Category Archives: Advertising

EAT, YMYL, & Beneficial Purpose: What Do They for Search?

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SUMMARY: Find out how to fix your pages and improve your quality standards. Get help from an organic SEO company.

Do you know what EAT or YMYL stands for? Do you know what these acronyms mean and what they’re for? EAT is “Expertise, Authoritativeness, Trustworthiness” and YMYL is “Your Money or Your Life.” These two, along with beneficial purpose, make up the guidelines or three golden keys to how Google pages must be.

 

They are essentially quality standards. And work as a reference for the company’s human search evaluators. The evaluators are people who rate how well the algorithm is working. Is it doing its job, for instance? That’s why these three are also tools that give insight into what a high-quality web page should look like. Here’s why you need to know each one.

 

Understanding Quality for Google

 

The Search Quality Evaluator Guidelines or SQEG matter as the latest core updates incorporate practices on how you need to understand E-A-T and YMYL. Just keep in mind, though, that the evaluator guidelines only hand out clues. There aren’t any definite answers here, but we can analyze the data and infer enough from it to know what they mean. If you’re at a loss, though, consulting with an organic SEO company or hiring one to help you through this will make it easier for you to understand what these quality standards mean and how they affect your website.

 

Beneficial Purpose

 

What is the purpose of the page? If you've ever been to a site with pages that you weren’t sure why they’re there, that’s the kind of problem that this quality standard seeks out to eliminate. When you create a website, every page must have a purpose. If that purpose isn’t clear or if its intent is to harm users or deceive them or there to make money off users, then the page will get the lowest PQ rating. Websites must be created to provide help and assistance. Anything that goes against that will be penalized.

 

YMYL Content

 

Your Money or Your Life content could impact the safety, healthy, and happiness as well as financial stability of a user. That means the stakes are high for this content. If you’re creating these pages and handing out bad advice or erroneous information, then you’ll need to maintain the highest quality standards. If you so much as attempt to use your pages to spread misinformation, then you’ll get penalized by Google as well. Your page quality or PQ will go down in flames. That’s why pages with YMYL content need to maintain the highest levels of E-A-T.

 

E-A-T Standards

 

E-A-T is for Expertise, Authoritativeness, and Trustworthiness. Every site must have these characteristics. If you want your page to score high on the rankings, if you want to get to the top of the SERPs, then you’ll want to increase E-A-T levels of your pages. Create content that helps you build your reputation as a trustworthy market leader.

 

Hiring Help

 

This is where pros come in. If you’re quite sure how or where to get started on fixing your pages, or how to increase the E-A-T of your sites, talk to a digital marketing service provider.

Google Analytics 4 – How to get started with GA4

This entry was posted in Advertising, ecommerce, Local, Marketing, PPC, SEO on by .

SUMMARY: Know how Google Analytics 4 will affect you. Hire an organic SEO company for guidance and help.

Google announced the launch of the Google Analytics 4. The update was previously referred to as App + Web. It’s an analytics tool that offers smarter insights to help e-commerce sites net higher returns. As the digital marketing sphere moves to a cookie-less space, the tool is envisioned to help with that transition.

 

Will It Affect You?

 

Every time a Google update happens, we ask this question: and for good reason. A Google update could be devastating to your ecommerce business if your site isn’t ready for it. And yes, it will affect you. But don’t panic just yet. The good news is, you still have time to prepare. The first step you’ll want to do is understand how your data works. This will save you a ton of headaches later. If you don’t know how, hire an organic SEO company to help you through this.

 

Set Up a Data Stream

 

The first thing you need to do is look for the admin section for Universal Google Analytics. Look for the feature that will allow you to upgrade a property. If you go with that upgrade now, though, keep in mind that you’ll need to use the gtag install for the GA. Once that step is done, the upgrade will create a new property. This one, though, will have tracking that starts with G-. Connect the property to a data stream then. If you’re keeping an eye on the traffic to the site and app, add both data streams to one report. Make sure you have the Universal Google Analytics code firing on the site or use the Google Tag Manager to make sure the data flows in both GA versions.

 

Real-time Refresh

 

Once you have your new code on the site, jump to the Real-time report. Check if the data is flowing in. GA4 combined all the individual reports from Real-time into a major one, so your user map will update in real-time. You can also check data from the last 30 minutes. Since Google Analytics 4 is designed to focus efforts on improving engagement, you can expect changes in events and conversions as all page views will now be tracked as events. More tractable conversions, though, still mean that you need to choose the events that you’re tracking carefully. Do that by customizing and editing events in the analytics interface.

 

Edit Events in GA4

 

Go to the events menu. You’ll see the standard events that come with GA4. At the top of the screen, though, you’ll find controls that make it possible for you to change an existing event or create a new one. Look for the sliders that can turn any of your events into a tracked conversion. Since only some clicks count as conversions, you’ll need to know how to modify events to pick which ones are worth tracking.

 

Get Help from Pros

 

Managing your site is a full-time job. If your hands are already full running a business, get help from experts. Find an SEO service provider to help you through the update and guide you through the changes.

How to Build a Digital Marketing Strategy During a Recession

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Every recession has a few different stages, including the initial drop, the slow climb out of the recession, and the growth that follows the recession. The impact of a recession certainly depends on how big the initial drop is and how long it takes to climb out of a recession. There’s a recession happening right now as a result of the COVID-19 global pandemic, and there’s a lot of emotional weight that comes with that recession.

Marketers and business leaders can’t allow themselves to become paralyzed by the global crisis and the pandemic. The actions that marketers and business leaders take now will give their companies the foundation to survive and perhaps even thrive as the economy stabilizes following the recession. Marketers and business leaders need to sort out how they work with their employees and community and how they speak to their customer base during the recession.

 

Digital marketing during a recession

 

Here are a few steps you can take to use digital marketing to help reduce a downward economic turn during a recession, from our organic SEO company:

 

  • Don’t cut marketing spending. It might be tempting to cut your marketing spending dramatically in order to conserve resources, but this can create a bigger hole for you to climb out of. You might save money in the short term but you will probably lose money in the long term, and when your competitors are doing better than you post-recession because they didn’t cut marketing spending, you will only need to spend more money to get back to where you were.
  • Market like a global citizen. This is the right time to think about your core values as a company and as a business leader. Do you have what it takes to get through this global crisis with true integrity? This is not the right time to figure out how you can profit off of this crisis, because people will remember companies that are simply preying on their insecurity and fear to get ahead. It’s important to market through the lens of trauma and keep in mind that people are looking for things that will help them feel happier, safer, and more secure.
  • Keep a close eye on evolving consumer trends. It’s important to keep an eye on the data and trends around how people are spending or not spending money during the global COVID-19 pandemic. We can certainly look at how things played out in previous recessions, but the current crisis is its own unique situation.
  • Solidify sales and marketing alignment. It’s crucial to align your sales and marketing teams since your sales team is hearing anxieties in real-time. Marketing teams should be using insights from your sales time into how potential clients are feeling and why they are saying no. We recommend working together to take a consumer-based approach to meet consumer needs and respond to real issues.
  • Double down on content marketing. Content marketing and search engine optimization are crucial in the long run, so it’s important to take steps now to improve your content marketing strategy so that your consumer behavior can return to normal following the crisis.

Everything You Need to Know About the Google Analytics Upgrade

This entry was posted in Advertising, Content, Marketing, SEO on by .

If you own a website, you probably know how essential it is to keep an eye on your website traffic, the performance of your pages, and the overall health and well being of your website. The best platform to help you monitor everything on your website is Google Analytics.

Google Analytics recently received a huge upgrade with some new features intended to give you better insights into your website traffic in order to help you make better marketing decisions. During this guide, our organic SEO company will look at some of the new features in the Google Analytics G4 upgrade and how to interpret your insights to make better decisions.

 

What is Google Analytics 4?

 

Google Analytics 4 is an extension of the Google Analytics Suite recently rolled out by Google to help website owners get a better view of their customers’ behavior, as well as their website traffic data. This upgrade is the new default experience for websites and where improvements will be made in the future.

 

If you already use Google Analytics to keep an eye on your website traffic performance, you need to upgrade to the new version of Google Analytics 4. Once you set up Google Analytics 4, you can begin collecting data and experiencing the new features.

 

New features in Google Analytics G4

 

There are a few new features and changes in the appearance of Google Analytics, including more comprehensive data controls, further integration with Google Ads, improved focus on customer-related data, and smart insights improvement.

 

  • Comprehensive data controls. The Google Analytics 4 upgrade gives users the ability to drill down on their data so that they can create better marketing decisions. The acquisition tab has been improved to show a more holistic view of daily traffic. The user acquisition and traffic acquisition breakdowns have been enhanced to include more granular and visually appealing data. You are also able to add custom comparisons across different data channels to get an improved understanding of how traffic changes on a weekly and monthly basis.
  • Further integration with Google Ads. With the new upgrade, you can link Google Analytics 4 up with Google Ads and gain better insight into your pay-per-click (PPC) campaigns to determine how well you are managing your advertising money. When you integrate with Google Ads, you can track the origination of your audiences and see which countries, platforms, apps, and devices are responsible for your conversions.
  • Improved focus on customer-related data. The upgrade is designed to help marketers get a better view of how their audiences engage with the website and the related products and services. You can also customize your analytics around how your customer engages with your website by creating a custom traffic path analysis with different variable metrics.
  • Smart insights improvement. You can also pull custom insights on your demographics, performance, e-commerce, and technology with better data customization options. This upgrade is an improvement because it enables you to quickly pull data about your traffic for comparisons with other time periods.

4 New Features of Google Analytics

This entry was posted in Advertising, Local, Marketing, SEO on by .

Google Analytics is a free data analysis tool created by Google to understand its customer base better. Today, almost all businesses have an online presence either through a website, blog, and many others. These businesses need to know details such as how much traffic they’re getting, how long consumers stay on the website, which links they click on while there, and many more.

Although there are many affordable SEO services, Google Analytics has been the most used tool by businesses to gather this data and increase their ROI. However, some have complained about the tool lacking some critical features like machine learning and other automation capabilities. The good news is that Google heard the complaints and made the necessary changes. Some of the new features of Google Analytics include;

  1. Smarter marketing insights using machine learning

As a leader in machine learning, it is no surprise that Google has added this feature to the new Google Analytics tool. The machine learning feature automatically identifies trends in your data and notifies you about it. Additionally, it can predict customer behavior and actions. For example, you can know how much revenue to expect from a particular group of customers who visit your website. With this feature, Google Analytics has become more powerful and useful in helping you plan ahead.

  1. Deeper Integration with Google Ads

Google Analytics can now measure interactions across the internet, and other Google and non-Google paid platforms. For example, you can get a report on viewer engagement on your YouTube videos, email, and social media. Deeper integration with Google Ads allows you to create a custom audience, which helps you make more targeted ads and track their conversation rates across multiple platforms. 

  1. Customer-centric measurements and customer cycle reports

Customer behavior and needs are continually changing. With Google Analytics, you can now get a full view of user behavior and engagement before purchasing. For example, you will know how the user landed on your website and their actions on the app or website before making a particular purchase. This is done using data from multiple identity spaces such as user IDs provided by businesses or clients who opt into personalized ads. Knowledge of such data can help you develop more relevant campaigns because you have a better idea of what is working and what is not. 

  1. Granular data control

Data privacy has become necessary in the digital industry, and Google Analytics data control aims to help with that. Users have more control over how they collect, retain, and share their data. They also decide how to use the data and delete it if they don’t want to use it. With this added feature, there is a possibility of a future with limited cookies and identifiers.

It is important to note that Google Analytics 4 is the default tool being used today, meaning you will enjoy all the new features mentioned above. If you are not yet up to date, Google recommends adding the Google Analytics 4 property to your existing properties.

How to structure a local SEO strategy for your business

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An effective local SEO strategy is essential to increasing your revenue. High volume traffic means more conversions and sales. If you aren’t doing a lot to market your products or services locally, that could be why you have little sales. Here are a few tips to make sure you come up with the right local SEO strategy for your business.

Use Google My Business

Google loves small businesses. If you haven’t ever used the GMB listing or you haven’t explored the many ways that you could engage with potential customers through the review section, then you’re missing out on a lot of handy ways to connect with your audience and build consumer engagement. If you’re not quite sure how to go about this and you’re afraid of making a mistake, get the help of pros. Hire an affordable SEO company to show you the ropes or even handle the GMB page for you.

Optimize your Profiles

This is true for your GMB page. Make sure all the information on there is accurate and up to date. If your contact information is incorrect, then that’s another reason why you haven’t been getting a lot of customers. Make sure you fill in the maps too. You’ll want to do this for all your social media pages, too. Make the most out of your profile pages. Update it with your contact information and website so customers know where to find you. An SEO firm can do all this work for you too.

Generate Engaging Content

What kind of content resonates with your audience? What’s going to make your customers go over your product pages, try out your services, or shop your new products? With the right marketing campaigns, you can build high consumer engagement. High engagement is what brings your customers to choose your products over your competitors. Also, that content needs to be targeted. Meaning, it needs to cater to the preferences, of what your local audience likes, to increase chances of engagement, conversions, and sales.

Optimize Keywords

Do you know what keywords to optimize your content and how? It’s not just using random keywords or those that seem to work with your content. If you have a team of SEO experts, though, they can do the keyword research for you to find out which ones are competitive for your industry or market niche. That way, they can generate a list of keywords of the terms or search phrases that your target market uses. That improves the chances of you showing up on the first pages of the SERPs and also makes it easier for customers to find you.

Build Your Presence

With the help of an SEO service provider, you have pros to build your local presence. They can do this by putting your business in well-known directories. They can also search for a niche as well as local directories to which they could add your business. They’ll know how to handle the citations, so you won’t need to.

If you want to see better traffic from your local target market, get SEO pros to help you out.

Practical ways to improve the local SEO of your business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local SEO is a strategy that aims at helping your business to be more visible and available in the local search engines such as Google. It involves a process that is dynamic for a local company to survive in a competitive market. This process enables your business to gain more sales, improve rankings in the search engines, and thus your business remains relevant in the market. For your business to secure search results, you can apply various practical strategies, which may include:

  1. Improving your Company's presence on social media

Improving the Company's local SEO packages on social media is one of the main tools of a local business's success. You should ensure that your business is available on social media platforms such as Facebook, WhatsApp, and Instagram. The business pages on these platforms need to be run by experts.  These experts will ensure they engage in talks about your business brand, products, and services you offer, and this information is likely to capture a broader market. This way, your business will have a significant influence; thus, it will significantly improve its sales and more revenues.

  1. Have an effective website

Your customers will always like to be informed when they are trying to make a purchase. You should keep your website updated regularly. Customers may want to know some information regarding your products and services, which could be missing. They could get discouraged and maybe never revisit your website. You can create blogs capable of reaching a broad audience, and this way, you will be promoting the list of your business. Other tips that you could use to enhance the effectiveness of your website can include;

  • Optimize your visual you could have placed on the website.  Improve clarity, and this will ensure load time minimizes.
  • Ensure that the website is easy to navigate to encourage your target customers to visit it often.
  • You can add social media shortcuts to the website so that customers can share blogs available with their other networks.
  1. Speed and adaptability

Today's business environment trends are changing. Instead of using computers, target customers have shifted to using their mobile phones to do business. Ensure that your website conforms to these changes. The target customers need a website whose sites load very fast since they spend a little of their time making purchases. Optimize your trends by improving your texts and images' quality since the audience wants something captivating and appealing. Improve the quality of your videos. If your systems break down, be ready to make appropriate changes, or else you will lose your customers to other suppliers.

  1. Optimize your ' My business page.'

Your 'my business page' equivalents to the best local SEO packages, hence making it relevant to your customers. Note that businesses are moving their operations online.  You have to conform to the trend too. You can do this by ensuring you provide information such as the actual business location, mode of operation, logo, products, and services offered to the target market, methods, and means of payment, among other relevant information. Take note of the information provided. In case of any changes in your business operations, make sure to communicate on time.

As a business person, to realize your business's full potential, it is essential to implement these local SEO strategies. You will notice that you will build brand awareness and gain a competitive advantage in the industry. The results will be that your business will experience an improvement in sales volume and, hence, more investment returns.

Affordable SEO Services: How Not to Burn Your Pocket

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Search engine optimization is an essential tool for businesses everywhere. If you’re starting out or launching a business online, or you already run a business and are just launching your online presence, then you’ll need to invest in these services. The SEO market is a highly competitive one, though, with agencies that could charge you up to $2,000 per month or even more. If you want to find affordable SEO services, here are a few suggestions to help you.

Start with Referrals

Reach out to your contacts in the industry. Most businesses have already gone online, so you probably already know some people who’ve hired SEO services for their businesses. Ask them for hiring advice. At the very least, they can send you tips on which firms didn’t make their list and why. Even if their suggestions don’t pan out, you’ll get an idea of what to look for and where to start.

Look for Local Options

More and more companies are taking advantage of Google My Business, which boosts their local SEO search. That means when you search for SEO services online, the ones nearest to you will pop up. The proximity means that the firm is familiar with the local consumer market and knows just how to market your products or services to this audience, ensuring successful results.

Do Your Homework

Browse around. Check out companies that offer reasonable low-cost rates. A bit of homework and research will get you the information you need. List down your options. Have detailed notes. Being organized about your search will help you find the best options in the market with greater ease.

Skip the Cheapest Option

That doesn't mean you should go for the cheapest option you can find, though. Affordable options don’t automatically mean the lowest rates that you’ll find. Suspiciously low rates might be an indication that the firm offers substandard work. However, it’s still best to check that out and confirm the information for yourself. Don’t dismiss anything until you’ve taken a thorough look at the firm to confirm your suspicions.

Go for a Package

Instead of just hiring the firm to set up your pages, why don’t you hire the same team to update your content, to generate updates, fix your pages to ensure compliance, and more? This is a cost-saving measure in the long run. If you intend to let your in-house staff handle the social media sites, that’s already a full-time job. Hiring an SEO firm means you can count on the company to handle not just your social media pages but also your digital marketing campaigns.

Know What’s Covered

When you check out options, make sure you’re well aware of what each of the packages cover. What services are included? Don’t assume that all the services you need are available. Talk to the firm about that. Go over the issue in depth, so you’ll know if the service package offers everything you need or if you’ll need to pay extra if you want those services added to the list.

 

Local SEO Complete Guide: Choose the Best Local SEO Package

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To get the best possible results, you’ll need to look for the right service provider. With a lot of SEO firms out there promising to deliver on a ton of promises, it can be quite difficult to touch on which option is the best one for your business. No worries, though. Browse through the local SEO packages all while keeping the following tips in mind.

Specialties

Some companies specialize in certain industries. If that’s the case, the firm might be a good match for you, especially if you and the company’s past clients work in the same industry. At least you know that the firm is already aware of what it takes to cater to clients in the same industry.

Services

What services are included in the package? That's an important question. When you hire a service provider, you want to make sure the company offers the SEO assistance you need. A clear idea of what the packages cover and don’t will help you decide if you’ve found the right firm or if you should keep looking for an SEO team. Ask the firm about offering services that aren’t covered, too.

Reviews

What do other employees say about the firm? Are there a lot of negative reviews? A complaint or two isn’t uncommon. But if there are too many complaints and if there are even official complaints lodged against the firm, it’s best that you steer clear of the company and check out better, more reliable options in the market. Likewise, if there are only positive reviews and the word choice, the sentence structure and more feel the same, they could have been manipulated. Be careful about that, too. Watch out for these when you go over the reviews.

References

A firm that’s been in business for years and is profoundly proud of the work its team has done and continue to do so will have no problem handing over a list of references. In fact, you might see many of them on site as testimonials. If a firm can’t hand one over, that’s a telling sign. It could mean that they aren’t as confident in their work, or they have no references. If the company has been around long enough to build a reputation but have zero references, that’s not usual. You might be better off looking for a different service provider.

Portfolio

Take a look at the pages and sites that the firm has worked on. A portfolio allows you to see the scope of what the company is capable of, the services they offer, and the level of quality—that attention to detail---that you can expect when you pick the firm. A word of caution, though: if you didn’t like any of the works in the firm’s portfolio, that’s an indication that you and the firm aren’t a good professional match. Keep in mind that companies tend to put their most impressive works on display in their online portfolios. However, if you didn’t like anything—not one bit—then look for service providers.

10 Statistics & Facts to Know in 2020

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Think you know everything there is to know about SEO? Here are 10 facts and statistics you might not have heard - all about how SEO is poised to continue dominating the marketing industry in 2020 and beyond!

93% of Online Engagements Begin with a Search - and 75% Don’t Go Past the First Page

Most people know that online searches are an important part of finding the things we need in today’s society. Before we make purchases big or small, we often type up a quick query about the goods or services we are interested in. Good SEO means capitalizing on that.

But did you know that about three out of four searchers never look past that first page of search results? That’s why it’s so important to get your link on that first page and get those clicks!

Search Engines Still Tower Over Social Media for Website Traffic

We might be tempted to think that social media is the driving force of the marketplace in the modern-day, but it still has nothing on SEO! Search engines are still the primary vehicle to get consumers to your site - and are likely to remain that way.

Searches Are Increasingly Mobile

About 60% of searches on Google are conducted on mobile devices. Optimizing your site for this type of search is an important part of modern SEO.

And Many More of Those Searches Are Voice-Driven!

Of the many mobile searches being conducted every day, over a quarter of these are conducted via voice input. This is one more aspect of SEO that is changing, as the approach adapts to the way people talk when performing voice searches.

Mobile Will Likely Dominate the Marketplace By 2021

How big is mobile? In the world of online shopping, it drives around half of the market - and is anticipated to take the majority by 2021. No wonder SEO experts are tailoring their approaches to this reality.

Around Half of Searches Contain at Least Four Words

Speaking of tailoring your SEO approach, half of the searches being conducted contain four or more words. That means adapting your SEO terms and phrases to account for this - and improving the text that contains them.

Local SEO is a Huge Part of the Overall Approach

Remember, local SEO results are some of the most important. Consumers often make their searches from inside the store they’re shopping or based on nearby results. Getting accurate information online for these local consumers will help you drive sales ever-upward.

SEO Continues to Be a Great Value

Affordable SEO service is one of the least expensive approaches and also one of the most effective. Its return has been shown to be better than many other methods, making it an excellent value for your marketing dollar.

Content Creation and Marketing is a Proven Successful Method

Creating original content is and has consistently been the most successful way to garner traffic for your company’s website. Nearly 60% of SEO industry experts believe that content creation is the foremost driving force when it comes to creating interest and generating conversions, so focusing on high-quality content continues to be a priority.

SEO is the Way Forward in the Post-COVID Marketplace

The COVID-19 pandemic has reshaped the global economy - possibly forever. People are seeing the major advantages of shopping and researching products and services online and have turned to their computers and phones more than ever for the things they need. As such, it’s only natural that a solid SEO approach is critically important to business success in 2020 and will likely continue to be for many years to come!