There essentially are two forms of SEO that, if done properly, combine to set your website apart from the crowd. They simply are on-page and off-page SEO. Together they can drive on-going traffic to your site, creating more exposure for your business. Here are some on-page and off-page strategies provided by many top white hat SEO services.
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On-page SEO simply refers to things you can do to optimize the pages and posts on your website. Writing a good title for your page or post that includes the keyword near the beginning of the title is important. Creating a search engine-friendly URL for your page or post involves using keywords and keeping the URL short.
When writing the copy for your page or post, make sure they keyword you focus on is in the first 100 to 150 words. However, don’t use your keyword too many times, or search engines could see this as “stuffing” your keyword. Sprinkle other related or secondary keywords throughout the page. Essentially, your site is filled with content that your audience wants and is searching for.
Use both outbound links (other relevant sites) and internal links (relevant areas on your site). Make sure your website design is desktop and mobile friendly. To encourage reader interaction, include social sharing buttons (which can be done using a plug-in) and ask for comments or questions.
Off-page SEO strategies from white hat SEO services include content on other sites that link back to your website, and building relationships with others in your industry. This builds credibility for your website, and search engines are likely to rank your site higher if other similar sites link back to yours. A good SEO service will help you build links to help your credibility in the eyes of search engines.
All of these strategies are important for building a complete SEO profile to increase visibility and credibility for your website. Focusing on one and not the other is only going to hinder your site, but using a complete on-page and off-page approach is going to help continually attract the right people to your site.