Category Archives: Advertising

7 marketing and promotion tactics to get your content discovered

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Marketing your website and business can take on several forms. An important goal is to consistently build backlinks to your site or page. Here are some tips shared by link-building services in Ventura that work well for generating traffic to intended pages.

Targeted sharing on Facebook involves tagging someone in a post or in the comments of a post. People who are interested in the topic might be compelled to share the post or tag others to increase exposure. Twitter has an advanced search tool that reveals people who are close to you in geography, and the platform’s use of hashtags can be a great way to connect with people of similar interest. Instagram has a feature that allows users to follow specific hashtags and topics.

 

Syndicate your content on other blogs or website. You can also guest blog or be a contributing blogger on sites related to your business. This can be a great way to build links back to your site. A link building service in Ventura can help you identify reputable websites in your area of business to partner with.

 

Using paid promotions on social media is one of the most effective ways to generate targeted traffic to your website or business. Because of the vast amount of users and the user information available, this allows you to narrow in on your targeted audience. Facebook, for example, lets you pull up Audience Insights to select things such as interests, demographics, location, age and more.

 

Video has become a powerful media to engage and influence audiences. Google stats reveal that half of users search for video related to a product before visiting the store. Facebook has shown that users interact with video much more so than written posts.

 

Email marketing remains one of the most effective ways to drive people back to your website. This does not have to be salesy. Focus on providing value and inciting people to click a link to read fresh content on your site. You can segment subscriber lists to focus on certain interests or the people who open more of your emails.

 

Case study: On-page + Off-page SEO working together = Success

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

There essentially are two forms of SEO that, if done properly, combine to set your website apart from the crowd. They simply are on-page and off-page SEO. Together they can drive on-going traffic to your site, creating more exposure for your business. Here are some on-page and off-page strategies provided by many top white hat SEO services.

On-page SEO simply refers to things you can do to optimize the pages and posts on your website. Writing a good title for your page or post that includes the keyword near the beginning of the title is important. Creating a search engine-friendly URL for your page or post involves using keywords and keeping the URL short.

 

When writing the copy for your page or post, make sure they keyword you focus on is in the first 100 to 150 words. However, don’t use your keyword too many times, or search engines could see this as “stuffing” your keyword. Sprinkle other related or secondary keywords throughout the page. Essentially, your site is filled with content that your audience wants and is searching for.

 

Use both outbound links (other relevant sites) and internal links (relevant areas on your site). Make sure your website design is desktop and mobile friendly. To encourage reader interaction, include social sharing buttons (which can be done using a plug-in) and ask for comments or questions.

 

Off-page SEO strategies from white hat SEO services include content on other sites that link back to your website, and building relationships with others in your industry. This builds credibility for your website, and search engines are likely to rank your site higher if other similar sites link back to yours. A good SEO service will help you build links to help your credibility in the eyes of search engines.

 

All of these strategies are important for building a complete SEO profile to increase visibility and credibility for your website. Focusing on one and not the other is only going to hinder your site, but using a complete on-page and off-page approach is going to help continually attract the right people to your site.

How to create content to support local SEO and rock the rankings

This entry was posted in Advertising, Content, Local, SEO on by .

Local SEO has become more important with the rise of mobile devices. People are performing more and more searches with their mobile device when they’re on the go. They’re looking for nearby businesses, whether they want to grab a cup of coffee, need to take their car into a shop, or stop somewhere for a quick lunch. According to Google, almost one-third of all mobile searches are related to location, so Google local optimization has become a major tool for building business online.

There are a few specific things you can do to create content to support local SEO and boost your website high in the search ranking. First, be sure to claim local name, address and phone number for your business in local listings and directories. Create a listing in the Google My Business Page and Bing Places For Business, filling out all relevant information and local keywords. This is important for your businesses showing up in Google Maps searches and showing search engines what your business is about.

 

Write content for your website that includes keywords based on your business and your area. Think about what’s going on in your area. Write about local events and current news stories. You might even partner with other local businesses to create some content that benefits both of you. Think about businesses that complement your own. A coffee shop and bakery, or car service and tire shop, are good examples. Google Keyword Planner is a great way to get ideas for keywords to write your content around. This is a free tool that shows average monthly searches for certain keywords. Knowing what people are searching for in your area can help you improve your website’s Google local optimization because you can write about specific topics around the top keywords you find.

 

Write specific content, because people are usually searching for specific things. When people use search engines, they are looking for answers to specific questions or problems. Your local-based content can be the answer to those questions and the solution to their problem. It also builds credibility for your business.

SeoTuners attends the EMP (Ethical Marketing Practices) Addiction Conference 2018

This entry was posted in Advertising, Local, Marketing, SEO on by .

Addiction professional conferences play a huge role in drug and alcohol addiction treatment marketing. Conferences are where addiction treatment centers, sober livings and industry service organizations get tools to survive the difficult landscape of our industry. The second advantage is networking and getting to know new referral sources that can help your organizations.

With all the changes going on the addiction treatment industry it has become paramount to adapt a solid marketing mix. Treatment centers are behind in web marketing, we see it every day. Key areas that education is needed are;

  • Proper website structure
  • SEO (on page and off page
  • Social media marketing
  • Understanding of Google My Business (GMB)
  • Understanding of Google 3 Pack
  • The importance of high quality back-links
  • The role Citations play in Google ranking

One of the best ways to learn is from proven industry leaders. SEO Tuners was invited to be a featured panelist at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices 13th conference. This unique conference series is in a talk show host, town hall forum. It is interactive, and the audience determines the content of the addiction professional conference. This unique forum has between 150-200 attendees (many CEO’s, Executives and Directors) all coming together sharing and getting answers to their business and marketing operating pain points.

The conference will feature 6 Executive Thought Leaders in the behavioral health industry. The Riviera Beach, FL conference is on March 30, 2018. SEO Tuners is privileged to present next to;

  • David Hirshfeld, Esq. HirshFeld PLLC (1099’s and W2’s Many Aren’t Compliant)
  • Anelia Shaheed, Esq. Law Office of Julie W. Allison P.A. (Clinical Issues Costing You Revenue)
  • Charles Davis, CEO, Behavioral Health Network Resources (How to Maximize Social Media)
  • Denise Corbisiero, COO-Owner at Integrity Billing Company, LLC (Utilizing Your Billing Company)
  • Brian Frye, CEO, Magna Technology (Website Development is Hurting You More Than You Know)
  • Jim Peake, CEO Addiction-Rep (Importance of SEO, and The Bridge Device for Detox)

SEO Tuners will be covering the importance of building highly respected back-links, ranking locally for Google 3 pack and introducing our proprietary back link system. We look forward to presenting at this conference and invite you to join us on March 30, 2018

How Google Maccabee Updates Hurt Many Celebrity Websites

This entry was posted in Advertising, Marketing, Penalty Updates, SEO on by .

Quite a few people have had their eyes stuck on Google Maccabee updates in recent months, trying to analyze the specific websites and overall content that was affected most by them. One of the major updates that were generated within this collection may have targeted celebrity websites – and not necessarily in a good way.

The Past: Understanding Celebrity Rankings

Before you can understand the impact of Google Maccabee updates on celebrity websites, you should first reflect on how it used to be in the past. Years ago, the website with the highest ranking of the average celebrity was their own. Whether it was their official website or official fan club, chances are that all other links and pages fell below that official content within Google search result pages.

The Present: How the Maccabee Updates Changed Everything

Several studies and case scenarios show that there seems to be a shift in the rankings of celebrity website since the Maccabee updates were initiated. Instead of maintaining the first-place spot within their respective keyword searches, it seems as if quite a few celebrity websites are getting bumped down further on the first page. Case studies and screenshots have filled a number of blogs and forum discussions with these claims – directing a vast amount of attention to this dynamic shift that may have been caused by the aftermath of the Google Maccabee updates.

What Does This Mean for Overall SEO Ranking?

Even though it may seem as if these Maccabee updates present an openly exposed environment for black hat SEO practices, it is imperative to remain alert and cautious when developing and posting SEO content online. Investing in quality white hat SEO services from an experienced team or agency will provide you with the first-class insight that you need to make the best decisions for your website. Celebrity websites may be dropping in the ranks of their celebrity’s keyword searches simply because the quality and strength of other websites has lifted the bar of expectation for consumers, Internet users and Google.

10 Great Design Tips for Your Small Business Website

This entry was posted in Advertising, Web Design Posts on by .

If you want to take your small business website to a higher level of precision, performance and overall presence, here are 10 top design tips that you should follow closely:

  1. Shine a Spotlight on Your Navigation Links: You may not have an index filled with website links, but you at least need to emphasize the navigation links.
  2. Place Your Best Content at the Top: Make sure that your highest quality content is not buried within an extensive list of pages and blog posts.
  3. Avoid Excessive Clutter: Use white space wisely and creatively within your website as an engagement tool. Cluttering your website with excessive content and images will repel customers more than attract them.
  4. Invest in a Responsive Web Design: Responsive designs allow you to cater to desktop and mobile device users without the need for separate websites – ensuring that anyone can access your site.
  5. Invest in High-Quality Branding: Like a traditional storefront, your website is the face of your business within the digital realm. Make sure it looks professional, orderly and approachable.
  6. Create High-Quality Content: Whether you invest in the services of a web design company in Los Angeles and Ventura that specializes in content development or you handle the task on your own, make sure that you regularly post engaging articles and blog posts within your site.
  7. Focus on Fast Loading Times: Studies show that customers abandon slow-loading sites within the first 4-5 seconds. Make sure that this does not happen to your site.
  8. Study and Master the Art of SEO: Ensure that you at least follow the basic principles of SEO and avoid being penalized by Google for keyword stuffing, buying links and other black hat practices.
  9. Integrates Calls to Action: Your website is to inform and engage your customers. Make sure that you strategically place Calls to Action throughout your website to show your customers what they need to do after they receive the information.
  10. Do Not Hesitate to Ask for Help: You may feel as if you can handle it on your own, but quickly realize that it is overwhelming to care for it alone. Fortunately, you can invest in the expertise and guidance of a professional web design company in Los Angeles and Ventura to lighten the load and help you generate quality results.

 

5 Local Search Tactics Your Competitors Probably Aren’t Using

This entry was posted in Advertising, Local, Marketing, SEO on by .

If you want to enhance your online presence through Google local optimization, the key is to make sure that you apply the following 5 local search tactics that are significantly overlooked and underestimated in today’s digital market:

Claim a Google Business Listing and Post

You should have already claimed your Google My Business listing. If you have not, then your business basically does not exist within the information superhighway. In addition to setting it up make sure that you check your GMB profile on a regular basis. For instance, you could use Google Posts like mini-advertisements to educate customers on your products and services or even promote your upcoming sales and specials to drive more exposure and traffic toward your online presence.

Select an Ideal Category for Your GMB Listing

In addition to establishing your GMB listing and putting it to work for your company’s online presence, you should also ensure it is categorized properly. This can (and will) make a big difference in how Google ranks your brand. Pay attention to the categories used by your top competitors, because you may want to follow their lead in that regard.

Apply Best Practices with Your URL

With Google local optimization, your URL serves as a key to unlock your exposure and marketing goals. Make sure that each URL is descriptive, concise and user-friendly and do not hesitate to skillfully add keywords within them to drive more organic exposure and traffic toward your website.

Enhance the Security of Your Website

Google is now issuing warnings to Chrome users that enter a page or website that is not secure – especially if there is a password or credit card field within that page. If you want members and clients to access confidential information or want your customers to trust you with their sensitive payment information, making sure that your website is not flagged in this way is a critical step.

Focus on Writing Quality Content

The last thing you should do is focus on pushing out low-quality content just to boost the quantity of your post. One high-quality post can have a stronger, positive impact than 10 low-quality posts ever could regardless of your niche or market. If you need further assistance or guidance with establishing an effective content strategy, you can always trust in a high-quality SEO firm to help you.

Is SEO Right for Your Business?

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It is true that quality search engine optimization (or SEO) can generate high-quality results and organic exposure for a considerable number of brands and businesses – especially if you invest in the services of an expert organic SEO company. However, it is imperative to identify whether it is right for your business. How can this be accomplished?

SEO for my business

Examine the Constraints of Your Budget

A critical step is to examine the constraints of your budget. Since quality SEO is a long-term investment, you must be realistic about how much you and your business can afford. Keep in mind that even when you reach your goal, you will still need to maintain that status – which is why examining how much you can afford is an essential part of the process.

Determine a Realistic Timeframe

As alluded to above, achieving and maintaining quality SEO for your brand’s online presence is not an overnight ordeal. The average organic SEO company would quickly inform you that SEO is a moving target. Once you hit the mark, you must implement effective practices and strategies to keep hitting the mark for lasting success and growth.

Assess the Intensity of Ad Competition

Depending on your target market or niche, the ad competition constantly fighting against your online presence may be light or considerably heavy. If you have found that most of your ads have slipped through the cracks into oblivion without coming anywhere near their intended targets, then chances are you should consider investing in a proper analysis of what you have done and need to do to get your marketing and advertising strategies on the right track.

Finding the Best Keywords is Essential

You may assume that you already have the core keywords that you need to appeal to your audience or niche. However, without having the expertise of a skilled organic SEO specialist at your service, you might be missing the mark entirely. The specialist would be able to conduct standard tests with a little assistance from PPC to determine the true value of the keywords that you use.

Strategies for Building Awareness and Sales

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Backlinks are one of the most important parts of establishing a high ranking with search engines, also known as link building in the world of SEO. Using link building services Los Angeles and Ventura means letting the pros do this for you which can be worth every cent spent, in the long run.

a sign post with marketing and strategy on street like signs

  1. Balancing the Difficulties and Value of Link Building

Apart from organic strategies such as offering valuable content that other sites will be inclined to link back to, creating an entire strategy based on this premise is required. Link building is when other websites link back to your site. This impacts how your page ranks in search results and assists search engines with discovering new websites. The difficulty of encouraging backlinks is that your content has to be on point, and you can’t produce copy that’s jammed with keywords. The value of creating truly quality content that’s worth being linked to, on other hand, can have a great impact on your website traffic.

  1. Guest Post Submissions Versus On-site Content

Due to the influx of spammy backlinks that have become a popular and failed SEO strategy in the last five years, Google has raised its standards about what kind of content is ranked more highly in search results. Backlinks are all well and good, but only if it’s a quality link. This is where guest posts and on-site content come in. Due to Google’s changing algorithms and ongoing refinements to how it delivers relevant information to users, you can actually be penalized for having a site with too many backlinks that are deemed illegitimate. Crafting worthwhile guest blogs or content that can be referenced by other businesses is the name of the game.

  1. Leading from Your Site to Sales

The point of SEO is to ultimately help make sales. Making a sale can actually mean a variety of things, since every industry is different. The bottom line is – achieving an actionable result. Becoming a thought leader in your industry not only encourages link building, but also provides an organic sense of trust to anyone who does business with you.

Building awareness and sales is all about increasing visibility and then connecting with customers who want what you’re selling. Link building covers the increased visibility, but it’s up to you with the help of the pros to you to close the deal once visitors are drawn to your site.

The Complete Guide to Local SEO for Multiple Locations

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Maximizing your SEO viability for multiple locations within your local area requires careful tweaking of your content and the selection keywords that are specifically valuable to your intended audience. Using local SEO services Los Angeles and Ventura for optimization tactics will help you refine your content as well as understand the complexities of connecting your business to the right audience using local SEO.

  1. The Right Keywords for the Right Locale

There are various local markets that you’ll want to reach within your geographical vicinity, but that doesn’t mean that all of them are right to target. You need to identify which areas will pay attention to your listings based on their searches and the services being sought. The basics of effectively building your content around the different locales you want to reach require a carefully crafted title tag, meta description, H1, and tailored content, according to Small Business Trends. This is where to start.

  1. Creating an Integrated SEO Strategy

One of the most effective methods for creating a solid SEO strategy is choosing a strong contender for integration potential and site popularity. Google Local doesn’t only pop up in search results, but more importantly, allows businesses to integrate other platforms. This includes your Google+ page and website, but most importantly, Google Maps. Google Maps integration is an indispensable asset when it comes people looking for businesses on the go on mobile devices.

  1. Cashing in on the Right Keywords

One mistake that many brick and mortar businesses make when developing a local SEO strategy is paying too much money for the opportunity for higher rankings based on the most popular search terms for your industry. This doesn’t make any sense if you’re seeking a targeted audience within a geographical boundary. There’s no point in paying for expensive, in-demand keywords if the customers you actually want to connect to aren’t using them. Do your research to figure out what your desired market is searching for and when and purchasing cycles, and base your SEO keyword strategy on that. Or better yet, let the professionals do it for you.

Making your business visible for multiple locations in your local area isn’t difficult as long as you’re using a well planned, comprehensive strategy. With the help of local SEO services in Los Angeles and Ventura, using focused keywords and high quality content across all SEO optimized pages will generate increased visibility and sales.