Author Archives: Seo Tuners

About Seo Tuners

SeoTuners is a Los Angeles and Ventura based Creative Design and Internet Marketing Company that offers high quality services to both small and medium sized businesses. SeoTuners lives up to the hype with customized services sure to boost online presence in no time. With stunning creative and thought provoking designs, SeoTuners design team stands-out above all the rest in the industry. Utilizing the latest methods in conversion optimization, along with proper site structure, your brand is sure to attract.

Google May Use Different Ranking Weights for YMYL-Type Queries

This entry was posted in Content, SEO on by .

Google recently mentioned that the company gives more weight in certain factors for sites where the algorithm detects user queries connected to a YMYL topic. The factors include authoritativeness, expertise, or trustworthiness. The company’s algorithm detects and then adjusts rankings for YMYL queries.


What Does That Mean?

That means Google is confirming that they adjust the weight of the rankings based on the type of query. There were always assumptions that they did this practice for specific industries, like the adult entertainment industry, as well as the health industry and pharmaceutical industry, among others. That means the company is also going to be stricter about evaluating content to ensure pages have high E-A-T as it moves forward. That means E-A-T has become more important in SEO.

What is a YMYL Site?

YMYL stands for a “Your Money or Your Life.” A YMYL site is a site that Google refers to as web pages or content that could impact the quality of people’s lives or finances negatively, The Drum says. These sites ask consumers to make decisions that affect their health, finances, happiness, or safety. If your site asks consumers to spend money, no matter how small the amount, then you have a YMYL site. Ecommerce sites are classified as a YMYL site because they receive credit card information.

Whats the situation?

YMYL pages suffered a hard hit from the latest Google core algorithm updates. That’s a result of the company’s updated Search Quality Rating Guidelines. Many sites saw their traffic suffer massive drops in rankings. After further research, though, it was determined that the sites had technically sound content. The only problem was that they were being outranked by sites that had sound E-A-T content, Search Engine Watch says. If your site has been hit, you’ll need to start paying attention to the E-A-T of your content.

What Can You Do?

By using E-A-T, you can work on many aspects of your SEO campaigns. For instance, showing your credentials on site helps create trust, which not only improves consumer engagement with and confidence in your brand, it also improves your ranking on the SERPs. Fixing your company's online reputation also contributes to better E-A-T. If your site has been hit with E-A-T-related troubles, then you’ll need to determine the issues and find ways to improve them. However, don’t simply focus on areas under E-A-T. Check your user experience as well. Eliminating navigational issues can also help you improve your rankings after the update.

Where Can You Find Help?
Look for a reputable SEO agency to help you determine the issues with your pages and come up with a solid strategy on how to fix them. The plan must also detail ways to improve the quality of your content. Consider an affordable internet advertising company with a trusted reputation, solid track record, and the right service lineup to help you. With a team of experts to help you recover from the massive drop in rankings, you’ll find your pages steadily improving sooner rather than later.

EAT and SEO: How to Create Content That Google Wants

This entry was posted in Content, Marketing, SEO on by .

E-A-T means Expertise, Authoritative, and Trustworthiness. It’s a significant portion of Google’s Quality Rater’s Guidelines, which give you a glimpse into the factors that the tech magnate uses to evaluate the content, the Search Engine Journal explains. Sites with low E-A-T pages need to improve the quality of the content they put out there if they have any hope of recovering from the massive drop in rankings and loss of subsequent traffic. By using E-A-T, websites undergoing penguin penalty recovery efforts can develop high-quality content, precisely the kind that Google wants.

What is E-A-T?

You already know what it stands for. However, let’s dig a little deeper. A better understanding of what E-A-T is about can help you in your quest to improve your content.

  • The author of the content should be an expert in the field or topic.
  • The author of the content should be an authority in the field.
  • The website posting the content should be trustworthy.

If your visitors see these three factors in play, then they know that they can trust your site, the Medium says. If you want your pages to recover from a Google penalty, then start paying attention to E-A-T as it involves your website pages. Improving efforts in these areas will also improve your chances of achieving SEO and content marketing success.

Why Does It Matter?

Google uses E-A-T to assess the quality of a page, or essentially, it’s value. Google has always said that providing a better user experience will get you a higher spot on the Search Engine Results Pages. Better E-A-T is a massive part of that. If you want to rank higher on the SERPs, you’ll need to improve the E-A-T of your content. With the latest Google update, E-A-T is now a significant aspect of your SEO campaigns and efforts.

How to Use E-A-T?

  • Optimize your content. Do that by showing you understand the needs of your audience thoroughly. More than traditional keyword research, you’ll need to focus on the user. What kind of queries do they have? What’s the intent behind them? Anticipate that information and optimize your content to provide your target market with what they need.
  • Improve quality. Continue to focus on building better content. Back up claims with supporting evidence. Make the content mobile-friendly to ensure easy consumer consumption and access. Provide real value by talking about topics that matter to your audience.
  • Show credentials. Your target market needs to know that s/he can trust the information on your site. Don’t be afraid to post your credentials, training, and experience. That will send trust signals to your readers. Google will also reward that by improving the rank of your pages.
  • Expand your authority. If you don’t have an influencer on staff, build the authority of your site and authors online. Get your staff’s name out there by using guest posting on leading sites. That will contribute to the outcome you want.

What Else Do I Need to Know?

The E-A-T of your content will affect your score, whatever industry or field you’re in. But there are simple ways through which to improve your content. If your current content is bad, hire pros to help you. Find an SEO marketing firm to get your content up to scratch.

 

What is E-A-T? (and Why It’s So Important for SEO)

This entry was posted in SEO on by .

In SEO, E-A-T stands for Expertise, Authoritative, and Trustworthiness. The term is first used in the 2014 edition of the Search Quality Guidelines. The guidelines are for evaluating the quality of webpages. E-A-T makes it easy for entrepreneurs and business owners, who are looking to put up their websites, to know what Google needs out of their sites. In the current version of the Quality Guidelines, E-A-T now appears 135 times in a 167-page report, the Business 2 Community notes. That’s just one indication of how important E-A-T has become in the SEO industry. Here’s why it matters and why it should be a significant factor in your SEO campaigns too.

Role in Updates

E-A-T plays a vital role in Google’s algorithm updates. Your Money Your Life (YMYL) sites have been drastically affected by E-A-T troubles. If your site doesn't fall under the YMYL category, you've got nothing to be afraid of. Still, it is essential to note that because e-commerce sites accept credit card information, they are considered YMYL pages. That said, E-A-T is not an algorithm, but Google’s algorithms have been updated to look for signs that determine whether they’re going over content with good or bad E-A-T. Bad E-A-T will potentially lead to a

Search for Credentials

The point of E-A-T for YMYL websites is that they require a certified expert to provide the content or work closely with people who have the proper credentials. However, outside of demanding YMYL content—which usually deals with medical, financial, shopping or legal information—expert content that complies with E-A-T standards are those that meet the needs of its audience and understand the intent behind the questions or queries they pose.

No Score and Not a Ranking Factor

Don’t worry, there is no E-A-T high score that your pages need to achieve. Google’s algorithm doesn’t assign an E-A-T score for sites. Don’t lose sleep thinking over ways to improve that score. E-A-T is also not a direct ranking factor. Google has 200 ranking factors, at the very least, which includes page speed, the use of keywords in title tags, and more. But E-A-T has an indirect impact on the rankings of your page, as the content needs to match E-A-T standards. In that way, it becomes a ranking factor.

Does Not Resolve SEO Issues

Simply addressing E-A-T problems isn’t going to make your site’s SEO performance any better. For the results to be successful, you need to update your SEO strategy. If your pages have taken a hit from the algorithm updates, E-A-T is just another area you need to check and consider. That means you shouldn’t focus all your attention on these areas. An overall upgrade will benefit your site’s SEO performance more than focusing on just a few problem areas. Think about addressing user experience issues and working on improving the architecture of your pages to reduce technical SEO troubles. To improve penguin penalty recovery efforts, hire the services of a competent SEO company to help your business.

animated computer with stats

Building a Business with SEO

We live in a digital age, where technology is depended on by the majority of consumers. When searching for a local business or restaurant that is close by, usually your first instinct is to google it. This is a similar thought for most people who own a smart phone or computer these days. A whopping 90% of consumers have used the internet to find a local businesses within the last year, with 33% looking every day.

People are adapting to the advances in search technology, meaning your business need to as well. If you want a crystal-clear example of purchase intent: “near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy shoes near me,” or “where to buy used clothing near me.”

“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, during a specific period of time. This chart gives a visual depiction of the expanse of “near me” searches in the last two years:

google stats

 

These advances propose similar questions to search engine optimization: SEO will improve a website’s overall searchability and visibility, but what other real value does it offer your business? Why is SEO so important?

Organic Searches are Essential

It’s no secret in the digital world that if you’re not on Page 1 of the search engine, you’re likely not killing the organic search game.

Organic searches are most often the primary source of website traffic, as well as a critical factor within the buyer funnel, which usually ends in a sale. However, many consumers do not search through loads of pages on Google before finding a website or service that suits them. Investing in the process of a higher ranking on Google is an essential step for any business owner.

While Google is the most visited website in the world, they also own YouTube which is the second largest search engine. Google is a large entity that owns over 90% of the search market, leaving competitors in the dust.

Making sure your website is visible on Google is essential to driving organic traffic and ultimately attracting business and closing sales. Quality SEO and a high-quality website can take your brand there.

Customer Trust Grows With SEO

The goal of your SEO team is to establish a strong foundation, have a beautiful website that is easy to navigate, and make sure your page is easily discoverable in searches. The truth is that the higher your business appears in a search engine; the more likely users will believe your business is trustworthy. Building trust and an online authority is not easy and surely doesn’t happen overnight.

Many factors go into establishing a strong authority on Google. Having strong authority is accrued over time and is an element of:

• Quality Backlinks
• Positive User Behavior
• Optimized On-Page Elements and Content
• Machine-Learning Signals

Establishing authority for your brand takes patience, effort, and commitment, but is worth it. Customers trust a brand that has a strong online presence and is recommended by other web pages.

Google has something called the Trust Factor, which is a combination of many factors that calculate how trustful a site is. The more trustful a site is, the more likely its articles will be ranked higher on Google. A website is considered to be less trustful if it has harmful and/or has low-quality content.

The Buying Cycle is Affected

SEO affects the buying cycle of a customer online or in-store. Customers have the resources and knowledge to conduct research before choosing a product or service.

Using SEO tactics to get your deals, products, and services out there can be a game-changer. It is important to show the consumer the importance and dependability of what you have to offer them. In order to show the consumer what you need, your product or service requires visibility.

You must be visible in the places where people go to search for a connection to be made. Local SEO enhances visibility for potential customers and helps them find the businesses that have the answers. If your website or business is not visible to the consumer, odds are they will not be contacting you or buying your product.

Bypass the Competition

SEO can help your business or website soar above the competition. Especially if your competition is not implementing SEO at all.

For example, take two businesses that are in the same industry which sell similar products, at nearly identical prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet as well. Odds are a consumer will go with a company that they can easily find and has reputable reviews and backlinks.

SEO is Relatively Cheap

SEO does cost money. However, all the best things usually do, right?

In the grand scheme of things, SEO is relatively cheap, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

It is not a marketing cost; SEO is a true business investment. Good SEO implementation will hold its ground for years to come. And, like most things will only get better with the more attention and investment it receives.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

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The Most Important Google Stats and Facts to Know For SEO

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The internet is an essential part of today’s society and can make or break a business. Knowing Google’s importance in relation to search engine optimization creates a foundation for why we seek to optimize search results in the first place. This list is a culmination of google facts and statistics that relate directly to SEO:

Google Now Processes Over 6,586,013,574 Search Queries a Day Worldwide

With that amount of search queries daily, it’s no wonder that search engine optimization through google should be a main focus for anyone looking to optimize. Optimizing key word phrases allows your search queries to reach a target audience. With over 6.5 billion queries a day, it’s important to make sure that you keep that Google statistic in mind.

15% of Daily Google Search Queries Have Never Been Searched Before

This statistic is relevant to keyword phrases. Many of the keywords used in specific searches have never been used before which proposes an apparent importance on innovation when it comes the choosing keyword phrases. This statistic also puts an importance on anticipating keywords for search queries and thinking outside the box when it comes to creating keyword search phrases.

Google Makes Up 32.4% of Total Mobile Ad Expenditure

SEO specialists know this statistic because this number will most likely continue to grow. This means that if your SEO is on the basis of optimizing a business venture, keeping in mind that Google is a primary source of business is important.

97% of Google Revenue is From Advertising

The language of marketing is important, especially in regard to advertising through google. Google makes most of their revenue from advertising, meaning that buying ad space through Google and optimizing your word choice through ads is important for individuals looking for better SEO.

YouTube Was Acquired by Google in 2006 and Has 1.8 Billion Active Monthly Users

Anyone looking to for the best SEO should always keep YouTube in mind. YouTube is yet another hand of Google that extends into the SEO world. Google prioritizes video content because of their ownership of YouTube.

YouTube has 500 million Mobile Views Per Day

Again, keeping YouTube searches in mind for SEO it’s always important. With 500 million mobile views a day, extending search engine optimization through YouTube is important.

Google Takes Over 200 Factors Into Account Before Delivering the Best Result to Any Query in a Fraction of a Second

This reestablishes the importance of exact keyword phrasing. When keywords are being accounted for in a fraction of a second, knowing any and all exact keywords for a desired product, service, or search is important. SEO specialists understand this importance and are able to design maximized key word phrases.

There Are Over 2 billion Active Monthly Android Users

SEO for Android devices is as relevant as any other device, as the amount of Android users is on the rise globally.

Google Knows More Than 100 Languages

Optimizing through multiple languages may allow for better SEO results, although Google already translates searches through software.

Google Doesn’t Apply Any Grammatical Rules

Optimizing keyword searches may be increased if common grammatical errors are taken into account.

69% of US Google Users Rely on Google’s Services and Products on a Daily Basis

Daily updates to SEO are important since the amount of daily Google users is at large and on the rise in the US alone.

There are More Than 100 Researchers at Google Working on Machine Intelligence Applications

Intelligence applications will allow for a greater expanse of SEO optimization. Knowing new intelligence applications will keep you ahead of the game when it comes to SEO.

Google has 90.46% of the Search Engine Market Share Worldwide

Optimizing SEO efforts with Google as a sole proprietor is important, however, it is also important to recognize secondary search engines as well.

Google Receives Over 63,000 Searches Per Second Daily

With this amount of searches, SEO efforts must be maximized to meet demands. If a target audience is to be reached, maximizing your SEO efforts in respect to Google statistics such at this will help you meet your goals.

An Average Person Conducts 3-4 searches Every Single Day

If you take into account that the current world population is roughly 8 billion, and the understanding that almost half the population has access to the internet, this statistic proves the importance of optimizing SEO efforts.

Why These Facts are Important

These facts and statistics are undeniably important to understand for anyone looking to become an SEO specialist, learn about SEO in general, or find outsourced skilled SEO professionals. Knowing the volume and frequency of google searches creates a better understanding of the importance of SEO, and more specific keyword phrases. With the knowledge of the vastness of the population that use Google daily, the relevance of optimization is further developed.

With these statistics and facts in mind, a greater understanding of the importance of search engine optimization is created. Google Analytics, one of the most primary tools for SEO specialists today, is based off of the previous information provided. Taking that into account, knowing these facts and statistics provides a greater understanding and appreciation for Google when it comes to search engine optimization.

Moving Forward

When looking to optimize search engine efforts, keeping in mind the ever-growing statistics that Google generates will allow you to be a better SEO specialist or outsource better SEO specialists. Throughout 2019, advertising and publishing through an online platform has become one of the most prominent forms of display of information for the general public.

If you think you may be looking to outsource for your SEO needs, our specialists at SEOTuners can help you. Our skilled professionals are available to meet all of your SEO needs with a primary focus being the success of your presence in the market. We provide personalized attention through individualized analysis, a creative and innovative approach to every web design project, as well as improvement to your social attention and impact. Get in contact with us today!

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Drawing Traffic in the Wake of the September 2019 Core Update

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Google’s September core algorithm update has officially finished rolling out, and with any core update, search results, click-through rates, and traffic may change—sometimes drastically and unpredictably.

According to Search Engine Land’s review of SEO toolsets and data, this past update was not as impactful as the June core update, but it did seem to have a notable effect on the Your Money – Your Life (YMWL) category. It also appears to have most heavily affected the medical, media, and travel industries, according to Sistrix.com.

Google updates will always come and go, and while some have bigger impacts than others, the consensus has always been that it’s nearly impossible to find a quick fix for traffic drops in response. Rather than following every Google update extensively and guessing at what changes will fix traffic drops, there are more sustainable alternatives you might want to invest in for your business.

Taking A More Wholistic Approach

Updates for Google are quite common and usually not very impactful overall, although they may be quite impactful in the short term. Last year, Google made over 3,200 algorithm changes. Core updates occur less frequently, but still occur a few times per year.

Google’s algorithm updates used to focus primarily on weeding out sites that used black-hat link building techniques, clickbait, and other shady tactics, but over the years it’s become much more complicated than that.

The algorithm has gotten so smart that it can now focus on evaluating whether websites are optimized for user experience and include quality content. This is not a clear-cut process, and for this reason, it involves a lot of tweaking on Google’s part that can hit websites and their place on Google’s search result list unpredictably—sometimes increasing traffic, sometimes decreasing it, and usually not following much of a clear pattern that can be traced, analyzed, and strategized for.

Rather than trying to find quick-fixes for traffic that has been affected by Google updates, its time to take a more holistic approach. Trying to keep up with every Google update and make guesses and quick changes to reverse traffic downturns can be exhausting and sometimes completely ineffective. Even if you do succeed in correcting the fallback from a google update, the next one might revere your recovery completely.

Taking an Omnichannel Approach

 Despite the importance of Google traffic, relying on one marketing channel can cause a lot of instability. Taking an omnichannel approach is the best way to ensure that your website will continually generate reliable traffic—even if a Google update does unexpectedly knock you down a few pegs.

The search page rankings have become so competitive that even a tiny disruption to the status quo has the potential to push certain web pages higher in the rankings and push others lower. Since nearly all search users click on an entry on the first page of results (that is, the first 10 entries), this change could make a website’s pages virtually invisible to searchers overnight.

But if a search engine algorithm update has such a huge effect on the search results, why would we ask whether algorithms even matter and suggest predominantly ignoring them? Because Google has already told the digital marketing community exactly what all of its algorithm updates will be designed to do.

Google is always trying to do a better job of analyzing web pages, assessing quality, and matching them in terms of relevance to keyword phrase searches made by users. This isn’t meant to be an impossible puzzle for marketers to crack—it’s an ongoing cooperative effort that’s meant to benefit customers and marketers alike in the long run.

The main reason why this has been such a clunky process is actually because web marketers have been so bent on circumventing a system geared towards quality with cheap, quick fixes.

Rather than listening to Google’s insistence on just creating quality, relevant content that is user friendly, marketers are examining each algorithm change critically and making very targeted changes in order to “game” the system. While this may work in the short-term, it causes long-term traffic spikes as Google catches on to these techniques and works to level the playing field towards true quality.

So rather than making this tug-of-war struggle much more than it needs to be, we recommend instead focusing on organic search traffic and methods for authentically improving the quality of your website—even if they might not have such immediate gratification.

The great thing about organic search traffic strategies is that they aren’t reliant on Google’s sporadic algorithm changes. If your brand has enough of a draw for its services, tools, and content, people will search for it organically, regardless of what your position in Google might be.

Taking an Organic Approach

There are a few strategies for increasing your organic search traffic that are likely much more worth your time than trying to correct against Google updates, including:

  • Adding tools and graphics to your website
  • Pruning, cropping, deleting, and improving your content
  • Internationalizing your content

 Tools and graphics are notoriously popular draws for organic search traffic. Whether you create your own, hire developers or designers, or just use existing ones with external links, you’re sure to reap some major benefits with this type of content. Aside from the organic search traffic your brand might get, you may also get some quality backlinks over time!

Next, the phrase “content is king” is surely something you’ve heard before—but it doesn’t necessarily mean to just create as much word packed content as possible. In fact, having lots of content that has little value, meaning, or relevance can actually be harmful to your site by increasing your bounce rate and decreasing your time on page ratings, and this has been the result of a lot of fluctuation on SERP’s over the last few years.

Help your organic search traffic by pruning and cropping thin or wordy content, deleting irrelevant or low-quality content, and improving your existing content. While this may be quite time consuming and drop your traffic initially, it will pay off in the longrun. Revisit your content periodically and update it with new, quality information, more customized graphics, graphics, and tools, and more internal and external links.

If you do delete content, be sure to use 301 redirects for those URLs, sending users to an alternative webpage. You should also check for broken links periodically to improve your user experience. There are tools that can help you with this like the Online Broken Link Checker.

You might also consider internationalizing your content by writing blog posts and pages in other languages. Yes, international SEO exists—and you may be surprised how much of a difference it can make for your SEO.

Taking A Local Approach to SEO

Local SEO is key to an Omnichannel, user-friendly approach because it helps customers easily move between an online experience and an in-person one.

Creating a user-friendly experience includes making it as easy to purchase online as in-store and vice versa as well as creating a seamless method for ordering online and picking up in-store for products.

For services, local SEO can be a huge part of your brand identity, so don’t forget to target to your immediate community.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.

What You Need to Know Before You Pay for SEO Services

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Hire affordable SEO service to help you boost your site’s ranking on the SERPs. This article offers sound advice on how to hire a reliable team of SEO experts.

 

What You Need to Know Before You Pay for SEO Services

 

Poor online visibility can kill your business. If your website isn’t even showing up on the top pages of the SERPs, that makes it harder for potential customers to find their way to you. Improve your online presence by hiring experts who have the tools and technical expertise to improve your site’s ranking.

Fix Your Product/Service

Before you hire a team for affordable SEO service, check to make sure your product or service isn’t the problem. No matter how good the SEO firm is, if you’re marketing a bad product or service, that’s not going to do much to help your numbers. Ask yourself if your product/service offers a winning solution to the market. If it doesn’t, work on this first before you hire SEO pros.

Get a Client List

Secure the services of a reputable SEO company. Get a list of current and past clients for references. Reach out to the names on the list to get a better idea of the firm. Were their experiences with the SEO team positive? Use that information to narrow down the field.

Ask How

Find out what types of methods they’ll use. Discuss them in detail, the Digital Doughnut says. They should know how to explain the strategies and must have no problem going through the steps with you. If they can’t tell you how they’ll drive up your site’s ranking, much less how they can hit SEO goals, that’s a problem. If they tell you they’ll get your pages ranked in a month, that’s an unrealistic timeframe. Go elsewhere.

Get Measurable Results

Anything that can be tracked can be measured. That means you get data that you can use to improve your business. If you’re hiring an SEO consultant, find one that focuses on the ROI. The team must know where the conversions are coming from. Is it from your paid, search, or social media channels?

Look Beyond Quantity

Link building is an important part of your SEO strategy. But an excellent consultant knows enough to look beyond the links and takes the time to work on other aspects of your site, such as its loading time, on-page optimization content, user experience, and more, the Business Collective says.

Get Multiple Streams of Traffic

One of the best things about hiring a team of experts is that you get to leverage their industry experience to help your organization succeed. That’s good news, especially when you consider the many platforms that big companies utilize to market their products or services. From SEO to social media pages, it takes a digital marketing professional to keep track of all the guidelines, developments, and best practices for each channel. If you’ve got your hands full running the day-to-day operations of your business, it makes sense to get pros. If your SEO team isn’t offering to create multiple streams of traffic for you, you’ll miss out on a lot. Keep looking until you find a team that has the experience and know-how to create those additional sources of traffic.

10 Ways to Turn Your Rehab Marketing Ideas Into Success

This entry was posted in Advertising, Local, Marketing, SEO on by .

Improve your drug rehab marketing plan. This article offers ten ways to help you increase your admission numbers.

 

10 Ways to Turn Your Rehab Marketing Ideas into Success

 

The U.S. currently faces a massive drug addiction problem. More and more rehabilitation centers have popped up to meet increasing demands for treatment as a result. If you already run a rehab facility but find your treatment center struggling because of low admission numbers, you’ll need help. Here are ten ways to turn your marketing ideas into a surefire way to get a steady flow of clients.

Use SEO

Improve admission numbers to your facility by establishing a solid online presence. Develop a content-rich website with SEO as part of your drug rehab marketing strategy. That will optimize your site, so you’ll have more site and foot traffic.

Post on Social Media

Don’t ignore social media. Use the platform to post relevant information, one that will help your target audience. You can also use your social media pages to communicate with potential clients, the Entrepreneur says.

Write a Blog
Blogs increase visitors to your pages, which give you more potential clients, USA Today says. The platform is also ideal for creating content on drug rehabilitation. Optimizing your posts will improve your visibility on the SERPs.

Follow the News

If your facility has a presence on the site, use that to follow news and other developments in the field. Building a relationship with other drug rehab experts on LinkedIn also gets you more recommendations to your center.

Put Up Success Stories

People go to your site looking for help. They want to get better. Talking about success stories gives them the reassurance that things will work out, and that recovery—though difficult—is possible.

Know Your Audience

Build your content around your audience. Determine the content they respond to. Putting a personal touch to your messaging will help, along with offering insights into the facility or posting about the different treatments you offer.

Find the Reviews

Know what your clients think and say about your rehab facility. Get a Google alert on the name of your rehab center. You’ll likely come across a negative review or two. Don’t delete, though. You could do more harm than good. Instead, respond to the person. That will leave a good impression on potential clients.

Encourage Positive Reviews

The best way to kill the negative reviews is to encourage clients who’ve had a wonderful experience with you to write glowing, positive feedback. That will overpower the negative reviews.

Look at Your Competition

Evaluate the SEO strategy that your competitor is studying. Is the facility more successful than yours? Find out what they’re doing that you aren’t. Apply what works to your marketing strategies. For instance, are they making videos? Consumption of video content is growing. Improve your digital marketing strategy by including video content.

Hire Pros

Don’t forget to hire an experienced SEO marketing company. Get a team of digital experts to help you make all these steps happen. With their assistance, you can create a successful plan to market your rehab center. Use strategies that big companies rely on. From social media to SEO, find the right team to help you get started.

How to Completely Optimize Your Google My Business Listing

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Are you having trouble getting your business on the first page of Google? Google Local Optimization may be a good alternative in the meantime.

 

How to Completely Optimize Your Google My Business Listing

 

SEO is a tough nut to crack for most people. However, if you have a local business, you can use Google My Business listing to enhance your visibility on Google. When a person searches for a service, a map and top three nearest listings will pop up. Those three listings contain information such as contacts, directions, services, opening and closing time, and reviews from other customers.

 

With all this information on your screen, the customer has enough to decide or visit your website. Google Local Optimization using these tips is the only way to ensure your business is among the three listings that a customer in your area will see first.

 

  1. Complete your profile

If you have already claimed or initiated your business listing on GMB, you must complete all the required information. Filling in each field accurately will help customers find you quickly and give you more favor on Google ranking.

 

  1. Add keywords to the description

GMB gives you 750 characters to describe your business and win customer's hearts. Make good use of them by saying all the important things. However, you should also use relevant keywords that will help with ranking and make you appear on more searches. Give the most pertinent information in the first 250 words because that is what will appear on the knowledge card.

 

  1. Choose a relevant category

When listing your business, it is essential to choose one primary category for your business. Categories help customers to find you quickly, and it narrows down the choices. You can narrow down the options by picking several secondary categories.

 

  1. Add many photos

Did you know that customers are more likely to visit a business that has photos listed? However, you need to regularly update your gallery with amazing images that speak well of your business. If you own a restaurant, post pictures of happy people dining and having fun. You can also have plated dishes and staff photos. You can also add videos to your photo gallery if they are necessary to showcase the experience.

 

  1. Collect customer reviews

Customers trust the opinion of other customers and their experiences. You should seek customer reviews from your friends and loyal customers and list them on GMB. Additionally, make sure you answer your customer’s comments and complaints. People need to trust your business and you as a person with their money and feel that you care.

 

  1. Make good use of posts

Recently, Google added another feature called posts. You can post any events, press releases, or any information you want to get out there on GMB. The idea is to blow your competition out of the waters by standing out and attracting more leads. You can also post entertaining videos here or any video where you are answering questions to customers.

 

Businesses that have a complete and accurate Google My Business Listing enjoy 70% more location visits and 50% more sales. When you optimize your GMB listing, your business appears on more searches, including Google maps, and list finder and your visibility increases.

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Is Link Building the Key to SEO or Is it a Scam?

This entry was posted in SEO on by .

If there’s one thing the internet can agree on, it’s that link building is a hot topic in SEO for 2019. But is it still the infamous key to rising in the SERPs, or is it an outdated technique that can lose the authority of your website?

The frustrating answer is: It’s both! While everyone is arguing about whether link building is a pot of gold or a death-trap, they’re asking the wrong question altogether. Link building is a great technique that can launch you higher in search engine rankings, increase the authority of your website, and draw organic traffic—but it can also launch you into a pit of Google penalties if you do it inauthentically.

It’s not about whether you’re link building or not—it’s all about how you’re link building.

So, how can you link build effectively and authentically to get the most out of it for your business?

Let’s talk about how link building has changed in 2019.google search

It’s Not a Numbers Game Anymore.

In fact, it’s not a game at all, and Google has made that very clear this past year. When Google’s PageRank Algorithm first put a value on the number of times another page linked to a site, all hell broke loose. Black hat link building techniques like linking in spammy comments and on third-party website link farms spread like a disease until Google did some serious soul searching and released a few updates like Google Penguin. Now the focus has veered sharply from quantity to quality with an emphasis on authentic links that logically refer to similar content that has validity, authority, and originality.

The websites that were boosted from these “cheats” years ago are now feeling the harmful effects of Google penalties. And now there’s no longer a way to “play” Google. If you’re going to link build, you need to use quality links—without any shortcuts, and this takes more time and specialized knowledge.

Link building is still in Google’s top 3 ranking considerations for site quality. There’s no question that link building can get you more search engine traffic, but only if you take the time to do it right. If you think link-building is a scam, in a way you’re right, because if you’re not taking the time to do it authentically or ensuring that you hire someone qualified to do it well, it sure can be.

Step Up What the Links Are Going To

Even if you make a deal with someone to link to your content in an informed and relevant way, if your content isn’t good, it’s not only a waste of everyone’s time, but it can ultimately be damaging to your site.

Ensure that your content is original, serves a purpose, and provides quality sources of information—whether it’s directly from you or through links to other authoritative sites.

The best types of content are those that are evergreen, meaning that they are timeless and will be linked to and borrowed from again and again—especially if you return to your content periodically to clean it up and keep it relevant.

Images, diagrams, info graphs, charts and other visual-oriented pieces of content are bound to get plenty of backlinks—because they take time, energy, and content knowledge to produce.

List posts (also known as listicles) also do very well because they cater to common search phrases.

People are also having a lot of success with original research, data, opinions pieces, and all-inclusive guides. While it was once thought that readers had a short attention span, requiring short content, longer content that is logically organized to be easily searchable is now performing well.

 How You’re Linking Matters

It’s also important to pay attention to how you’re linking to content and how others are linking to yours. Editorially based links, meaning those that are embedded within content as opposed to “unnatural” links that are placed in headers or footers are always preferred. Additionally, your anchor text and co-occurrences matter.

Anchor text is the text that actually links out, and it’s important that it’s relent to the content being linked to—but not so relevant that it’s absolutely verbatim. The link at the beginning of this paragraph is editorial, but the anchor text is pretty obvious—we only linked out a definition. Ideally, you want to integrate your links to be more meaningful.

Co-occurrences are the words and phrases that appear around your link that Google also pays attention to. For example, the entire paragraph above explaining anchor text in more detail would qualify as co-occurrence.

Pay attention to linking in ways that are meaningful and well-integrated—don’t just link out to other sources for the sake of it. Beyond linking to authoritative sites with high quality content, you should also try to link to others in your industry and related industries because this has a higher relevance.

 Network, Don’t Outsource

Speaking of relevance, link building is done best when overlapped with networking. Businesses often like to do this through guest posting or guest blogging, but just like link building, this can be great or terrible depending on how it’s done.

Guest posting is an arrangement you make with another publisher where they publish your content, you publish theirs, or some combination thereof. This can be dangerous because ultimately your content reflects your business, and if the people writing it aren’t well-informed it can have a negative effect on the reputation of your brand. This can also include hiring freelancers or otherwise outsourcing your content.

However, guest posting can be an excellent opportunity for building alliances and partnerships with like-minded businesses that can be mutually beneficial. Additionally, it may not be practical for your small business to write all of its own content.

Ultimately, you want to make sure that your content is still yours and you take ownership of it. If you allow another business or individual to contribute, ensure that you are still involved in the process and that they are putting in the time and research to do good work.

Consider making real life links with businesses that have things in common with yours but are not direct competitors. You can link to each other’s content, guest post, and refer clients to benefit you both.

Links Matter, but They Aren’t Everything

Obviously, we believe that link building is a very important aspect of a sound SEO strategy—but that being said, it shouldn’t be the only aspect. Depending on your industry, link building may not even be useful for your site at all.

Other organic SEO factors like your time on-site, bounce rate, and click-through rate shouldn’t be neglected. Ultimately, all of these factors together work in tandem to prove to Google that your website is user-friendly, valuable, and authoritative.

 If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.