Category Archives: Advertising

Why Did Google Posts for Small Businesses Move to Google My Business?

This entry was posted in Advertising, Local, SEO on by .

Google has revealed that Google Posts, content for search results, is now a part of Google My Business, a product created by the company to help businesses manage their presence across all of Google as per the company, from search engine results to social networking and more.

Explaining Google Posts & GMB

Aside from Google local optimization and other SEO services, Google My Business continues the trend of offering businesses and entrepreneurs direct access to how their business appears on Google’s search engine results.

By inputting the name of a business, potential customers not only get more information about the business through third-party websites, blogs and social networks filled with related content, but through Google itself.

Google as “The Search Engine”

It’s a bit futile to speculate on the future of Google as a business – the only relevant research to be made is the research that the here and now relies on – but it’s also obvious that Google is continuing its gradual move to evolve and improve the way people and businesses interact.

Although Google started as simple search engine, they’re embracing their current form as the Internet’s greatest and most useful tool for finding and identifying content. Google helps businesses connect with people who need them, and it helps people connect with the services and products they’re looking for. Through Google Posts and GMB, Google offers customers a better insight into what kind of company any given business is.

Instead of partnering with other social networks or websites that already provide a platform of businesses and customers to communicate and keep in touch, Google is banking on its significance and importance as a search engine, with Google Posts showing up in search results as a further incentive for businesses to use Google My Business, and continuously rely on Google to find new customers, attract more traffic, and build a better, stronger web presence.

While doing so, Google is expanding the functionality and usefulness of Google Post to ensure that businesses and entrepreneurs have an efficient way of updating their customers, sending out posts on sales and upcoming events in a press release-like manner.

We can only guess what Google will plan next to further consolidate their power as a communications and business platform on the net.

 

Top 10 Strategies that Will Have Command Over Digital Marketing in 2017

This entry was posted in Advertising, ecommerce, Local, Marketing, SEO on by .

2017 has reached a flaming mid-point, while signaling the middle between 2015 and the new decade, and marking a clear uptick in several trends across all forms of marketing involving a few similar concepts such as instantaneous content and communication, automated data, and a general attraction towards white hat SEO services, instead of less effective dirty tricks.

  1. Small Business Transparency

Businesses that are transparent about how they function, who they represent and how they make their products and/or services work will attract more customers.

  1. Consumer-Involved Marketing

Similarly, there will be a marked shift towards involving consumers not just in marketing, but even in product design and other suggestions. Customers will want to have a part in running the business, and working that balance without devolving into chaos will be a challenge for businesses.

  1. A Shift to Instant

Consumers are beginning to get used to getting everything, always, and at any time – and the newer generations are going to be even more insistent on instant delivery of content and information, as well as (eventually) products. Focusing on speed as a perk and feature is important.

  1. More and More Visual

Text has always been a bit more boring than video and photo, but it’s also usually been king. This is markedly changing with visual content becoming quickly more important than words.

  1. Pairing Business with Content Creators

Influencers are already a part of bigger companies – but smaller local business will also have to leverage the popularity of local influencers and content creators to gain popularity online.

  1. Automation (Everywhere)

From AI to actual job automation, algorithms and robots will take over more work in 2017 than any previous year, and this includes data and analytics even in digital marketing. It’s cheap, efficient, and needs neither sleep nor a salary.

  1. Mostly Mobile

While many continue to browse on laptops and PCs, smartphone usage has exploded, with people using their phones to track their fitness, tell time, communicate, browse, play, and generally lead most of their digital lives.

  1. Less Hand-Holding

Intrusive advertising and marketing methods that take away the freedom a consumer must explore and find products on their own will irritate rather than aid customers in making decisions and getting to the checkout page.

  1. Effective Communication

Businesses will have to further invest in direct and near-instant communication with customers through social networks, especially on raw and more intimate forms of communication like Snapchat.

  1. Outsource Everything

In 2017, businesses will have to look outside to stall a plateau in growth. Sometimes, beating the competition means hiring someone from the outside – even into a managerial position in digital marketing – to get things done.

These are a couple concrete concepts that will gain more traction over the rest of the year, and the next few years to follow.

What is the Effect of The Mobile Interstitial Penalty Rolled Out by Google?

This entry was posted in Advertising, Marketing, Mobile, SEO on by .

Several months ago, search engine giant Google announced an upcoming feature to the way mobile search engine optimization functions, insofar that websites would have to pay heed to their implementation of mobile interstitials as per Google, or else suffer the consequences of a penalty to their online search rankings.

Mobile interstitials have often been a simple and highly effective, if arguably irritating way to build traffic to a specific product or page, and even rake in sales. Typically, an interstitial takes the form of a large intrusive pop-up with a very small removal icon, sometimes giving the first-glance impression of being on another page, or interstitials that completely block the view of content for no good reason other than advertisement or other promotions.

Google made the decision that these interstitials are counterintuitive to a quality browsing experience, and have instituted rules regarding their usage. However, the crackdown isn’t as far-reaching as some might expect.

Exceptions to the Rule

The three broad types of interstitials that would be largely untouched “if used responsibly” (in a way that did not greatly hinder the browsing experience) include:

  • Interstitials that fulfill a legal requirement, such as an age verification.
  • Interstitials that use a reasonable amount of screen space (mostly unobtrusive) while being easily dismissible.

On top of that, interstitials found deeper within a website (on non-indexed pages, unavailable through Google’s results. As such, if a visitor finds a page not through Google but through the website itself, and is confronted with an interstitial, the use of that interstitial will not be penalized.

The Effects of the Penalty

Google began initiating the penalty as far back as November, but it wasn’t until January that it truly became an official part of Google’s mobile SEO algorithm.

Basically, Google would check through a signal for use of such interstitials on indexed pages, and would implement a penalty to your page’s potential in rankings, to help crack down on their usage.

While apparently the changes have not been immediate, it’s clear that this web design and marketing tactic will require the expertise of a penalty recovery and design expert to correct.

Relevance or Authority? Perhaps the Answer Should be “Both”

This entry was posted in Advertising, Content, Marketing, SEO on by .

In the world of online advertising, a company’s name and reputation are crucial. Without a tangible storefront, everything a brand does to bring customers to their website is part of an important web that supports these factors. Link building is the proverbial string with which this web is woven, and is the foundation to creating and maintaining traffic.

What is Link Building?

When a brand uses link building, what they are really doing is collecting something like a list of referrals from other sources, pointing potential customers directly to their goods and services. Custom link building services are available to help corporate entities achieve this, optimizing their site for organic linkage on others that feels less promotional and more like a natural suggestion. A well-placed link on another website can generate a great deal of traffic, assuming that the site has its own sizable user base.

Not all link hosts are created equally. While having a secondary source promoting your product is always a welcome advantage in the world of business, those seeking greater traffic and enhanced revenue may want to consider the types of websites they are collaborating with before throwing links out into the world. Much like throwing seed to birds in the middle of an icy winter, if a site miscalculates how and where they advertise, they may see very little response.

The Importance of Relevance and Authority

When considering where to place links, a brand should think about what they want for their search engine results. Though the two may not seem correlated, they are interwoven in the same advertising web that supports any online presence. The same goals of search engine optimization should be applied to potential link hosts.

Relevance is essential. How relevant is a site to your own company’s product or service? A trucking company would be ill-suited to host a link for a dance instruction studio, the same way an online search for a family restaurant should not yield a chemical company’s website as a result. Advertising on relevant pages and sites is important for ensuring that customers know what they’re getting, upfront.

Authority is also important. While a company may have thousands of mentions on social media or local business promotion sites, it is the household name that will get the results they’re after. When a recognizable figure assists in advertising, the same boost in customer confidence can be seen as when a search result itself holds similar esteem. People are more willing to patronize brands they recognize as reputable, so authority is an essential key to the equation.

So, which factor is more important? Arguably both, in equal turns. Finding a way to achieve both authority and relevance to your potential customers’ needs is the ideal situation, rather than sacrificing one for the other. This balance is one reason so many companies choose to utilize the tools of custom link building services, and bring a mix of reliability and situational relevance to their customers. In deciding to pursue both, they maintain their traffic flow and business standing, and continue to see gains in the marketplace of the future.

What SEO Strategy Can Dominate Your Market?

This entry was posted in Advertising, Content, SEO on by .

In today’s content rich and search driven world, refining SEO strategies to tap into your niche market in specific ways is absolutely essential. You can no longer depend solely on blind PPC or display ads to drive traffic to your site. It’s time to re-think how you approach SEO and site traffic.

  1. The Power of Specificity and Not Popularity

Long-tail keywords are phrases specifically honed to address the needs of your customers, and work on the ability to be highly specialized. This cuts back on the cost of using broad, general keywords that are more expensive. If customers in California are searching for specific services, for example, then using an SEO company in LA to help refine these tactics is a good idea. Whether your business is a brick and mortar enterprise and you want to make the most of local search terms, or you’re based purely online, knowing your customers’ specific needs is key.

 

  1. Content Beyond the Metrics

A powerful way to attract the attention of your customers is to become a thought leader in your industry. This can be achieved through writing guest blog posts posted to influential sites, networking and collaborating with other industry leaders, and even applying for awards or official types of recognition within your field. This improves visibility as well as establishing your voice as a market authority. Distinguishing yourself beyond metrics using organic, original content and efforts to stand out through recognition will help your business appear in more search results in a favorable manner.

 

  1. Ramp Up Your Social Media

People not only look to Google and web content as they search for services and products, but also spend significant amounts of time on social media. Packing your social media accounts with useful content that customers will gravitate toward, as well as information relevant to services people are seeking out, is essential to improving SEO strategies. You can devise these approaches yourself or you can hire an SEO consulting company that will work within your budget to create optimized, specially tailored social content.

 

These simple suggestions can help refine your current SEO strategies, but there’s much more that can be done. Keeping up on trends happening in your industry and monitoring your metrics can help you go the distance and see more traffic to your site.

How to Boost Your SEO By Guest Posting

This entry was posted in Advertising, Content, Marketing, SEO on by .

Guest posting has been widely contested on many fronts. However, it remains a relevant part of content marketing strategies, especially for SME organizations. Wondering how it can help your business? Read on:

Grow Your Online Audience

Guest posting is an excellent way to connect with your target market, says Business. You can reach out to them by providing quality content on your pages. You won’t have to worry about spending millions on advertising dollars just to get the results you want. By guest posting, you can expand your consumer base at an incredibly low cost. It’s already levelled up the playing field, giving SMEs a chance to compete with companies with bigger pockets.

Go with Credible Sites

While guest posting brings a huge advantage, it does come with a few pitfalls. Pick the right sites to link to for one. Make sure you guest post with credible authority sites, says the Search Engine Journal. If you link to non-authority pages, that could come back to bite you in a big way.

Make It Personal

Kissmetrics says the best guest posts are personal and relatable. Your audience are more likely to connect with you if they see your brand personality as genuine. If you want to build your market and grow your business, connection needs to be one of your main goals. That connection will help you develop the holy grail for retail companies: deep and abiding consumer loyalty, the kind that sends hordes of rabid fans to wait outside your stores every time you launch a new product.

Bit of Advice: Hire Professionals

If you aren’t sure how to go about this the right way, though, hiring custom link building services can set you up. With professionals to handle your link building efforts, you won’t have to worry about making mistakes. They’ll be there to make sure your pages are optimized appropriately. From ensuring your content is personal and relatable to putting together the most effective marketing content strategies for your business, they help you get the job done. If you’re serious about taking your traffic, conversions and ROI to the next level, start checking out custom link building services to know where and how to start.

Simple Tips for SEO and Content Teams to Work Together

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Everyone knows how important it is to have your content building efforts integrated within your SEO strategy. Here are a few tips to make sure yours is on the right track:

Work Together Early

Sharing the same sandbox means both teams need to work together early on, says Search Engine Land. Teams work well together when employees work with people they trust. Encourage camaraderie to build on that trust. That should give your team a solid foundation for teamwork.

Be Familiar with SEO and Content

Content teams should have an understanding and knowledge of your SEO goals while SEO teams should keep access and relatability into account, says Search Engine Watch. That means coming up with keywords that make sense for both search and social. A good SEO team will know how important it is to make sure your keywords will be great for both search engines and online readers.

Say Why It’s Bad

A good tip is for both sides to explain why something doesn’t work, instead of simply saying ‘it’s a bad lead’ and dismissing a piece of content or SEO strategy. This can help both sides improve on results, the Content Marketing Institute says.

Hire a 2-in-1 Team

If you’ve got a lean organization and need to hire a different team for content and another one for search engine optimization services. If you’re just starting out and trying to build a business from the ground up, checking out affordable SEO Packages can be a lifesaver. This way, you get what you need in one go: two birds, one stone.

Use Smart SEO

Smart SEO simply means being better at finding the right keywords, tracking consumer paths across your pages—where they went, what they did, where they stayed the longest—and using analytics data among other things. With Smart SEO, content teams have data that’s much more accurate, providing better insight into their target market. This is key in developing content that’s uniquely suited to their audience. Browse through companies that offer affordable SEO Packages and see how this can make a massive difference in the way you talk to and connect with your clients.

Simple Steps to Build a Winning SEO Strategy on a Small Budget

This entry was posted in Advertising, Local, Marketing, SEO on by .

Building your online presence is significant for your business. Yet, you don’t have to spend lavishly on SEO. Here are several steps that you can take to achieve the same goal at a fraction of the price many others pay for comparable results.

Avoid Keyword Stuffing

If you know anything about the integrated Google algorithm, you know that its biggest pet peeve is keyword stuffing. If you have researched the primary keywords that your consumers search for, then you’re done with basic research.

However, it does not mean you should overload every single webpage, blog post and image description with that keyword. Any professional white hat SEO services expert would tell you that keyword stuffing will get you booted off Google search result pages sooner than you will reach the first page. Maintain a realistic keyword density and only publish high-quality content.

Regular Posts Brings Regular Traffic

Online presence is not something that you can update sporadically, and expect premium results from your efforts. You need to update it on a regular basis – sharing fresh content to appeal to your growing audience week after week.

This ongoing engagement will boost your organic reach, showing Google that people are actively using and viewing your page. This type of activity goes over well within the standard search engine algorithm and will gradually boost your presence in the search results pages because of it.

It’s Not All about the Words

Working very hard to craft the perfectly spelled, well-written article or blog is a great idea. However, like icing on a delicious cake, you need to enhance the quality of your content by adding images and engaging videos as the “icing.”

A study shows that 85 percent of consumers are more likely to buy a specific product after they have watched a product video, per Inc magazine. The same report claims that 84 percent of communications will be visual before 2018. Spread high-quality images that connect to your content through each page and article, adding a little “flavor” to your website that will keep your audience interested and engaged for lasting SEO results.

Best Ways to do SEO effectively in 2017

This entry was posted in Advertising, Content, Local, Marketing, Mobile, SEO on by .

As SEO is constantly evolving, the strategies you used even just a few months ago should be updated and changed in order to adapt. It isn’t too late to update your company’s SEO policy for 2017 with the right custom link building services in Los Angeles. These are just a few of the best ways:

  1. SEO Audit

The most important initial step is to perform a full audit of your existing SEO to see if anything is outdated or broken. Search Engine Journal says that the recent RankBrain update from Google means that websites now need to optimize their keywords for LSI and contextual clues.

 

  1. Mobile Friendly

Mobile technology has been improving swiftly over the past few years and has now reached the point that it is an essential consideration for any website or business based online. Moz even predicts that Google is gradually making the transition to a ‘mobile only’ online world. This also makes local SEO more important, as people will be looking up local services or locations on their smartphones. Custom link building services in Los Angeles should therefore put your mobile site into consideration along with your regular website.

 

  1. Voice Search

Voice recognition technology has taken great strides and now works much better than it did in the past. Most smartphones now use some kind of voice search function. It does mean that web owners should put it into consideration when putting together their keywords and SEO strategy.

 

  1. Video and Images

Most SEO is focused on written content, as it is easy for search engines to pick up. But video content and images are also a large part of online content and should be utilized as part of SEO as well, alongside the written articles. Many companies are already using this in the form of infographics, on-page videos, and images posted on social media channels.

 

 

If you haven’t begun to jump on board these trends already, it is best to start immediately in order to keep up and adapt your SEO for the present and future. Talk to your SEO firm to find out how they can help you to achieve this and keep a steady stream of visitors coming to your website.

What are the Major SEO Steps for a Website Relaunch?

This entry was posted in Advertising, SEO, Web Design Posts on by .

Relaunching a website after a temporary absence or restructuring carries vastly different SEO needs than launching a new website. It means that all of your previous SEO will be affected, and may have to be thrown out and started again from scratch. Search Engine Journal found that some companies lost 60 to 70 percent of their search traffic after a redesign, numbers which are difficult and expensive to build up again. This is why for this purpose, it is especially important to find the right Los Angeles internet marketing company who can bring in new visitors and redirect your existing visitors. These are the steps that they will use, which you can begin making yourself before your campaign even starts:

  1. Audit the Old Site

It may seem strange to look over your old website with a fine toothcomb, but it is an important part of making your new website successful. Look into what parts brought in high traffic and which ones didn’t. Are there any areas that could be improved in your new site? Your Los Angeles internet marketing company can use this data to make your new site even better than the previous one.

 

  1. Inbound Link Analysis

A useful job your SEO firm can perform is an inbound link analysis. Inbound links are an especially important part of SEO that you want to avoid losing if you can so it is best to know which sites are still linking to your site.

 

  1. Think SEO

Moz says that the reason many websites fail after a redesign is that the creators didn’t put SEO into consideration when designing and building it. If you already have content that is bringing in high numbers of visitors, copy it over to your new site. Don’t forget to redirect all of the old URL’s so that search engines will know where your content has moved to. Redirecting your SEO is much better than starting it all over again.

 

 

Using these steps will ensure that your SEO and website traffic remain stable and you can gain strong numbers from day one of your relaunch rather than losing out on the visitors you worked so hard to gain.