Author Archives: Seo Tuners

About Seo Tuners

SeoTuners is a Los Angeles and Ventura based Creative Design and Internet Marketing Company that offers high quality services to both small and medium sized businesses. SeoTuners lives up to the hype with customized services sure to boost online presence in no time. With stunning creative and thought provoking designs, SeoTuners design team stands-out above all the rest in the industry. Utilizing the latest methods in conversion optimization, along with proper site structure, your brand is sure to attract.

Organic SEO Services: Why Do They Matter?

This entry was posted in Advertising, Local, Marketing, SEO on by .

Organic SEO continues to be an important part of your digital marketing efforts. If you haven’t been doing what you can to invest in organic SEO campaigns, you’re missing out. Here’s why it’s important for your business.

What are Organic SEO Services?


Organic search engine optimization strategies focus on using content building, backlinking, and link building to get genuine results. While companies can resort to paid search that uses Pay Per Click or PPC, which gives immediate results, organic search is the long game. If you want successful marketing efforts, you’ll need to build your business with organic SEO.

 

Delivers Relevant Content

 

Organic search engine optimization campaigns still get the most traffic. People go online whenever they need to find a service or product. If you want to improve your sales, you’ll want to capture as much traffic as you can. With paid traffic only accounting for about 10 percent of overall total traffic, organic SEO continues to outperform paid marketing efforts and results.

 

Works Well with Paid Search

 

To achieve results, it’s smart not to limit your marketing options. If you want your company to rank higher on the SERPs, use both organic and paid search. Paid search boosts your page rankings, which is a must for any new or young business in the marketplace. All the while, you can use organic search to build your reputation and brand. When your organic SEO campaigns start to drive more traffic and improve your conversion rates, you can ease up on your paid marketing ads. By that point, your brand will already have a loyal consumer base, one that keeps a steady stream of business to your door.

 

Lends Better Control Over the Environment

 

When you use social media platforms, you’re at the mercy of the channel. If they decide to stop showing the views or segment the algorithm, that has a profound effect on your bottom line and campaigns. When you have a website, though, you will still be subjected to rules. If you have any violations, your pages will be hit with a Google penalty. The difference between that and social media platforms is that many of the violations are easy to fix. Once you’ve corrected the issue and Google recrawls your site, the issue will resolve itself.

 

Builds Consumer Loyalty

 

Organic SEO means you’ve succeeded in building your company’s brand and reputation. For the lucky ones, this means gaining customers for life. That’s a goal that every business wants to achieve. If you’ve ever wondered what made people want to watch a film a more than a hundred times (we’re looking at you, Endgame) or what made people queue up whenever a certain company (named after a fruit) released a new phone, that’s the power of consumer loyalty. Organic SEO is perfect for connecting with customers and improving customer engagement.

 

Getting Help

 

If you want to see how organic search can help your business, look for an organic SEO company to help you. Do your homework and look for a team of pros with the proper credentials. Their assistance will ensure long-term customer relationships while increasing your overall returns.

How to Recover from a Google Penguin Penalty

This entry was posted in Penalty Updates on by .

Recovering from a Google Penguin penalty is possible. But it’s not going to happen overnight. Recent changes now mean that Penguin is an active part of the search engine’s core algorithm. That means you’re not getting manual penalties anymore. All those penalties are a result of algorithmic changes. Understanding that will help you take the proper steps on how to deal with the problem.

Educate Yourself

 

Read up on the changes. Find out more about the new algorithm changes. Check in with pros. Knowing what’s happening and the extent of the problem will help you think of a better idea of how to counteract the effects.

 

Assess Your Profile

 

Review the backlinks on your profile. Do you have any links from low-quality sources? If you have links from sources that have little or nothing to do with your industry, you’ll likely be hit with a Google penalty.

 

Get Rid of the Links

 

Clean up those links. Go over your pages and track down all the problematic links. Remove them from your site. However, since you can’t remove links from other sites that link back to you, disavowing those sites will work.

 

Audit Your Content

 

Good content isn’t going to get you penalized. But if your content relies on keyword stuffing to manipulate the site’s relevancy to your market, that’s going to get you in trouble. Prevent a Google penalty by overhauling your content. Hire an SEO agency that offers marketing services to help you.

 

Get Professional Help

 

If you have your hands full running a business, getting professional help saves you a lot of time and trouble. When you hire an SEO agency to help you fix the problem, you can count on experts to provide a stress-free penguin recovery service. Instead of worrying about your pages, you can concentrate on running your business while you leave pros to do the work.

 

Develop Better Habits

 

Hiring help works. And while pros are capable of helping your pages recover until they rank again, that’s not the end of the problem. If you don’t develop better habits, you’ll find yourself getting penalized over and over. If you don’t want to get your entire site penalized, it’s time to start learning and apply better habits.

 

Look for Maintenance Plans

 

The rules of digital online marketing keep changing. It’s hard to keep up with all the changes, though, especially if you’re busy overseeing a business. That’s where SEO companies come in. When you hire an agency to maintain your pages, you get to stay compliant with Google’s rules, avoid penalties—and the hassle as well as stress of dealing with them—and stay updated with fresh content regularly. Whether it’s to attract clients to your new site or prevent your pages from being hit with a penalty, an SEO agency helps you with your rankings.

 

Be Patient

 

If you’ve hired help, but you haven’t seen any changes, be patient. The issue is often resolved when Google recrawls a newly-fixed site. Focus on improving your site and services instead. Your efforts will pay off in the long run.

The 5-Step Process for Smart Local SEO Pricing

This entry was posted in Local, SEO on by .

Search engine optimization helps your business and bottom line. But before you enjoy the benefits of organic SEO campaigns, you’ll need to find a service provider. With plenty of companies that offer a slew of local SEO packages, it can be tough to find the right one. Here's a 5-step process, though, that takes the stress and confusion out of the hiring experience for you.

Assess Your Site

Before you can tell if you’re getting the best search engine optimization campaigns, you’ll need to identify the needs of your site and business first. Is poor website design driving your customers away? Do you need better content? Is your content old, non-existent, and in need of monthly updates? Once you’re clear about the services that your pages require, finding the right pricing model is easier.

 

Explore Your Options

Check out the different packages. Some companies charge by the hour. Others have a set rate for specific projects. Some businesses have a monthly retainer fee. Think about how often you want to update your site pages. Do you have a special project or requests in mind? Once you’re aware of your options, you can choose the right plan with ease.

 

Consider Your Budget

How much will it cost you? Is it within your price point? Does the firm charge for one-time setup charges? Be sure to ask about the fees. A reputable SEO firm will be upfront about its charges. If there are unexplained bills or charges, terminate that arrangement and walk away. Keep looking until you find a company with better pricing.

 

Look Out for Signs

A reliable SEO firm sends the final pricing only after someone from the team has audited your site. That means they’ve assessed the extent of the work that needs to be done, what strategies will work, and how to go about it. If the firm sends you a quote within minutes, without even taking the time to check out your pages and find out what they need, that’s a red flag. Don’t be fooled into thinking that’s standard. If your search engine optimization experts don’t audit the site, that casts doubt on their experience, credibility, and whether or not they plan to deliver the results they promised.

 

Do Your Homework

Find out which companies offer affordable and effective SEO marketing. Search marketing campaigns do a lot to improve your site’s rankings and visibility. If you want to expand your consumer base or you have a hard time connecting with your target market, search campaigns improve your image. If you have poor consumer engagement, SEO also helps by getting your brand character and personality across to your market segment, which builds awareness and increases engagement.

 

Choosing a Model

Think about these considerations before you make your decision. Knowing what you need, the options available to you, and what to look out for will help you pick the SEO agency with a pricing model that best suits you. With a reputable agency, you can stay on budget while you achieve your marketing goals.

Let’s Talk Google Updates: November 2019

This entry was posted in SEO on by .

On November 7th Google shook things up in the SEO world. There is substantial evidence that an unannounced update is underway. This update has been affecting websites across a wide range of industries.

Most reports have come from webmasters in the USA who run affiliate sites and have observed changes in the travel, food, and health sectors. SEO experts have described the update as “aggressive” and comparisons have been made in terms of size and scope to the ranking changes that occurred following the first Penguin Update in 2012.

Google Confirms Several Updates in November

 Google has commented on the speculation of a November update via Twitter. They confirmed that several updates were made to the Google Search algorithm during this period and will change regularly. The only way that businesses can attend to this new update is to create outstanding content.

Google also states that it is not specific niches or industries that are affected by updates, but certain types of search query that are answered differently. However, there is likely considerable overlap here and there’s not always a clear distinction between the two.

In the past, some SEOs promoted the idea that Google was targeting medical sites. They were wrong but the “Medic Update” name has stayed to remind the SEO industry that Google does not target specific industries. This update has affected publishers from all niches and affects a wide range of site topics.

2019 Updates

Each year, Google makes hundreds of changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than 8 times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways. Here are the biggest Google updates we saw this year:

What SEOs and Webmasters Think

Many of the reported traffic drops are in excess of 30 percent! Here are a selection of viewpoints and tweets from the community:

How to React to Google’s November Update

Google’s recommendation for webmasters and SEO’s whose websites have been affected by a Google Update is as follows: “We suggest focusing on ensuring you’re offering the best content you can.” When auditing a website, Google suggests considering questions regarding the following four aspects:

  • Content & Quality: Does the website offer original, high-quality content that isn’t just copied from somewhere? Are the page title and description appealing and do they reflect the content? If you were a webmaster, would you share the content with friends?
  • Expertise: Is the content trustworthy? Does the page contain errors? Would you, as a webmaster arriving at the page via Google search, trust the website you find?
  • Presentation & Production: Does the content seem to be well researched and well produced – or does it seem to be mass-produced fodder? Are there too many ads? Does the page load appropriately on all devices?
  • Competitive comparison: Does the website offer added value when compared with its competitors? Does the content fulfil the user’s expectations?

A good place for webmasters to start is to try and answer these questions as honestly as possible – and compare their website alongside their competition, with a particular focus on the quality of the content they are offering.

SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

 

What Do I Need to Know About Google's New Algorithm Update, BERT?

What Do I Need to Know About Google’s New Algorithm Update, BERT?

This entry was posted in SEO on by .

Google has announced its latest search algorithm update– BERT. The update was just rolled out at the end of October and is forecasted to affect about 10% of queries.

In the world of search updates, where algorithm changes are often more subtle, an update that affects such a large percentage of queries is a pretty big deal. BERT is the biggest update Google has made to its search algorithm in the last 5 years—since Google released RankBrain—but that’s no reason to be nervous about it.

Previous Google updates such as core, Panda, and Penguin were specifically designed to improve search quality indirectly by counteracting black hat methods that attempted to abuse the algorithm in order to gain a higher search engine ranking. Alternatively, BERT is aimed at improving search quality directly—by helping Google interpret search language.

This update specifically targets longer, more controversial (in other words human) queries, that most often include long-tail keywords—which don’t make up most searches. It also targets featured snippets in search.

According to Google’s Vice President of Search, Pandu Nayak:

“At Google’s core, Search is understanding the language we use. And by applying BERT models to both rankings and featured snippets in search, we’re able to understand and do a much better job helping everyone find useful information in their search results. When it comes to ranking search results, BERT will help search better understand 1 in 10 searches in the U.S. in English.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. And as a result, you can search in a way that feels natural for you.”

What does BERT Mean to You?

Google has always claimed that there is nothing you can do to address algorithm updates, but especially with BERT they have insisted that it’s focused on interpreting natural language in search content as opposed to rearranging google rankings or inflicting penalties. While it is said to affect 10% of searches, it’s mostly aimed at long tail keywords and snippets, which at first glance should be a pretty small change.

Since BERT is a complex update to Google’s hardware, it’s possible that this is a test rollout before the algorithm is applied more broadly.

Even if you do drop in search rankings for a long tail query that sends you 10 visits per day from Google searches, it will be a lot less noticeable than dropping in rankings for a short tail query that sends you 1,000 visits per day.

But overall, you shouldn’t expect to see negatives in your search traffic due to BERT. If you are negatively affected, it will more likely be indirectly related to your competitors getting SEO boosts from their quality longform content getting picked up by the new algorithm.

However, some sources have indicated significant dips in traffic, although it cannot be confirmed that BERT is at fault—for example, the New York Times.

Something else to take away from this update is that as Google better understands the content of searches made in conversational English, keyword density will become less and less important in SEO. As always, but especially moving forward in the wake of BERT, place your SEO focus on content quality and targeting specific topics and questions with longtail keywords rather than keyword stuffing.

What Does BERT look like?

Google some very helpful examples of BERT in action to get a better idea of how it will affect search rankings.

The image below shows the search term “do estheticians stand a lot at work”. Initially, the search term and the Google result were matched on a keyword basis. The keyword from the query “stand” was matched with “stand-alone”, resulting in some irrelevant content. But with BERT, Google understands that the word “stand” is related to physically standing.

Google search for "do estheticians sand a lot at work"

Before Bert, the top result would probably be how US citizens can travel to Brazil without a visa.

The search wasn’t about US people going to Brazil, it was about people from Brazil traveling to the US.

We can see that the result after the Bert update is much more relevant.

Google search for "2019 brazil traveler to usa need a visa"

BERT is applied to 1 in 10 searches in order to offer better information. Some types of queries that are affected include:

  • Longer searches
  • Conversational queries
  • Longtail keywords with prepositions (‘from’, ‘to’, ‘on’) that affect the meaning

Google also made changes to featured snippets. For example, if you searched for “parking on a hill with no curb”, Google used to place too much emphasis on the word “curb” and not enough emphasis on the word “no”.

Google search of "parking on a hill with no curb"

That’s a big difference… and you can see that in the results.

A Focus on Targeting Informational Keywords

There are three types of queries people usually make when performing a search:

  1. Informational
  2. Navigational
  3. Transactional

An informational query is like someone looking to grow a garden. They aren’t sure how so they may search for “how to garden”.

And once they perform the search, they may find a solution to this query, such as different gardening techniques. From there, they may search for more information about this specific type of gardening they’ve read about, using a navigational query such as “Organic Gardening”.

Once they find more information about their navigational query, they then may perform a transactional search query, such as “The Organic Gardening Book”.

Google’s BERT update seems to be mainly impacting top-of-the-funnel keywords, which are usually informational related keywords.

Winning With BERT

The best way to make sure you “win” with this update is to have content that answers the questions of your target audience. There is never a way to “win” a Google update, as Google has been telling us for years, but your best long-term strategy is lots of quality, conversationally worded content. Another great strategy is specificity—which can be achieved by using long tail, informational keywords.

Creating content is the easiest way to rank for informational related keywords which are targeted by BERT. This should be achieved with a combination of quality and quantity. While a lot of longer-form content ranks well on Google, the algorithm is focused on quality, and it’s crucial to not forget that word count is useless if it’s not intentional and meaningful.

SEO targeted towards frequent head terms that can be interpreted in a million different ways in the hopes of getting search hits will indeed get you long content—but it probably won’t be quality, and it will probably increase your bounce rate when searchers come to your site and leave because Google thought you could answer their questions when you couldn’t.

Alternatively, focusing on long-tail key words will ensure that although your search traffic may decrease, your visitors will indeed find the information they were looking for on your website—and Google will see that.

SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

Drug Rehab Marketing: 5 Tips for Success in 2019

This entry was posted in Advertising, Local, Marketing, SEO on by .

When it comes to drug rehab marketing, your approach has to be different than the typical advertising methods you may be used to. Thankfully, you can reference this cheat sheet when creating your marketing strategy - and consult with industry professionals to get it all off the ground.

Know Your Message and Cater to Your Consumers

Few industries are more consumer-centered and customer-driven than drug and alcohol rehabilitation. Your message as a business is about more than an advertisement. It’s about changing lives and improving clinical outcomes. Keep that in mind when crafting your advertisements and never lose sight of the fact that your ads double as outreach

Don’t Skimp on SEO Investment

Just because you think you understand search engine optimization doesn’t mean you should take matters into your own hands with it. SEO is your most vital tool for reaching the right audience. Trusting it to anyone less than an experienced professional with industry experience is like handing over the keys to your business and hoping that whoever you give them to takes care of things. If that doesn’t sound advisable to you, make the smart decision and invest in your SEO.

Follow Up with Leads Properly

The leads generated by your advertising efforts are more important than they would be in almost any other industry. After all, those people aren’t just potential customers. They are people whose lives may be in danger as a result of their motivation to contact you.

Following up with your leads isn’t just a solid business practice in the world of drug rehab advertising. Its a prudent choice for legal reasons and for the health and safety of those who are putting their trust in you.

Embrace the Paid Ad

It is easy to think of paid advertisement as being in direct opposition to everything that drug rehab marketing stands for. After all, it isn’t organic, it isn’t patient-centered - you aren’t tailoring your approach to your consumer!

When you have the chance to step back and examine the so-called “necessary evil” of paid advertising, though, you will see that it is actually a much better fit for your business than you might have initially imagined. Placing ads in places likely to be seen by your consumers, creating campaigns that meet their needs where they already are - you can make a patient-centered approach out of even the most obvious PPC efforts.

Understand the Importance of Social Media

These days, your consumers are on social media. That isn’t just to say that they are using social media to keep up with friends and family and laugh at funny viral posts. They are also using it to find local businesses - even those that provide drug and alcohol rehab services.

Studies show that consumers often search for the social media profiles of business they are thinking of patronizing. Don’t let that statistic exclude your facility. Invest time in your social media presence to foster a relationship with consumers from that very first search.

7 Powerful Benefits of Using PPC Advertising

This entry was posted in PPC on by .

You have probably heard about PPC - or pay-per-click - marketing before but may not know why so many businesses love this approach. Before committing to partnering with a PPC company in Ventura, check out this quick list of reasons why PPC remains relevant - and highly-favored!

PPC is Easy to Measure and Track

A marketing campaign doesn’t amount to much if you can’t keep track of the results. With PPC advertising, doing so is easy. You’ll have everything you need - data regarding costs, views, profits, website visits, and more - to analyze and create better, smarter campaigns on a constant basis.

PPC Can Help You Achieve Your Business and Marketing Goals

Reaching your audience isn’t all that PPC can help you do. It can also help you reach goals that you might never have thought possible, including meeting market outreach goals and hitting new business milestones.

PPC Delivers Ultimate Control

Are you a control freak? Then PPC marketing may be just what you’re looking for. This approach allows a level of customization and control that many business owners love - plus the freedom to change things up whenever you like.

PPC is Quick and Easy to Deploy

Do you sometimes feel like your competitors are light years ahead of you in terms of their marketing approaches? If so, you may be discouraged when thinking of implementing something new. How will you ever catch up?

Thankfully, PPC offers a great way to get on the same page and quickly surpass your competition. Since it is quick, easy, and intuitive in its integration and deployment, you won’t have to spend tons of time learning the technology and trying to keep pace with other companies. Simply launch and go!

PPC is Highly Compatible with All of Your Other Marketing Efforts

For those who might be concerned that employing PPC advertising would clash with other marketing efforts and approaches, fear not. PPC is actually very compatible with other methods - including SEO. This is because it operates independently of these other approaches, making it great as a supplement or all on its own.

PPC Delivers Lots of Marketing Data

Do you need a marketing approach that offers plenty of data to analyze and use for tweaking future campaigns? Few methods are as perfect in this respect as PPC. With a rich supply of data built right into tools like Google Business optimization, you can easily access the info you need to continually adjust and improve your approach.

PPC Makes Targeting Your Audience Easy

If you’re worried that reaching your target demographic will be difficult with PPC advertising, few things could be further from the truth. This approach allows you to easily target the audience you’re aiming for and creating customized campaigns designed to optimize your reach. No matter who you’re marketing to, as long as they have the internet and a device to access it with, you can easily reach them with PPC.

Optimize Your Business for Local Searches with These 8 Google My Business SEO Tips

This entry was posted in Advertising, Local, SEO on by .

Local SEO is imperative to your business’s success. Thankfully, Google My Business offers free tools to help you realize local advertising success - but only if you know how to optimize your content for use with these tools.

Here, we’ve collected tips for Google local optimization from SEO professionals to help you make the most of what Google has to offer.

Start by Verifying Your Business

One of the first steps you should take when optimizing your content for use with Google business is also the most important. Verifying your business is a several-week process, but it is simple and crucial for establishing your company as trustworthy and legitimate with Google - and therefore consumers.

During verification, Google will create and send you a four-digit pin code via the mail. Simply enter this code on the predetermined website to verify your business.

Ensure Your Business Profile is Complete

Why have a Google business profile if you aren’t going to complete it? Far too many companies have a web presence that is lacking due to inaccurate or incomplete information. All you have to do to avoid being part of this problem is to update your profile with all relevant information and ensure that it is complete. This way, consumers can easily find the information they need.

Keep Your Profile Up to Date

No matter how accurate and comprehensive your profile is, it won’t be of much use to you if you don’t keep it up to date. Do so by regularly reading over your Google business results and comparing them to current information. Keeping things current will direct as much consumer traffic to your site or business as possible.

Choose the Most Relevant Categories

Marketing via Google business involves tagging your company with the correct categorical tags. This ensures that local consumers looking for your specific type of goods or services will find them - and that they will find them with you!

Include a Mixture of Professional and Informal Photos

One problem that many businesses have is that their websites and their overall online presence are too formal. Don’t let this hinder your outreach to your desired demographic. Include formal as well as informal photos to give consumers an idea of what you do, as well as a reason to relate to you on a more personal level.

Obtain More Reviews

Consumer feedback and reviews are a great boost to your business. These free testimonials are a way to offer future customers a look into what makes your brand tick - and what makes consumers just like them love what you have to offer. Encourage and reward reviews to bulk up the amount of content available to those who are searching for information regarding your brand.

Assure NAP Consistency Everywhere

What is NAP consistency? NAP refers to your name, address, and phone number - the three most important pieces of information your business can share online. Assure that this information is listed accurately and consistently on every website where it appears to improve the odds that consumers will find you.

Take Advantage of Google Posts

No list of ways to maximize the impact of the tools offered by Google would complete without this tip. Use Google posts to maximize your reach and create traffic to your site - all with the reliability that is built into Google itself.

The Key to Using Keywords in SEO

This entry was posted in Marketing, Mobile, SEO on by .

Keywords are a notorious buzz phrase for SEO, but it can feel nearly impossible to find specific instruction on what they are, how to use them properly, and why they are important.

When google crawls your website pages, it picks up on which words you use frequently in a specific piece of content in order to place it correctly in front of an audience who would most likely be interested. These are keywords—the words that you are consciously (or unconsciously) working into your content in order to communicate to Google what your content is about.

Keywords should represent your content accurately, specifically, and consistently. So how exactly do you ensure that your website is utilizing keywords correctly?

Keywords Speak for Your Content—Be Precise

The purpose of keywords is to communicate to Google what type of audience to put your content in front of. This is crucial—you don’t just want your content placed in front of a lot of people, you want it placed in front of the right people who are going to engage with it and potentially become clients or customers of your business.

Your keywords should be directly and specifically related to the type of content you’re producing. For example, if you’ve written a page or a blog about umbrellas, you will want to do more than just use the word “umbrella” repeatedly in your content as a keyword. First of all, “umbrella” is what you would call a “short-tail” keyword, meaning that it is just one word and is very broad.

This is problematic for a few reasons. Short-tail keywords, while searched at a high volume, are incredibly competitive in SEO. It’s very unlikely that your business will be able to rank for short-tail keywords in the sea of other similar companies trying to do the same. This is not to say that you should avoid short-tail keywords, but that you should be aware of the benefit of seeking out less competitive keywords.

While “umbrella” is a highly searched keyword, more often than not people actually search a longer phrase or question that happens to have the word in it, rather than just the word itself. This is considered a “long-tail” keyword. Most searches are for long-tail keywords—but they don’t have the same search volume as short-tail keywords, because they are so unique. According to Ahrefs, 92% of all keywords get 10 or fewer searches per month.

Consider why people might search the term “umbrella”. A person might be looking to purchase an umbrella, learn about their history, figure out what material they are made out of or even find puns in relation to the word. There are infinite possibilities for long-tail keywords, and the more specific they are, the less competitive they are to rank for.

Long Tail Keywords

Don’t Stuff

One of the worst things you can do for your search engine rankings is “keyword stuffing”. While you may have heard that you should pack as many highly searched words into your content as possible, this can really hurt your rankings if your content is not actually quality and relevant to the search terms. Google’s algorithms pick up on random keywords placed without context, and they might bump your site’s ranking down.

You don’t just want your content to be seen or even clicked on—you want it to be interacted or engaged with.

It’s also important to keep in mind that your keywords will vary depending on the specific page of your website—pages are what rank for keywords. Many websites actually receive the most traffic to pages that aren’t their home page—organic traffic from authentic interest in the topic.

The best thing you can do for your SEO right now is to create quality content—at least once a week according to experts—that is 1000+ words. But if you can get a quality message across in less words, don’t add more words just for the sake of meeting the word count.

Put your content first, and then work on incorporating keywords that accurately and specifically describe that content and answer potential search inquiries. However, it can also be a useful strategy to look into what people are searching and consider creating quality content that would address those questions.

Consistent keyword research can not only keep you informed about what keywords you should include in your content, but also what content might be missing that you can provide.

For example, if in your keyword research you stumble upon a highly searched long-tail keyword that doesn’t have many quality search results—this might be a niche that you can fill. Just ensure that you’re truly writing quality content to answer search inquiries, not writing content that simply is framed around repeating the keywords.

Persistence Is Key

 The most important part of working with keywords is that it should be an ongoing process. It’s going to require some trial and error, and because what people are searching for is always in flux, your targeted keywords should also be reevaluated.

It has also become more difficult to conduct keyword research over the years, so it requires more focus and strategy.  While organic keywords were once accessible in any Google Analytics platform, since 2019 Google has increasingly been encrypting keywords, making it harder for businesses to research what keywords are relevant to their content..

But there are plenty of free and cheap tools out there that are worth the investment for this process, such as:

  • Google Analytics
  • HubSpot’s Sources report
  • Google Keyword Planner
  • SEMrush
  • com

You can also start simple with a Google search. Take a stab at searching for something that might relate to your business and look at the autocomplete options on Google. You can also look at related search terms at the bottom of the Google results. You may find good keywords here—or at least get some idea of what people might be searching for that you can cater to.

Google search related to umbrella puns

Setting aside a certain amount of time on a schedule to do keyword research and discussion is crucial to a strong SEO strategy. Not only is search data constantly changing, but so is Google. With every algorithm tweak Google becomes better at guessing what someone wants when they make a search based on their search history, location, and previous click-through-rates for similar searches.

Google’s RankBrain algorithm, released in 2015, is still having an effect on search engine optimization because it is an AI algorithm that is continuously learning and changing search results. In fact, according to Google, 15 percent of searches have never been heard of before by Google every day.

Consider setting up a brainstorming session with your staff to make a list of inquiries your potential clients might have, carve out 10 minutes a day to do some keyword research, or invest in a paid service to optimize your keyword SEO strategy.

SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

Bottle of pills dumped out

Ethical Marketing in the Midst of The Opioid Crisis

This entry was posted in Marketing, SEO on by .

Since the early 2000’s, the U.S. has been dealing with an opioid addiction and overdose crisis. In 2016, opioid overdoses accounted for more than 42,000 deaths, which was more than any previous year on record. One year later, the U.S. Department of Health and Human Services (HHS) declared a public health emergency.

And perhaps more upsetting, an estimated 40% of opioid overdose deaths involved a prescription. This past March, the company that makes the narcotic painkiller OxyContin, Purdue Pharma, agreed to pay a $270 million settlement with the state of Oklahoma for playing a role in the opioid crises.

Not soon after, Teva Pharmaceuticals, the world’s largest generic drug maker, appeared alongside Johnson & Johnson in court against the state. Both ended up settling—Teva for $85 million and Johnson & Johnson for $572 million.

According to Oklahoma Attorney General Mike Hunter, opioid overdoses in Oklahoma killed more than 4,600 people in the state from 2007 to 2017, and it will take an estimated $17.5 billion over 30 years to address the crisis.

There are some signs that opioid addiction is beginning to decrease. The Centers for Disease Control and Prevention (CDC) reported 12,757 overdose deaths from prescription painkillers in 2018, which is down from 14,926 deaths in 2017—but is still too high.

Now an estimated 1,500 similar lawsuits are to be filed by state, local and tribal governments in order to compensate individuals for pain and suffering, ambulance runs, jail treatment costs, and childcare for children whose parents have died from overdoses.

It’s no wonder that the trust U.S. consumer’s have in brands has been steadily declining over the last few years, now holding at about 54 percent, according to the 2019 Edelman Trust Barometer.

But it’s not just pharmaceutical companies that are receiving blame for shady and immoral marketing tactics—it’s also addiction treatment and drug rehab centers, the very places these settlements will be invested into in order to prevent and treat opioid addictions.

Facts about the opioid epidemic

False, Deceptive, and Misleading Marketing  

Public nuisance laws are typically applied broadly to cases in which something is interfering with the general public’s rights—such as rights to public spaces like roads, waterways, or parks. But in the recent legal suits against pharmaceutical companies, the state of Oklahoma is arguing that false, deceptive, and misleading marketing is interfering with the public right to health.

While many treatment centers are honest, upfront, and truly do only want the best for their patients, some unfortunately resort to deceptive tactics, dishonest marketing, and even scams in order to get and keep clients.

And unfortunately, these scams have been known to target patients who have a lot of money—or good insurance. This hurts those patients as well as patients without money or good insurance coverage. For example, in 2017 some marketers were using the Google geographic targeting features to hide their ads for searches made from low income areas, such as Trenton or Camden. They would also hide their ads from searches made with the words “free” and “Medicaid”.

Some third-party businesses even sprung up in the wake of the opioid crisis that acted as referring hotlines—sometimes to their own treatment centers, and sometimes just to sell leads to centers who would pay top dollar for desperate clients who could pay handsomely—no matter whether they were reputable centers or were a good fit for the clients.

And Google unintentionally made this an easy scam by offering advertisers unique “tracking” phone numbers that would forward to a company’s phone—and they would only stay up as long as the ads did.

Sometimes even legitimate treatment centers experienced their Google ads phone numbers being hacked and remoted to other locations. According to a Google Top Contributor, since business owners aren’t notified of such changes by email, they would have to login to their “Google My Business” account page in order to verify periodically that their information was still correct.

Worst of all, some of these shady treatment centers were hardly even treatment centers at all. There were reports of human trafficking, prostitution, forced drugging, and kick-backs between labs, treatment centers, and halfway houses in order to keep profitable patients in the system, pulling profits from charges for daily stays and urine testing.

Protect Your Business, Your Reputation & Your Clients

In order to protect your business reputation as one that is secure, legitimate, and compassionate towards those that are suffering from addiction, you’ll need to in fact be secure, legitimate, and compassionate.

You can ensure that your business and your clients are protected from any possible hacking attempts by:

1.Obtaining an SSL certification for your website.

This will ensure a secure connection from a web server to a browser to protect your clients from harm when they visit you online.

2. Claiming your Google My Business Listing.

If a business hasn’t claimed its listing, anyone can “suggest an edit” and change the phone number or other contact information. Be sure to check on your Google My Business Listing regularly to make sure that it is taking your clients to you, rather than any would-be hacker.

3. Giving advise to your clients about what they can expect from contact with you.

Who will be taking their calls, how they can know they’re really speaking with you, and what are the locations that you work with? The more information you give your clients, the more secure they’ll feel that they’re really in the right place.

Once you’re sure that you and your clients are safe from harm, you’ll need to ensure that you’re worthy of your clients by maintaining ethical marketing practices that put their recovery first.

Remember Your Mission

Never forgot that you should be in the treatment center business out of a desire to help people and their families, not to use them for your own financial gains. The opioid epidemic can only be taken on by true compassion for and devotion to our communities.

If you do choose to ask your clients questions about their insurance, do so out of a desire to get them the best treatment they can afford, not to know how much they’re worth. Consider that just because you or an associate accepts a client’s insurance, does not mean that it’s a good fit. First and foremost, pay attention to your client’s needs.

Be sure to also pay attention to what your treatment center has to offer that could set it apart from others. Do you have a low client to counselor ratio? Do your counselor’s have personal experience in dealing with addiction themselves? Do you have a lot of experience working with a particular addiction or demographic? Your goal shouldn’t be to help everyone—you should realistically aim to help a certain group of people more efficiently rather than all of them no matter what their unique situation is.

Don’t shy away from building a network with other treatment centers that are different from your own and referring patients to where you think they will do best. Whether the client has success with you or a another center in your network—a positive review will reflect well on everyone involved.

Tread Carefully on Social Media

Social media can be an amazing tool to reach out to people who are in need and may be disconnected from family, friends, and their community, However, be careful not to use it as just a lead source or simply a platform to push your services.

Social media is best used to educate, inform, and connect people in need with services that you may or may not be the best center to provide them with. Your best bet is to publish a blog with regular updates that will give valuable information to people who may be thinking of trying rehabilitation services but are wary of the process or recovering addicts who may need some extra reassurance that their struggle is real and they are not alone.

SEO is one of the best methods for treatment centers to flourish online—but it will do its best if you have real, authentic content that can be key-word optimized.

If You’re Good at What You Do, It Will Show

 Your client testimonials and reviews are your best marketing materials. Encourage your previous clients to give you feedback, positive and negative, and grow authentically with any criticism you receive. Ensure that your reviews are front-and-center on your website and even consider incorporating them into your blogs every once in a while.

Be sure to also check up on your web presence on third party sites and apps. You can set up a Google alert for the name of your drug rehab or treatment center so that you’ll receive an email notification when you’re mentioned online.

Finally, if you need help, don’t hesitate to reach out to a professional. An SEO or digital marketing company like SeoTuners can help you get your treatment center’s name out there while using ethical practices such as white-hat link building, organic and local SEO, and review monitoring. Contact us today to find out more about how we can help you accomplish an effective addiction treatment marketing plan.