Category Archives: Advertising

What are Google Local Business Cards and How to Optimize Them?

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Discover one of the simplest search engine optimization techniques in 2019; Google local optimization with Local Business Cards

In 2019, about 50% of the 67,000 search queries made on Google Search are local searches. How can your business tap into this user base, attract, and convert them into raving, paying customers to grow your business? And what does Google local optimization, local business cards, or Google My Business have to do with anything?

Let's do a little experiment.

Open a new tab in your browser. Type "green tea in Houston" in the search box. What do you see in the search results (SERPs)?

Anything like this?

Google My Business in action on top of search results

Notice the first result is a spice store. If you are looking for coffee and baked goods, you'd choose the second or third ones, right?

So, let's pick Palm & Boy Coffee and Acai. Click on the name once.

This comes up:

Inside Google My Businessthe top Google local business card

Now, in the middle column, can you spot the following by scrolling down?

Google My Business reviews

And then this:

The last of the local business cards in a GMB listing

 

If you search for a business online, like 60% of consumers did in 2018, you may see this too:

Google knowledge panel directly in search results

 

The above series of screen shots demonstrate the cluster of features that make up Local Business Cards. Google calls all of it Google Posts.

What is a Local Business Card?

A Google Business Card is a search result feature that displays a host of critical information about a local business.

The information typically displays on the right-hand side of search results. It is essentially what a search engine user needs to know about your business such as:

  • Your location on Google Maps, and directions
  • Official business website link
  • Type of business
  • Star rating
  • Contacts and address
  • Open hours
  • Relevant images

Even more critical, a local business card will help persuade (or deter) a potential customer through Google Reviews, busiest hours, and the competition's appeal (as highlighted under "People also search for" section).

Instead of clamoring for overwhelming and expensive SEO techniques right out the gate, you can start by claiming your GMB listing. Then learn how to optimize your Google My Business Account.

How to optimize your local business cards?

Here's how to improve and take advantage of Google Local Business Cards in the simplest, most actionable way so you can start immediately.

  1. Claim your GMB listing

Getting on GMB will almost instantly have your business feature in Local Finder, Local Pack, and Google Maps. You can link the listing to your business website.

You will also show you are a real business, in a specific location, and are open for business to boost your local SEO strategy.

  1. Fill all the information in

From your business name to type of business to upcoming events/promotions, to open hours, give searchers the information they need to get to you

  1. Use your niche keywords in your 300-word description.

Google only shows the first 100 characters on first glance so make those count.

Amplify what you offer without copy-pasting your menu (if you are an eatery). For example, highlight attributes such as free WI-FI, a vegan diet, and home delivery.

Don't overuse keywords, too.

  1. Activate most relevant CTA

You'll have several calls-to-action prompts to choose from such as read more, get, and buy. Use one that suits precisely what you want searchers to do after seeing the listing.

  1. Enable and solicit Google reviews.

And regularly respond to reviews whether positive or negative to show potential customers you care. Remember over 85% of buyers trust online reviews as much as a personal recommendation.

  1. Activate Click-to-Message

The feature allows consumers to easily text your business so you can connect more and convert them to buyers.

  1. Verify your GMB Listing

Log in to your GMB account. Select the business to verify. Choose verification method. Follow the prompts.

  1. Add striking images

Use sharp, 750 by 750 images or 30-seconds video on your listing to give a visual highlight of exactly what you offer. Show out your exterior, interior, team, the team at work. Ensure they accentuate the mood you want customers to know you for.

  1. Use Posts

Regularly post upcoming events such as promotions, karaoke, team building, and competitions to keep your listing fresh and buzzy. Each post lasts up to just 10 days.

With just these nine local business card optimization tips, you can start seeing increased exposure online whether you are big or small business with a limited SEO marketing budget. Try it and see. Will you?

 

How Much Does Local SEO Cost in 2019?

This entry was posted in Advertising, Local, SEO on by .

We'll break down the average cost of local SEO packages when you are looking to work with an experienced and innovative local SEO company such as SEO Tuners

Becoming discoverable online is as important to a brick and mortar brand as it is to a purely digital brand. In 2019, SEO statistics have shown 43% of all Google searches are local. About one in three people use a smartphone to search for a local business to buy from. These searchers end up making an instore purchase within 24 hours, too.

And did you know as many as 43% of consumers read reviews online while inside a store? That's what WordStream found out in 2016.

Clearly, local SEO services aimed at optimizing your local online marketing can lead more foot traffic to your store and help you make more sales.

But what if you need help from a professional SEO services partner?

How much can you expect to invest for local SEO packages that work?

SEO pricing in 2019 is typically categorized into three tiers. All three tiers utilize a monthly subscription plan aimed at helping businesses like yours become visible, grow their online reach, and attract more organic visitors over a specific time. SEO is a marathon.

Before we jump into the actual costs you can expect to invest in ranking on top of Google search, here are some factors to consider when determining the cost of SEO in 2019.

  • Multiple business locations will cost more to optimize than a single location
  • Multiple products and services will also cost more in terms of creating optimized and dedicated sales pages and landing pages
  • If you need quick results, you'll need to invest more in multiple search engine optimization approaches
  • The higher your ROI expectations the more you have to invest in quality local SEO packages
  • Highly competitive industries typically cost a player more to stay ahead of the competition. For example, due to highly-priced keywords, top-notch content, and smooth website experiences than the competition

Here are the three tiers you can base your calculations on:

  1. Basic Automated plans

This plan involves setting up online tools that automate fundamental SEO best practices.

You can expect the automated systems to help deliver basics such as your business name and contacts for posting on various online directories and data providers.

This approach is ideal for launching a business, service, or product. But it won't offer much ROI in the medium to long-term SEO strategy.

Fee Payment for the service is usually monthly. While some services will charge as low as 84$ per year (single location), expect most to range their fees between $300 and $500 for si8ngle-location businesses.

  1. Standard Small Business SEO plans

SME local SEO plans are more comprehensive than automated tools.

You'll get human SEOs offering various technology offerings such as local citations, link building, and technical SEO optimizations to help you rank higher than your neighboring competitors.

Different local SEO agencies will offer different services. So feel free to ask for quotes to see what each of your chosen agencies offers for the tier.

You can expect a skilled SEO company to offer you a monthly SEO package suitable to your businesses at between $400-$900.

  1. Comprehensive local SEO packages

This plan is ideal if you need to hit out to achieve your business goals in a short time, want to cover the gap between your business and the competition, or are committed to investing in the best for optimal ROI.

For about $900-$2,000 per month, expect more sophisticated tools, approaches, and more in-depth competitor analysis here.

The best SEO service like SEO Tuners also includes online reputation management, analytics to help you gauge progress, mobile SEO, quality content, and ongoing support.

Depending on your SEO agency, you can create stop rules that stop the monthly retainer or charge soon as you hit your goals. The process is transparent and also lets you decide how to proceed once you've achieved your original SEO campaign goal.

If you are looking to drive more targeted customers to your local store and become more visible online than your local competition, SEO Tuners offers affordable local SEO packages for small and medium businesses in the Los Angeles and Ventura areas.

5 Ways to Cut SEO Costs and Get Traffic

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We get you may not have a huge SEO budget. After reading this you may not need to either. Discover tips for finding an affordable SEO company and DIY SEO tactics.

Whether you are a small or larger business, you can always save money to fund product or service improvements and delivery. When it comes to improving your search engine optimization (SEO) strategy, you can cut costs by doing a few things right instead of shelling out more marketing dollars to expensive SEO companies for less ROI.

You can manage your online marketing budget to get the most out of it as you grow. In this quick guide, you'll discover the simple SEO tips and tricks you can use right away to start seeing results for fewer bucks.

Here comes.

1. Publish quality content

Google wants to help searchers find the most informative, relevant, and accurate information they can get in response to their queries.

So how do you ensure you offer this kind of information and rank as high as the first page of Google search results and gain 93% of all search clicks?

· Publish useful content

Create content aimed at answering searchers' questions. To do that, research your target audience to understand their search intent.

Do you have customer personas or market segments you've researched and created already?

You can also create content targeted to each of your marketing and sales funnel stages. A searcher at one stage, say awareness, wants to find out about a different matter from another at a different stage say, consideration.

Then use a tool such as the Google Search Console to understand what keywords your target audience uses to look for solutions to their questions online.

· Long-form content wins

The average word count of top-ranking text content is 1,850 words. Majority of top-Ranking posts average between 1500 words and 200 words.

It's not just about creating long content, though. Make it interesting and useful. Such content will help you keep readers around for longer.

That means reduced bounce rates for you, an increase of which signals to a search engine to lower your ranking assuming readers do not find a solution on your site.

· Attractive content structure matters

Online readers can be incredibly impatient. So you need to make your quality content appealing to look at, scan and read.

Avoid using too many keywords, long sentences, and huge paragraphs to reduce reader fatigue. Add keyword-optimized images and cut the fluff.

2. Focus on mobile

Over 54% of all search traffic is now accessed using a smartphone.

To tap into the ever-growing mobile search traffic, make your site mobile-friendly such that it is easier to access from a small screen.

Period.

3. Improve your site loading speed

In our experience, one of the major causes of increased bounce rates is slow-loading web pages.

A slow site can cost you leads, customers, and lead your competitors to take business away from you. According to Google, the best speed loading time should be about two seconds.

So do let your developer know your sites needs to be that fast to effectively compete without spending a ton of money on other SEO plans.

4. Boost your site navigation

Search engines love well-interlinked sites.

To take advantage of this knowledge, seek to conduct internal linking on your site. Link one page or piece of content to another, relevant page or piece of content.

This helps in two ways, at the very least.

  • It helps search engine crawlers to easily index your site due to the easy navigation, and
  • Readers tend to click, open, and read more pages related to the one they initially opened.

 

With more information to read, they'll stick around longer. That signals to search engine algorithms that your site has the kind of information a reader wants to learn in-depth. So the algo will improve your ranking.

 

Improvements in rankings mean you'll become more visible to more people hence receive even more visitors on your website.

5. Use an affordable SEO company

Getting the best SEO services don't have to be expensive. You need an affordable SEO company that understands a small business may not have a huge budget to dunk into their online marketing strategy.

However, with a bit more commitment, you can find a custom SEO plan from an SEO agency near you that is a great fit for your budget and business goals.

For example, you can choose a monthly SEO package that only provides techniques meant to achieve a specific goal. So if you need more traffic to increase sales, only focus on tactics targeted at attracting targeted visitors—warm leads that are easier to convert than readers at the awareness stage of your funnel.

SEO Tuners an award-winning, affordable SEO company in Los Angeles and Ventura that'll help you attract more targeted readers you can convert to buyers for less marketing dollars.

Google My Business Optimization Tips 2019 to Grow Your Brand and Local Business

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Find out 12 Google local optimization tips you can use right away for your local SEO strategy

To say Google is a player in online search is a creepy understatement. Net MarketShare found 80% of searches are made on Google Search. So, what’s that got to do with Google My Business? The answer is in proper Google local optimization. Or, optimizing your local SEO strategy using your GMB listing to attract local customers to your physical business.

Some 60% of consumers in America use a mobile device to search for local businesses to buy a product from? And, 50% of them end up visiting a local business to buy that product with 24 hours.

Here’s the thing, though:

But, on average, the search only lasts for under a minute. That’s all you have to make an impression before your potential client clicks on to the next, better-prepared online business.

A GMB listing will help you provide the most important information about your business in an organized platform so you can inspire trust and make it easy for prospects to find your physical business in under a minute.

  • A Google map business location (physical address)
  • Directions
  • Phone number
  • Official website

So what Google My Business optimization tips can you use to your improve your online brand awareness, increase foot traffic to your local store, and boost sales?

Here are seven, uncomplicated tips you can use right away to make the most of GMB listings.

  1. Claim your GMB listing right now

Obvious? Not really. Google reported 56% of businesses are yet to claim and verify their GMB account in 2018.

“Near me” or proximity searches, where GMB listings excel most, increased by 200% from 2016 to 2017 and are the top factor local customers are looking for, according to Moz.

Google has also shown 86% of searchers look up the location of a business they want to buy from on Google Maps.

  1. Enter your business name right

Use your primary keyword with your business name in the GMB Title Tag.

For example, if in real estate, add “realty”, “real estate”, “real estate agency” to let prospects know exactly why to choose you over the competition.

  1. Then enter the business category

To continue with the real estate firm example, choose “Real Estate” under the GMB Categories drop-down menu. The difference with the tip above is the Category option describes what your business is, not what it does, sells, or buys.

  1. And full physical business location, too

Enter the locations’ full zip code, city name, and the specific area you service. So instead of “Philly”, go with “Philadelphia”.

You can skip showing the actual address by indicating you deliver goods and services to customers. If you choose a physical address, Google will send you a code in a postcard to that address. Make sure to enter it in the verification tab to fully activate your GMB listing.

  1. Enrich your GMB description with local keywords

Are you a marketing agency in Miami, Florida? Make sure to use phrases such as “marketing agency in Miami, FL”, Miami marketing agency”, and “local SEO packages in Miami” in a natural way throughout your short and sweet description.

Don’t overdo it. Once per keyword is sufficient.

  1. About the phone number

Use a number with local code, so avoid the "1-800” type if you want to attract local calls and business.

  1. Your GMB website

If you are a techie or can get the help, use HTML coding to link your GMB account to your official website so leads can click directly to it.

Otherwise, use GMB’s website builder. Use a local domain name.

  1. Show your working hours clearly

Indicate your operating hours, happy hour, special holiday or weekend hours. Details. Avoid disappointing a customer that shows up at your door only to find you closed. They could take out their frustration on your by posting a negative Google review.

  1. Add real photos of your business

Google has reported businesses that use clear, actual photos of their premises attract 35% more clicks and 42% more request for Google Map direction that businesses that don’t have photos on GMB.

  1. Activate and respond to reviews

Good or bad respond to reviews. More (90% of) consumers now depend on online customer reviews to decide whether to buy from one business or another.

Get this:

Responding to negative reviews will make 46% of customers show up at your business than when you choose to delete or ignore them.

  1. Use Google My Business Insights and Messages

To understand factors such as when customers search for your business most, when they call when they show up, and what they are mostly looking for, use GMB Insights. Then use the Messages feature to chat directly with potential customers.

  1. Talk of chatting…

Amp up the engagement by sharing GMB posts to update current and potential clients of what’s going on in your business. That way, you can keep them engaged and feeling a part of your community to encourage repeat purchases.

With just these 12 simple Google local optimization tips in your local SEO packages or arsenal, you start to attract more clients with GMB almost immediately.

Choosing a Web Design Company: 5 Things to Consider

Finding someone to build your site is easy. Finding the right person for the job, though, that one takes a bit more time. While there are quite a lot of options out there, you’ll want to be careful when you hire a web design company in Ventura. If you want a bit of help in choosing a site design partner service, then make sure you look for these five things.

Credentials

What are the firm’s qualifications? What does the firm and its team bring to the table? It’s essential to find someone with the technical skills to help you out. That’s why asking about experience and training is a must. However, credentials are only one consideration out of the five. You’ll need to factor in the rest before you pick a firm that’s loaded with qualifications.

Portfolio

A website design firm that has a slew of credentials will no doubt have a portfolio ready for your review. Take a look, the Small Business Trends says. Do you like what you see? Which works represent the elements or style that you want to see in your own site? Does the portfolio show you the range of services that you can ask for if you hire the firm? These are just a few of the considerations you’ll want to

Customer service

When you pick a web design company in Ventura, get a sense of its customer service. Call and ask for a consult. Or email them about it. How fast did the firm reply? Were they attentive to your questions? Do you feel like they tried their best to provide you with answers that can help you make the ideal choice for your business? Or did you feel like they were rushing to get you off the phone? That should be enough warning for you.

Alignment

Choose a website design firm with goals that are aligned with yours. For instance, some companies offer a maintenance package. That means you can leave the maintenance and monitoring as well as upgrades of the site to an online digital marketing firm. That gives you more time to focus on the core needs of your business, so your operations don’t suffer a slump or hiccup. When you find a company that has aligned its goals and processes with your organization to provide you with the help and support you need, choose that firm. They’re ideal for long-term business partnerships.

Cost

How much is the cost of the firm’s services? Look for a service provider that offers website design assistance at a price you can afford. That doesn’t mean you should always choose companies that offer the lowest rates or prices possible. After all, if anything is too good to be true, then it probably is. You’ll want to reconcile cost with value before you decide.

Conclusion

Use these considerations to help you make a smart and sound hiring decision. With excellent website design, you can attract and win over more clients to your pages, increasing your sales and returns.

Why do you need to choose affordable SEO services?

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Affordable website SEO services benefit you in numerous ways. Here’s why it’s a smart idea to go for this option.

Proper optimization improves user experience

When you find a trusted search engine optimization service provider, one that offers affordable website SEO services, you can get better rankings. That means you’ll be higher up on the SERPs, which will improve your brand visibility, Forbes says. If you’ve got low traffic to your site, this can help you generate enough site traffic to keep your company in business.

Organic search is king

When you check current statistical data, you’ll see that as much as 64 percent of all website visits happen because of organic search. While social media has made a dent in that when it comes to referrals, most of the traffic that goes to businesses is still driven by organic search. When you hire SEO assistance, that’s certainly much more affordable than opting for traditional advertising services. Companies often have millions in marketing spend. That’s a far cry from how much you’ll pay when you pick an online digital marketing firm for SEO, the Small Biz Daily says.


Compliance matters

Constant changes often need to be made to search engine marketing campaigns. That’s because whenever Google rolls a new product or service, you’ll need to go over all your pages—from top to bottom—to make sure you haven’t missed anything. And by anything, that means non-compliance issues. That may not seem all that important—until you get penalized by Google. That’s right. Non-compliance with the guidelines set by the search giant is a cause for penalties. Your pages may even get banned.

Update your pages

If you aren’t updating your pages, then that can affect your traffic. Customers are rarely going to reach out to your if your website looks like it’s stuck in early 2000s or when the only dotcoms around were only polka dots. Customers want to make sure you know how to use current technologies to promote their brand and business. With the help of an SEO firm, keeping your pages up-to-date is easy.

Consistency is key

If there’s a disconnect between your marketing and your brand values, that could prove to be a landmine. If you get roasted online, you may not have a chance to redeem yourself. Maybe you could do something to turn back the tide. But why take the chance? If you want to make avoid these problems in the first place, then keep your marketing consistent with and reflective of your brand values. Hire pros who take the time to understand what your organization’s goals are and then factor that into marketing strategies.

Conclusion

There are plenty more benefits that SEO can do for your business. Find out what those are when you hire a search engine marketing team. Whether you want to improve your visibility, increase your sales or reposition your brand in the consumer market, the right campaign can help you achieve your goals and level up your organization.

Top 7 Reasons Why Digital Marketing Helps a Business

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Your digital marketing plan is crucial to the growth and success of your business. Here’s how it helps your organization.

Win against your competitors

If you haven’t used digital marketing yet to boost your site traffic, then that could be why your sales keep dropping. With your competitors already leveraging digital marketing tools, there’s no reason why you should be left behind in the dust. If you want to turn things around, then start looking for an affordable website advertising company to help you.

Expands your market

B2B e-commerce sales are expected to outpace b2C e-commerce sales by 2020, Social Media Today says. Don’t let those statistics go to waste. Integrate digital marketing into your marketing strategy. If you want to reach out to a bigger market and expand your consumer base, then use the numbers to guide you. With plenty of people going online to check for reviews before they shop for anything, digital marketing can help your business succeed.

Stand out from the crowd

With so many businesses online these days, it’s getting harder and harder for companies to cut through the clutter and make a strong impression on their prospective clients. That’s where digital marketing can help. With the right campaigns, you can stand out from the crowd. SEO marketing done right can do a lot to flesh out your company’s brand character and tone, which consumers often love.

Get brand loyalty

There are plenty of ways to make customers fall in love with your brand. However, being authentic and providing content that resonates with your audience is one way to get them to be loyal to your products or services. With pros to build campaigns that can send the right message across to your market, you can develop consumer loyalty to your brand.

Increase engagement

Marketing campaigns can also help build engagement with your brand. If you’ve ever wondered how some brands create rabid fans (Hello, MCU? GOT, anyone?), then work together with an advertising firm to help you package your brand and business right. That can lead to higher engagement levels. The higher consumer engagement levels are, the more likely it is for your target audience to spend money on your products or services.

Get more sales

An affordable website advertising company helps you get more sales. With better consumer engagement, you can increase the sales and conversion rates of your e-commerce site. If you’ve always wracked your brains for ways to increase your sales, then hiring marketing pros who know what they’re doing can make a major difference.

Grow your business

Think about the future. Your marketing can help you grow your business and usher in changes. By hiring marketing experts, you have the tools to reach out to a bigger market, all without draining your funds dry.

Conclusion

There are plenty of ways through which digital marketing can change your organization. If you’ve been having a tough time getting more sales or chasing after success, then follow these tips. Look for a firm to provide you with the marketing services you need.

7 Link Building Services That Actually Work

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7 Link Building Services That Actually Work

Link building strategies remain a viable option for traffic generation. If you’re looking to hire online marketing experts for link building services in Ventura, here’s a list of services that still work.

Do guest posts

Guest blogging still works. However, it does come with a bit of work. You’ll need to find sites that accept guest writers, get in touch with the editor, think about a list of topics and do a pitch. If the editor says yes, then that’s the only time you can start writing the story, the Search Engine Journal says.

Blog about trending topics

This can help you get a couple of good backlinks, the Search Engine Watch says. By writing about timely relevant content, you can turn into a go-to resource for your target audience. Hiring a firm that offers custom link building services can help you with address the demand for these types of content.

Co-author a piece

Share your ideas and work co-author stories. This can help you spread word of your site and brand. If the content is relevant, then that will build up your brand’s credibility.

Use the broken link technique

Repurpose the content with broken links. That's another way to generate traffic to your site without using up too much of your resources. Hire pros for link building services in Ventura to help you.

Use content marketing agencies

Custom link building services can do a lot to help your firm get plenty of traffic and conversions. Experts from online marketing agencies with the skills and expertise you need can provide you with affordable and effective solutions.

Look for blogger outreach services

This is when you hire an agency or person to promote your content by using manual link building along with blogger outreach. That’s another way to effectively link build.

Create press releases

Help from a PR agency can also be key in getting your company mentioned in the press. That can lead to more brand awareness and recall. If you are trying to build your organization’s reputation, then this is one way to spread the word.

Conclusion

Link building remains a viable and effective way of getting traffic to your site. If you want to boost your conversion rate, then talk to experts and see what link building can do for your business. Evaluate your options carefully—including the pros and cons of each one—so you’ll know which solution best fits your needs.

What is Internet Marketing? Your Guide to Today’s Online Marketing

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Internet marketing involves the use of tools like SEO to market your products/services online. If you’re on the fence about hiring a Ventura internet marketing company to help you, here’s a bit of background as to what you’re dealing with and why you need help.

Online competition

The internet has made it possible for companies to market to consumers online. But these days, it’s not enough to put up a site. With so many companies bringing their businesses online, you’ll need to stand out, Forbes says. A Ventura internet marketing company with years of experience in the field can help you with that.

Develop a strategy

A good marketing team will put together a strategy for you. That’s going to give your efforts a good foundation, so you can make the most out of your campaigns. Inter-related campaigns build up on the value of previous ones and create a stronger impact.

Fix your traffic

Online marketing campaigns can deliver better traffic to your pages. With better traffic come higher rates of conversions and rates. Online marketing experts get the job done by eliminating the visual clutter from your sites, making changes to your page navigation to ensure a smoother user experience, and improving loading speeds, just to name a few.

Optimize for mobile

When you hire the services of an internet marketing team, you have pros to help you optimize your pages for mobile. That’s a must for your business. Consider the high numbers of people who are using mobile devices to go online. If your pages aren’t mobile-friendly, then you’re cutting out prospective customers from your site. That’s not something you can afford to do, the Entrepreneur says. If you want better visibility for your brand and business, then start making your pages mobile-friendly. The sooner you do, the sooner you’ll see changes in your ROI.

Reach out to your market

One of the best things about online marketing is the cost-savings it brings to the table. You don’t need millions in advertising spend to promote products/services to your customers. SEO campaigns make that happen at remarkably low cost. If you’re a small business and you want to save on capital, then hire internet marketing services to get you the help you need at rates that are well within your budget.

These are just some of the things that an internet marketing firm can do for your business. Learn more when you reach out to an expert.

A Guide to Choosing Affordable SEO Services

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Search engine optimization can help you save on costs. But only if you do it right. That’s why hiring pros to help you is a must. If you’re looking for affordable SEO services, here’s a mini-guide to help you pick the right team to get your brand and business back on track.

Go with a responsive design

More and more people use tablets, smartphones, and other mobile devices for online shopping and transactions, Forbes says. That drives home an important point: given the size of this market, it’s something your business can’t ignore—not if you want to still find your organization afloat for many, many years. Look for a search engine optimization team to help you optimize your pages with a responsive design.

Research your options

Don’t hire the first agency you find. Research your options, the SmallBizDaily says. That should give you a short list of options. To winnow your choices down, pick a firm with a good reputation for delivering affordable SEO services. An excellent track record is also a good sign. If you’re afraid of hiring dodgy contractors—and who isn’t?—then consider the reputation and track record of the firm before you move forward with anything.

Read feedback

Seek out reviews and comments from other clients to get a sense of how the company works and the kind of output you can expect. Are the reviews generally positive? What kind of details stand out? Spending time poring over the comments can help you pinpoint signs or instances that tell you it’s smart to continue with the hiring process or it’s time to start looking elsewhere.

Ask about charges

Don’t be taken in by dodgy firms that use low charges to reel you and your business in. Ask about the charges. What services are included in the quote? What kind of services will incur you extra fees? Find out. Taking the time to sort through these details will prevent surprises when you receive your bill.

 

Beware of signs

Be on the lookout for any signs of trouble. If you think the offer is too good to be true, or if something seems off about the company, then give it a bit more thought. Take the time to check out the background of the firm. If there’s plenty of bad publicity or reviews about the firm, then spare yourself the stress and hassle. Check out your other hiring options.