Author Archives: Seo Tuners

About Seo Tuners

SeoTuners is a Los Angeles and Ventura based Creative Design and Internet Marketing Company that offers high quality services to both small and medium sized businesses. SeoTuners lives up to the hype with customized services sure to boost online presence in no time. With stunning creative and thought provoking designs, SeoTuners design team stands-out above all the rest in the industry. Utilizing the latest methods in conversion optimization, along with proper site structure, your brand is sure to attract.

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How to Optimize Your Video Content to Outrank Your Competitors

Video content is an excellent way to capture the increasingly shorter attention spans of a distracted and busy audience.

But before you spend time or money on creating videos, you need to consider what your long-term goals are. For example, do you want to build more links and garner more social shares, increase conversion rates, boost high-quality traffic to your site, or build up your authority and reputation?

Only after you clarify your intentions can you generate an efficient video search engine optimization (SEO) strategy that will actually help you accomplish your goals and outrank your competition.

In this article, you’ll learn:

  • What video SEO is
  • Some video SEO best practices
  • Where you should host your video content

What is Video SEO?

It’s important to start thinking of YouTube not merely as a video streaming platform but also as a search engine in its own right. As a matter of fact, after Google, YouTube is the most widely used search engine. And even though Google owns YouTube, the search rules, relevant keywords, and search intent will differ – and your optimization strategies should reflect this.

Search intent on YouTube is more instructional than transactional. For example, someone might peruse Google for the perfect headscarf, but they’re going to turn to YouTube to search for ten ways to style that headscarf.

Video SEO on YouTube provides a unique opportunity for perpetual rankings through suggested “watch next” content if you can tap into certain niches.

You can do this by tailoring your strategy to the platform:

Best Practices for a Tight Video SEO Strategy

Choose or Make Attention-Grabbing - But Relevant - Thumbnails

Think of your video thumbnails as a book cover – it needs to be eye-catching and tell people what the book is about at a glance.

People make split-second decisions to click or scroll by based on these video thumbnails. While YouTube will auto-generate these thumbnails for you, you might end up with an irrelevant or less than flattering still.

You’re much better off choosing or creating your own. You can easily do this via YouTube Studio. Simply log in to the app using a g-mail account, then you can choose the video you want to create a thumbnail for and select from three stills or make your own.

Whichever thumbnail you choose, just remember that you want it to be relevant and professional in addition to interest-grabbing.

Elements to include in your thumbnail include:

  • Clearly stated topic
  • Timestamp for length
  • Eye-catching visuals

Create Relevant Title Tags

Don’t mislead your audience. Intentionally mislabeling your video just to garner clicks is a deception that will only hurt your rankings and your reputation in the long run. Once people realize your video isn’t what they were expecting, they’ll click right back to the result pages. Google and YouTube algorithms take notice, resulting in lower rankings.

To create relevant title tags, simply use a keyword research tool, such as Google’s free keyword planner. You’ll be able to find popular search terms and potentially generate new ideas based on this research.

Write Contextual Video Descriptions

A video description is like the meta description on Google SERPs. It needs to be short and sweet and include a few keywords. Google bots crawl these descriptions to determine how to categorize and rank your content based on search intent.

Things to avoid:

  • Keyword stuffing
  • Luring viewers in with false or misleading descriptions

Things to include:

  • A call-to-action
  • Links to additional content (e.g. “watch this playlist to learn more about x” or “watch my latest video x”)

Tag Your Videos

Tags are a way to help Google and YouTube catalog your videos so users can find you more easily. Video tags are a vital part of the video SEO trifecta: tags, title, and description.

Tagging is a way to ensure your video appears alongside similar and suggested content. Just as with thumbnails, you can use the YouTube Studio app to tag your videos. Just click on the sidebar menu on the right, select “content”, choose the desired video, and start tagging. You can use the app anywhere and across all device types.

Upload a Video Transcript

You won’t have to work very hard to produce great video transcripts if your recorded material is already well-researched, finely crafted, and includes relevant keywords.

Including a transcript supplies more material for Google to crawl, providing you with more opportunities to rank. Additionally, transcripts expand your reach by making your content more accessible to the hearing impaired.

Transcripts appear below your video in the comments and show up in your video’s closed captions. You can add timestamps to your transcripts to make it easier for viewers to navigate to the exact answers they need, which can greatly reduce bounce rate.

Fine Tune Your Strategy with Research

There are various free tools - and affordable experts when you’d rather someone else do it for you - at your disposal to help you create a video SEO strategy that gets results.

Google, for instance, has a free keyword research tool or planner that allows you to hone in on high-ranking keywords relevant to search intent. The tool will tell you how popular a search term or phrase is, how difficult it would be to rank for these terms and related search terms.

Because you’ll likely pull ideas from pre-existing content, this tool is especially useful in preventing keyword cannibalization, which happens when you have too many of the same or similar keywords across content mediums. This confuses search bots and may lead to pages you didn’t intend to highlight ranking higher than the ones you actually wanted to promote.

Another valuable tool is a site audit, which will review your video or website schema to ensure you have the proper HTML tags that allow Google search bots to crawl and catalog your content.

Lastly, you’ll want to monitor backlinks, as they are a crucial part of any SEO strategy, video, or on-page. Backlinks are similar to citations and are simply links from another website to yours. Backlinks are an indication that people find your content useful and relevant, which further establishes your page’s authority and trustworthiness. Backlink audits check for broken or bad links and links that can help you establish relationships.

Where to Post: Your Website or YouTube?

There are pros and cons to hosting your video on your business website and YouTube:

Hosting Your Video on YouTube:

The pros:

  • Already optimized for video
  • Second largest search engine
  • Suggested video features
  • SUBSCRIBE button makes it easier to gain followers
  • Built-in thumbnail and transcript tools
  • Potential to go viral

The cons:

  • Terms and conditions apply
  • YouTube can decide to pull your content if it violates subjective decency standards
  • Difficult to monetize content for your target audience

Hosting Your Video on Your Business Website

The pros:

  • More control over your content
  • No need to agree to another platform’s terms and conditions
  • You can choose if and how much you’ll charge for your content by setting up a paywall

The cons:

  • You might need to pay for more server space, as videos are often large files
  • YouTube is massively popular, so you’ll miss out on the platform’s traffic and incidental reach from “suggested next” recommendations
  • You won’t be able to take advantage of YouTube’s free editing and SEO elements, such as adding tags, transcripts, and thumbnails

The Bottom Line

Here’s all you really need to know:

  1. Video SEO is just as important as on-page SEO.
  2. Your video SEO should be unique and well-researched. It should differ from your on-page optimization strategy. Do not copy and paste!
  3. Use title tags, descriptions, and transcripts to boost your video’s crawlability.
  4. Track your progress.

To Save Time and Ensure Success, Hire an Expert

Video optimization isn’t necessarily difficult, but it can be time-consuming and has many moving parts to consider. If you find you’re going cross-eyed trying to optimize for video SEO, reach out to an expert instead. Our SEO professionals can help you supercharge your internet marketing – give SeoTuners a call today at (877) 736-1112 or fill out our online form to tell us more about how we can serve you!

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SeoTuner’s Jeremiah Weilert Is named “The Google Wrangler” by Swagger Magazine

On May 10th, Swagger Magazine released a feature on our co-founder Jeremiah Weilert, referring to him as a self-made man stocked with “gumption and go-getter-ism”. And to think it all started with going door-to-door in second grade to sell polished rocks (which he made a $20 profit off of)!

So how did he go from his rock selling days to running a multimillion-dollar SEO company alongside Tony Durso?

What Inspired Jeremiah to Begin SeoTuners?

Jeremiah used to work in a “cookie-cutter sales role” as Swagger put it, which is typically how the business world works—you have to put in your time at the bottom. Learn the ropes as a cog in the machine of the company, and hope that with enough hard work and overtime, someone in higher management will eventually notice you and invite you to move up a step.

Of course, there’s definitely something to be said for putting in your time to learn the lay of the land while working your way up—but sometimes you can become stuck in a business hierarchy that is not functioning well. This can happen when a company refuses to reconsider the way it does business even though circumstances are changing, or when management consistently

turns a deaf ear to innovative suggestions from employees.

Jeremiah was not unwilling to do the work—he became sales manager within six months of starting the job, and in another six months, he became the director of the whole department. This quick advancement is owed to his driven personality—he was passionate about learning and challenging himself, and willing to pivot his management style when it wasn’t working.

But even in this role with perceived leadership power, he found himself constrained by upper management’s inability or unwillingness to change—which ultimately resulted in the company’s dissolution due to Google’s Penguin update. As he notes in the feature:

“When you get as big as they were, and you can’t pivot, you leave yourself vulnerable to Google,” he recalls. “We were running this ginormous SEO company going, ‘there are so many ways for this to go better,’ but upper management wouldn’t take the advice we gave.”

Jeremiah wanted to create a company that would value the ability to anticipate new changes and welcome innovation—and that’s exactly what SeoTuners became.

Creating An Even Playing Field

Cracking the myth that one had to start at the bottom and slowly move to the top, Jeremiah set out to use SEO to ensure that small, budget-conscious companies could consistently show up on the first page of Google, even beating out major brands.

SeoTuners is all about efficiency, adaptation, and resilience. Rather than doing the same things that used to work before, the business focuses on continually trying new and different things that might work even better. And it turns out, this is exactly the type of attitude that’s needed as Google continues to update its algorithms.

The only way to stay at the top in SEO is to change, adapt, and mold one’s strategy as the digital landscape continues to change. And SeoTuners does this by keeping up to date with all of the latest news, statistics, and algorithm updates that are constantly rolling out.

And as Google’s algorithm continues to favor quality, relevance, and credibility, it becomes easier and easier for businesses (no matter their size or wealth) to rank on the front page so long as they showcase these qualities.

Merit Over Profit

For a multitude of industries, bigger doesn’t mean better. SeoTuners wants to help businesses big or small reach their audience so that they can do whatever it is they do best—and sometimes they have to win out over others who only care about making a profit.

This is especially true when it comes to the drug and alcohol treatment center niche. SeoTuners now works with over a hundred of these organizations across the U.S. to help them rank higher on Google so they can better reach the people who need them.

SEO done right is a way to “level the playing field” and help smaller businesses “compete with the big boys online”. It’s a chance to have how high a business ranks on Google have much more to do with the quality of the service than the budget of the business.

So Why Come to Us?

If anyone can do SEO, why come to us? We offer as many tips and tricks as we can on our website, in our blogs, and on our social media posts. There’s nothing we do that anyone else ultimately can’t do.

However, maintaining great SEO takes a lot of time, energy, attention to detail, and a willingness to keep us with the constant changes of the ranking algorithms.

Rather than devoting a significant chunk of your business to that work, we can take this on to let your business devote its time and resources to what it does best, while we do what we do best.

We keep up to date on algorithm changes, trends in the industry, and your businesses’ personal SEO stats to ensure that we’re making a continual effort to improve.

No matter your budget, we are very flexible to meet the needs of your business. Whether you want us to do all of the work or just some of the work, we’ll make it work.

We’re very passionate about what we do—we have swagger—let us help you focus on what you’re passionate about!

If you’re curious about our services in avenues such as e-commerce, conversion rate optimization, local Google ranking, or link building, get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

Google Advanced Search Operators for Competitive Content Research

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

The elation of completing a competitive keyword research plan often paves the way to the fear of losing a lot of opportunities. You need to have more than a list of keywords and knowledge of what your competitors are doing by sourcing affordable website SEO services. What will put you in an advantageous position is to know the content that is ranking high and how you are doing on that ladder.

Google search operators are special commands that refine your search capabilities. They boost productivity and help marketers optimize their campaigns. In addition, they give you a glimpse into your competitors' sites so you can come up with greater ideas. By using Google search operators, you can be able to:

Find a competitors' content

As a marketer, one thing you will always aspire to is to get featured on high-traffic sites. Google search operators can help you discover sites in your industry that accept guest posts. Saving you time that you would have wasted searching for the site yourself, and this will help you easily locate a site that your competitors are using to rank highly. The exact formula you can use to search for your competitors' sites is typing in the search bar the "name of the competitor' is" - my competitors website.com and Google will show you where your competitor's author bio is listed apart from their own websites. For example, "Sharon Stone is" - superauthor.com. Google will then proceed to list for you all the sites that Sharon has been mentioned in apart from her own website.

Get better writers by using site

Writers have become a critical component of content making. It has therefore become crucial to find good writers who will help you market your content properly. Search operators can help you find them. If you want to write an article, it is easy to find a writer by doing a simple site search on the publication topic of your interest and choosing one of the many writers who will be listed.

Find your content gaps

To be able to keep up with your competitors or even get better than them, you might need to know what you are missing in terms of content. Let's say, Wordgenious.com is your competitor, and you are aware that they write a lot of content on books, but you are also keen to know what else they write about without having to go through their whole site. By typing in your Google search bar site:Wordgenious.com-intitle:books, you will see all the other topics apart from books that Wordgenious.com writes about. Through this information, you will be able to write content that seems to give your competitors a higher ranking.

These few tips are shared to help you make smart decisions about your content. Search operators are useful in helping locate information quickly. By looking through your competitors' sites, you can tweak and come up with better content that will give you an advantage and let you stand out from your competitors. Better content means more traffic to your website.

How to Find and Fix Duplicate Transactions in Google Analytics

This entry was posted in Advertising, ecommerce, SEO on by .

Google Analytics is the most widely used tool on the web. It reports, tracks, and analyses traffic such as bounce rate and pages per session. Moreover, it provides essential analytics tools for search engine optimization. However, many users undergo the problem of finding and fixing duplicate transactions while using this tool. Here are the steps to help you out.

Before diving into the matter, what are duplicate transactions?

These are over-counted transactions over a specific period and create a mess in your Google Analytics data.

 

How can you detect a Duplicate Transaction in Google Analytics?

Google Analytics provides affordable SEO services to improve your strategies, but at the same time, more than one transaction can be recorded. If you’ve ever received a GA audit with a record of similar transactions but don’t have an idea of how it came to be, follow these steps to locate one:

 

Step 1: Create a New Report with a List of Transactions and Transaction ID.

To create a new report with a transaction list, go to Google analytics, press customization, and then create a custom report. After that, add transactions as metric and transaction ID as dimension.

 

Step 2: Filter Report for Transactions.

After obtaining a new report, save the filtered report by pressing the transactions tab then click the advanced option.

 

Step 3: View the Total Percentage of Similar Transactions within the Timeframe

Here you’ll view a list of all transactions as well as the total transaction hits sent to Google Analytics.

 

Now that you have obtained an accurate analytics report of the total percentage of identical transactions in your GA account, you might be wondering how to fix and block them from happening again. Check out the following steps to prevent a recurrence of this issue:

 

How to Fix Matching Transactions in Google Analytics

These similar transactions can be fixed or prevented by either of the following ways:

Google Tab Manager.

Using a Google tab manager will enable you to block duplicate transactions by using the correct codes. Therefore, you will need to set up a tag to write out a cookie any time a user visits the page. If the user tries a new attempt, it will automatically load a new page.

Server-Side Changes

Another effective way to prevent similar transactions is through the server-side. This is the best and most reliable method to fix similar transactions. Here you are required to send the code only once on a specific page. For better results, use a database record to add a timestamp.

 

Many people face the challenge of getting more than one transaction in Google analytics. These problems affect your data in several ways such as dropping your data accuracy. Furthermore, they arise when a transaction is sent to GA each time the thank you page is opened. However, there are easy steps to locate and fix the issue. If you’ve just encountered unusual activities that resemble corresponding transactions, follow the steps outlined above to help you detect and fix them.

Ten Tactics to Efficiently Manipulate Google Analytics Data

This entry was posted in Advertising, Content, ecommerce, Local, Marketing on by .

Did you know it is possible to permanently or temporarily manipulate Google Analytics data? If you do not have the correct expertise or know-how, affordable SEO packages can help to boost the traffic to your site.

A lot of people and organizations do not have the knowledge needed to modify Google Analytics data. But learning how to do this can be very powerful to procure stellar business insights. There are two proven methods to manipulate data; temporary and permanent methods.

 

Permanent Google Analytics manipulation

Being able to permanently manipulate the data collected and shown on Google Analytics can be extremely powerful, but it also comes with several risks.

 

Here are some tips to permanently manipulate Google Analytics data:

 

Data import

Data import allows you to join your offline business systems data and the online data collected by Google Analytics. It is instrumental because it helps you organize, analyze, and act on this data set in ways that are more aligned to your unique and specific business needs.

 

There is a variety of data that you can upload to Google Analytics:

 

  1. Hit data
  2. Extended data - this can be user, content, product, geographical, or custom data.
  3. Summary data

 

Google Analytics filter

This strategy is ideal if you want to manipulate data in a report view. You can productively use Google Analytics filters to:

 

  1. Help collect data on your primary target.
  2. Remove third-party and employee IP addresses from your information.
  3. Excluded once all technical query parameters
  4. Setting up a separate test view in Google Analytics is critical if experimenting with filters to avoid completely ruining your Google Analytics.

 

Google Tag Manager

Implementing the Google Tag Manager (GTM) is a more practical approach to manipulating and tracking data collected through all the available options in GTM.

 

Temporary Google Analytics manipulation

You can temporarily modify your Google Analytics data in several ways. It is usually advantageous because you get better insights when you receive different views of your data.

 

Here are some tips to temporarily manipulate Google Analytics:

 

Report filters

Report filters fall into two categories: standard and advanced.

A standard report filter allows you to filter the first dimension of your report, which can be limiting at times. On the upside, it is straightforward to work with.

 

On the other hand, an advanced report filter allows you to add multiple selections for the reports you are looking at. In addition, it allows you to further drill down on the Google Analytics data that you would like to review.

 

Segments

Segments are probably the most excellent features you can find on Google Analytics. They allow you to manipulate ad-hoc and retroactive data in very effective ways. Since Google Analytics allows you to compare data for different audiences, applying a segment is a very strategic check that every marketer and analyst should know.

 

Hopefully, the tips above have given you better insight into how you can manipulate your Google Analytics data. However, it would help if you exercise caution when permanently modifying your Google Analytics data or, to be on the safe side, use affordable SEO packages from a reputable company to avoid completely messing up your data.

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Understanding SEO Terminology

Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic.

How SEO Works

Search engines will “crawl” your pages, collecting information on them and then indexing that information. When a search is executed, an algorithm analyzes the pages it has indexed, evaluating elements such as site reputation and a user’s location to generate the most relevant results for the user. Sites with large amounts of content and good reputations have a better chance of ranking higher.

Two SEO strategies can improve your website's visibility: on-site optimization and off-site optimization.

On-site optimization: also known as on-site SEO, this component focuses on optimizing elements on your website as a way to improve its position in search rankings, thus increasing the amount of internet traffic to your site. This type of optimization is something that, for the most part, you can control. Elements such as the title of a page on your site or keywords used can improve your site’s visibility.

Off-site optimization: this includes the components that aren’t actually on your site but can still improve your site’s position in search rankings. These components are typically out of your control such as attracting links from social media and other websites.

Algorithms

While there are a variety of search engines to choose from, the most popular by far is Google. Google has a variety of algorithms that are designed to improve user experience such as:

Hummingbird: the name of a 2013 algorithm in Google Search; this algorithm uses phrases rather than keywords to better understand the intent and context of search queries to match them with relevant pages and results.

Penguin: an algorithm that penalizes websites for violating Google’s Webmaster Guidelines. Reasons for penalization include keyword stuffing and manipulating the number of links that led to a site’s page. 

Panda: a Google update that penalizes "thin" sites with "low-quality content" by ranking them lower on SERPs (see definition below). This algorithm aims to prioritize higher-quality sites.

Other Key Terms That Can Help You Understand SEO

SERPs: Search Engine Results Pages; the results and pages that come up in response to a search.

Local SERPs: the results that come up in response to a local-based search; the site visitor’s location affects these results.

Organic SEO: natural methods and strategies that help a site get high rankings on SERPs. With organic SEO practices, high rankings on SERPS are achieved through optimization strategies mentioned under white hat SEO rather than paying for ads. In fact, with organic SEO, you cannot pay search engines to get higher rankings. There is still the option to increase the visibility of your website by paying for ads, but this visibility ends when the payment ends. Organic SEO is a longer-lasting way to attract traffic to your site, and it’s free. Think of organic SEO as an investment – the more content you build for your site, the more likely it is that your site will generate traffic.

SEO UX: UX stands for user experience; the added “UX” emphasizes how SEO has shifted its focus to the user’s experience in an effort to move away from highlighting pages that are chalked full of keywords.

Sitemaps (XML and HTML): Sitemaps allow search engines to efficiently "crawl" a website to index the information on a site's pages. The two main types of sitemaps are XML and HTML. XML is used by the search engine; it indexes information on a site's content and the general importance of a site's pages. One of the benefits of an XML sitemap is that the site's owner can choose the specific pages or information it wants the search engine to crawl and index. HTML is used primarily by the site visitor; it structures the site's content in a way that is user-friendly.

The above definitions are some of the many terms used in the world of SEO. However, SEO, like all things on the internet, is constantly changing, and search engines like Google are constantly releasing new algorithms or programs that are sure to affect how these practices are done. Constant tweaks to your site are necessary to ensure all the proper tools are in place for SEO optimization. SEO Tuners can help maximize your website’s potential through our organic SEO services, which follow a white hat approach. We also offer a variety of SEO packages that are customizable to fit your company's budget. We are available to answer any questions you may have on SEO or any of our other digital marketing services. For more information, visit us at www.seotuners.com, or call (877) 763-1112.

 

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8 Tips to Reduce Bounce Rate

If you’re fighting the good fight working to increase your website’s SEO, Google ranking, and conversion rates, you’ve likely come across this pesky percentage showing up in your Google Analytics (GA) page called a “bounce rate”.

So, what is a bounce rate and why should you care, if at all?

If you’ve ever clicked on a website and then left without visiting other pages of the site—you’ve participated in that website’s “bounce rate”.

Google’s definition of a bounce rate is the percentage of single-page visits made to a website. It’s calculated by taking these single-page sessions and dividing them by the total number of page sessions a website has to get a percentage. That percentage then shows up on your Google Analytics (GA) page as the bounce rate.

So, the higher your bounce rate, the more often people click one of your pages and then simply exit your domain. This could be through clicking on a link that goes somewhere else, hitting the back button, closing the open tab/window, typing a new URL into the search bar, or even just session timeout.

Google claims that bounce rate does not directly affect your search ranking, but common sense tells us that this percentage can give us some important intel. Bounce rate is ultimately a measure of how well we’re engaging with our target audience and getting the desired action, whether it’s a purchase, a subscription, or a phone call.

A high bounce rate can indicate a poorly designed website, confusing user experience, or low quality of content. Users may leave your page because they are not finding what they need—whether that’s because you don’t have it or it’s just not obvious enough.

On the other hand, depending on the context, a bounce may not always be a negative thing. For example, looking at the bounce rate for a particular page rather than the entire website, we expect that there will be a higher bounce rate for informative content like blogs that don’t have a specific call to action.

Users may follow your business and click on blogs via social media posts, read the post, and leave the page. Their opinion of your business may have increased, and they may make a mental note to return to your website at a later date— all positive things that are not reflected in that percentage.

Ideally, you would like for a user to click on your services, contact, or products page and purchase something or connect to you every single time they click one of your pages. However, in reality, conversion is often much more nuanced than this. We don’t just create content to get immediate conversions, we create it to make a connection with our target audience, build trust, establish our expertise, and offer information or entertainment to the community.

That being said, having high traffic does little good for your business if users aren’t interacting with the rest of your site. Looking at your bounce rate can help you narrow down what might be going wrong in the space between a click and a conversation, whether for the whole site or particular pages.

If you’re looking to reduce your bounce rate, increase user satisfaction with your site, and potentially increase your conversions, here are 8 tips to help:

1. Install, Configure, and Utilize Google Analytics (GA)

This step is crucial because GA tracks your bounce rate across all your pages, including the number of bounces, where the user “bounced” to, and where they came from in the first place. This can really help you narrow down what might be affecting your percentage.

Is it particular social media sites? Locations? Pages? Or was it during a specific time period, maybe when your website’s speed was significantly slower?

It’s also important to ensure that your GA is configured correctly. This includes making sure that your GA tracking code is properly set up on your website and that there aren’t any duplicates.

2. Avoid Pop-ups, Excessive Ads, and Auto-Play Content

According to a study done by Search Engine Land, 65% of users would block sites with too many ads from their search results. Ad blockers are becoming more and more popular—popups, excessive ads, or content that plays automatically can trigger users to bounce from your page before they even give it a chance. Why? Well, they’re annoying. They hijack the user experience and can be overstimulating, overwhelming, and for some, they may not even be viewable.

Even if the content of your popups is quality and there is nothing malignant or dangerous, users often have an automatic reaction to close out of the page due to their overuse and association with viruses and scams.

Popups can be effective, but you have to be very careful about their design. If you’re not willing to put in this time and effort along with some split testing to see if they’re successful or not—you should probably air in the side of not using them at all.

If you do consider using a popup, stick to offering no-strings-attached benefits to the user. Things like discounts, exclusive access to free services, or limited-time offers can make for a good popup. But if you plan to renege on these promises, your popups are likely doing more harm than good.

3. Clear and Concise Content—More is Not Better!

It’s not uncommon for a user to click on a page that may have a plethora of very useful content on it, but then they click away because it’s formatted in a wall of text that’s hard to read.

Or maybe the user is looking for a breakdown of complex information but the information they’re finding is more of the same, complex, jargon-filled content that is entirely inaccessible to them.

Here are some tips for making your content more accessible:

• Subheadings to separate different sections
This helps to break up blocks of text, and it also allows a user to skim the subheadings to get a general summary of what’s included in the content.

• Short, concise, and straight-forward sections
Have you ever looked up a recipe and had to read the poster’s entire life story when you’re just trying to get to the ingredients? Please don’t do this to your users.

• Bullet points & numbering
Hey, it helps, that’s why we do it. It’s easy on the eyes and helps mentally break up dense content.

• Images, graphics & screenshots
Not only does this make your content more engaging, but it can also add so much to the experience if done right.

• Customized examples
This is a way to connect with your audience and offer them something that another source may not do as well.

• Avoid “jargon” and define your terms
Be careful to avoid unnecessarily complicated words. If it’s relevant, unavoidable, or helpful to the user to know the term, make sure to define it.

• Consider a clickable table of contents
Like subheadings, this can help the user get what they’re looking for without having to wade through everything else, leaving them more likely to be satisfied.

• Include a clear call to action with a relevant internal link
This is so important because it gives the user a clear directive on where else they can go once they have finished reading the page! Consider offering specific and relevant links in your call to action depending on what the page was about.

Long-form content and informative guides tend to score the best for SEO purposes, but it’s worth going the extra mile to ensure that your content is actually engaging and helpful, rather than just a slew of keywords strung together.

4. Target the Right Audience

Sometimes a bounce rate might be high because it’s not the correct audience that’s clicking on your content—they might realize once they hit your page that this is not what they were looking for.

So, what can you do about this? Check-in on the keywords you’re using and how you might be marketing your page. You may need to adjust which audiences you’re targeting or the message that you’re delivering to make a better fit.

The goal is not to have everyone in the world clicking on your website—it’s to have the right people clicking on it.

5. Optimize Your Site

If your website is not visually appealing and well organized, this may become clear in your bounce rate. Double-check your site menus and layout to make sure that it’s intuitive and easy to navigate. There are tools that can assess your site’s readability quickly and for no cost.

test tool screenshot

You’ll also want to ensure that your site is mobile-friendly. Often when a business creates their website, they recreate a separate version just for mobile, which might leave out certain aspects of the desktop site or not be updated as frequently.

Your mobile site is as important if not more important than desktop—the number of users searching primarily from mobile devices is increasing year after year.

Growing your internal links where it makes sense is always a good strategy. It allows users to stay on your domain rather than clicking off. This is always good for your SEO, too.

Another issue that can cause an increased bounce rate is broken links. Using tools like Dr. Link Check can do this for you pretty quickly.

stats

It can also be helpful to make all external links open in a new window. By default, they usually open in the same window which can cause a user to leave your site even where they don’t intend to.

If they’re using your site for reference, they may end up doing a lot of back-button clicking, which can be irritating and can also jack up your bounce rate. If your site is on WordPress, there is a WordPress plugin that will do this automatically for you.

6. Timing Is Everything

Page loading speed is a Google ranking factor, albeit a small one. But it has a big impact on bounce rate and user satisfaction.

If your site is running on the slow side, the following are some things that could be slowing it down:
• Large, uncompressed images
• Your website hosting
• Plugins, apps, and widgets
• Themes and other large files
• Redirects/broken URLs

According to research, 40% of users will exit a web page if it takes more than 3 seconds to load. You can check your site’s speed using tools like Lighthouse or Cloudfare if you’re on WordPress. PageSpeed Insights will rate your site’s speed and even give you tips on how you can improve it.

search results

One quick and easy way to increase your page speed is to compress your images with services like Optimizilla.

7. Write Accurate Meta Descriptions

30% of websites don't even use meta descriptions. Why? Because Google regularly ends up rewriting them when they don’t match a user search, but this is often because there isn’t one written to begin with, or because it doesn’t accurately describe the webpage.

seo tuners listing

If you write accurate meta descriptions, you’re more likely to increase your click-through rates (CTRs), which is going to have a positive impact on your bounce rate.
Here are some quick and easy tips for writing meta descriptions:
• Keep them between 150-160 characters for web pages or between 138-148 characters for blog posts or pages with publication dates.
• Put the most important information about the post or page in the first 100 characters, such as keywords.
• Summarize the web page or post in simple, accessible terms without keyword stuffing.
• Be specific. Avoid gimmicky sales talk and really focus on what a potential user might be searching for that your page would be a match for.
If you haven’t already been writing meta descriptions, start now, and we also suggest going back to previous pages and creating them. This can increase your CTR for older pages and content.

8. Don’t Fix It If It’s Not Broken

Remember, a high bounce rate is not necessarily something to fret about. In fact, most blogs have a bounce rate of over 80%. For blogs, in particular, a high bounce rate may mean that users are coming to your page, finding exactly what they’re looking for, and “bouncing” away happy and satisfied.

There are good bounces and bad bounces, so it’s important to think critically about your bounce rate and consider whether those percentages fit what you would expect for your content, or whether they might indicate an underlying issue.

Do you need assistance optimizing your web pages? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

Google Updates Cumulative Layout Shift Scoring

This entry was posted in Advertising, Content, Local, SEO on by .

Many people who visit web pages have experienced unexpected movements where the button shifts itself on a webpage. This is a common problem called cumulative layout shift. For instance, you might be reading a blog post then an ad pops out. This will block you from reading the whole text. For that reason, Google updated cumulative layout shift scoring. Whether you have experience or not, here is everything you need to know about cumulative layout shift scoring.

What is Cumulative Layout Shift?

It is a part of Google core web vitals brought about by a group of layout shift scoring. It causes a shift of web page elements when a page is loading. These elements range from videos to images.

Reasons Why Cumulative Layout Shift Scoring Happens

Being a sudden movement of webpages content layout, there are many reasons why these problems occur. It is mainly caused by elements available on the pages. Such elements include:

Actions that are structured to function when there is an internet connection

The internet contains a lot of actions that are structured to function differently. Some images and adverts may appear when there is an internet connection causing a shift.

  • Wrong use of fonts.

Custom web fonts come in fall back to flash of unstyled text. These safe fonts are suitable for any browser. Both of them cause CLS and might affect elements on your page.

  • Poor Images.

In the process of loading a webpage or watching online photos, poor images might occur. This might contribute to cumulative layout scoring.

  • Advertisement or embeds that lack dimensions.

During page loading, the browser provides space for the ads and embeds. However, this will happen when the adverts have dimensions. Moreover, dynamic ads are easy to install when space is not allocated; other elements will start to move.

How to Fix Cumulative Layout Shift

CLS plays a vital role in identifying unexpected shifting on a page. Additionally, it also measures the number of unwanted movements. A good CLS score is essential because it increases user experience. Moreover, it provides affordable website SEO services, thus determining a good score for the company and user.

What is a Good CLS Score?

With all that in mind, you have understood the need to have an accumulative layout shift and why you need to have a good score. So what is an excellent cumulative score? A cumulative score is the total amount of changes that happen on a page while browsing.

How to Fix Cumulative Layout Shift.

To shift CLS, you need to change elements. All you need is to select helpful web pages. After that, you will notice a positive or negative shifting because of one of the elements. Lastly, it improves on speed to improve experience and performance.

Cumulative layout shift is the sudden movement of web page content layout. It is mainly caused when unstable elements move from their starting points as another element is added by force. CLS help in improving the score for both users and the company. While waiting for the Google updates in June 2021, to increase for the Google updates in June 2021, to increase ranking, consider the facts provided above.

What is Inbound Marketing? A Beginners Guide

This entry was posted in Advertising, Marketing on by .

About 70% of buyers are savvy to various marketing techniques. While some are still relying on traditional methods such as direct advertising, inbound marketing is continuing to blow off the market. It puts your message in front of your targeted market. If you want to learn about inbound marketing, then this is the right place. Check out facts about inbound marketing. Read on to find out!

What exactly is Inbound Marketing?

It is a methodology that aims to engage, delight, and attract customers by providing them with helpful content to develop their experiences. It also connects with what they are searching for and helps solve already existing problems.

Now that you understand what inbound marketing entails, I guess you are ready to get started. But how does it work? Keep on reading to find out.

How Inbound Marketing Works

As mentioned earlier, inbound marketing aims to pull customers with relevant and valuable information. It is designed to generate customers and attract visitors by employing the following steps.

Attract

To bring in the right customers to your website, you need to create helpful content. For instance, people use the search engine to get adequate information before buying anything from the internet. Therefore, attracting customers requires the use of the correct SEO tool and website optimization.

Convert

Once you attract visitors, convert them into leads by either asking for contacts for a valuable thing.

Engage and Close

The last step is helping them with burning issues and close by converting leads into customers by using emails to build trust.

Delight

Now that you have a complete package of loyal customers, you need to appreciate and help them find success in their product. You can do this by providing affordable SEO services, promoting them to brand ambassadors, and identify new needs.

With all that in mind, this leads to the strategies to attract, convert and retain customers.

Attract Website Traffic

Inbound marketing is not a free marketing strategy. Being one of the best ways to market your website, it helps in generating traffic. However, a lack of visitors to your website will lead to little or no sales. Therefore, it is essential to have a social and content strategy together with the knowledge about your buyer’s persona will help increase traffic to your website.

Understand Buyers Persona

Buyers are people who are loyal and value your products and services. But, do you understand your buyer’s persona? If not, then you can create a buyer’s persona to sell out.

Develop a Solid Content Marketing Strategy

A content marketing strategy will help you provide what they want to boost your inbound marketing layout.

Promote Yourself

The most advisable way to market yourself is through social media. Some of the reliable platforms include Facebook and Instagram.

Grow Your List

After gaining customers, it’s essential to convert them into leads by capturing their information in an email list.

Other Strategies include:

  • Optimizing the landing page
  • Strong lead magnet and Call to Action
  • Nurturing your email list
  • Retaining customers

Wrapping up, inbound marketing has become the most used marketing strategy. It employs practical tactics to assist in the development of traffic to your website. Consider the facts provided above for your success if you want to shift from traditional to inbound marketing.

Importance of XML and Image Sitemaps to Google

This entry was posted in Content, SEO on by .

As an SEO specialist, one of your main goals is to utilize online tools to help a website communicate better with search engine robots. One of the tools that most SEO experts are using today is XML and image sitemaps. That is because Google and other major search engines support their use.

So what are XML and Image sitemaps?

XML sitemaps are plans of your site that helps guide the search engine robots to crawl or index website pages on the search engine results page. Some of the things you can include in an XML sitemap are SEO-relevant URLs, but there is no guarantee that a particular page will show up on the results page.

An Image sitemap includes the metadata of the images on your website. This information helps Google give users relevant image results related to the user’s search query. You can search for images that you wouldn’t usually find on Google, thanks to image sitemaps.

So are sitemaps important to Google?

Yes- because it gives the search robots a directory with important information about a website. This enables the robots to crawl and index pages more accurately depending on how relevant the website content is to the search query.

Image sitemaps are essential, especially for travel and e-commerce websites, because visitors are more interested in the visuals. Besides that, Google is now showing about 40.7% of images on the results page regardless of the query.

When it comes to optimization, it’s essential for Google to spot your business. SEO experts always pick up any tool that Google rolls out to aid in this plan. So it begs the question;

Are XML and image sitemaps important for SEO?

When looking for affordable SEO packages, you will not find most companies stating that they use sitemaps as an SEO tool. This is because most SEO experts do not use sitemaps as a content optimization tool. Additionally, as mentioned earlier, using sitemaps does not necessarily affect your ranking on the search results page. They only determine whether your website shows up on the results page.

What makes your website rank higher is how relevant your website content is to the question in the search bar. This is not to say that sitemaps are irrelevant for SEO. An expert knows that using sitemaps and other optimization tools effectively will give you a higher ranking. Sitemaps alone cannot help you achieve a higher ranking on the Google results page. However, you can use the tool to boost your SEO efforts, like using keywords and backlinks to increase your online presence.

The catch with using XML and image sitemaps is that they have to be frequently updated. If your website changes, often ensure you make the relevant updates and alert Google to make the necessary changes. Experts recommend that you put several links on your sitemaps to avoid lagging when Google tries to download your website information.

Note that XML and image sitemaps have been there since 2005. They have become more popular now because of their use in SEO services, and Google is using them more now. Remember, they are not an SEO element but can significantly boost your efforts.