Author Archives: Seo Tuners

About Seo Tuners

SeoTuners is a Los Angeles and Ventura based Creative Design and Internet Marketing Company that offers high quality services to both small and medium sized businesses. SeoTuners lives up to the hype with customized services sure to boost online presence in no time. With stunning creative and thought provoking designs, SeoTuners design team stands-out above all the rest in the industry. Utilizing the latest methods in conversion optimization, along with proper site structure, your brand is sure to attract.

Best SEO Packages: Why Your Business Absolutely Needs SEO

This entry was posted in Advertising, Content, Local, SEO, Social on by .

Running an online business for the first time can be a daunting task. Are you wondering why you’ve got high bounce rates and poor traffic? It could be due to several reasons—from bad content, poor navigational experience, and cluttered site design. Get help from a pro. Start checking out the best SEO packages. Here’s why your business can’t live without SEO and without a team of professional digital marketing experts to help you.

Constant Traffic

The more traffic there is to your site, the higher the chances of conversions and sales. SEO helps generate a steady amount of traffic to your pages, so you won’t need to worry about having zero sales. The fact that SEO works 24/7 means that you can expect traffic at all times, which can lead to an exponential increase in sales.

Keyword Optimization

Search engine optimization experts know the best keywords that your pages should rank for. Your pages will publish content that’s not only optimized for social, but for search as well, hitting two birds with one stone. That optimization will help your site rank higher. Higher rankings on the SERPs mean that more people can find you.

Brand Awareness

SEO helps your brand and business establish a strong online presence. With the right campaigns, your SEO team can help you build content that can position your firm as an expert and trustworthy advocate in your field of expertise. That helps generate a lot of consumer trust. People buy products or try out services from the companies they trust.

Brand Loyalty

If you’ve ever wondered how big brands generate the level of consumer loyalty so that all they need to do is announce the launch of a new phone or shoes to get people to flock to their stores, lineup, and pay, the answer is marketing. Excellent marketing does that. That’s what you can get when you hire a digital marketing team. Find one that takes the time to know your business and goals. Does the firm have the expertise and talent to provide content that engages your target market? That’s a must. Strong engagement can eventually lead to brand loyalty.

Adapt to Change

Changing business environments mean that companies need to learn how to keep evolving and staying up to date with the latest technologies, platforms, and tools. The right SEO marketing team can do that for you. With a team to build, manage, and update your social media accounts, your business can reach out to your customers on that platform. Meanwhile, you won’t need to take time out of your busy schedule to handle all that. You can focus on running your business.

Competitive Edge

A business that doesn’t know how to adapt will find itself edged out by the competition, sooner rather than later. If you don’t want your firm to get left behind in the dust, hire search engine optimization pros to help you get your business up to date on the industry’s best SEO practices.

Business Tips: Importance of SEO During COVID-19 Pandemic

This entry was posted in Advertising, Local, Marketing, SEO on by .

The pandemic has forced the general populace to retreat into and stay at home for the indefinite future. While some cities in some parts of the world are slowly recovering and opening their businesses, others are still under lockdown or quarantine. 

It's safe to say that the emergence of COVID-19 and the way it's swept into communities has made online eCommerce sites ask: is SEO still relevant? Here's why search engine optimization still matters. 

COVID-19 is Trending

The coronavirus trending means you can use that to get your content onto the SERPs. Using the right keywords in your pieces can help you rank higher. You can take advantage of this to get your business some site traffic. This is not you reducing the significance of what's happening. But it's you trying to make the most out of it. 

Evergreen Content Works

Keep publishing evergreen content that's relevant to your site. Trending topics will help you get a few more customers, but they won't stay that long. Push your evergreen content forward. Your SEO team can work on that for you. 

Increase Qualified Traffic

Digital marketing isn't just about boosting traffic to your sites. You need qualified traffic to your pages to survive. That's where affordable SEO services come in. You can hire pros to help you get qualified traffic. If they're paying a visit to your site at a time like this, then you know that they're interested in your products or services. 

Long-Term Gains from SEO

The best SEO campaigns take time to show results. That's because the campaigns require consistent and steady output. When the campaigns finally take off, though, you can count on long-term gains. That's why it's essential to keep working on your SEO campaigns, especially at this time. That way, the consistent output can help you rank higher on the SERPs later on.

Search is Going to Be Important

The pandemic has made people stay at home, where they spend an inordinate amount of time online. With that many people on the internet, it's safe to assume that search is only going to be more popular. By working on your SEO campaigns, you can attract more traffic to your site. That's going to help boost your site traffic, conversions, and sales. 

People Support SMBs

Many people want to reach out and offer their support to small and medium-sized businesses in their communities. With SEO, your business can be more visible, and that can get you help and support from your community. It's not going to be easy for many small businesses to stay afloat during or after the pandemic. With SEO, you can make it easier for people to find you online and hear your story. That can generate funds or donations to you or your staff. 

Cost-Effective Means 

It's now more essential than ever to save on costs. There's no telling how long this will run or how it will affect industries and businesses on a much larger scale. SEO makes it possible for you to improve your marketing reach while saving on costs. That matters. 

How SEO Services Provide More Profit to Businesses?

This entry was posted in Advertising, SEO on by .

A lot of companies are finding it hard to stay solvent during the pandemic. If you’re wondering whether search engine optimization services can help your business or not, here’s why it can and why you should start looking into hiring the affordable SEO services of a reputable digital marketing firm as soon as possible. 

Offers Low-Cost Solution 

At this point, businesses need to keep their expenses low. There’s a need to protect funds and capital, as there’s no telling what could happen. The cost-effective nature of SEO campaigns, then, makes it the perfect marketing solution for many small to medium-sized businesses. SEO makes it possible for companies to save on costs and still get their marketing campaigns done. 

Improves Reach

Search engine optimization makes it easier for companies to expand their reach at a low cost. When COVID-19 is trending, you can use it to get more customers to your pages. You can expand your consumer base with the right SEO campaigns. Hire pros to help you achieve those results. Are you marketing locally or globally? SEO works 24/7, so if you’re marketing to the rest of the world, you’ll get customers at all times, from different time zones. 

Increases Visibility

Using the right keywords—such as those related to COVID-19—can also help improve your visibility online. If you’ve been looking for ways to get more traffic to your pages, then don’t stop your SEO efforts and campaigns. With the right team of pros behind you, your SEO can boost your rankings on the SERPs, making it easier for people to find your business—your products or services—at this time. That’s going to help generate more sales and conversions for you. 

Kills Bounce Rates

High bounce rates could be killing your traffic. Eliminate that by hiring SEO pros to fix your pages and content. Start providing your target audience with articles and blog posts that resonate with them, capturing their interest, and improving their engagement with your products or services. Also, poor site design could be behind those high bounce rates. SEO pros know how to fix those issues, so when potential customers come to your page, they get an excellent navigational and user experience instead. 

Build Your Social Media Presence

If you only know how to market your products or services through Facebook, you’re missing out on a lot. With plenty of your target audience online, you must find out where they are. That means marketing to them on platforms like Twitter, Instagram, Tumblr, and more. But opening accounts on these platforms as well as managing and updating takes up a lot of work. That’s time and effort you can’t afford to take away from your core business. That’s where SEO experts come in. They take over these duties, so you won’t need to worry about a thing. With their help, you are certain that your company’s social media presence will grow. That’s going to lead to even more customers to your pages. 

man touching virtual screen

SEO Processes That Are Easier with Higher Domain Authority

This entry was posted in Content and tagged , , , , , , on by .

Search engine optimization is a time-consuming effort and often takes patience to see results, especially when it comes to gaining higher domain authority.

 

High domain authority means that an entire website domain, including subdomains, have reached a status that is more powerful than comparative sites. With high authority, a site most likely exists in top 10 listings on Google searches. Good standing authority is usually gained through sufficient and quality SEO. Large businesses that already have an established brand name generally reach a higher authoritative status faster and easier. However, it is possible for any site to land a spot on the first page of Google if the proper steps are taken.

 

Once you’ve reached a certain level of authority status, your ability to rank higher in searches may naturally improve. As a site gains an authoritative edge, using competitive keywords in turn with a dominant authority level allows that domain to continue to move up the ranks.

 

Once you have climbed those ranks, certain SEO maintenance becomes easier and, with only a little TLC, you will most likely stay in the top ten. SEO Tuners highlights these items that are essential to maintain once high authority is achieved:

 

Improving Ranking Abilities

 

Think of your website like you would your credit score. There are multiple factors that go into the determination of your score, and no matter how great you are at paying off your card, your score will never be perfect until you’ve proved over time that you can maintain that habit. Sites under a year of existence have a harder time reaching elevated search rankings. The reason behind this is not because it isn’t a great site, but because the site has not existed long enough to prove to Google it is worthy. Therefore, websites that are three years or older have a greater chance at listing in the top ten.

 

Ranking and Utilization of Link Equity

 

Gaining significant authority means you probably already have some compelling links, and those links will only continue to become more powerful when utilized correctly.

 

Linking back to yourself only improves your standing and is easier to do once you have achieved a higher ranking, gaining you link “equity”.

 

Additionally, the hyperlinks that you simply link out to different people grow to be even more valuable, which makes for an extra enticing goal.

 

Much like Instagram uses blue checks to verify that an account is official, a website domain is practically verified as having higher authority if it shows up in the top listings of a Google search. And much like businesses prefer their merchandise or services to be advertised by verified accounts, domains with high authority that rank in the top 10 of Google searches are generally preferred by users.

 

Protection from Bad Links

 

As your own links become more valuable and your link equity strengthens, protection from negative links is improved through a number of ways. It becomes harder for your links to be spammed by low-authority entities such as spam sites.

 

As your site is linked through millions of other sources, bad links will not have as much of a negative impact because your steady stream of good links will drown them out.

 

With less negative impacts by unfavorable links, your high ranking domain will continue to thrive as long as proper measures are taken, such as avoiding over-optimization.

 

Avoidance of Over-Optimization

 

If you are building a new website and working on SEO, it’s easy to fall into the trap of over-optimizing your pages and content. Although Google doesn’t have an over-optimization penalty, it can still hurt the ranking of your site. Improving your website's authority without over-optimizing actually helps you avoid that trap in the future.

 

When generating a great credit score, you need a diverse portfolio of credit types. This is also true when striving to attain a great ranking. The important thing in web optimization is variety.

 

With more quality links of your own, you’ll naturally have more diversity and are more likely to avoid over-optimizing. Once your domain is dominant in listings and is a force to be reckoned with authoritatively, you’ll be able to utilize your own links to your advantage without any supposed threat. Whereas, with less authority, you may see negative repercussions from using or reusing certain links.

 

More Crawling Opportunity

 

The more pages you have on your domain, the harder it is to get Google to crawl those pages - unless your authority is in good standing.

 

High-end sites with many quality links and pages have a greater chance of getting their entire site crawled, and even sites that are newer but have attained high authority play into this advantage as well.

 

Indexing Priority

 

A site with high authority typically will also receive indexing priority while being crawled by Google. If your site is already being crawled at an optimal rate, it’ll most likely be indexed faster. Pages and websites with higher authority are generally crawled and indexed more quickly, which helps such high standing pages and sites remain in an elevated position.

 

As long as your site is frequently updated and is in good authoritative standing, it should naturally remain in that status as long as any site updates have not gotten rid of quality links or added poor ones.

 

These high domain authority perks are a result of effective SEO efforts, and although each described perk is an advantage once that status is achieved, the optimization efforts required to improve a domain’s status are necessary by anyone looking to move up in the ranks regardless of where they are currently.

 

How can I improve my domain authority?

 

Improving domain authority can best be accomplished through a number of steps including:

 

  • Choosing a relevant domain name
  • Optimizing individual page content
  • Creating quality, linkable content
  • Enhancing internal links
  • Removing bad links
  • Increasing page loading speed
  • Adapting your site to be mobile friendly
  • Social Media promotion

 

Like the maintenance of your credit score, keeping your high authority becomes easier with time and effort, allowing you to enjoy the perks of high status and make further SEO actions more powerful and efficient.

 

Getting in contact with SEO experts such as those at SeoTuners is a great way to ensure that your website is fully optimized and meets the standards of the internet today. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

Tips to Hire a Good SEO Company in Ventura

This entry was posted in Advertising, Local, Marketing, SEO on by .

Finding the right SEO team is crucial to getting your site fixed. Don’t just let any company take your pages apart. Remember these tips before you hire a company that offers SEO services in Ventura.

Know What You Need

Assess the needs of your organization. Being clear about the services you require will help you filter through your options with ease. You can quickly tell which firms can meet your requirements and not.

Look Beyond the Cost

Staying on budget matters. But you’re already saving a lot when you hire an SEO expert instead of going with traditional advertising and marketing channels. That doesn’t mean just about any digital marketing firm will do. Look for one that offers the best value for your money. Opting for the cheapest options around isn’t going to give you stellar results.

Ask About the Process

Find out what they intend to do about the problems or issues that your site has. If they’ve already pointed out some of the things that need to go from your pages, then ask them what their next step is. An SEO specialist with years in the field will have no problem walking you through the process. If the SEO expert doesn’t seem all that knowledgeable about what’s going to happen next or what step should be taken, that’s a red flag. Move on to the next name on your list

Go Over Updates

How will the company update you? Will the firm send you regular reports? When you work together with an SEO company, make sure they copy you on all the changes they make to your site.

Look for Credibility

It’s important that you hire a firm that you can trust. You’re handing over control of your site, after all. If you aren’t careful, you could get into a lot of trouble. That’s why it pays to research the background of the sites on your list. How trustworthy is the SEO specialist you’ve got your eye on? Make sure you aren’t taking unnecessary risks by putting your trust in a firm with a dubious reputation or dodgy practices.

Talk About the SEO work

What sort of SEO work will the company do for your site? Some offer SEO packages, making it easier for business owners to choose. If you’re new at this and you’re not quite sure what services are necessary, then a package seems like a godsend. However, if you have services that aren’t included in the package, don’t hesitate to reach out to the firm. Some may be open to creating custom options for you to ensure that your every need is met.

Know the Signs

Anyone who’s ever worked in the SEO industry knows that this is a long-game approach. It’s not going to give you instant results. If the firm promises to make your pages rank number 1 in less than a month, that’s a lie. Some may also use questionable or black-hat SEO practices to get your pages to rank. That’s far from ideal because it’ll get you banned and even penalized by Google. Know the signs so you can avoid bad hires.

Monthly SEO Packages: What to Look For and Questions to Ask

This entry was posted in Advertising, Marketing, SEO on by .

If you are creating your business’ annual marketing budget, you are probably wondering how much room to leave for SEO. SEO is an excellent way to increase your company’s brand awareness, and many SEO pros offer monthly packages. SEO packages are certainly convenient, but are they worth the price? It’s crucial to ask a few questions before purchasing an SEO package to determine if it’s the right fit for you and your business.

What to look for in a monthly SEO package

Here are a few things to look for when purchasing a monthly SEO package:

  • Content creation. Content is super important for SEO results because it not only helps with the Google algorithm, but it’s a great way to engage with your audience. SEO pros can create blogs, articles, videos, and other forms of content for your business, so make sure to ask what they offer before purchasing their package.
  • On- and off-page SEO. On-page SEO refers to optimizing keywords, user experience, and other important SEO factors that Google ranks on your website. Off-page SEO, on the other hand, refers to optimizing your website through other sources, like building backlinks from other websites. Off-page SEO can also refer to optimizing your social media pages, getting excellent reviews on review platforms, media mentions, and more.
  • Technical strategies. Technical SEO refers to strategies like repairing broken links, increasing page speed, optimizing your site for mobile use, achieving responsive design, and making sure that your sitemap is accessible.
  • Optimizes for the latest SEO trends. SEO is always changing, so make sure that your package includes keeping up with current trends.
  • Your SEO package should include reporting on your search engine success to make sure that the efforts were successful.

 

Questions to Ask An SEO Service

 

Here are some questions you should ask an SEO company before purchasing their monthly SEO package:

 

  • Which strategies will you use? Any good SEO firm will let you know upfront which strategies they will use on your website to make sure that you rank on Google.
  • How long will it take to rank? SEO typically takes time, so don’t trust an SEO company that tells you it will only take a month or two to see big results. While it’s certainly possible, no good SEO firm will make a promise like that. A more reliable SEO firm will tell you that they will work hard to improve your ranking, but that there’s no way to predict how long it will take to see results.
  • Which backlinking strategies will you use? Link building is super important for SEO success, but you should not use an SEO company that uses bad link building practices, as this is called black hat SEO and can actually cause your site to rank lower due to Google penalties.

 

If you’re looking for the best SEO packages out there, look no further than SEO Tuners.

12 Reasons Why Your Business Absolutely Needs SEO

This entry was posted in Advertising, Marketing, SEO on by .

Improve your firm’s marketing campaigns. If you already have a problem with high bounce rates, ending up with poor traffic is fatal to your online business. Here’s why you need SEO. Start looking for an organic SEO company to help your team and turn your business around.

Enhance Visibility

When your pages are optimized for search, they rank higher on the SERPs. That improves your online visibility, making it easier for your customers to find you.

Improved Traffic

With better rankings and online visibility, you have more people clicking on your pages and visiting your site. The higher your traffic is, the more sales you can expect.

Better Conversions

Traffic is essential to e-commerce sites. With more traffic comes better conversion rates. That means more sales and better revenue for your business.

Build Trust

An experienced SEO specialist helps you put out campaigns that establish a strong foundation for your site. That builds trust and credibility. When consumers trust your site, they’re more likely to choose yours over the rest of your competition.

Ideal User Experience

Bad user experience drives customers away. Hire an SEO expert to fix your pages to ensure a smooth and hassle-free user experience. That's a crucial factor in your site’s success.

Regular Updates

Google keeps rolling out changes in its algorithm. By hiring a team of experts to take on your SEO campaigns, you can look forward to regular updates. That will keep your pages compliant with changes and ensure consumer engagement.

Understand the Web

Having an SEO specialist to manage your pages means you have someone you can ask about the web. Do you have any questions? Talking to your SEO expert helps you gain an improved understanding of how online eCommerce works, which helps you run your business better.

Save on Costs

One of the best reasons for using SEO is that it’s relatively cheap. You don’t need to have millions for your budget to get the kind of marketing reach that SEO is capable of. That’s one way to stay on top of your funds while marketing your business to your target audience.

Long-Term Strategy

With SEO, results don’t happen overnight. They take time. However, once they do take hold, you can count on a steady stream of loyal consumers. That’s the goal of every business: to get repeat customers.

Quantifiable

Anything that can be measured can be evaluated, studied, and improved. That’s why SEO works. While the ROI isn’t as easy as paid search, you can use tracking and analytics to extrapolate the data you need. That’s data you can use to improve your site and the way you run your business online.

New Opportunities

Excellent SEO work not only markets your products or services—they also open doors. People get to see your brand. Some of them may reach out to you for collaborative projects. All that can open opportunities that allow you to diversify your business.

Get Ahead

With people spending more time online, it’s essential that your pages are optimized for search. Leave your competition in the dust by hiring an SEO team to fix your pages.

knots tied together

How Social Media and SEO Work and Progress Together

Social media and SEO work hand in hand through ways that the average social media user may not always see at first glance. Social media ultimately helps businesses, companies, and individuals maximize their SEO and grow their business through a multitude of ways. Below, we’ll delve into the different ways that Social Media and SEO work together to improve the digital presence of a company and of its business as a whole:

Social Media Can Help Entities Establish Authority

 

The more authority you establish through SEO, the greater your visibility in organic search rankings.  Since social media generally boosts your organic traffic, your SEO authority will continue to grow as well. Authority is a very important aspect of SEO and once established, higher rankings in search engines are achievable.

 

Social Media Can Serve As A Search Engine

 

These days, consumers can search for certain people, places, or things via social media channels such as Facebook and LinkedIn. This means that your ranking is not only important in traditional search engines, but in social media searches as well. As social media and search engines continue to evolve, the importance of ranking highly on both as a search engine will become more important.

 

Posts and Pages Rank in Search Engines

 

Social media posts are also often (but not always) indexed, meaning that search engines can take keywords from those posts that are relevant to searches and use them. Most of the time, relevant people and business entities may rank highly in search engines with their social media pages, so maintaining social media is a must for any business, and helps for SEO purposes, too.

 

Popular Posts Are Indexed in Search Engines Quickly

 

Popular social media posts that gain large amounts of attention, have a lot of interaction, or reach a vast audience are generally indexed faster because it’s easier for search engines to find them. Most of the time, viral posts will show and rank higher in search engines.

 

Better Social Media Posts Attract Quality Backlinks

 

SEO is comprised of backlinks, and creating quality social media posts attract backlink opportunities that generally result in higher rankings in search engines. If one of your posts is popular on social media and has a high volume of shares, the potential of attracting quality backlinks is even greater.

 

SEO Gives Insight for Better Social Media Marketing

 

The results you can pull from SEO can only improve your marketing ability on social media. Keyword results from SEO tools such as Google Analytics can be used to optimize social media posts, enabling you to be more effective and reach a larger target audience. Social Media can be used in abundance to improve SEO, and in turn, SEO can be used to market more effectively on social media.

 

SEO in Progression with Social Media

 

Social media is designed for mass sharing, and with that mass sharing, there is bound to be more exposure as a whole for any website. As online entities are already aware of the importance of SEO in digital marketing, the importance of social media marketing and advertising for the improvement of business is becoming more apparent as well. Although the two are not always directly correlated, it is very apparent that social media will continue to have an effect on SEO results.

 

The Process for Combining SEO and Social Media to Gain Results

 

One of the biggest ways of improving SEO is by having a blog. Posting blogs to your website undoubtedly improves SEO by providing linking opportunities, keywords, and many more benefits. Below is the process by which blogs and social media work together:

 

  1. A blog is written for a specific current topic for a website.
  2. That blog is then posted on the website by whatever means the owner uses (such as WordPress).
  3. Once the blog is live, the website owner may then make a social media post linking the blog.
  4. That post can then be shared by the owner (on multiple social media accounts if possible) and by anyone else that wishes to share it.
  5. These social media shares allow for the blog to reach a wider audience and greater opportunity to drive traffic to the owner’s website.

 

This is the cycle that business blogs create, which usually results in greater traffic to social media channels as well traffic to the website itself. That’s why so many businesses have blogs these days!

 

The same principles apply to general social media posts that link back to a business website:

 

  1. A social media post is created for a personal or business account.
  2. It is posted and then hopefully shared (sharing improves visibility greatly).
  3. If there is a link to the original website in the post, traffic may be generated back towards it.

 

Ultimately creating blogs and social media content has the potential to (and usually does) drive traffic back to the original site. This has the power to improve business and is a marketing strategy that a vast majority of businesses are adopting.

 

Social Media Grows Opportunities and Improves SEO

 

From a business standpoint, social media is one the greatest tools in use today to improve your brand exposure and reach a wider audience. Successful SEO is measured by the visits to, and activities of, users on your website. The two go hand in hand and will continue to as long as social media exists.

 

Interested in more information and expertise in how to improve the SEO of your website? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

hacker on computer in hood

Hackers: A Threat to Your Websites SEO

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If your website is hacked, chances are you’ll be affected by it in a multitude of negative, annoying, and even horribly frustrating ways. What a hacker does once they’ve broken into your website can be very malicious and cause damages to aspects of your business and website as a  whole. One of the main components of websites and marketing that an intrusion by an unauthorized source (a hacker) can cause is damages to your SEO. Hackers can damage your SEO in these ways:

  1. Installation of Malicious Software Into Your Websites Code

 

Your SEO will be affected if malicious software is written into your websites code. Should Google detect that malicious coding has taken place on your website, users searching and finding your site in its results pages will be redirected if your URL is clicked. Search engines may even remove your sites URLs from their listings if you’re the code written in by hackers is too malicious.

 

  1. Harmful Back Links

 

If a hacker is able to gain access to your site, often they may add harmful back links in varying places throughout. These will negatively affect your SEO if the backlinks they place have low to no value at all. If the sources for the backlinks are controversial that may have a negative affect as well. Google could notice and rank your website lower within its results pages.

 

  1. Website Redirects That Send Users To More Malicious Websites

 

Another tactic hackers use to destroy a website, and with it SEO rankings, is to redirect it’s URL to dubious or a more malevolent website. This could result in Google and other search engines completely removing your URL from rankings.

 

  1. Spamming and Collected Contact

 

Hackers might also be able to access any collected contact information such as email addresses provided for business newsletter or phone numbers provided. What hackers will then do is send spam emails and spam phone calls to all contacts collected. This looks bad for any business and could ultimately result in lawsuits.

 

  1. Download of Malware

 

Most often, hackers will attack your website with malware which is designed to harm the network its based on. Malware can have potentially detrimental effects on a website and could damage your SEO and business in general greatly.

 

  1. Phishing Attempts

 

Hackers may also attempt to access files and folders that are saved on your server. If they gain access, they’ll be able to place their own pages and files that might not be visible on the back end. This could be a problem as then users will be able to access your site, but may end up on a malicious page that a hacker has installed. Google may notice this and flag your website, as well as any other search engines where your URL appears.

 

 

Googles Responses to a Website That Is Hacked

 

Google can respond to websites that have been compromised by hackers in a number of ways.

 

First, they may issue a warning to the website owner, whomever the domain is registered under, or the host. They’ll essentially inform you that the website you have created has been hacked and explain what the hacker has done as far as hostility goes.

 

If your website has been compromised beyond repair, which is ultimately the worst thing that could happen and would take a tremendous amount of effort for a hacker to accomplish, your website might be blacklisted. If your site is blacklisted, it will be taken off of SERPs and “quarantined”. You then will have to find a way to fix any issues. Google will generally send you and email stating what they noticed was wrong, which will help slightly in identifying what to do.

 

What to Do If Your Website is Blacklisted

 

If your website is blacklisted, you’ll need to determine the problem (which Google may help with) and fix it before your site can be listed again. Hiring a website developer to do this may help if you do not already have experience looking at the back end of websites. SEO specialists may also be able to assist with issues regarding and search engines that your website has been blacklisted from. Google Account Help gives direct instructions for what to do if your website is hacked or compromised.

 

Improving Website Security

 

If you host with a secure server, you’ll be at less of a risk of being hacked. Secure servers essentially ensure that your SEO improves in a few ways. Secure websites are trusted on search engines much more than unsecure ones. Websites with a good track record of being secure will ultimately rank higher in SERPs, and conversion rates may rise as a result. Website security is a necessity for any business or website that wishes to keep its name reputable. Failure to meet high security for your website could result in damages and even loss of an entire business, depending on the severity of maliciousness if hacked. Good security measures for websites also ensures that all users are protected while using your site, which will have a positive impact on SEO.

 

High Ranking Websites Are at a Greater Risk

 

Websites that rank higher on Google SERPs, especially those found in the featured snippet sections, are a greater risk for being hacked. This makes website security for these businesses ever more important. A site that receives high amounts of traffic and collects large amounts of user data may need to put extra security measures in place and even transfer to a different host to ensure that all information is secure. If your site is vulnerable, a hacker may be able access it and cause damages to your SEO and business.

 

Get In Touch With an SEO Expert

 

Getting in contact with SEO experts such as SeoTuners is a great way to ensure that your website can be measured for security and SEO. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s security and search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase security, exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

 

 

 

 

 

 

 

 

 

animated computer and shopping items

How To Make Your Shopify Store Rank

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Shopify is one of the most popular e-commerce platforms used by sellers to set up their online storefront. Users find that the platform is highly flexible, has an easy backend, contains many built-in tools, and has fantastic SEO features. Search engine rankings play a huge part in how easily shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales.

Below are the key points to increase the chances of your Shopify site appearing in search results:

 

Register Your Shopify Store

 

If you are serious about SEO, it is essential to register your site with Google Search Console and Bing Webmaster Tools. This is important for any website owner no matter the platform. When you register your website, you are telling these two major search engines that your site exists, ensuring it gets crawled.

 

When registering with these services you should register BOTH the www and non-www version of your domain (i.e., www.yourdomain.com and yourdomain.com), and, if you have a secure and non-secure version of your website, the http:// and https:// versions of each.

 

Submit Your Sitemap

 

After you have registered your site, you will need to submit an XML sitemap to both services. By supplying your site map, both services will be able to index your site accurately and quickly. Shopify will generate this sitemap for you automatically!

 

The URL for this on your store is simply www.yourdomain.com/sitemap.xml. You need to enter this link into Google Search Console and Bing Webmaster Tools.

 

Make Sure to Use SSL

 

Search engines give ‘https://’ websites (i.e., those that use SSL, ‘secure socket layer’) preference over non-secure, ‘http://’ sites in search results. Internet browsers tend to display warning messages to people visiting non-secure websites. People are less likely to want to open your website if the browser does not trust you, so make sure to use SSL.

 

Remove Duplicate Content

 

Duplicate content creates issues for search engines because they might not be able to determine which of the two pages should be the canonical version. Link signals are usually split between the two pages which is also problematic.

 

Many Shopify stores have duplicate content, and this may have an adverse effect on search engine rankings which could result in your store could being penalized by search engines. On Shopify the two most frequent types of double content are duplicate product pages and duplicate collection pages through pagination.

 

Do Your Keyword Research

 

Performing keyword research for Shopify is similar to other e-commerce stores. Some common ways to generate keywords are:

 

  • Export your keyword data from Google AdWords. Track and optimize for those that generate the most revenue for the site

 

  • Research your AdWords keywords that have high conversion rates. Even if the volume is lower, a high conversion rate indicates that this keyword is more transactional

 

  • Review the keywords that the site currently gets clicks/impressions from in Google Search Console

 

  • Research your high priority keywords and generate new ideas using Moz’s Keyword Explorer

 

  • Run your competitors through tools like Ahrefs. The “Content Gap” report will find keyword opportunities where competitor sites are ranking but yours is not

 

  • If you have keywords that use similar modifiers, you can use MergeWords to automatically generate a large variety of keyword variations

 

Shopify does allow you to optimize key elements such as your title tags, meta descriptions, and URLs. Where possible, you should be using your target keywords in these elements.

 

Build High-Quality Backlinks and a Blog

 

A lot of Shopify users focus so much on their product catalogs, images, descriptions, and the keywords that they forget a largely important aspect of SEO: creating great content, usually in the form of blog posts.

 

If you want to enhance the number of visitors for your Shopify store, quality backlinks are a must. It is a very popular tactic for everyone; you can get quality and targeted traffic quickly by creating a profile for your store on Amazon, Yelp, and multiple other websites. You will get strong backlinks as well as traffic in return, which will be a booster for your website.

 

Shopify does include the ability to create a blog, but not everyone takes advantage of this. It makes sense, as revenue is the primary goal of an e-commerce site, so the initial build of the site is product-focused. However, it is getting harder and harder to rank product pages over the years.

 

Including a blog allows you to have a natural place where you can create this informational content. If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself.

 

Sites that feature in-depth, informative posts on topics that people are genuinely interested intend to perform very well in searches, and particularly so if there are a lot of links from other sites (backlinks) pointing to them.

 

Check Your Loading Speed

 

Fast-loading websites are given preference over slower ones by search engines. You are somewhat restricted when using Shopify because you have to use their servers and templates. However, there are a few other options instead of buying your own hosting code and template.

 

To make your Shopify site load as quickly as possible:

 

  • Use compression tools to reduce the size of any images you’re uploading to Shopify
  • Keep use of any external scripts or custom code on your site to an absolute minimum
  • Remove any Shopify apps you are not using
  • Avoid using image sliders
  • Avoid using a large number of web fonts on your site, or even consider ditching them entirely
  • Use Accelerated Mobile Pages (AMP)

 

 

If you have questions or concerns about your Shopify site or are just interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.