Category Archives: Advertising

How to Completely Optimize Your Google My Business Listing

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Are you having trouble getting your business on the first page of Google? Google Local Optimization may be a good alternative in the meantime.

 

How to Completely Optimize Your Google My Business Listing

 

SEO is a tough nut to crack for most people. However, if you have a local business, you can use Google My Business listing to enhance your visibility on Google. When a person searches for a service, a map and top three nearest listings will pop up. Those three listings contain information such as contacts, directions, services, opening and closing time, and reviews from other customers.

 

With all this information on your screen, the customer has enough to decide or visit your website. Google Local Optimization using these tips is the only way to ensure your business is among the three listings that a customer in your area will see first.

 

  1. Complete your profile

If you have already claimed or initiated your business listing on GMB, you must complete all the required information. Filling in each field accurately will help customers find you quickly and give you more favor on Google ranking.

 

  1. Add keywords to the description

GMB gives you 750 characters to describe your business and win customer's hearts. Make good use of them by saying all the important things. However, you should also use relevant keywords that will help with ranking and make you appear on more searches. Give the most pertinent information in the first 250 words because that is what will appear on the knowledge card.

 

  1. Choose a relevant category

When listing your business, it is essential to choose one primary category for your business. Categories help customers to find you quickly, and it narrows down the choices. You can narrow down the options by picking several secondary categories.

 

  1. Add many photos

Did you know that customers are more likely to visit a business that has photos listed? However, you need to regularly update your gallery with amazing images that speak well of your business. If you own a restaurant, post pictures of happy people dining and having fun. You can also have plated dishes and staff photos. You can also add videos to your photo gallery if they are necessary to showcase the experience.

 

  1. Collect customer reviews

Customers trust the opinion of other customers and their experiences. You should seek customer reviews from your friends and loyal customers and list them on GMB. Additionally, make sure you answer your customer’s comments and complaints. People need to trust your business and you as a person with their money and feel that you care.

 

  1. Make good use of posts

Recently, Google added another feature called posts. You can post any events, press releases, or any information you want to get out there on GMB. The idea is to blow your competition out of the waters by standing out and attracting more leads. You can also post entertaining videos here or any video where you are answering questions to customers.

 

Businesses that have a complete and accurate Google My Business Listing enjoy 70% more location visits and 50% more sales. When you optimize your GMB listing, your business appears on more searches, including Google maps, and list finder and your visibility increases.

Organic SEO Services: Why Do They Matter?

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Organic SEO continues to be an important part of your digital marketing efforts. If you haven’t been doing what you can to invest in organic SEO campaigns, you’re missing out. Here’s why it’s important for your business.

What are Organic SEO Services?


Organic search engine optimization strategies focus on using content building, backlinking, and link building to get genuine results. While companies can resort to paid search that uses Pay Per Click or PPC, which gives immediate results, organic search is the long game. If you want successful marketing efforts, you’ll need to build your business with organic SEO.

 

Delivers Relevant Content

 

Organic search engine optimization campaigns still get the most traffic. People go online whenever they need to find a service or product. If you want to improve your sales, you’ll want to capture as much traffic as you can. With paid traffic only accounting for about 10 percent of overall total traffic, organic SEO continues to outperform paid marketing efforts and results.

 

Works Well with Paid Search

 

To achieve results, it’s smart not to limit your marketing options. If you want your company to rank higher on the SERPs, use both organic and paid search. Paid search boosts your page rankings, which is a must for any new or young business in the marketplace. All the while, you can use organic search to build your reputation and brand. When your organic SEO campaigns start to drive more traffic and improve your conversion rates, you can ease up on your paid marketing ads. By that point, your brand will already have a loyal consumer base, one that keeps a steady stream of business to your door.

 

Lends Better Control Over the Environment

 

When you use social media platforms, you’re at the mercy of the channel. If they decide to stop showing the views or segment the algorithm, that has a profound effect on your bottom line and campaigns. When you have a website, though, you will still be subjected to rules. If you have any violations, your pages will be hit with a Google penalty. The difference between that and social media platforms is that many of the violations are easy to fix. Once you’ve corrected the issue and Google recrawls your site, the issue will resolve itself.

 

Builds Consumer Loyalty

 

Organic SEO means you’ve succeeded in building your company’s brand and reputation. For the lucky ones, this means gaining customers for life. That’s a goal that every business wants to achieve. If you’ve ever wondered what made people want to watch a film a more than a hundred times (we’re looking at you, Endgame) or what made people queue up whenever a certain company (named after a fruit) released a new phone, that’s the power of consumer loyalty. Organic SEO is perfect for connecting with customers and improving customer engagement.

 

Getting Help

 

If you want to see how organic search can help your business, look for an organic SEO company to help you. Do your homework and look for a team of pros with the proper credentials. Their assistance will ensure long-term customer relationships while increasing your overall returns.

Drug Rehab Marketing: 5 Tips for Success in 2019

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When it comes to drug rehab marketing, your approach has to be different than the typical advertising methods you may be used to. Thankfully, you can reference this cheat sheet when creating your marketing strategy - and consult with industry professionals to get it all off the ground.

Know Your Message and Cater to Your Consumers

Few industries are more consumer-centered and customer-driven than drug and alcohol rehabilitation. Your message as a business is about more than an advertisement. It’s about changing lives and improving clinical outcomes. Keep that in mind when crafting your advertisements and never lose sight of the fact that your ads double as outreach

Don’t Skimp on SEO Investment

Just because you think you understand search engine optimization doesn’t mean you should take matters into your own hands with it. SEO is your most vital tool for reaching the right audience. Trusting it to anyone less than an experienced professional with industry experience is like handing over the keys to your business and hoping that whoever you give them to takes care of things. If that doesn’t sound advisable to you, make the smart decision and invest in your SEO.

Follow Up with Leads Properly

The leads generated by your advertising efforts are more important than they would be in almost any other industry. After all, those people aren’t just potential customers. They are people whose lives may be in danger as a result of their motivation to contact you.

Following up with your leads isn’t just a solid business practice in the world of drug rehab advertising. Its a prudent choice for legal reasons and for the health and safety of those who are putting their trust in you.

Embrace the Paid Ad

It is easy to think of paid advertisement as being in direct opposition to everything that drug rehab marketing stands for. After all, it isn’t organic, it isn’t patient-centered - you aren’t tailoring your approach to your consumer!

When you have the chance to step back and examine the so-called “necessary evil” of paid advertising, though, you will see that it is actually a much better fit for your business than you might have initially imagined. Placing ads in places likely to be seen by your consumers, creating campaigns that meet their needs where they already are - you can make a patient-centered approach out of even the most obvious PPC efforts.

Understand the Importance of Social Media

These days, your consumers are on social media. That isn’t just to say that they are using social media to keep up with friends and family and laugh at funny viral posts. They are also using it to find local businesses - even those that provide drug and alcohol rehab services.

Studies show that consumers often search for the social media profiles of business they are thinking of patronizing. Don’t let that statistic exclude your facility. Invest time in your social media presence to foster a relationship with consumers from that very first search.

Optimize Your Business for Local Searches with These 8 Google My Business SEO Tips

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Local SEO is imperative to your business’s success. Thankfully, Google My Business offers free tools to help you realize local advertising success - but only if you know how to optimize your content for use with these tools.

Here, we’ve collected tips for Google local optimization from SEO professionals to help you make the most of what Google has to offer.

Start by Verifying Your Business

One of the first steps you should take when optimizing your content for use with Google business is also the most important. Verifying your business is a several-week process, but it is simple and crucial for establishing your company as trustworthy and legitimate with Google - and therefore consumers.

During verification, Google will create and send you a four-digit pin code via the mail. Simply enter this code on the predetermined website to verify your business.

Ensure Your Business Profile is Complete

Why have a Google business profile if you aren’t going to complete it? Far too many companies have a web presence that is lacking due to inaccurate or incomplete information. All you have to do to avoid being part of this problem is to update your profile with all relevant information and ensure that it is complete. This way, consumers can easily find the information they need.

Keep Your Profile Up to Date

No matter how accurate and comprehensive your profile is, it won’t be of much use to you if you don’t keep it up to date. Do so by regularly reading over your Google business results and comparing them to current information. Keeping things current will direct as much consumer traffic to your site or business as possible.

Choose the Most Relevant Categories

Marketing via Google business involves tagging your company with the correct categorical tags. This ensures that local consumers looking for your specific type of goods or services will find them - and that they will find them with you!

Include a Mixture of Professional and Informal Photos

One problem that many businesses have is that their websites and their overall online presence are too formal. Don’t let this hinder your outreach to your desired demographic. Include formal as well as informal photos to give consumers an idea of what you do, as well as a reason to relate to you on a more personal level.

Obtain More Reviews

Consumer feedback and reviews are a great boost to your business. These free testimonials are a way to offer future customers a look into what makes your brand tick - and what makes consumers just like them love what you have to offer. Encourage and reward reviews to bulk up the amount of content available to those who are searching for information regarding your brand.

Assure NAP Consistency Everywhere

What is NAP consistency? NAP refers to your name, address, and phone number - the three most important pieces of information your business can share online. Assure that this information is listed accurately and consistently on every website where it appears to improve the odds that consumers will find you.

Take Advantage of Google Posts

No list of ways to maximize the impact of the tools offered by Google would complete without this tip. Use Google posts to maximize your reach and create traffic to your site - all with the reliability that is built into Google itself.

Hiring an SEO Agency to Enhance Your Business Revenue

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Better marketing leads to higher conversion rates and sales. If your products and services aren’t selling as much as you thought, you may be marketing them wrong. With more and more consumers switching to online shopping, you have a vast market to win over. Don’t waste your shot. Make your campaigns count by hiring the services of an SEO agency in Ventura. Expert online marketing advice can help you grow your business and revenue.

Know your market

SEO offers you a multitude of consumer data, the Entrepreneur shares. By knowing your target market inside and out, you’ll have a better idea of why your campaigns fail, why your competitors succeed, and what you can do to turn things around.

Drive website traffic

Organic search remains the primary source of online traffic, the Search Engine Journal notes. If you’ve got poor organic search traffic, though, an SEO agency can step in and help. Pros can implement campaigns to get your pages to rank higher. Better rankings will mean greater visibility, which leads to more sales. Remember that a reputable firm won’t promise to put you on the first page of the Google search results, though. Anyone who works in digital marketing knows that search marketing campaigns take time. If a firm comes up to you and says they can do it in a month or two, they’re lying.

Build trust and credibility

The goal of most companies is simple: to cultivate a loyal consumer base that will continue to increase demand for the company’s products. That’s one way to keep the business going. Rabid consumer loyalty doesn’t happen overnight, though, not unless you’re Robert Downey Jr. playing Iron Man for the first time. Companies with little to no star power can rely on SEO marketing campaigns to do this for them instead. With marketing campaigns that establish your business as an authority in the field, you can get the trust and confidence of your market. If they trust your brand or business, they’re more likely to try out your products or services.

Improve engagement

Ever wonder what causes people to go to the theater and sit down to watch the same film for the hundredth time? Why do people line up just to get an ultra-expensive phone when they can get one for a much lower price? That’s brand engagement at work. It’s not enough that people know your brand. Your brand could be around for decades and still not elicit any consumer engagement. By hiring an SEO agency, though, you have pros to help you. They’ll determine the reasons behind your brand’s poor engagement and implement strategies to upgrade your brand. For some companies, it’s as simple as consumers confusing their brand with another firm. For some, consumers simply find their story boring. With expert assistance, you can transform your brand, create a story that your customers will love, and create deeper, lasting engagement. With greater engagement, you’ll get more people to buy your products and try out your services.

How to Market Your Drug Rehabilitation Center

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The National Survey on Drug Use and Health states there are about 19.7 million adults in the U.S. who struggle with substance abuse disorder. The fact that drug addiction and abuse is costing American society more than $740 billion annually in lost workplace productivity and healthcare bills. Add to that rime-related expenses, and the numbers become even more alarming. There’s a need to ensure that people with the addiction get the treatment they need.

 

Treatment for select few

 

If you already have a drug rehabilitation center, then you’ll want to make sure your facility is always at full capacity. However, while the numbers of substance abuse and addiction in the country are high, only a quarter of that seek out or even receive proper treatment. Plenty of factors contribute to that. People are afraid of the stigma attached to addiction and would rather suffer on their own than seek out treatment. Some are afraid of the unknown. Unsure of the treatment, they refuse to check into rehab. Some cite cost as a problem. Out of all these, your campaigns should target those who want treatment but are afraid because they don’t know enough to make the right decision. That’s your market.

 

Marketing to solve the problem

 

Knowing the challenges that face the addiction recovery market will help you come up with better strategies. Once you’ve identified your audience, start looking for professional help for drug rehab marketing. Each strategy will focus on building and providing the necessary knowledge that people with addiction need to decide about pursuing treatment.

 

Choosing the right team

 

Smart, focused, and insightful marketing doesn’t happen by accident, though. It’s a product of skill and experience. That’s why it’s important to find the right marketing firm to create your campaigns. Do your homework. What kind of qualifications does the firm have? How long has the company been in the business? What kind of marketing services does it offer?

 

Look for specialization

 

Not all SEO marketing firms have meaningful experience in marketing drug rehab facilities. If you want stellar results, pick a firm that has already handled drug rehab marketing in the past. Ask them questions about that project. What marketing campaigns or strategies did they use, and will they use the same techniques again? Were the results successful?

 

Ask about the process

 

What strategies will they implement for your facility? Addiction recovery centers operate under the idea of trust and credibility. Given how serious addiction is, it’s only right that people take the time to get more information about the facility. They read reviews. They check websites. They ask for credentials. They want to know that the facility is trustworthy. Your marketing strategy needs to integrate that into the campaigns. A good marketing firm understands that. A bad one does not. Look out for that difference when you ask the company about their plans for your facility. If the company is more concerned about getting customers to your door by marketing low-cost services over building trust, look elsewhere.

 

What are Google Local Business Cards and How to Optimize Them?

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Discover one of the simplest search engine optimization techniques in 2019; Google local optimization with Local Business Cards

In 2019, about 50% of the 67,000 search queries made on Google Search are local searches. How can your business tap into this user base, attract, and convert them into raving, paying customers to grow your business? And what does Google local optimization, local business cards, or Google My Business have to do with anything?

Let's do a little experiment.

Open a new tab in your browser. Type "green tea in Houston" in the search box. What do you see in the search results (SERPs)?

Anything like this?

Google My Business in action on top of search results

Notice the first result is a spice store. If you are looking for coffee and baked goods, you'd choose the second or third ones, right?

So, let's pick Palm & Boy Coffee and Acai. Click on the name once.

This comes up:

Inside Google My Businessthe top Google local business card

Now, in the middle column, can you spot the following by scrolling down?

Google My Business reviews

And then this:

The last of the local business cards in a GMB listing

 

If you search for a business online, like 60% of consumers did in 2018, you may see this too:

Google knowledge panel directly in search results

 

The above series of screen shots demonstrate the cluster of features that make up Local Business Cards. Google calls all of it Google Posts.

What is a Local Business Card?

A Google Business Card is a search result feature that displays a host of critical information about a local business.

The information typically displays on the right-hand side of search results. It is essentially what a search engine user needs to know about your business such as:

  • Your location on Google Maps, and directions
  • Official business website link
  • Type of business
  • Star rating
  • Contacts and address
  • Open hours
  • Relevant images

Even more critical, a local business card will help persuade (or deter) a potential customer through Google Reviews, busiest hours, and the competition's appeal (as highlighted under "People also search for" section).

Instead of clamoring for overwhelming and expensive SEO techniques right out the gate, you can start by claiming your GMB listing. Then learn how to optimize your Google My Business Account.

How to optimize your local business cards?

Here's how to improve and take advantage of Google Local Business Cards in the simplest, most actionable way so you can start immediately.

  1. Claim your GMB listing

Getting on GMB will almost instantly have your business feature in Local Finder, Local Pack, and Google Maps. You can link the listing to your business website.

You will also show you are a real business, in a specific location, and are open for business to boost your local SEO strategy.

  1. Fill all the information in

From your business name to type of business to upcoming events/promotions, to open hours, give searchers the information they need to get to you

  1. Use your niche keywords in your 300-word description.

Google only shows the first 100 characters on first glance so make those count.

Amplify what you offer without copy-pasting your menu (if you are an eatery). For example, highlight attributes such as free WI-FI, a vegan diet, and home delivery.

Don't overuse keywords, too.

  1. Activate most relevant CTA

You'll have several calls-to-action prompts to choose from such as read more, get, and buy. Use one that suits precisely what you want searchers to do after seeing the listing.

  1. Enable and solicit Google reviews.

And regularly respond to reviews whether positive or negative to show potential customers you care. Remember over 85% of buyers trust online reviews as much as a personal recommendation.

  1. Activate Click-to-Message

The feature allows consumers to easily text your business so you can connect more and convert them to buyers.

  1. Verify your GMB Listing

Log in to your GMB account. Select the business to verify. Choose verification method. Follow the prompts.

  1. Add striking images

Use sharp, 750 by 750 images or 30-seconds video on your listing to give a visual highlight of exactly what you offer. Show out your exterior, interior, team, the team at work. Ensure they accentuate the mood you want customers to know you for.

  1. Use Posts

Regularly post upcoming events such as promotions, karaoke, team building, and competitions to keep your listing fresh and buzzy. Each post lasts up to just 10 days.

With just these nine local business card optimization tips, you can start seeing increased exposure online whether you are big or small business with a limited SEO marketing budget. Try it and see. Will you?

 

How Much Does Local SEO Cost in 2019?

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We'll break down the average cost of local SEO packages when you are looking to work with an experienced and innovative local SEO company such as SEO Tuners

Becoming discoverable online is as important to a brick and mortar brand as it is to a purely digital brand. In 2019, SEO statistics have shown 43% of all Google searches are local. About one in three people use a smartphone to search for a local business to buy from. These searchers end up making an instore purchase within 24 hours, too.

And did you know as many as 43% of consumers read reviews online while inside a store? That's what WordStream found out in 2016.

Clearly, local SEO services aimed at optimizing your local online marketing can lead more foot traffic to your store and help you make more sales.

But what if you need help from a professional SEO services partner?

How much can you expect to invest for local SEO packages that work?

SEO pricing in 2019 is typically categorized into three tiers. All three tiers utilize a monthly subscription plan aimed at helping businesses like yours become visible, grow their online reach, and attract more organic visitors over a specific time. SEO is a marathon.

Before we jump into the actual costs you can expect to invest in ranking on top of Google search, here are some factors to consider when determining the cost of SEO in 2019.

  • Multiple business locations will cost more to optimize than a single location
  • Multiple products and services will also cost more in terms of creating optimized and dedicated sales pages and landing pages
  • If you need quick results, you'll need to invest more in multiple search engine optimization approaches
  • The higher your ROI expectations the more you have to invest in quality local SEO packages
  • Highly competitive industries typically cost a player more to stay ahead of the competition. For example, due to highly-priced keywords, top-notch content, and smooth website experiences than the competition

Here are the three tiers you can base your calculations on:

  1. Basic Automated plans

This plan involves setting up online tools that automate fundamental SEO best practices.

You can expect the automated systems to help deliver basics such as your business name and contacts for posting on various online directories and data providers.

This approach is ideal for launching a business, service, or product. But it won't offer much ROI in the medium to long-term SEO strategy.

Fee Payment for the service is usually monthly. While some services will charge as low as 84$ per year (single location), expect most to range their fees between $300 and $500 for si8ngle-location businesses.

  1. Standard Small Business SEO plans

SME local SEO plans are more comprehensive than automated tools.

You'll get human SEOs offering various technology offerings such as local citations, link building, and technical SEO optimizations to help you rank higher than your neighboring competitors.

Different local SEO agencies will offer different services. So feel free to ask for quotes to see what each of your chosen agencies offers for the tier.

You can expect a skilled SEO company to offer you a monthly SEO package suitable to your businesses at between $400-$900.

  1. Comprehensive local SEO packages

This plan is ideal if you need to hit out to achieve your business goals in a short time, want to cover the gap between your business and the competition, or are committed to investing in the best for optimal ROI.

For about $900-$2,000 per month, expect more sophisticated tools, approaches, and more in-depth competitor analysis here.

The best SEO service like SEO Tuners also includes online reputation management, analytics to help you gauge progress, mobile SEO, quality content, and ongoing support.

Depending on your SEO agency, you can create stop rules that stop the monthly retainer or charge soon as you hit your goals. The process is transparent and also lets you decide how to proceed once you've achieved your original SEO campaign goal.

If you are looking to drive more targeted customers to your local store and become more visible online than your local competition, SEO Tuners offers affordable local SEO packages for small and medium businesses in the Los Angeles and Ventura areas.

5 Ways to Cut SEO Costs and Get Traffic

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We get you may not have a huge SEO budget. After reading this you may not need to either. Discover tips for finding an affordable SEO company and DIY SEO tactics.

Whether you are a small or larger business, you can always save money to fund product or service improvements and delivery. When it comes to improving your search engine optimization (SEO) strategy, you can cut costs by doing a few things right instead of shelling out more marketing dollars to expensive SEO companies for less ROI.

You can manage your online marketing budget to get the most out of it as you grow. In this quick guide, you'll discover the simple SEO tips and tricks you can use right away to start seeing results for fewer bucks.

Here comes.

1. Publish quality content

Google wants to help searchers find the most informative, relevant, and accurate information they can get in response to their queries.

So how do you ensure you offer this kind of information and rank as high as the first page of Google search results and gain 93% of all search clicks?

· Publish useful content

Create content aimed at answering searchers' questions. To do that, research your target audience to understand their search intent.

Do you have customer personas or market segments you've researched and created already?

You can also create content targeted to each of your marketing and sales funnel stages. A searcher at one stage, say awareness, wants to find out about a different matter from another at a different stage say, consideration.

Then use a tool such as the Google Search Console to understand what keywords your target audience uses to look for solutions to their questions online.

· Long-form content wins

The average word count of top-ranking text content is 1,850 words. Majority of top-Ranking posts average between 1500 words and 200 words.

It's not just about creating long content, though. Make it interesting and useful. Such content will help you keep readers around for longer.

That means reduced bounce rates for you, an increase of which signals to a search engine to lower your ranking assuming readers do not find a solution on your site.

· Attractive content structure matters

Online readers can be incredibly impatient. So you need to make your quality content appealing to look at, scan and read.

Avoid using too many keywords, long sentences, and huge paragraphs to reduce reader fatigue. Add keyword-optimized images and cut the fluff.

2. Focus on mobile

Over 54% of all search traffic is now accessed using a smartphone.

To tap into the ever-growing mobile search traffic, make your site mobile-friendly such that it is easier to access from a small screen.

Period.

3. Improve your site loading speed

In our experience, one of the major causes of increased bounce rates is slow-loading web pages.

A slow site can cost you leads, customers, and lead your competitors to take business away from you. According to Google, the best speed loading time should be about two seconds.

So do let your developer know your sites needs to be that fast to effectively compete without spending a ton of money on other SEO plans.

4. Boost your site navigation

Search engines love well-interlinked sites.

To take advantage of this knowledge, seek to conduct internal linking on your site. Link one page or piece of content to another, relevant page or piece of content.

This helps in two ways, at the very least.

  • It helps search engine crawlers to easily index your site due to the easy navigation, and
  • Readers tend to click, open, and read more pages related to the one they initially opened.

 

With more information to read, they'll stick around longer. That signals to search engine algorithms that your site has the kind of information a reader wants to learn in-depth. So the algo will improve your ranking.

 

Improvements in rankings mean you'll become more visible to more people hence receive even more visitors on your website.

5. Use an affordable SEO company

Getting the best SEO services don't have to be expensive. You need an affordable SEO company that understands a small business may not have a huge budget to dunk into their online marketing strategy.

However, with a bit more commitment, you can find a custom SEO plan from an SEO agency near you that is a great fit for your budget and business goals.

For example, you can choose a monthly SEO package that only provides techniques meant to achieve a specific goal. So if you need more traffic to increase sales, only focus on tactics targeted at attracting targeted visitors—warm leads that are easier to convert than readers at the awareness stage of your funnel.

SEO Tuners an award-winning, affordable SEO company in Los Angeles and Ventura that'll help you attract more targeted readers you can convert to buyers for less marketing dollars.

Google My Business Optimization Tips 2019 to Grow Your Brand and Local Business

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Find out 12 Google local optimization tips you can use right away for your local SEO strategy

To say Google is a player in online search is a creepy understatement. Net MarketShare found 80% of searches are made on Google Search. So, what’s that got to do with Google My Business? The answer is in proper Google local optimization. Or, optimizing your local SEO strategy using your GMB listing to attract local customers to your physical business.

Some 60% of consumers in America use a mobile device to search for local businesses to buy a product from? And, 50% of them end up visiting a local business to buy that product with 24 hours.

Here’s the thing, though:

But, on average, the search only lasts for under a minute. That’s all you have to make an impression before your potential client clicks on to the next, better-prepared online business.

A GMB listing will help you provide the most important information about your business in an organized platform so you can inspire trust and make it easy for prospects to find your physical business in under a minute.

  • A Google map business location (physical address)
  • Directions
  • Phone number
  • Official website

So what Google My Business optimization tips can you use to your improve your online brand awareness, increase foot traffic to your local store, and boost sales?

Here are seven, uncomplicated tips you can use right away to make the most of GMB listings.

  1. Claim your GMB listing right now

Obvious? Not really. Google reported 56% of businesses are yet to claim and verify their GMB account in 2018.

“Near me” or proximity searches, where GMB listings excel most, increased by 200% from 2016 to 2017 and are the top factor local customers are looking for, according to Moz.

Google has also shown 86% of searchers look up the location of a business they want to buy from on Google Maps.

  1. Enter your business name right

Use your primary keyword with your business name in the GMB Title Tag.

For example, if in real estate, add “realty”, “real estate”, “real estate agency” to let prospects know exactly why to choose you over the competition.

  1. Then enter the business category

To continue with the real estate firm example, choose “Real Estate” under the GMB Categories drop-down menu. The difference with the tip above is the Category option describes what your business is, not what it does, sells, or buys.

  1. And full physical business location, too

Enter the locations’ full zip code, city name, and the specific area you service. So instead of “Philly”, go with “Philadelphia”.

You can skip showing the actual address by indicating you deliver goods and services to customers. If you choose a physical address, Google will send you a code in a postcard to that address. Make sure to enter it in the verification tab to fully activate your GMB listing.

  1. Enrich your GMB description with local keywords

Are you a marketing agency in Miami, Florida? Make sure to use phrases such as “marketing agency in Miami, FL”, Miami marketing agency”, and “local SEO packages in Miami” in a natural way throughout your short and sweet description.

Don’t overdo it. Once per keyword is sufficient.

  1. About the phone number

Use a number with local code, so avoid the "1-800” type if you want to attract local calls and business.

  1. Your GMB website

If you are a techie or can get the help, use HTML coding to link your GMB account to your official website so leads can click directly to it.

Otherwise, use GMB’s website builder. Use a local domain name.

  1. Show your working hours clearly

Indicate your operating hours, happy hour, special holiday or weekend hours. Details. Avoid disappointing a customer that shows up at your door only to find you closed. They could take out their frustration on your by posting a negative Google review.

  1. Add real photos of your business

Google has reported businesses that use clear, actual photos of their premises attract 35% more clicks and 42% more request for Google Map direction that businesses that don’t have photos on GMB.

  1. Activate and respond to reviews

Good or bad respond to reviews. More (90% of) consumers now depend on online customer reviews to decide whether to buy from one business or another.

Get this:

Responding to negative reviews will make 46% of customers show up at your business than when you choose to delete or ignore them.

  1. Use Google My Business Insights and Messages

To understand factors such as when customers search for your business most, when they call when they show up, and what they are mostly looking for, use GMB Insights. Then use the Messages feature to chat directly with potential customers.

  1. Talk of chatting…

Amp up the engagement by sharing GMB posts to update current and potential clients of what’s going on in your business. That way, you can keep them engaged and feeling a part of your community to encourage repeat purchases.

With just these 12 simple Google local optimization tips in your local SEO packages or arsenal, you start to attract more clients with GMB almost immediately.