Author Archives: Seo Tuners

About Seo Tuners

SeoTuners is a Los Angeles and Ventura based Creative Design and Internet Marketing Company that offers high quality services to both small and medium sized businesses. SeoTuners lives up to the hype with customized services sure to boost online presence in no time. With stunning creative and thought provoking designs, SeoTuners design team stands-out above all the rest in the industry. Utilizing the latest methods in conversion optimization, along with proper site structure, your brand is sure to attract.

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Etsy SEO Tips to Help Your Customers Find You

Search Engine Optimization (SEO) is simply the optimization of your content in terms of quality and quantity to maximize your business’s visibility on search engines.

While there are elements of SEO that apply across all platforms and search engines, there are also those that vary considerably depending on the function or origin of that platform. For example, SEO is going to look different on Instagram than on Google results. This is due to the focus that Instagram’s algorithm has on connecting someone with results based on their previous searches and purchases.

Etsy’s SEO is unique in part because its algorithm may look different from other apps like Instagram and Facebook, which are owned and operated by the same conglomerate. While it may not be a social media giant, Etsy is definitely a major player in online sales, reporting 81.90 million active buyers in their 4th Quarter of 2020, which was a 79% increase year-over-year from 41.73 million.

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Image Source: Market Place Pulse

Etsy’s popularity has been steadily increasing since its launch, and with more and more businesses moving online because of the COVID-19 pandemic, we can certainly expect that trend to continue.

If your business hasn’t crafted an Etsy SEO strategy yet, better to start late than never! Etsy has a detailed guide that walks you through the following crucial elements of optimizing your shop and listings:

  • Learning how Etsy search works
  • Finding and using keywords
  • Adding relevant attributes
  • Maximizing conversions
  • Improving customer service
  • Understanding search traffic & analytics
  • Optimizing your shop
  • Perfecting titles and tags

It also tells you explicitly what its ranking factors in search are:

  • Relevancy: When tags, titles, categories, and attributes match a user’s search term, listings have a better likelihood of appearing higher in the search results.
  • Listing quality score: This essentially means how well a listing converts to a sale (the higher your conversation rate, the better). The number of people that view your listing and make a purchase increases that listing’s quality score and position in search results.
  • Recency: When a new listing is created, Etsy temporarily boosts it in the search results to help determine the listing’s quality score.
  • Customer and market experience score: This score is based on customer reviews, the completeness of your shop’s informational sections, as well as negative feedback.
  • Shipping price: Etsy boosts the search position of shops that offer free shipping because shipping price influences a consumer’s decision to buy.
  • Translations and language: Having all of your titles, tags, and listings in the language you selected when you created your Etsy account.
  • Shop location: In the EU, Australia, and Canada, local items are slightly favored in search results.
  • Shoppers’ habits: Etsy customizes its search results for buyers based on their previous searches and purchases.

Now that you have all of this information, what do you do with it and where do you start? We’ve got you covered with some quick tips you can use to work with Etsy’s SEO to help your customers find you:

  • Add Quality Images to Your Listings

According to a survey done by Etsy, shoppers rate the quality of images as the highest influencer in deciding to make a purchase. By appealing to what Etsy values in its ranking system, you can boost your SEO scores and make your shop more appealing at the same time by upgrading your listing photos. 

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  • Choose a Competitive Price 

Etsy shoppers mark the cost of the item as the second-highest influencer on whether or not they buy. It’s worth saying, though, that your product is worth what it’s worth—don’t sell yourself short! Think critically about the cost of your materials, expenses, and labor, and do some research into similar products to decide on a fair but competitive price.

Also, consider building the cost of shipping into the product and using this as a selling point. Research shows that the majority of people prefer not to pay for shipping rather than having their purchase delivered quickly—so factor the cost of shipping into your listing price and write it off as an added convenience in your description.

  • Offer Free Shipping

Not only is the shipping cost one of the major factors customers consider in making a purchase, but it’s also a ranking factor for Etsy’s search results.  Consider offering free shipping, even temporarily or during promotional events or holidays to boost your SEO rankings.

Another option is to create promotions that are incentivized by shipping for free. For example, offering free shipping if a customer buys more than two items or makes a purchase over a certain dollar amount. 

  • Prioritize Reviews

The importance of having an abundance of positive reviews for SEO is nothing new. But how do you actually accomplish this? It’s against Etsy’s user policy to offer free products in exchange for reviews, but sellers often have luck by including surprise gifts, personalized notes, and coupons when they send out an item and ask nicely for feedback. Making a personal connection with your customer base through social media posts and live streams can also make them want to connect with you in return by giving you positive feedback.

Another way you can address this is by responding personally to the reviews you do receive, even the negative ones. Having a negative review with an authentic response that non-defensively addresses and possibly corrects the problem can be more powerful and real to sellers than just having a ton of positive reviews.

  • Refresh Listings

When a new listing is made, Etsy temporarily boosts the listing in its search results to help determine its quality score. Take advantage of this by updating and refreshing your listings. However, keep in mind that this is a very temporary boost, so it might be something worth doing only during peak shopping hours, holidays, and promotions.

This also incentivizes you to keep editing and optimizing your listings to ensure they’re current and up to a high quality.

  • Ensure Relevancy

It’s crucial to ensure that your tags, titles, categories, and attributes utilize relevant and specific keywords. For example, naming your business after the service or product you provide will increase your SEO.

Because SeoTuners has “SEO” in the name, and as the first word, it would have a high relevance score on Etsy. Alternatively, if we called ourselves “Weilert and Durso”, we may not score as well. However, there are situations when naming your shop after yourself can be more advantageous, especially if you think this is how your potential customers will most likely be searching to find you. 

  • Completeness Matters

Etsy awards each shop a customer and market experience score based on customer reviews and the completeness of your shop’s “about” section. Score some easy SEO points by filling out everything fully on your shop’s page.

You also maximize your potential visibility by filling out as many tags, categories, and attributes as you can. You can add as many as 13 tags to each listing, and it’s recommended that you add all of them!

In order to come up with 13 tags that are relevant but varied, consider synonyms, different regional expressions, and long-tail keyword variations. If a keyword is already included in attributes, you don’t need to duplicate it as a tag. You also can skip plurals, misspellings, or multiple languages—Etsy handles all of this automatically, and you can actually be penalized in your search rankings for this.

  • Optimizing with Keywords

As always, an exact phrase match is going to give a higher search ranking than if the search terms are matched individually. This means that if you have used the keyword “SEO targeting” and that’s what your customer searched, it’s going to be more likely that your page will show up for them than if you simply had the words “SEO” and “targeting” separately somewhere within your listings.

Similarly, long-tail keyword matches boost your ranking the most. These are key phrases that contain three or more words strung together, for example, “SEO Ventura County” as opposed to just “SEO”. These are more likely to be strong matches because there’s going to be less competition and the people searching for that long-tail keyword have more specifications in mind, making them more likely to purchase something if you happen to match.

Additionally, the more that keywords show up throughout your page—including titles and tags for listings—the more your relevance score will be increased. However, this doesn’t mean that you should simply duplicate the same keywords as tags on the same listing, which won’t actually have any benefit. Using the same primary keyword for multiple listings also isn’t helpful, because you’ll end up competing against yourself in searches.

Frontloading your keywords also increases your chances of ranking higher. For example, if you know “SEO” is one of your best ranking keywords, you’re going to want to place it towards the beginning of your listing titles. Instead of titling a listing as “Get the Best SEO for Your Business” you might title it “SEO to Grow Your Business”. This applies to your item listings too—try to get those keywords into the listing as early as possible.

  • Finding Creative, Fitting, and Organic Long Tailed Key Words

The more specific and yet organically occurring keywords you can stumble upon, the better optimized you’ll be for SEO. When trying to come up with keywords for your business, try to put yourself in the mind of your target audience and think about what they might be searching for that would lead to your product and likely a purchase.

For example, Etsy users might use search terms related to occasions like “wedding gifts”, “white elephant”, or “first birthday”. Also consider what aesthetic, style, or lifestyle your product might appeal to, such as “minimalist”, “rustic”, or “antique”. You should also think about any problems your product might solve and the words a potential buyer might use to express this need, for example including words like “organizer”, “holder”, or “cover”.

Finally, consider using an SEO tool to research what keywords are most searched for such as Google Keyword Planner. There are also quite a few out there specifically for Etsy, including Marmalead, Keyword Scout, eRank, and Etsy Keyword Tool Dominator. Etsy even has its own analytics you can consult in your store dashboard.

Do you need assistance optimizing your Etsy store and moving up in the search rankings? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

What is E-A-T? Why It Matters in Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

E-A-T in digital marketing means Expertise, Authoritativeness, and Trustworthiness. These are all the qualities that excellent sites must-have. If you’ve been wondering how you could increase your page ranking, then improving the E-A-T of your pages is one way to make that happen.

What is E-A-T in SEO?

 

To fully understand why E-A-T matters in search engine optimization, you’ll need to have a basic idea of what E-A-T is. Basically, it refers to having up-to-date content on your pages. The content must also be factual instead of fabricated. Do you have positive reviews on your pages? That counts too. Your content must be created by experts and must have relevant URLs on other sites. These aren’t new concepts, though. It’s been this way since Google started. What just changes over time are the measures that Google undertakes to keep ensuring that the content on the site is relevant, factual, and accurate.

 

Why Does It Matter for Local SEO?

 

Improving the E-A-T of your site will help you improve your local traffic. For instance, with better authoritativeness and trustworthiness, you can get more customers to like your page, interact with your content, and pay for your products or services. That all sounds wonderful. How do you improve E-A-T at the local level, then? If you’re already running SEO campaigns, then this might confuse you. That’s where hiring an expert organic SEO company comes in.

 

How Do You Improve at the Local Level?

 

You’ll need to work on your Google My Business Categorization and Services, for one. Is the information on your page accurate and true? Is it updated? Mistakes in your information will make it harder for customers to find you. Pros check that for you instead, build up great content, and also engage with customers who leave reviews. That helps generate more positive reviews of your business, which future customers see. That helps get you more traffic as well. You’ll also need to provide better GMB images. These images will help you get more clicks. So long as the images attached to your Google My Business page are appropriate and aligned with your business, that will help you get more traffic.

 

Why Hire an SEO Team to Help You?

 

There are a ton of details that you’ll find yourself attending to. More than fixing your Google My Business page, you’ll also need to make sure all your content on your website and social media pages are aligned with E-A-T principles. If your content is already doing that, then great. But if that isn’t the case, you’ll need to revamp your content and pages. When was the last time you updated your site’s web design? What about the navigational experience of your site? Are your pages mobile friendly? Hiring pros that can help you fix all those issues will help you get the attention of your target market and improve your conversion rates and sales. You could also hire that team to maintain your pages for you, allowing you to concentrate on your core business.

5 Ways to Measure Consumer Attention in Advertising

This entry was posted in Advertising, Local, Marketing, SEO on by .

Attracting high levels of consumer attention is essential to your conversions and sales. If that doesn’t seem to be happening, then you’ll need to start finding out what’s wrong. One thing you’ll need to do is set up ways through which you could measure consumer attention that your marketing efforts are getting. Here are five ways that you could try.

Measure Against Benchmarks

 

What are the regional as well as industry benchmarks? Use them to determine how successful your campaigns are. Over time, you can develop your own benchmarks or adjust those to fit your organization and needs. If you’re just starting out, though, stick with the regional and industry benchmarks first as they help you understand what’s best for your campaigns.

 

Look Beyond a Single Metric

 

Success is a combination of metrics used to measure consumer attention. That means you need to have a more holistic approach when you measure consumer attention. There are plenty of metrics that you can use. Determine channels available to you and figure out which metrics apply in your case. How are people engaging with your ads? That will help you pinpoint which metrics are well worth using. If you’re not sure how, seek out professional help. Hire an organic SEO company for assistance.

 

Know What Metrics Matter

 

Not all of those metrics will apply in your case, though. That’s why it’s also important to find out which ones matter to you. By that, we mean metrics that are aligned with your marketing and business goals. Metrics that support and can help you achieve those goals. This is why hiring pros is a must. They can help you understand all the metrics when you’re running specific campaigns and demonstrate which of those metrics and performance signals should you track if you want data that you can use to improve your campaigns.

 

Tell Compelling Stories

 

People want personalization. If the story of your brand sounds just like everybody else’s, that won’t grab their attention. That’s not to say that you should like just to create a narrative that they’ll find interesting. What you can do is personalize your brand. What kind of personality and character does it have? Taking that step will help your brand stand out from the rest. One way to create compelling stories for your brand, aside from creating a brand personality, is to use measurement outputs. With detailed campaign results, you gain more of your target market’s trust. More trust means more chances of conversions and sales, as trust means they’ll choose your brand over the rest. The detailed measurement outputs, though, will come from your agency marketers who will track campaigns and assess how the ads performed, what worked, and what went wrong.

 

Apply Core Attention Metrics

 

First, you’ll need to know what they are. These are essentially metrics that form the core of your campaigns. Meaning, these are at the center of your measurement strategy. Hiring pros to help you understand these will prepare you to measure metrics that are more advanced in the future.

How to Build a Firm SEO Foundation for your Website

This entry was posted in Advertising, Content, ecommerce, Local, Marketing, SEO, Social on by .

In content creation, there's a thin line between generating traffic to your site and remaining invisible. The only reason you stay invisible is that your content ranking on various search engines is low. Low ranking leads to less organic traffic to your site, which ultimately affects sales. Generating low sales is a business owner's worst nightmare. However, search engine optimization (SEO) creates a big difference on your site.

Benefits of SEO for your website

  1. SEO provides an inbound marketing strategy, which allows you to create content that targets your target audience. That makes it simpler for consumers to find the information organically without you forcing it on them.
  2. Running an organic SEO company puts you at the top of various search engines. When consumers search for products and services, your website will pop up first. That helps you generate traffic, which results in high sales.
  3. You won’t need to pay for ads while using SEO. Additionally, you can get more clicks using SEO than the PPC ads.
  4. SEO enables reporting and analysis of your website’s performance.
  5. SEO helps build brand awareness. Building brand awareness is beneficial for small business owners.

With that said, to gain the benefits of using SEO, you need to lay a firm SEO foundation for your website from the onset. Here’s how.

Visualize a website structure

The layout of your website can determine whether or not you get more clicks. Therefore, use reliable mapping software to structure your website and make it appealing. Creating a website can be challenging; you can also choose to explore various competitor websites to get a clue of how to structure a website from scratch. Alternatively, hiring the services of experts, such as SeoTuners, can be beneficial. They will turn your brand into an organic SEO company by curating SEO-friendly website structures.

Understand your niche

In content creation, understanding your niche is crucial. While structuring your layout, you need to figure out who you want as your target audience. To narrow down on a specific niche:

  • Figure out your ideal customer in terms of gender, age, profession, interests, and area code.
  • How is their online activity? How often do they use online resources?
  • How do they prefer to receive information?
  • What are their spending patterns?

Asking these queries will help you narrow down on your niche and approach your target audience through SEO.

Flawless speed

To reap the benefits of SEO, ensure your website is fast. According to research, 40% of web users will exit a web page if it takes more than three seconds to load. Furthermore, 80% of these visitors will ignore your page altogether. Therefore, you can compress images and use a browser cache to enhance speed on your site.

Mobile-friendly

Your site needs to be applicable for use on mobile phones. Nowadays, the amount of web searches done on mobile surpasses those done on computers. That is because; nearly everyone owns a mobile phone with internet access. Therefore, creating a website that gives the same user experience on mobile as it does on the computer is essential.

In conclusion, once your website's foundation is solid, it is easier to integrate SEO into the mix. SeoTuners is an organic SEO marketing company that helps you create a reliable website, which will increase your ROI.

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Backlinks Aren’t Dead

Rick Grimes probably wasn’t pondering backlinks in 2021 when he said, “We don’t kill the living” in AMC’s The Walking Dead.

Oddly enough, Grimes’ quote can be applied to backlinks today. It beckons the question: Why kill backlinks if they’re still alive?

Don’t!

Backlinks aren’t dead – and there’s certainly no reason to squash them in 2021.

Backlinks, “inbounding links” or “incoming links” connect webpages through incoming hyperlinks and are created when websites link to each other.

Backlinks signal greater Google (and other search engine) authority, upping search engine rankings. Backlinks can be a leading benchmark performance indicator of stellar content marketing and SEO strategy.

In fact, the number of domains linking to a page was the top factor in correlating the highest rankings in Google, according to Backlinko.

Backlinks for the “Lifetime Achievement Award” in 2021? Fingers crossed.

The positive correlation coefficient between authoritative backlinks and website ranking is real: As your website develops authoritative backlinks, Google recognizes that and boosts your ratings. Your website is power-hungry for king or queenship as the top #1 spot on Google, right? Finding cutting-edge ways to maximize quality, authoritative backlinks to improve SEO can only help. Hard-earned backlinks can bolster a site’s ranking position and search visibility with Google.

Google’s algorithms are a beacon of constant change – but backlinks remain.

Sure, business owners may hear about the mélange of options to boost SEO in 2021. This may give the impression backlinks are not in-vogue, wandering aimlessly in Myspace forgotten-land.

Not true ­– backlinks are alive and well.

Backlinks remain one of Google’s top three ranking factors. Link building and backlink maintenance will continue to be a part of a successful SEO strategy heading into 2021.

There are many reasons why backlinks aren’t dead in 2021.

‘Yes’ votes still count. Backlinks represent “votes” for specific pages, according to rankings for Google and other search engines like Bing, Baidu, and Yahoo. They’re a signal to search engines that other web pages “vouch” for your content. It makes sense that more backlinks equal pages with boosted organic search engine rankings. Linking one website to another is still perceived by Google as votes of confidence and authority. Well-earned backlinks coming from topically relevant, authoritative websites remain beneficial.

Public relations still benefit from backlinks. Backlink development from websites with high authority such as Search Engine Journal, Wine Enthusiast, and Forbes Magazine certainly isn’t a one-recipe-fits-all situation, and it may require some top-level groveling from the public relations department. Leveraging public relations is all about offsite SEO building in this case. You can build brand mentions through your business connections or become a source for bloggers and publication writers, for example. Provide value to clients you want a backlink from.

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More resources, more backlink potential. As resources grow, your resource backlinks must keep pace. Resource link building adds value to the audience by asking, “How can I help my audience?” Resources can change, expand, be modified, or even be eliminated. If you’re a private entity, think about relevant outside resources for your client, as well as the plethora of business associations in your local area that you might be able to network within.

Backlinks still establish relevance. With tons of websites competing for Google's top search results, it’s evolutionarily advantageous to stand out amongst “unverified” sources. Keep two qualities in mind. First, seek backlinks from quality, authoritative sites. The degree of technicality in your field can oftentimes dictate whether it’s a common-sense decision or one worth investing in researching. Second, seek backlinks with a solid contextual connection – there are more now than ever before with the wide variety of businesses springing up. Relevant backlinks aren’t easily attainable. Supercharging SEO strategy with the correct backlinks can start with identifying ways to earn these authoritative backlinks – think of human networking potential as a valuable backlink commodity.

Business-related services need backlinks. Many local businesses provide professional services that need backlinks. If you’re a business servicing the public with medical, legal, financial, engineering, or science-related services, having quality backlinks is important as your search results will likely be narrowed according to a specific field of expertise. Specificity demands specificity in this case. For example, a medical products manufacturer in Ventura, CA may have a very limited demographic scope of potential buyers keying in on “silicon-based medical products,” so the power of backlinks that connect relevant sources within that field is even more relevant today than ever.

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Backlink analytics can help you. Edging out the competition requires knowing the competition. A thorough analysis of your competition’s backlinks’ performance can offer key insight into how to adjust backlink strategy to match performance – or how not to make the same mistakes. Traffic analytics will remain a steadfast portion of the diet of every business looking to capitalize on organic website traffic from backlinks. Curious how to build backlinks with authority? Analyze competitors who do.

The fact of the matter is that it’s all interpretation, as the exact logarithmic equation of how Google ranks content is a moving and complex target. Despite what some may say to the contrary, most internet marketing experts agree that backlinks will remain a ranking factor you should pay attention to – at least for the near future. There also appears to be an overarching consensus pointing to original, quality long-format content as a driving force in backlink potency.

Read ‘em and weep: Backlinks aren’t dead, according to data collected from many authoritative online sources for SEO and SEM. Here are some statistics that speak to their importance:

By the numbers: Backlinks

  • 2% of content generates links from multiple websites (Backlinko)
  • 92% of respondents said links will be an algorithmic signal in five years (Aira)
  • 69% said links will be an algorithmic signal in 10 years (Aira)
  • 69% believe buying links can positively affect Google rankings (Aira)
  • 71% said Google still relies heavily on links for ranking (Aira)
  • 52% expect organic search engine ranks to stay constant in the future (Aira)
  • 77% said it takes 1-6 months to observe any changes in organic rankings after a link-building effort (Aira)

You have now heard the “why.” It’s time for the “how.” How exactly do you improve backlinks in 2021?

If backlinks aren’t dead, then it’s in your best interest to feed the monster. Be sure to stay up-to-date with SeoTuners’ blog for more information on how to improve your backlinks.

If you’ve seen The Walking Dead, you know Rick Grimes drove his friends to survive against all odds during the apocalyptic, zombie-infested cult classic. If you think about it, maybe Rick was onto something – maybe it is best to let backlinks walk amongst the living.

Contact a Google Premier Partner

Small, medium and large businesses alike can benefit from a thorough analysis of backlinks. At SeoTuners, we understand the difference between quality and quantity, and our custom link building and outreach approach can help you earn high page authority. Based in Ventura, Calif., SeoTuners is proud to also service the greater Los Angeles County area. Contact us today for a consultation at (877) 736-1112.

PPC Strategies to Try This Year

The big question is: What’s trending for pay-per-click (PPC) marketing in 2021?

Buzzwords abound – a mixed bag of digital marketing predictions like “better responsive search ads,” “more automation,” “search engine diversification” and “mobile focus” dot the internet.

With consumers increasingly shifting spending online amidst the COVID-19 pandemic, now is the time to tweak your business’s PPC approach.

Fine-tuning your PPC strategy demands constant adjustment to changing market conditions, consumer trends, and Google directives. Surely you want top recognition amongst the 3.5 billion daily Google search queries. In an increasingly competitive world, squeezing the most out of your ad budget is a no-brainer. But with new PPC strategies emerging all the time, it can be difficult to know which are worth paying attention to.

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Here are 10 PPC strategies you can try in 2021:

Tip #1: Bolster Content


Compelling content means understanding your audience: not just their wants and needs, but also where they spend money and time.

Consumers are becoming increasingly cognizant of originality, as more and more businesses turn to online advertising. Custom-tailoring content to be more in sync with specific consumer preferences, geographic areas, and niches will help distinguish your place in the market. Call it hyper-specific targeting or getting to know your exact demographic even more precisely with niche messaging – but it can help separate you from the pack as the number of competitors increases. Either way, pausing in 2021 to research your audience can only help your content.

A wide variety of opportunities exist for content-boosting:

If you’re having difficulty generating original content, consider outsourcing to a contractor with a vested interest in the particular field you’re working with or the demographic you’re targeting.

Tip #2: Automate to Save Time & Money


While human input will still be required, automation of PPC functions for intelligence-gathering will likely gain a foothold in 2021.

Evidence suggests that one of the biggest trends for PPC advertising in 2021 will be automation and the use of artificial intelligence (AI) and machine learning (ML) to streamline search engine marketing efforts.

What this means for businesses is that digital marketing experts will have more time for building PPC strategies instead of sorting through heaps of data. Be sure to ask just how much automation could save your budget as well as free up time to check off the other important things on your to-do list.

Tip #3: Keep Customers and Community First


As communities rebuild from the pandemic, businesses are finding creative marketing efforts that dovetail into community-wide recovery. Putting customers and community first can be a shot in the arm for public relations, and you just might gain clients and the support of your fellow business community while doing so.

Tip #4: Sharpen Your Marketing Precision

Precision target marketing is likely to remain an effective persuasion technique, and it’s important to constantly be examining your customers’ needs. As times change, consumer demands can shift.

Part of the beauty in PPC campaigns is the ability to target specific audiences with messages that hit home. Try adapting your messaging to do more than just sell a product – sell an idea that’s uniquely in tune with the changing times and customer needs.

Tip #5: Refine Keywords

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Wordsmithing isn’t easy – but your business will thank you for it. Try refining your keyword list using the following suggestions:

  • Add to long-tail keywords
  • Edit/shorten short-tail keywords
  • Locate keywords with poor performance – and fix them
  • Modify bidding strategy on keywords
  • Expand your negative keyword list

Tip #6: Be Flexible

Flexibility is at the core of survival in the evolving digital marketing-sphere.

As Google is predicted to limit search query data, restrict cookie-tracking and shift toward machine learning and data in 2021, it’s important to maintain flexibility.

Flexibility embodies taking your hands off the reigns and letting the technology shine.

Your marketing rep may be guiding automated bidding in place of direct control, as well as shifting his or her emphasis toward search query patterns, not search terms. This could mean more quality time spent on big-picture marketing planning efforts and less minutia.

The take-home is to engage new technology while remaining aware that your PPC marketing approach will likely change in 2021 – and beyond.

Tip #7: Be a Smart Bidder

As manual bidding becomes a thing of the past, smart bidding is taking over as a new norm. This machine-controlled automated bidding system utilizes machines to optimize conversions, saving marketers time and money.

Consider taking advantage of this new technology so your digital marketing efforts can focus more on strategies like analytics and SEO. While it’s always nice to have your hands on the wheel in manual bidding, automated bidding is something to look forward to in 2021 as a potential time and resource-saver.

Tip #8: Stay Social

Social media isn’t going away anytime soon.

In fact, today around 7 in 10 Americans use social media to connect with one another, get their news, share information and entertain themselves, according to a Pew Research Institute study.

Look for the standard paid advertising fare of Facebook and Google to expand in 2021 to include cross-platform advertising across other main channels like Twitter, LinkedIn, and Pinterest.

Keep a keen eye open for emerging social media platforms like TikTok, whose more than 700 million active users are only expected to skyrocket to 1.2 billion in 2021, according to Datarateportal.

Expanding your horizons to include a wider range of social media marketing channels can help focus energy on mapping consumer spending locations.

Tip #9: Plan for the Future

Digital marketing is constantly evolving, and it’s important to stay up-to-date. Set aside time to consult with your marketing experts or compile a list of to-do considerations heading into the new year.

Research efforts might include:

  • Building brand awareness
  • Video ad creation
  • Bumper video ad creation
  • Paid voice search advertising
  • Visual searching
  • Remarketing

Tip #10: Choose a Google Premier Partner

Google Premier Partners are best equipped to manage your online advertising and PPC campaigns. With a demonstrated knowledge in Google Ad accounts, premier partners have a proven, legitimate track record of meeting ad spend requirements, delivering agency and client revenue growth, and sustained client base growth.

Whether you’re a small business startup, nonprofit, entrepreneur or e-commerce retailer, leveraging the latest PPC strategies to your advantage could help save you time and money. SeoTuners can help. Call SeoTuners today for an affordable, personalized, and hands-on solution to your PPC strategies.

EAT, YMYL, & Beneficial Purpose: What Do They for Search?

This entry was posted in Advertising, Local, Marketing, SEO on by .

SUMMARY: Find out how to fix your pages and improve your quality standards. Get help from an organic SEO company.

Do you know what EAT or YMYL stands for? Do you know what these acronyms mean and what they’re for? EAT is “Expertise, Authoritativeness, Trustworthiness” and YMYL is “Your Money or Your Life.” These two, along with beneficial purpose, make up the guidelines or three golden keys to how Google pages must be.

 

They are essentially quality standards. And work as a reference for the company’s human search evaluators. The evaluators are people who rate how well the algorithm is working. Is it doing its job, for instance? That’s why these three are also tools that give insight into what a high-quality web page should look like. Here’s why you need to know each one.

 

Understanding Quality for Google

 

The Search Quality Evaluator Guidelines or SQEG matter as the latest core updates incorporate practices on how you need to understand E-A-T and YMYL. Just keep in mind, though, that the evaluator guidelines only hand out clues. There aren’t any definite answers here, but we can analyze the data and infer enough from it to know what they mean. If you’re at a loss, though, consulting with an organic SEO company or hiring one to help you through this will make it easier for you to understand what these quality standards mean and how they affect your website.

 

Beneficial Purpose

 

What is the purpose of the page? If you've ever been to a site with pages that you weren’t sure why they’re there, that’s the kind of problem that this quality standard seeks out to eliminate. When you create a website, every page must have a purpose. If that purpose isn’t clear or if its intent is to harm users or deceive them or there to make money off users, then the page will get the lowest PQ rating. Websites must be created to provide help and assistance. Anything that goes against that will be penalized.

 

YMYL Content

 

Your Money or Your Life content could impact the safety, healthy, and happiness as well as financial stability of a user. That means the stakes are high for this content. If you’re creating these pages and handing out bad advice or erroneous information, then you’ll need to maintain the highest quality standards. If you so much as attempt to use your pages to spread misinformation, then you’ll get penalized by Google as well. Your page quality or PQ will go down in flames. That’s why pages with YMYL content need to maintain the highest levels of E-A-T.

 

E-A-T Standards

 

E-A-T is for Expertise, Authoritativeness, and Trustworthiness. Every site must have these characteristics. If you want your page to score high on the rankings, if you want to get to the top of the SERPs, then you’ll want to increase E-A-T levels of your pages. Create content that helps you build your reputation as a trustworthy market leader.

 

Hiring Help

 

This is where pros come in. If you’re quite sure how or where to get started on fixing your pages, or how to increase the E-A-T of your sites, talk to a digital marketing service provider.

Google Analytics 4 – How to get started with GA4

This entry was posted in Advertising, ecommerce, Local, Marketing, PPC, SEO on by .

SUMMARY: Know how Google Analytics 4 will affect you. Hire an organic SEO company for guidance and help.

Google announced the launch of the Google Analytics 4. The update was previously referred to as App + Web. It’s an analytics tool that offers smarter insights to help e-commerce sites net higher returns. As the digital marketing sphere moves to a cookie-less space, the tool is envisioned to help with that transition.

 

Will It Affect You?

 

Every time a Google update happens, we ask this question: and for good reason. A Google update could be devastating to your ecommerce business if your site isn’t ready for it. And yes, it will affect you. But don’t panic just yet. The good news is, you still have time to prepare. The first step you’ll want to do is understand how your data works. This will save you a ton of headaches later. If you don’t know how, hire an organic SEO company to help you through this.

 

Set Up a Data Stream

 

The first thing you need to do is look for the admin section for Universal Google Analytics. Look for the feature that will allow you to upgrade a property. If you go with that upgrade now, though, keep in mind that you’ll need to use the gtag install for the GA. Once that step is done, the upgrade will create a new property. This one, though, will have tracking that starts with G-. Connect the property to a data stream then. If you’re keeping an eye on the traffic to the site and app, add both data streams to one report. Make sure you have the Universal Google Analytics code firing on the site or use the Google Tag Manager to make sure the data flows in both GA versions.

 

Real-time Refresh

 

Once you have your new code on the site, jump to the Real-time report. Check if the data is flowing in. GA4 combined all the individual reports from Real-time into a major one, so your user map will update in real-time. You can also check data from the last 30 minutes. Since Google Analytics 4 is designed to focus efforts on improving engagement, you can expect changes in events and conversions as all page views will now be tracked as events. More tractable conversions, though, still mean that you need to choose the events that you’re tracking carefully. Do that by customizing and editing events in the analytics interface.

 

Edit Events in GA4

 

Go to the events menu. You’ll see the standard events that come with GA4. At the top of the screen, though, you’ll find controls that make it possible for you to change an existing event or create a new one. Look for the sliders that can turn any of your events into a tracked conversion. Since only some clicks count as conversions, you’ll need to know how to modify events to pick which ones are worth tracking.

 

Get Help from Pros

 

Managing your site is a full-time job. If your hands are already full running a business, get help from experts. Find an SEO service provider to help you through the update and guide you through the changes.

Google Core Update: What is It? And How to Recover from One?

This entry was posted in Content, Marketing, SEO on by .

SUMMARY: Affected by a core update? Hire an organic SEO company to help you fix your pages.

Google rolls out changes to its algorithm often. That’s also one of the reasons why you’ll need to have a team of experts looking after your site. It’s not enough that you have a website. Given how frequent the company launches changes in its algorithm, it’s only smart that you have an expert who knows how to maintain your pages. That way, even when updates happen, you won’t have to be left behind in the dark.

 

What’s the situation?

 

Imagine this: you wake up, expecting everything to be the same. Certainly, you don’t expect your page rankings to change overnight. And since you’ve been using marketing campaigns that have been more efficient than ever, you’re set to see even better results and ROI. But one minute, everything is fine and the next, a core update has upended your rankings. You’re confused, in a panic, and wondering: “what just happened?”

 

What is a core update?

 

A core update is what happens when Google makes changes to its search engine algorithm and systems. The update is significant to the extent that it leads to broad changes. While the aim of the updates is to make sure sites continue to deliver more useful, trustworthy, a and relevant content, some of the updates could affect your site and lead to problems. That's’ why hiring the services of an organic SEO company matters. With expert assistance, you can navigate through these changes with less stress and much greater ease.

 

How often do updates happen?

 

It can happen several times a year. Usually, you’ll see updates being rolled out every few months. Also, since Google announces the dates of the updates a few days before it happen, you can take that time to check your sites and make sure everything is in order. Or rather, you can hire pros to take a look at your site, assess your pages, and ensure that you don’t have anything that could trip any of the Google codes or rules after the update.

 

How is the core update different from all the rest?

 

The core updates are like a list of recommendations from Google. They change from year to year. That’s to be expected. Every year, technologies and platforms change. These core updates reflect or even react to some of those changes. The difference of core updates from other types of updates to the algorithm is the following:

  • Core updates are announced, and other algorithm updates aren’t.
  • Google acknowledges core updates, but not the others.
  • Core updates have names while others don't.

Regular Google updates are more like minor tweaks while core updates tweak multiple features of the algorithm.

 

How do you fix issues from a core update?

 

Core updates make search results even more relevant to users. However, if your pages haven’t been updated or your content isn’t up to par just yet, if you’ve only been in the process of updating your content, then it could devastate your pages. You’ll need to hire pros to help you dig your pages out of the rubble.

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3 Reasons You Should Have a Google Premier Partner

If you are trying to get your business more exposure by the most effective means, especially during the global pandemic, it’s no surprise that you will need to harness the marketing power of the internet. Having boosted ad campaigns on social media geared towards encouraging sales will reach your immediate followers, but this is truly just the tip of the iceberg. Below the surface, it’s no secret that businesses that successfully market online earn a great majority of their impressions through Google. But what isn’t as commonly known are the intricate inner workings of how Google operates. While you could spend hours doing research and watching the tutorial videos on how to take advantage of Google’s ad capabilities, it’s time-consuming and nearly impossible while trying to run a business.  And when you start looking for assistance with your online advertising, you’ll find that self-proclaimed AdWords expert are everywhere with bold claims like, “We help your Google Ads increase performance for better ROI and more leads, guaranteed.” How do you know which agencies are reputable and will be able to work within your budget to get the advertising results you need?

This is where Google Premier Partners come in. Google Premier Partners are certified experts that have demonstrated Google Ads skill and expertise, met Google ad spend requirements, delivered agency and client revenue growth, and sustained and grown its client base. Google only grants Premier status to the top 3% of participating agencies worldwide, and it’s no easy feat to attain. It’s the crème-de-la-crème in terms of platinum-level status; you simply can’t achieve any higher at this time.

What does this new mean for you? It means that if you are looking to hire an agency that will be able to deliver superior advertising campaigns that stretch every dollar of your budget, then you are going to want to strongly consider partnering with a certified Google Premier Partner.

Here are three reasons why:

  1. Money Well Spent

Ever thought you could tackle something on your own, tried it, and were left with disastrous results? This unfortunately is a common struggle with ambitious business owners who think that doing something themselves will save money. However, having a professional who has earned the Google Premier Badge will ultimately be money well spent, minus the headache. To earn this designation, Premier Partners must have over 50% of their team pass Google’s rigorous professional accreditation that includes certifications in Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Mobile optimization. Additionally, Google Premier Partners are required to stay current in the ever-changing digital landscape by going through this process and re-certifying every year. Only 3% of agencies on the planet carry the Premier status and we are one of them.

Whoever you choose as your Google Premier Partner should be able to deliver a strategy that meets your financial needs – and make the money you do spend go further.

  1. Superior Results

When investing in a Google AdWords campaign, knowing what keywords to leverage to encourage growth can be tricky. It’s important to be able to think like a potential client or customer when putting this word list together, but a Google Premier Partner will also know the subtle nuances and unexplored possibilities that can skyrocket the success of your campaign. Those who carry this coveted badge of certification know the best way to approach a new project and retrofit their techniques and experience to suit their client’s specific needs.

Just because a company has acquired this badge, though, does not mean you should trust them blindly. You still need to do your research and make sure that a Google Premier Partner has the right expertise and other qualifying features that fit with the specific needs of your business.  They should also display a current badge to show that they are up to date on all of their training and are still currently certified with the Google Partner program. Self-proclaimed AdWords experts are everywhere these days which is why it is important to work with a premier Google Partner for the best results.

  1. Upgraded Access

Google Premier Partners are the only tier with access to a dedicated account manager - essentially a direct line to Google. Selecting a Google Premier Partner agency gives advertisers advantages other agencies cannot provide, like access to Google representatives when customers have concerns. This direct communication line to Google-trusted and certified experts is only awarded to Premier members.  Need first-line support? Partners can respond to client inquiries and ascertain how to fix operational or technical problems.  You’ll have your own personal liaison to Google with quick turn-around times and personal services that you can’t get anywhere else, which means less stress for you and more time to focus on the other aspects of your business.

When choosing your professional team of experts, be sure to take note of the differences between a Google Partner and a Google Premier Partner. Premier Partners offer more capabilities in problem-solving and have a greater scope of expertise they offer. Premier Partners also have a full cache of benefits available with their special status, including access to Google’s annual Partner Summit, product training and certifications, sales training, community membership and product updates, executive business training, and much more. What that translates to is an agency that has the ability to educate themselves in the process of providing superior customer service. Google Partners can also be of service however be aware that they don’t have the same experience or access to the same level of benefits that a Premier Partner can offer.

SeoTuners is proud to have achieved and maintained the coveted Google Premier Partner status. As a Premier badge holder, you can be assured that SeoTuners has met Google’s highest standards for excellence while serving our clients across the greater Los Angeles and Ventura County areas. Contact us today to find an affordable solution to increase your exposure on Google and beyond with custom marketing strategies for your business.