Category Archives: Advertising

Top 5 Benefits of Local SEO

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Top 5 Reasons Why You Should Maximize Local SEO

What is Local SEO?

 

Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. Simply put, it will help your business appear front and center when your customers search Google and other search engines for your services.

 

Let’s pretend that it’s your wedding anniversary and… you forgot all about it. Before she finds out that you did, you try to come up with a contingency plan—fast. You decide to buy her flowers.

 

You turn to your trusty smartphone and Google “florist near me”. In a flash, Google serves up a list of local florists including their shops’ addresses, phone numbers, and past-customer reviews. You’d naturally save yourself the trouble of combing through all the results and you click on the top one result.

 

Now let’s flip the coin and imagine that you just opened a flower shop in Chicago. You recognize that you are up against tough competition and you want to break through the wall of oblivion in the realm of the search engines. What would you do?

 

If you’re serious about promoting your business, you’d find ways to implement local SEO tactics to reach your potential customers. According to Google, four out of five consumers want search results to be customized to their local communities. Knowing this, let’s dive deep and explore the many benefits of utilizing Local SEO.

Top 5 Benefits of Local SEO:

 

  1. It’s 100% free!

The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.

 

  1. Reach every customer!

You’d probably agree that the new yellow pages is Local SEO. While customers are on the go, they use their tablets and mobile phones to locate the best local businesses that would give them what they want, when they want it.

 

  1. Increased Website Traffic!

Targeted high-quality website traffic is always to your advantage. If your business website is optimized for Local SEO, then potential customers would easily be able to find you in Google.

 

  1. Converts searches to purchases!

According to Go-Globe, 78% of local-mobile searches result in offline purchases! The “consumer’s intent” to get search engine results with local businesses is what sets Local SEO apart from other SEO methods. If you’re able to show when your customers are actively searching, you have a much higher chance of converting these leads into actual purchases.

 

  1. It’s easy as pie!

There are simple and practical methods that you can easily do to maximize your Local SEO efforts. Accurate and relevant business information across all online platforms and the use of interactive maps are just two methods that would dramatically improve your business’ local search results.

Boost Your Business Using Local SEO!

 

By now, you’d agree that leveraging locality for optimization is a critical factor in building a stronger digital presence. Today is a great day to crush your competitors and conquer the modern online marketplace!

 

Let SEO Tuners help you reach this goal! We offer affordable and customized online marketing services that will yield the highest ROI for your business. Expect nothing but the best.

 

Focus on your business and leave your website promotion problems to our team of experts! Call (877) 736-1112 for a free SEO Consultation to learn how Local SEO can benefit you!

How to Get Developers to Implement SEO Recommendations

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Even though companies around the world spend huge sums on SEO services annually, one of the biggest hurdles in the success of these services is getting clients to execute the recommendations provided by experts. Without application of these recommendations, the work put into creating them is worthless, so it makes sense to increase the frequency of that application.

How can businesses do this? Knowing a bit more about developers as people and how they do their job offers insight, and provides some tips on approaching implementation with a fresh and productive outlook.

Understand the Difficulty of Implementation Tasks

Michael King explains a scale he refers to as the Anderson-Alderson, in which developers are ranked according to how willing they are to work with their team and to implement changes that might inconvenience them or add extra work to their day. Knowing where your developers fall on this scale gives you a good idea of how ready they will likely be to execute the recommendations of your web design company.

Don’t Be Afraid of Task Runners

Individual coding and web development tasks can be exhausting for developers, especially when many changes must be made. Give your clients the option to employ task runner programs to automate the process, and increase the likelihood that they’ll actually get the work done.

Offer a Single Solution

Giving your client single, concise web development solutions can be difficult when you understand several methods to the same end. However, with the need to make a decision removed from the equation, developers are more likely to implement the suggested solution, making one choice far more effective than several.

Develop a Relationship to Appeal  Self-Interests

As with anything, offering a personal approach to your clients will give you an advantage in your field. Developers want to be shown how your web design company’s recommendations will work for their needs, and there’s no better way to do this than to prove that you understand those needs and how you can meet them as a professional.

6 Tips for Using Location Information to Boost Conversion

This entry was posted in Advertising, ecommerce, SEO on by .

Despite this being an age of digital marketing and online shopping, the bulk of purchases are still made locally for the average consumer. To capitalize on this fact, retailers of all kinds are utilizing Google local optimization tactics to improve their online presence for local consumers and bring in more business. Creating conversion is about more than simply attracting potential clients and customers, though. Read on to find a few ways today’s SEO specialists are optimizing local business websites for the modern marketplace.

  1. Make location information simple and easy to find. Your location information should include all relevant information for finding your storefront, as well as contact information. It should also be easy to read and well organized.
  2. Describe location in ways that various audiences will understand. For locals, describing a business by neighborhood location, closeness to other areas and more will create a listing they can better understand and utilize.
  3. Highlight the proximity of your location to other landmarks or businesses. For those from out of town or who might be less familiar with neighborhoods within a city, using landmark descriptions is a great way to indicate location. Describing your location as “half a mile from the exit” or something similar can help those without extensive local knowledge find you while passing through the area.
  4. Don’t keep location information static. While your storefront may be in one fixed location, its proximity to relevant or interesting locations may change throughout the year. How? Consider a restaurant in a city that hosts multiple events during the calendar year. Changing the language of your location’s description to highlight the proximity to the hosts of those events will make your location appealing during that time.
  5. Utilize local landing pages for businesses with multiple locations or storefronts. If your business has multiple locations, be sure to include links to a dedicated landing page for each on your company’s primary site. This will allow Google local optimization to pull necessary information from your site to offer the nearest or optimal location to those searching.

Use interactive maps, when possible. Allowing consumers to find their way to your location with street views and other modern features will increase the likelihood that they’ll make it there, as well as appeal to younger users who are less likely to search for traditional directions.

Advanced Link Building Techniques for Future SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

When creating content for your company’s website, several things will influence your decisions regarding what to include. One of the most crucial features of your site are links, directing visitors to other sites for additional information. Making sure that links are in working order and contain accurate, appropriate information is extremely important. A custom link building service may be a valuable resource for your company in creating the kind of content your customers want to see.

Why are Links Important?

Link quality is the number one influencer for both search engine rankings and the level of trust consumers put in your content. Sourcing your linked content from reputable sites is one way of increasing and ensuring link quality. Some examples of high-quality site types include:

  • .org
  • .edu
  • .gov

These types of sites are typically non-profit and contain reliable information. SEO professionals agree that seeing these sites referenced on yours will build faith in your brand.

Building Solid Links

This is not to say that .com and .net sites cannot be of use to you in creating great links. The trick to link building is finding authoritative sources, and building up from there. Some tips for increasing the quality of your links are as follows:

  • Broken/malfunctioning link repair. (This includes updating outdated links.) Consider contacting the webmaster of the site linked to in the broken link to ask them to update or fix their link, so you can continue using it, if it benefits you to do so.
  • The Skyscraper technique, which involves finding links similar to the content that you’d like to create, and ensuring that yours is better and more up-to-date.
  • Finding sources for natural guest blogging content.
  • Use services like SEMrush to create great links that compete well in the day’s marketplace.
  • Contact others who mention your brand or company on their site and ask them to turn this mention into a backlink.
  • Include links on all of your products, if applicable. This is especially important if you are producing digital media of any kind.

Lastly, create great content. This may seem obvious, but it really is the ultimate deciding factor on whether you will see traffic online or not. By making content that your competitors don’t have – with the help of a custom link building service, if necessary – you’ll give visitors real reason to come to your site, and reason to return again and again!

How to Optimize Your Google My Business Listing

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It doesn’t take a business major to understand the importance of digital marketing in today’s corporate world. This is especially true for small businesses, who depend on their local clientele to provide the backbone of sales. Ensuring that those customers can find the information they need using ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Exposing your company is critical, and the internet is the way to get those details into their hands.

The modern business owner is best served by Google local optimization through a consistent and complete My Business listing. Let’s look at some expert tips on how to optimize your listing for maximum marketing potential!

Understand the Importance of Listing Online

Having an online presence in the modern day isn’t simply advisable, it’s a necessity. A website where your customers can find your basic information – sometimes referred to as ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Consider engaging customers on social media, hosting specials online, or posting blog updates about events coming to your store or location. This way, your patrons will have incentive to check back regularly, making your site an ongoing advertisement for your business.

Own Your Listing

Many business owners allow others to create listings for their company, including customers and local residents who don’t have the information needed to complete these listings. Taking ownership of your listing means taking pride in your online presence, and ensuring that all sites that host links to yours have complete, accurate and up-to-date information that customers can use to find your company.

Maximize to Optimize

Any expert in the field of SEO can tell you that more is more when it comes to Google local optimization. Your customers need to experience as much of your business before stepping into your establishment as they can to develop trust in your brand, so adding things like photos, positive reviews, specials and more to your listings will increase that confidence in your company tenfold!

Why Did Google Posts for Small Businesses Move to Google My Business?

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Google has revealed that Google Posts, content for search results, is now a part of Google My Business, a product created by the company to help businesses manage their presence across all of Google as per the company, from search engine results to social networking and more.

Explaining Google Posts & GMB

Aside from Google local optimization and other SEO services, Google My Business continues the trend of offering businesses and entrepreneurs direct access to how their business appears on Google’s search engine results.

By inputting the name of a business, potential customers not only get more information about the business through third-party websites, blogs and social networks filled with related content, but through Google itself.

Google as “The Search Engine”

It’s a bit futile to speculate on the future of Google as a business – the only relevant research to be made is the research that the here and now relies on – but it’s also obvious that Google is continuing its gradual move to evolve and improve the way people and businesses interact.

Although Google started as simple search engine, they’re embracing their current form as the Internet’s greatest and most useful tool for finding and identifying content. Google helps businesses connect with people who need them, and it helps people connect with the services and products they’re looking for. Through Google Posts and GMB, Google offers customers a better insight into what kind of company any given business is.

Instead of partnering with other social networks or websites that already provide a platform of businesses and customers to communicate and keep in touch, Google is banking on its significance and importance as a search engine, with Google Posts showing up in search results as a further incentive for businesses to use Google My Business, and continuously rely on Google to find new customers, attract more traffic, and build a better, stronger web presence.

While doing so, Google is expanding the functionality and usefulness of Google Post to ensure that businesses and entrepreneurs have an efficient way of updating their customers, sending out posts on sales and upcoming events in a press release-like manner.

We can only guess what Google will plan next to further consolidate their power as a communications and business platform on the net.

 

Top 10 Strategies that Will Have Command Over Digital Marketing in 2017

This entry was posted in Advertising, ecommerce, Local, Marketing, SEO on by .

2017 has reached a flaming mid-point, while signaling the middle between 2015 and the new decade, and marking a clear uptick in several trends across all forms of marketing involving a few similar concepts such as instantaneous content and communication, automated data, and a general attraction towards white hat SEO services, instead of less effective dirty tricks.

  1. Small Business Transparency

Businesses that are transparent about how they function, who they represent and how they make their products and/or services work will attract more customers.

  1. Consumer-Involved Marketing

Similarly, there will be a marked shift towards involving consumers not just in marketing, but even in product design and other suggestions. Customers will want to have a part in running the business, and working that balance without devolving into chaos will be a challenge for businesses.

  1. A Shift to Instant

Consumers are beginning to get used to getting everything, always, and at any time – and the newer generations are going to be even more insistent on instant delivery of content and information, as well as (eventually) products. Focusing on speed as a perk and feature is important.

  1. More and More Visual

Text has always been a bit more boring than video and photo, but it’s also usually been king. This is markedly changing with visual content becoming quickly more important than words.

  1. Pairing Business with Content Creators

Influencers are already a part of bigger companies – but smaller local business will also have to leverage the popularity of local influencers and content creators to gain popularity online.

  1. Automation (Everywhere)

From AI to actual job automation, algorithms and robots will take over more work in 2017 than any previous year, and this includes data and analytics even in digital marketing. It’s cheap, efficient, and needs neither sleep nor a salary.

  1. Mostly Mobile

While many continue to browse on laptops and PCs, smartphone usage has exploded, with people using their phones to track their fitness, tell time, communicate, browse, play, and generally lead most of their digital lives.

  1. Less Hand-Holding

Intrusive advertising and marketing methods that take away the freedom a consumer must explore and find products on their own will irritate rather than aid customers in making decisions and getting to the checkout page.

  1. Effective Communication

Businesses will have to further invest in direct and near-instant communication with customers through social networks, especially on raw and more intimate forms of communication like Snapchat.

  1. Outsource Everything

In 2017, businesses will have to look outside to stall a plateau in growth. Sometimes, beating the competition means hiring someone from the outside – even into a managerial position in digital marketing – to get things done.

These are a couple concrete concepts that will gain more traction over the rest of the year, and the next few years to follow.

What is the Effect of The Mobile Interstitial Penalty Rolled Out by Google?

This entry was posted in Advertising, Marketing, Mobile, SEO on by .

Several months ago, search engine giant Google announced an upcoming feature to the way mobile search engine optimization functions, insofar that websites would have to pay heed to their implementation of mobile interstitials as per Google, or else suffer the consequences of a penalty to their online search rankings.

Mobile interstitials have often been a simple and highly effective, if arguably irritating way to build traffic to a specific product or page, and even rake in sales. Typically, an interstitial takes the form of a large intrusive pop-up with a very small removal icon, sometimes giving the first-glance impression of being on another page, or interstitials that completely block the view of content for no good reason other than advertisement or other promotions.

Google made the decision that these interstitials are counterintuitive to a quality browsing experience, and have instituted rules regarding their usage. However, the crackdown isn’t as far-reaching as some might expect.

Exceptions to the Rule

The three broad types of interstitials that would be largely untouched “if used responsibly” (in a way that did not greatly hinder the browsing experience) include:

  • Interstitials that fulfill a legal requirement, such as an age verification.
  • Interstitials that use a reasonable amount of screen space (mostly unobtrusive) while being easily dismissible.

On top of that, interstitials found deeper within a website (on non-indexed pages, unavailable through Google’s results. As such, if a visitor finds a page not through Google but through the website itself, and is confronted with an interstitial, the use of that interstitial will not be penalized.

The Effects of the Penalty

Google began initiating the penalty as far back as November, but it wasn’t until January that it truly became an official part of Google’s mobile SEO algorithm.

Basically, Google would check through a signal for use of such interstitials on indexed pages, and would implement a penalty to your page’s potential in rankings, to help crack down on their usage.

While apparently the changes have not been immediate, it’s clear that this web design and marketing tactic will require the expertise of a penalty recovery and design expert to correct.

Relevance or Authority? Perhaps the Answer Should be “Both”

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In the world of online advertising, a company’s name and reputation are crucial. Without a tangible storefront, everything a brand does to bring customers to their website is part of an important web that supports these factors. Link building is the proverbial string with which this web is woven, and is the foundation to creating and maintaining traffic.

What is Link Building?

When a brand uses link building, what they are really doing is collecting something like a list of referrals from other sources, pointing potential customers directly to their goods and services. Custom link building services are available to help corporate entities achieve this, optimizing their site for organic linkage on others that feels less promotional and more like a natural suggestion. A well-placed link on another website can generate a great deal of traffic, assuming that the site has its own sizable user base.

Not all link hosts are created equally. While having a secondary source promoting your product is always a welcome advantage in the world of business, those seeking greater traffic and enhanced revenue may want to consider the types of websites they are collaborating with before throwing links out into the world. Much like throwing seed to birds in the middle of an icy winter, if a site miscalculates how and where they advertise, they may see very little response.

The Importance of Relevance and Authority

When considering where to place links, a brand should think about what they want for their search engine results. Though the two may not seem correlated, they are interwoven in the same advertising web that supports any online presence. The same goals of search engine optimization should be applied to potential link hosts.

Relevance is essential. How relevant is a site to your own company’s product or service? A trucking company would be ill-suited to host a link for a dance instruction studio, the same way an online search for a family restaurant should not yield a chemical company’s website as a result. Advertising on relevant pages and sites is important for ensuring that customers know what they’re getting, upfront.

Authority is also important. While a company may have thousands of mentions on social media or local business promotion sites, it is the household name that will get the results they’re after. When a recognizable figure assists in advertising, the same boost in customer confidence can be seen as when a search result itself holds similar esteem. People are more willing to patronize brands they recognize as reputable, so authority is an essential key to the equation.

So, which factor is more important? Arguably both, in equal turns. Finding a way to achieve both authority and relevance to your potential customers’ needs is the ideal situation, rather than sacrificing one for the other. This balance is one reason so many companies choose to utilize the tools of custom link building services, and bring a mix of reliability and situational relevance to their customers. In deciding to pursue both, they maintain their traffic flow and business standing, and continue to see gains in the marketplace of the future.

What SEO Strategy Can Dominate Your Market?

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In today’s content rich and search driven world, refining SEO strategies to tap into your niche market in specific ways is absolutely essential. You can no longer depend solely on blind PPC or display ads to drive traffic to your site. It’s time to re-think how you approach SEO and site traffic.

  1. The Power of Specificity and Not Popularity

Long-tail keywords are phrases specifically honed to address the needs of your customers, and work on the ability to be highly specialized. This cuts back on the cost of using broad, general keywords that are more expensive. If customers in California are searching for specific services, for example, then using an SEO company in LA to help refine these tactics is a good idea. Whether your business is a brick and mortar enterprise and you want to make the most of local search terms, or you’re based purely online, knowing your customers’ specific needs is key.

 

  1. Content Beyond the Metrics

A powerful way to attract the attention of your customers is to become a thought leader in your industry. This can be achieved through writing guest blog posts posted to influential sites, networking and collaborating with other industry leaders, and even applying for awards or official types of recognition within your field. This improves visibility as well as establishing your voice as a market authority. Distinguishing yourself beyond metrics using organic, original content and efforts to stand out through recognition will help your business appear in more search results in a favorable manner.

 

  1. Ramp Up Your Social Media

People not only look to Google and web content as they search for services and products, but also spend significant amounts of time on social media. Packing your social media accounts with useful content that customers will gravitate toward, as well as information relevant to services people are seeking out, is essential to improving SEO strategies. You can devise these approaches yourself or you can hire an SEO consulting company that will work within your budget to create optimized, specially tailored social content.

 

These simple suggestions can help refine your current SEO strategies, but there’s much more that can be done. Keeping up on trends happening in your industry and monitoring your metrics can help you go the distance and see more traffic to your site.