If you manage pay-per-click ads for client, you will need to provide them a report on a regular basis showing how the ads perform. Here are a few important elements you can take care to create the perfect PPC report.
Top PPC companies in Ventura recommend being completely transparent and showing all the numbers. After all, this is what running a successful PPC campaign is all about. If you are able to explain the numbers and results duly, you build trust, which is important for long-term. Go over important numbers such as how many times the ad pulls up, click-through rate, score, etc.
Goals: Clearly state the goals. Sometimes clients can drift away from their core goal, but make sure you begin by stating the goals is important to stay on task. Having the goals at the core will affect how you read the results of the PPC ads and changes you make.
Provide information: Begin the PPC report with more general information such as timeline and the campaign or ads you are covering. State or reiterate the overall goal. Summarize the results related to the goal. Then dive into more details in the report such as the specific numbers. Some clients may be more interested in the summary, while others will want to spend more time going over the detail.
Technical terms: Define and explain some terms to clients. Make sure they understand what click-through rate means, for example. You may even want to provide a key that define certain words that clients typically don’t understand. The goal here is to communicate clearly so that you and the client are on the same page.
Stats: Combining stats from multiple platforms is a service that the best PPC companies in Ventura recommend. If you are running ads on Google and Bing, do the best you can to aggregate the results. This is easier if the ad content is the same on both platforms. Still, present a clear chart or list that shows results from Google and Bing. This can help in discussions of what needs to be adjusted for each platform.
Online customer reviews are growing in importance to help people make a decision on where to do business. Google reviews are one of the most viewed and most trusted on the entire Internet. Recently, Google announced that it will notify customers when businesses respond to their reviews. This can have important implications when trying to increase your Google local optimization.
Reviewers receive an email from Google and can soon opt in to receive push notifications. The notification is sent 5 minutes after the business responds to the review. It features a link so people can read the full response. The response is available immediately on Google Search and Maps.
This is important because business owners should give some extra thought to the response they leave. They cannot assume the customer will not see the response. For example, if a customer leaves an unfavorable review, the business should not respond rudely or inconsiderately. You don’t want an online war with a customer. Conversely, many issues can be resolved if you show that you are open and willing to talk with the customer to see how you can help improve their experience.
This gives a business the opportunity to show they care about the customer experience and will do whatever it takes to make things better. This can help your Google local optimization because there is activity on your profile. It also shows potential customers you pay attention and that you care about what customers are saying.
Even if a positive review is left, responding to it shows that you value a genuine relationship with your customers. Communicating with your audience and customer base is a major part of your overall marketing. A customer who sees that you took the time to respond to a review is much more likely to visit you again.
Google local optimization is all about people finding your business online. Having a rating and customers reviews pull up quickly can help people make a decision on whether or not to do business with you, no matter if they are local or just passing through the area.
The only thing that stays the same in the world of search engine optimization is the constant flux. But that doesn’t mean there aren’t some specific things you can do to succeed in your SEO efforts in 2018. Here are some effective things you can do that are still important.
Creating valuable content that is genuinely intended to serve, teach, entertain or inspire the specific audience you want to attract will always be a great way to go. White hat SEO services preach about getting specific with your content, because people have specific questions and needs. Your content can answer those questions and meet those needs. Build this around the specific keywords your audience is online searching for.
Spend some time searching for keywords relevant to your site, business or content. This reveals what people are already online searching for. This will also give you ideas for other keywords you might not have thought of.
For example, if you are a personal trainer wanting women clients, you may find that they are searching for “home arm workouts without weights” instead of searching for “how to strengthen triceps.” Both topics are very similar, but the keywords are quite different because the first reveals a specific need and question from a specific audience.
Creating specific, keyword-rich content is known as on-page SEO. This is critical in people finding your website. However, off-page SEO is also highly recommended by White hat SEO services. Off-page is basically links from other sites (because they are “off” of your site) that lead back to your website. This helps a lot when websites that are more credible than yours link to your site. Links can also come from directories, blogs, video sites like YouTube, press releases and more.
Layout and speed
Make sure your website layout, load speed and content are mobile-friendly. More than half of all website visitors today are using a mobile device, and that number is growing. The experience of reading and navigating a website on smaller mobile screen is much different from using a wide desktop screen.
If you run a business that serves your local community, you certainly want to use your website to attract community members and people passing through your area. This can be done several ways through local SEO, and specifically with optimizing your site and content for Google local optimization. Local SEO simply means creating content that is targeted to your intended audience in your local area. This helps your website pull up in searches specific to your business.
Be sure to link all your online business listings to your website. Listings could be in Google Places, Bing Places for Business, your Facebook page and others. Determine your goals of the specific audience you want to attract. Understand what they are looking for, what questions they ask and what problems they have.
Write about local events. This can be a powerful way to grow local SEO because your content is about your community and how your business can serve and interact with the people around you. This is not meant to be salesy, but fun and valuable information.
Build links with other business in your area. Network with similar businesses in your industry to collaborate on content such as blogs or any special promotions you can partner for. They can add links back to your site and you can do the same for them. This can not only build great relationships with other businesses, but also help your Google local optimization, especially if you partner with businesses that have a better local SEO credibility than you.
Utilize public relations strategies such as press releases and local events. Write about the events on your site. Make sure to use words for your city, state, region or neighborhood wherever it makes sense.
Use paid ads online such as pay-per-click ads that include words tied to your area. For example, “North Dallas Car Repair” or “West Los Angeles Dog Groomer.”
Use Google My Business features such as Google Posts, Questions & Answers, Photos, Reviews, Messaging, Booking, Local Service Ads and others. All these features will help you increase your search engine presence.
These days, with more than 55 percent of all internet traffic coming from a mobile device, you have to focus on optimizing your website for the mobile experience. No matter if it’s a smaller phone screen or a tablet, people are searching for an consuming information on the go more and more. Using white hat SEO services can help get your website ready for the continuing changes in the shift to mobile and enhance your user’s experience.
One suggestion you will get is to make sure your website design is optimized for a mobile device. Most designs and site themes today will easily adjust to a smaller mobile screen. This can mean the different sections of the site, such as the main pages and sidebars, automatically rearrange for a mobile screen. Or, some sites have a mobile version that would have a URL such as m.mywebsite.com. Keep in mind, with the new mobile-first rollout, you may now need one site and same content on both desktop and mobile
Make sure your site loads quickly. This is something that is often overlooked, but is becoming more important with mobile SEO. When Google calibrates your site’s performance, load speed is huge. This is also important to your visitors because they likely going to spend less time consuming your content and browsing your site on a mobile device compared to a desktop.
Create content suited for mobile. This can include writing shorter sentences and paragraphs to break up the text, or creating short videos and infographics designed for a mobile screen. Also make sure to get your points across quickly. Provide some information that people can quickly scroll through.
Don’t load a lot of images and video files. This will show down your site and also create a confusing, cluttered experience for your visitors. Also make sure your image files are not bigger than they need to be. Overall, less is more when optimizing for mobile.
Overall, one of the top suggestions you will get from professional white hat SEO services is to make the experience good for the user. The site should be easy to navigate, quick to consume, and make any action you want the visitor to take clear and quick.
Marketing your website and business can take on several forms. An important goal is to consistently build backlinks to your site or page. Here are some tips shared by link-building services in Ventura that work well for generating traffic to intended pages.
Targeted sharing on Facebook involves tagging someone in a post or in the comments of a post. People who are interested in the topic might be compelled to share the post or tag others to increase exposure. Twitter has an advanced search tool that reveals people who are close to you in geography, and the platform’s use of hashtags can be a great way to connect with people of similar interest. Instagram has a feature that allows users to follow specific hashtags and topics.
Syndicate your content on other blogs or website. You can also guest blog or be a contributing blogger on sites related to your business. This can be a great way to build links back to your site. A link building service in Ventura can help you identify reputable websites in your area of business to partner with.
Using paid promotions on social media is one of the most effective ways to generate targeted traffic to your website or business. Because of the vast amount of users and the user information available, this allows you to narrow in on your targeted audience. Facebook, for example, lets you pull up Audience Insights to select things such as interests, demographics, location, age and more.
Video has become a powerful media to engage and influence audiences. Google stats reveal that half of users search for video related to a product before visiting the store. Facebook has shown that users interact with video much more so than written posts.
Email marketing remains one of the most effective ways to drive people back to your website. This does not have to be salesy. Focus on providing value and inciting people to click a link to read fresh content on your site. You can segment subscriber lists to focus on certain interests or the people who open more of your emails.
There essentially are two forms of SEO that, if done properly, combine to set your website apart from the crowd. They simply are on-page and off-page SEO. Together they can drive on-going traffic to your site, creating more exposure for your business. Here are some on-page and off-page strategies provided by many top white hat SEO services.
On-page SEO simply refers to things you can do to optimize the pages and posts on your website. Writing a good title for your page or post that includes the keyword near the beginning of the title is important. Creating a search engine-friendly URL for your page or post involves using keywords and keeping the URL short.
When writing the copy for your page or post, make sure they keyword you focus on is in the first 100 to 150 words. However, don’t use your keyword too many times, or search engines could see this as “stuffing” your keyword. Sprinkle other related or secondary keywords throughout the page. Essentially, your site is filled with content that your audience wants and is searching for.
Use both outbound links (other relevant sites) and internal links (relevant areas on your site). Make sure your website design is desktop and mobile friendly. To encourage reader interaction, include social sharing buttons (which can be done using a plug-in) and ask for comments or questions.
Off-page SEO strategies from white hat SEO services include content on other sites that link back to your website, and building relationships with others in your industry. This builds credibility for your website, and search engines are likely to rank your site higher if other similar sites link back to yours. A good SEO service will help you build links to help your credibility in the eyes of search engines.
All of these strategies are important for building a complete SEO profile to increase visibility and credibility for your website. Focusing on one and not the other is only going to hinder your site, but using a complete on-page and off-page approach is going to help continually attract the right people to your site.
Local SEO has become more important with the rise of mobile devices. People are performing more and more searches with their mobile device when they’re on the go. They’re looking for nearby businesses, whether they want to grab a cup of coffee, need to take their car into a shop, or stop somewhere for a quick lunch. According to Google, almost one-third of all mobile searches are related to location, so Google local optimization has become a major tool for building business online.
There are a few specific things you can do to create content to support local SEO and boost your website high in the search ranking. First, be sure to claim local name, address and phone number for your business in local listings and directories. Create a listing in the Google My Business Page and Bing Places For Business, filling out all relevant information and local keywords. This is important for your businesses showing up in Google Maps searches and showing search engines what your business is about.
Write content for your website that includes keywords based on your business and your area. Think about what’s going on in your area. Write about local events and current news stories. You might even partner with other local businesses to create some content that benefits both of you. Think about businesses that complement your own. A coffee shop and bakery, or car service and tire shop, are good examples. Google Keyword Planner is a great way to get ideas for keywords to write your content around. This is a free tool that shows average monthly searches for certain keywords. Knowing what people are searching for in your area can help you improve your website’s Google local optimization because you can write about specific topics around the top keywords you find.
Write specific content, because people are usually searching for specific things. When people use search engines, they are looking for answers to specific questions or problems. Your local-based content can be the answer to those questions and the solution to their problem. It also builds credibility for your business.
Addiction professional conferences play a huge role in drug and alcohol addiction treatment marketing. Conferences are where addiction treatment centers, sober livings and industry service organizations get tools to survive the difficult landscape of our industry. The second advantage is networking and getting to know new referral sources that can help your organizations.
With all the changes going on the addiction treatment industry it has become paramount to adapt a solid marketing mix. Treatment centers are behind in web marketing, we see it every day. Key areas that education is needed are;
- Proper website structure
- SEO (on page and off page
- Social media marketing
- Understanding of Google My Business (GMB)
- Understanding of Google 3 Pack
- The importance of high quality back-links
- The role Citations play in Google ranking
One of the best ways to learn is from proven industry leaders. SEO Tuners was invited to be a featured panelist at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices 13th conference. This unique conference series is in a talk show host, town hall forum. It is interactive, and the audience determines the content of the addiction professional conference. This unique forum has between 150-200 attendees (many CEO’s, Executives and Directors) all coming together sharing and getting answers to their business and marketing operating pain points.
The conference will feature 6 Executive Thought Leaders in the behavioral health industry. The Riviera Beach, FL conference is on March 30, 2018. SEO Tuners is privileged to present next to;
- David Hirshfeld, Esq. HirshFeld PLLC (1099’s and W2’s Many Aren’t Compliant)
- Anelia Shaheed, Esq. Law Office of Julie W. Allison P.A. (Clinical Issues Costing You Revenue)
- Charles Davis, CEO, Behavioral Health Network Resources (How to Maximize Social Media)
- Denise Corbisiero, COO-Owner at Integrity Billing Company, LLC (Utilizing Your Billing Company)
- Brian Frye, CEO, Magna Technology (Website Development is Hurting You More Than You Know)
- Jim Peake, CEO Addiction-Rep (Importance of SEO, and The Bridge Device for Detox)
SEO Tuners will be covering the importance of building highly respected back-links, ranking locally for Google 3 pack and introducing our proprietary back link system. We look forward to presenting at this conference and invite you to join us on March 30, 2018
Quite a few people have had their eyes stuck on Google Maccabee updates in recent months, trying to analyze the specific websites and overall content that was affected most by them. One of the major updates that were generated within this collection may have targeted celebrity websites – and not necessarily in a good way.
The Past: Understanding Celebrity Rankings
Before you can understand the impact of Google Maccabee updates on celebrity websites, you should first reflect on how it used to be in the past. Years ago, the website with the highest ranking of the average celebrity was their own. Whether it was their official website or official fan club, chances are that all other links and pages fell below that official content within Google search result pages.
The Present: How the Maccabee Updates Changed Everything
Several studies and case scenarios show that there seems to be a shift in the rankings of celebrity website since the Maccabee updates were initiated. Instead of maintaining the first-place spot within their respective keyword searches, it seems as if quite a few celebrity websites are getting bumped down further on the first page. Case studies and screenshots have filled a number of blogs and forum discussions with these claims – directing a vast amount of attention to this dynamic shift that may have been caused by the aftermath of the Google Maccabee updates.
What Does This Mean for Overall SEO Ranking?
Even though it may seem as if these Maccabee updates present an openly exposed environment for black hat SEO practices, it is imperative to remain alert and cautious when developing and posting SEO content online. Investing in quality white hat SEO services from an experienced team or agency will provide you with the first-class insight that you need to make the best decisions for your website. Celebrity websites may be dropping in the ranks of their celebrity’s keyword searches simply because the quality and strength of other websites has lifted the bar of expectation for consumers, Internet users and Google.