Rick Grimes probably wasn’t pondering backlinks in 2021 when he said, “We don’t kill the living” in AMC’s The Walking Dead.
Oddly enough, Grimes’ quote can be applied to backlinks today. It beckons the question: Why kill backlinks if they’re still alive?
Backlinks aren’t dead – and there’s certainly no reason to squash them in 2021.
Backlinks, “inbounding links” or “incoming links” connect webpages through incoming hyperlinks and are created when websites link to each other.
Backlinks signal greater Google (and other search engine) authority, upping search engine rankings. Backlinks can be a leading benchmark performance indicator of stellar content marketing and SEO strategy.
In fact, the number of domains linking to a page was the top factor in correlating the highest rankings in Google, according to Backlinko.
Backlinks for the “Lifetime Achievement Award” in 2021? Fingers crossed.
The positive correlation coefficient between authoritative backlinks and website ranking is real: As your website develops authoritative backlinks, Google recognizes that and boosts your ratings. Your website is power-hungry for king or queenship as the top #1 spot on Google, right? Finding cutting-edge ways to maximize quality, authoritative backlinks to improve SEO can only help. Hard-earned backlinks can bolster a site’s ranking position and search visibility with Google.
Google’s algorithms are a beacon of constant change – but backlinks remain.
Sure, business owners may hear about the mélange of options to boost SEO in 2021. This may give the impression backlinks are not in-vogue, wandering aimlessly in Myspace forgotten-land.
Not true – backlinks are alive and well.
Backlinks remain one of Google’s top three ranking factors. Link building and backlink maintenance will continue to be a part of a successful SEO strategy heading into 2021.
There are many reasons why backlinks aren’t dead in 2021.
‘Yes’ votes still count. Backlinks represent “votes” for specific pages, according to rankings for Google and other search engines like Bing, Baidu, and Yahoo. They’re a signal to search engines that other web pages “vouch” for your content. It makes sense that more backlinks equal pages with boosted organic search engine rankings. Linking one website to another is still perceived by Google as votes of confidence and authority. Well-earned backlinks coming from topically relevant, authoritative websites remain beneficial.
Public relations still benefit from backlinks. Backlink development from websites with high authority such as Search Engine Journal, Wine Enthusiast, and Forbes Magazine certainly isn’t a one-recipe-fits-all situation, and it may require some top-level groveling from the public relations department. Leveraging public relations is all about offsite SEO building in this case. You can build brand mentions through your business connections or become a source for bloggers and publication writers, for example. Provide value to clients you want a backlink from.
More resources, more backlink potential. As resources grow, your resource backlinks must keep pace. Resource link building adds value to the audience by asking, “How can I help my audience?” Resources can change, expand, be modified, or even be eliminated. If you’re a private entity, think about relevant outside resources for your client, as well as the plethora of business associations in your local area that you might be able to network within.
Backlinks still establish relevance. With tons of websites competing for Google's top search results, it’s evolutionarily advantageous to stand out amongst “unverified” sources. Keep two qualities in mind. First, seek backlinks from quality, authoritative sites. The degree of technicality in your field can oftentimes dictate whether it’s a common-sense decision or one worth investing in researching. Second, seek backlinks with a solid contextual connection – there are more now than ever before with the wide variety of businesses springing up. Relevant backlinks aren’t easily attainable. Supercharging SEO strategy with the correct backlinks can start with identifying ways to earn these authoritative backlinks – think of human networking potential as a valuable backlink commodity.
Business-related services need backlinks. Many local businesses provide professional services that need backlinks. If you’re a business servicing the public with medical, legal, financial, engineering, or science-related services, having quality backlinks is important as your search results will likely be narrowed according to a specific field of expertise. Specificity demands specificity in this case. For example, a medical products manufacturer in Ventura, CA may have a very limited demographic scope of potential buyers keying in on “silicon-based medical products,” so the power of backlinks that connect relevant sources within that field is even more relevant today than ever.
Backlink analytics can help you. Edging out the competition requires knowing the competition. A thorough analysis of your competition’s backlinks’ performance can offer key insight into how to adjust backlink strategy to match performance – or how not to make the same mistakes. Traffic analytics will remain a steadfast portion of the diet of every business looking to capitalize on organic website traffic from backlinks. Curious how to build backlinks with authority? Analyze competitors who do.
The fact of the matter is that it’s all interpretation, as the exact logarithmic equation of how Google ranks content is a moving and complex target. Despite what some may say to the contrary, most internet marketing experts agree that backlinks will remain a ranking factor you should pay attention to – at least for the near future. There also appears to be an overarching consensus pointing to original, quality long-format content as a driving force in backlink potency.
Read ‘em and weep: Backlinks aren’t dead, according to data collected from many authoritative online sources for SEO and SEM. Here are some statistics that speak to their importance:
By the numbers: Backlinks
- 2% of content generates links from multiple websites (Backlinko)
- 92% of respondents said links will be an algorithmic signal in five years (Aira)
- 69% said links will be an algorithmic signal in 10 years (Aira)
- 69% believe buying links can positively affect Google rankings (Aira)
- 71% said Google still relies heavily on links for ranking (Aira)
- 52% expect organic search engine ranks to stay constant in the future (Aira)
- 77% said it takes 1-6 months to observe any changes in organic rankings after a link-building effort (Aira)
You have now heard the “why.” It’s time for the “how.” How exactly do you improve backlinks in 2021?
If you’ve seen The Walking Dead, you know Rick Grimes drove his friends to survive against all odds during the apocalyptic, zombie-infested cult classic. If you think about it, maybe Rick was onto something – maybe it is best to let backlinks walk amongst the living.
Contact a Google Premier Partner
Small, medium and large businesses alike can benefit from a thorough analysis of backlinks. At SeoTuners, we understand the difference between quality and quantity, and our custom link building and outreach approach can help you earn high page authority. Based in Ventura, Calif., SeoTuners is proud to also service the greater Los Angeles County area. Contact us today for a consultation at (877) 736-1112.