with the insurance companies.

 

The conference includes a catered breakfast and lunch, prize giveaways and five thought leader panelists. It is being held on January 22, 2019, in Costa Mesa, CA at Fete the Venue. The event starts at 9 am and runs until 2:45 when the prize drawings are done. By the end of the day, you will have a stronger understanding of what a healthy marketing mix is and how to fight back from the changes happening in California.

 

Register for the event today  - early bird prices only last until December 1, 2018! SeoTuners looks forward to seeing you there!

 

Why Invest in SEO for a Drug Rehab?

This entry was posted in Advertising, Marketing, SEO on by .

Addiction rehab is an industry that is extremely competitive. While it’s unfortunate, it’s an undeniable fact that there is a constant and growing need for rehab programs in the United States and elsewhere. Thankfully, there are always plenty of new rehab facilities popping up to meet this need – but that means a lot of competition for those who are in the business of providing these services.

How do you remain competitive enough to not only cover costs but remain profitable as a rehab facility? Investing in drug rehab SEO is an important part of staying competitive in the modern marketplace – and important in reaching the most people who need the services you are offering.

 

Reaching the Most Consumers

 

Today’s patient often relies on the internet to find the services they need. While there will still be people who are referred to rehab facilities by their physician or a counselor, the majority will find their provider by relying on word of mouth, internet searches, or both.

 

To help consumers find your facility, it’s important to have a website that is optimized for search engine queries. Having complete and accurate information available at all times is key; consumers should be able to search for your services and your location and have your site pop up as one of the most relevant search results. Making this happen is what SEO – search engine optimization – is all about.

 

Local SEO for Rehab Programs

 

If you’re not sure how to optimize your company’s website for local consumers to find via searches, you’re not alone. Many companies struggle with this, especially when it comes to industries like medicine and rehabilitation.

 

Working with an SEO professional can help you navigate the process and make sense of creating a better, more functional website that will lead your potential patients right to your check-in desk. By combining great website design, sure-fire digital marketing efforts, top-quality content creation, and overall optimization of every page your company uses, these professionals can make it easy for local consumers and their loved ones to find your facility.

 

Drug rehab SEO is more than just a smart investment for your organization – it’s a necessity in the modern marketplace. Don’t let your local competitors steal business that should be yours or keep you from helping the people who need you most. Utilize the services of an SEO professional or team and make the process of finding your facility and services an easier experience for those in need.

How Your Business Can Benefit From SEO Packages

This entry was posted in Advertising, Local, Marketing, SEO on by .

Having an online presence for your business is a must today. However, just having a website isn’t enough. If you want a stream of online traffic coming to your website, you need to incorporate Search Engine Optimization for your business. Here are a few major ways it can benefit you.

Long-term Passive Results

 

Unlike regular advertising where you have to continually pay for space or time, the best SEO packages can generate continual, on-going traffic for your business. While SEO can and should be a continual effort, a lot of SEO work can be done just one time but still generate traffic for your website and business well into the future. This is essential passive or residual results that pay off month after month. Once your website is established in the search results, your content can continue to help build credibility.

 

Targeted Website Traffic

 

Not only is increasing your website traffic a core goal of any SEO package, making sure that traffic is highly targeted is even more important. This means attracting visitors that are much more likely to turn into customers or clients for your business. The SEO strategies can focus on certain types of people who are looking for exactly what you offer. Much of SEO strategy is built around people finding your website based on specific keywords that related directly to your business, product or service.

 

Brand Recognition and Credibility

 

Having your website pull up high in search engine results shows credibility for your business. It shows people you are an authority and that you know what you are doing. This conveys instant credibility and gives people comfort. It also helps increase your businesses brand recognition. So much of the best SEO packages include on-going content creation, such as blog posts, that help attract even more traffic because it brings value to your target market. It does this by answering people’s questions and solving their problems. You are the expert in your business, so you know what your potential customers want and need.

 

User-Friendly Website

 

Focusing on quality SEO will create a user-friendly website since much of good SEO is about how your website is designed. It also helps to have a design and navigation that is mobile-friendly. More than half of all website visitors are using a phone or mobile device, which matters a lot in the overall experience of your visitor.

Benefits of Professional SEO Services on Small Business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Any small business can benefit from a strong online presence that attracts a specific target market of potential customers. This is especially true for businesses with a smaller marketing budget looking to generate consistent traffic to their website. Search engine optimization is a highly effective way to do this. Here are the main benefits of using affordable website SEO services for small businesses.

Local SEO Service

Quality SEO helps increase your overall brand. When people search online for your type of business, and your website pulls up high in the search results, it builds your businesses up as an authority. This goes a long way in building trust with your website visitors, especially if your website content brings them value and answers their questions. They are more likely to do business with you if they have gotten value from your site.

 

Affordable website SEO services can help you generate on-going traffic to your website that can last for years. This is a terrific long-term result on your investment in your website. Having a steady stream of targeted traffic to your site can mean a huge increase in the exact customers you are looking for.

 

A professional SEO service will work with you to focus on your goals. This can change over time and even at different times of the year. They can set up a strategy that works for you. They can also review results and analytics to determine what is working and where to increase focus. These are some basic services you should expect from any affordable website SEO service.

 

Working with experts who understand the many changes in SEO is a huge plus. They will not only know the changes that have happened in the past but also what may come in the future. As SEO strategies can change, there are still some core things that apply no matter what type of business or website you have. All this can be confusing to someone not experienced and can end up being time-consuming and costly. It also can create frustration when things just aren’t working.

 

Lastly, a good SEO company will be able to grow its services with your business. This is important to scale all services to match any changes in the services or products you offer. This also applies if and when your target market changes. The type of SEO content can be altered based on your focus.

The Ultimate List of Reasons Why You Need Search Engine Optimization

This entry was posted in Advertising, SEO on by .

Search Engine Optimization continues to be one of the most important forms of marketing for any business serious about its online presence. Here are six reasons why you need SEO.

SEO Is An Investment In Your Business

 

Just like any form of marketing or advertising, good SEO is an investment in your business that can have lasting returns for years. Unlike advertising where you have to pay for space for a print ad or time on the radio or TV, quality SEO can help you generate on-going targeted traffic to your website every day. Working with an affordable website SEO company can help you get started with the basics.

 

SEO Helps Build Credibility

 

Having your website pull up high in search engine results shows credibility for your business, product or service. It instantly communicates that you know what you’re doing and that you are a trusted authority. It’s often the first impression people have of your business, so it’s a critical part of your overall brand and marketing.

 

SEO Brings Targeted Traffic

 

Sure, you want more visitors to your website, but wouldn’t it be even better to have highly targeted visitors who are more likely to become customers? Of course, it would! That’s what an affordable website SEO company can help you do base on your goals and budget. They can help create content that attracts the specific people you are looking for and that are looking for your type of business.

 

SEO is Customizable

 

Any good SEO service will work with you to customize services to your needs. Your website might need more or fewer services. The audience you want to attract could require certain strategies, such as blogging service. As your website and business grow, so might your SEO plans and budget. You can review what strategies are working and which ones are not, and adjust as time goes on.

 

SEO Can Increase Local Traffic

 

If you have a business that relies on local customers, SEO can be tailored to attract people in your community. This can include people who live or work in your area or people who are just passing through.

 

SEO Reveals Valuable Data

 

Once traffic to your website increases, you can gather great information about your visitors, such as which pages or blog posts they visit most and what keywords they type to find your site. This lets you focus efforts on what works.

 

 

 

Benefits of Drug Rehab Consultants

This entry was posted in Advertising, Marketing on by .

Boosting the online visibility of your drug rehab center’s website and creating steady traffic of targeted leads is the main goal of gaining new clients. Working with a professional consultant can help improve your drug rehab SEO. Here are four main ways they can help.

Drug Rehab Consultants Understand Website Development

 

If you want to build your drug rehab or treatment center, working with a professional consultant who knows what they are doing is vital in growing your online presence. Not only will a consultant understand what it takes to make your website visible online, but they will also understand the specific audience you are trying to attract. This helps in developing the specific content your potential clients want. This can take the form of text on your site, blog posts, proper layout of your website, videos and more.

 

Consultants Develop a Drug Rehab SEO Strategy

 

In addition to developing a proper website to educate potential customers about your rehab center services, a consultant can create a specific drug rehab SEO plan just for you. This is focused on your website pulling up high in search engine results, maximizing visibility. Many important factors go into SEO that a consultant will understand. They will also stay on top of the changes in proper SEO strategy and what is most effective.

 

A Consultant Can Create an Effective Pay-per-Click Ad Plan

 

One of the fastest ways to generate targeted traffic to your drug rehab center website is to run Pay-per-Click (PPC) ads. These are usually run through Google Adwords or Microsoft Ads (Bing and Yahoo) and are based on specific keywords that your potential clients search. This creates highly-qualified leads and can be a crucial part of your overall drug rehab SEO strategy. You pay for each click on the ad and can set any limit or parameters you want.

 

Consultants Provide Drug Rehab SEO Analytics

 

A terrific measuring stick of what works and what doesn’t work is to use and review analytics regularly. A consultant can do this on your behalf while knowing what reports are most important to your goals. These SEO analytics reveal important information such as where website visitors are coming from, the keywords they are typing in to find your site, what areas of your site they are visiting, how much time they are spending on your site, and how many new or returning visitors you have.

 

 

 

 

 

 

Link Diversity – Still Relevant to SEO?

This entry was posted in Advertising, Content, Marketing, SEO on by .

When trying to build your website’s credibility and visibility with search engines, one thing is for sure—there are always changes. One of the big topics over the last few years is with link diversity. This refers to inbound links to your site from other sites and pages. This can include similar websites in your industry or niche, directories, articles, blogs, press releases and more. This can also mean links from several domains such as .net, .com, .edu and more.

There are professional link-building services in Ventura that can help you build link diversity. But is this still relevant for improving your website’s SEO? It’s not the same as it used to be, but it still can be an effective way to help your site improve rankings. Diversity helps these inbound links not look spammy. If all of these links are from one source, that can look fishy to search engines.

 

Overall, it helps to have several different inbound links from several different sites, directories and sources. Of course, this is what you want anyway—more and more sites linking to helpful, credible content on your website. This only helps to drive traffic to your site. There are many other ways to do this, and while diversity is less of a major factor than it used to be, it’s still something to be considered.

 

You certainly don’t want to go the opposite direction and have no diversity at all with your links. Having all of your inbound links from just one or two sources just isn’t natural. However, focusing on creating relevant content that your target audience actually wants and needs is always going to be a better strategy that naturally can create more inbound links to your site.

 

So, if you are considering working with link-building services in Ventura, ask about their stance on link diversity and how it is incorporated in their SEO package options. Also ask them to explain why or why not they think it’s important and relevant to your business and your goals. But also ask how this strategy works with other SEO options and services they provide.

Why Rehabs Require Specific Help Due to Changing SEO Standards and Practices

This entry was posted in Advertising, Marketing, SEO on by .

If you run a rehab center and want to increase your website’s exposure so you can help more people, there are some specific things to consider when focusing on Search Engine Optimization (SEO) practices. Treatment center marketing has some unique characteristics, especially when marketing online. It can be a sensitive subject.

First, think about your end goals for your rehab center. What is it that you want people to do who find your website? Do you want them to call to set up an appointment? Do you want to capture their email address? Ultimately, you likely want more leads and more admits to your center.

 

Maybe you have some competitors that you want to rank higher than in search engine results. There are a lot of factors to consider. If you are considering hiring a professional SEO company to help with your treatment center marketing, some specialize in this niche and industry. Rehab and treatment centers are a specific topic. Because it’s dealing with drug addiction and substance abuse, the content on your site is sensitive. You also want your site’s visitors to feel comfortable.

 

A good SEO company will spend time researching and understanding your target market. They also will talk to you about your specific goals and needs. Perhaps you want to educate your target market about the signs of drug addiction. This requires an experience and expertise that you can provide, but the SEO company can help you create this content in a way that boosts your SEO.

 

A good SEO company will also be able to help you find specific keywords that your target audience is searching for online. These keywords are important to build your website’s content around. This is what helps your website pull up higher in search engines for specific keywords people are searching for.

 

Another service to consider for treatment center marketing is the overall design and functionality of your website. You want it to be mobile-friendly, easy to navigate, engaging and fast. Work with an SEO company that will look at your entire site to make sure it’s search engine friendly.