SeoTuners is a Los Angeles and Ventura based Creative Design and Internet Marketing Company that offers high quality services to both small and medium sized businesses. SeoTuners lives up to the hype with customized services sure to boost online presence in no time. With stunning creative and thought provoking designs, SeoTuners design team stands-out above all the rest in the industry. Utilizing the latest methods in conversion optimization, along with proper site structure, your brand is sure to attract.
11 Considerations When Hiring a Link Building Service
Look for the best link building services in Ventura to improve your site. Factor in the following considerations to help you make the right hiring decision. Knowing the traits you should look for in a link building firm will help you winnow down your options much quicker.
When you hire a link building service provider, pick a company that uses a range of linking strategies. A firm that only uses one approach puts all its eggs in one basket. Given that Google still rolls out changes to its algorithm, it’s essential that companies have a range of strategies they use so when one or two fail, the firm still has other strategies to fall back on.
Pick a link builder that complies with the best link building practices currently in use and those that might be implemented in the future. Someone with extensive experience can evaluate the patterns easily and know what practices will be in demand.
Web linking ethics is another quality to look for in a linking partner. Choose a firm that will set up a linking campaign that will improve your link building efforts along with your company’s reputation in the long run.
Consider a firm that sends prompt responses to your email, text, or calls. If you can get in touch with the firm easily, that makes it convenient to work together.
Network and Connections
Pick a link building service that’s already been in the business for years. The company should have an excellent network of resources to get the job done and done right.
Reputation and Track Record
Work with a link building company that’s earned an excellent reputation for delivering results. Take a look at the company’s track record to get a better sense of how the firm did its business in the past and how it intends to continue in the future.
Ask the firm for references. A company that’s been around for years and that’s proud of what it has accomplished for its clients won’t have any problem providing you with that list.
Links on their Site
A credible link builder should have links on their own pages. Do those links work? Do they add value to the content? That’s one of the many details you wouldn’t want to miss.
Cost and Payment
How much will it cost you? What kind of payment methods does the firm accept? Is the rate acceptable?
Value for Money
Don’t pick the firm with the cheapest option around. That rarely gives you the level and quality of service you want. Instead, do your homework and find a firm that offers you the best possible value for your money.
Trust and Intuition
Find a firm that you can trust. If your first impression of the firm or representative isn’t good, give it a chance, but don’t dismiss your misgivings. If that nagging unease persists, though, it might be a good idea to terminate the partnership and look elsewhere for help.
Google offers GMB or Google My Business as a free tool, one that entrepreneurs can use to control and manage how and what information their customers see online. GMB helps business owners manage their location on Google maps, provides a knowledge graph and makes it easy for users to post reviews. If you run a local business, learn how to make the most out of your GMB with Google local optimization assistance. Here are ideas you’ll want to check out.
Set Up Your Listing
If you have yet to set up a Google My Business Listing, now is the best time to do so. If you don’t know how and don't have the time to learn as you have your hands full running the day-to-day operations of the business, hire pros. Look for an SEO agency that offers GMB listing assistance.
Consider the Category
When you hire a credible SEO firm, you can trust the judgment of the company’s representative to pick the right category for your business. It must be specific and relevant enough to help Google determine which searches your listing will belong in. If none of the categories available describes what your business is about, pick a more general category. You can’t create your own. Your SEO expert should know that, too.
Use High Res Photos
Provide your clients with a glimpse into your products, processes, or services by using high-resolution materials. When your SEO expert requests for images, make sure you send hi-res photos. Blurry images don’t do anything to draw in potential customers. Talk to your SEO agency consultant to learn more about the kind of images you should use when you promote your online business.
Ensure Accuracy and Correctness
If you’re too busy running a business, you might forget about changes to your contact information, email or phone number. Keep in mind that all those details need to be updated regularly on all your marketing materials and pages. That includes your website and GMB listing. Having an SEO expert to help manage or take care of your GMB listing, though, means you can leave that task to someone else.
Also, if there are any mistakes in your contact information, that could be one of the reasons why you have such poor site traffic. Ensure online visibility by ensuring that your information everywhere matches. Hire an SEO expert to update your information so you won't lose potential leads or customers.
Getting penalized by Google isn’t the end of the world. But you could prevent them in the first place when you have someone to ensure that your business listing complies with the latest changes Google continuously rolls out. That’s why hiring an SEO agency helps. They stay on top of these things, so your search engine optimization expert knows what to do and what techniques to use to prevent penalties and ensure that your listings are optimized to the fullest. If you want to stay on the right side of Google, seek out professional help. Hire an SEO agency, so you can focus on your business.
Almost everyone uses Google as their search engine. It is, therefore, necessary to familiarize yourself with the Google requirements to rank higher in the search results. The go-to marketing strategy for most alcohol and drug treatment centers is through mainstream media. These marketing strategies can be costly. Many rehab centers today, however, are beginning to see the importance of social media marketing and SEO to reach potential customers. The right combination of both can take your business to the next level. Below are some strategies that might help.
Strong online presence with quality SEO content
A strong online presence can be a website or a social media business page. For a treatment center, however, a website is highly recommended. Your goal should be to rank at least among the top three search results on Google. Keep in mind that your business will appear among the top three if you offer a solution to a specific problem. When it comes to website design and content, the priority is the customer. Your website should be easy to use, and the content has to be superior to your competitors. Focus on user experience and giving information.
Focus on Local
Partner with the right SEO firm to help you with information on the most used keywords locally. Most drug rehab SEO content out there has the word ‘drug rehab’ repeated numerously throughout the article. Having an expert help you with keyword research, you will be in a better position to compete with other local businesses and generate leads for your business. Having your business appear on Google maps will also increase your traffic immensely in a short period. Local leads come a long way in generating organic traffic.
Share your content on social media
Most companies today are present on social media. You might have a website but also consider having a twitter account and a business page on Facebook. Sure, the content on your website is excellent, but imagine how many people you will reach if you actively promote it on social media. If your content adds value to your audience, then you will have more traffic. A strong social media campaign can take your business to the next level.
Do your research
Marketing without research is pointless. Before you write or produce content, you have to do your research. Know your target customer and do your best to get them to respond to your call to action. If you choose to work with an SEO expert, you will be in a better position to understand your target audience and consumer behavior. Data analysis after a strong campaign can also help you retarget your customers and get them to take action. There are also some helpful data analysis and keyword research tools online to help keep track of your marketing.
It is essential to understand that SEO is part of a larger picture of your business. In the end, it is your responsibility to turn an inquiry into an admission.
Everywhere you look right now, there is something about Coronavirus. The internet and news stations globally are filled with COVID-19 and self-quarantine chatter. It is safe to say that this virus has outdone Kim Kardashian when it comes to “breaking the internet”.
The only thing spreading faster than the Coronavirus itself is knowledge and platform updates to help us combat this pandemic. Companies like Google, Facebook, and Twitter have adapted to our “new” way of life quickly, showing the mass amount of power the internet truly has.
It is important to realize in these times that the internet is your friend and can help your business see the light at the end of this virus filled tunnel.
Companies Helping Through The Screen
Digital companies are scrambling to get ahead of the virus and help users stay both in the know and in front of the pandemic. But how can a search engine or social media platform help in this time of need?
There is no better weapon than knowledge because it gives us the capability to ban together. Last week, Google provided an update on the measures they are implementing which aim to help users in a range of ways during the COVID-19 pandemic. They started off creating an educational website that is partnered directly with the Trump administration.
It can be easy to trust the internet, and even more so during a crisis, however, it is important to have a reliable source that has the latest and most factual information. Google's also looking to keep users more informed about closures and changes in everyday life due to COVID-19 shutdowns, like updating Google Maps and Search have been made to improve its listings. In the coming days, businesses will also be able to mark themselves as “temporarily closed” using Google My Business.
To help avoid unnecessary panic, Google has been removing thousands of videos from YouTube that convey dangerous and misleading information. Google's also providing resources to educators to assist them in getting their classes up and running online via G Suite for Education.
One of the largest challenges of the COVID-19 lockdowns thus far is that there's no defined endpoint and we don't know how long it's going to be before we're able to go back to our regular lives and processes.
(Source: Social Media Today)
Tools like Google Classroom could become invaluable as we look for ways to ensure that kids are able to continue their studies, despite not being able to physically attend classes.
Google is continuing to work through this constantly changing situation, and its many implications - while at the same time, it's donating millions of dollars to COVID-19 research and providing support within various communities and organizations.
Google has also announced that they will make their advanced group video calling tool available to all G Suite users for free. This will be done to provide additional options for those looking to reduce in-person gatherings.
Google is not the only platform lending a helping hand however - social media is taking a stand as well. Facebook has banned ads that capitalize on our fears related to the outbreak. The newsfeeds have been promoted to highlight relevant and accurate information on the COVID-19 pandemic. They have also announced that it will give more local authorities access to its Local Alerts tool to help them distribute relevant updates and info among their communities.
Keeping Your Business Afloat After the Chaos
Many business owners and employees are living in fear while having to halt business operations until the pandemic is resolved. Some businesses like grocery stores and e-commerce sites are booming.
Having an online presence now is just as important as ever, if not more. People are searching the internet for “where to buy toilet paper” and “restaurants still open”. Regardless of the current status of your business, without search engine optimization no one will be able to find you. SEO may seem like a waste of time during this crisis. However, like buying stocks, it is the perfect time to be all in. While other companies are pausing ads and pulling out of marketing contracts, you should be taking advantage of this opportunity to get your name out there.
Business will get better and when it does you will be glad that during the pandemic you stayed as active on the internet as those at home with nothing better to do than surf the net. Instead of pulling back, stay on course, and continue to boost signals on Google to gain a competitive advantage. By doing this you'll be in a stronger position than ever before in terms of gaining on those competitors who are vying for the same customers you are.
Strong SEO will outlast this pandemic panic, so now is the time to go hard and get a sustainable edge when the competition might be less formidable. What you can gain now in SEO in a less competitive environment will last. And when this is over, you'll be ahead of the game. If you pull back now, it will be harder to re-gain rank later as everyone rushes back on board with their marketing.
We provide a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.
As of January 22, 2020, Google ultimately shifted the tides of search engine optimization in a big way by effectively getting rid of something called the “position 0”. Position O promoted organic search rankings and made it so that your listing would essentially appear twice, both in the featured section and on the first page of searches. Google has now made it so that having your listing duplicated – or existing in the featured snippet section and the first pages - is no longer possible. Yes, you heard us right – now you can only have one.
With the inability to rank in the featured snippet section and the first page, this obviously presents a number of new changes for SEO in general. This means that businesses and their marketers will need to redesign their marketing and SEO strategies - and we’ll tell you how.
Deciding on Your Preferred Placement
One would think that most people would want their URL to be in the featured snippet section since this is generally the most preferable placement to be in, however some individuals may prefer to rank in the first page instead. Both are extremely good placements for any listing, however now that your listings can’t be in both, deciding where you would prefer your listings to exist is a must (even though you don’t have much control over the results).
If your content is extremely good, it’s most likely that your listing will be placed in the featured section, meaning this section will house top tier content only. Content that is very good but not extremely good will most likely rank on the first page, which is also preferable. Relevance to searches will also still determine where your listing ranks, so exact keywords in your listing will improve your chances of ranking well. Some are even considering “de-optimization” to avoid making it to the featured section, but it’s still up for debate if this is necessary.
“Deduplication” of URLs
Google will now be entering a process deemed “deduplication”, meaning it will begin removing duplicate URL’s from its results pages that already exist in the featured snippets section. The purpose of deduplication is to “declutter” results and allow Google users to find relevant information more quickly and easily. This means that duplicated listings will no longer exist is both the featured snippets section and the search engine results pages (SERPs). So if you have a listing for a URL that has previously been in both sections, chances are that it isn't anymore.
Duplication Will Still Exist for Video Content
Currently, a video that is placed in the featured snippets sections may still appear on the first page of search rankings, although this is subject to change. Google has posted on Google SearchLiaisons twitter account confirming this:
To “De-optimize” or Not?
Many search engine optimizers are considering the concept of “de-optimizing”, meaning-making your content slightly less optimized so that it is not listed in the featured snippet sections, and instead is on the first page. There is a fair amount of skepticism as to whether or not this is worth the effort.
De-optimizing is most likely not worth it. Whether your listing is found in either the featured snippet section or the first page on Google, it will still benefit your SEO greatly, so there is no reason to put your listing’s potential at risk for either position. Optimizing your website as much as possible will continue to be the best solution for businesses.
Loss of Featured Snippet Listing
Are you wondering where your business listing will end up if it loses its position in the featured snippet section? Danny Sullivan of Google has made statements on twitter about whether a listing that loses its snippet section position will still appear on the first page, but it is more than likely that this is the case. Ranking in the featured snippet section means that your listing has elevated beyond the first page, so it only makes sense that if you were to lose your high ranking just enough to take it out of the section, you’d still rank on the first page.
The General Consensus
Although it is still very early in the introduction of deduplication, the potential ramifications for SEO are worth considering. It is hard to tell the many ways that this will ultimately shape the future of search engine optimization, but for now it’s important to know that it exists and that Google most likely won’t be changing back to how it was.
Many businesses are obviously frustrated with these recent changes, mainly because the value of your listing appearing twice has had an enormous positive impact. These changes will, however, diminish overwhelming competition and make getting your listing to the front page slightly easier as this coveted spot will begin to clear up in the near future due to deduplication.
What You Can Do
There aren’t any reasons to panic about this change right now. What you can do, however, is begin to improve your SEO and make any additions or updates that are needed to your current listings on Google. You can also be proud of your current listings located in the featured snippet section or on the first page, and promote your business accordingly. Getting in contact with SEO experts such as SeoTuners is a great way to ensure that your website is fully optimized and meets the standards of the internet today.
We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.
Having even a basic of SEO can allow you to better optimize your website, which in turn will make it rank higher in search engines. This ultimately will allow the scope of your business to reach a broader audience and is arguably one of the most important aspects to running a business in this day in age, both online and at a physical location. With SEO being such a crucial part of a successful business website, it’s also important to be aware of the multitude of mistakes that are commonly made while trying to improve SEO.
Some SEO mistakes are easily avoidable, while others take a significant amount of effort to avoid or resolve. Although making some of these mistakes may be detrimental to your business in the short term, if correct, your business or website can begin to be prosperous in search engine rankings. Below are some common SEO pitfalls and how to either avoid or correct them.
Duplicate Content or Unoriginal Content
Duplicating content or creating unoriginal content are two of the most common mistakes that website designers or content creators make in efforts to improve SEO. Always double or triple checking your website for duplicates before posting new content. Although there is no direct negative consequence to duplicating content, it affects SEO rankings because search engines will have trouble determining which pages are landing pages. Your duplicate content may begin to compete against itself through search engine rankings, which lowers the ranking of the content itself as a whole. Unoriginal content will give you less of a chance at ranking higher with search engines and gives content less value, which in turn will negatively impact your SEO.
Keyword Mistakes (Keyword Stuffing and Using the Wrong Keywords)
Keyword stuffing is a common mistake in which keywords are “stuffed” into content with the intent to improve SEO, when in fact it actually lessens the effectiveness of the content in search engine rankings. Stuffing multiples of the same word or phrase into content not only gives that content less value but is also now recognizable by search engines. That’s right, search engines are now capable of determining if the content is keyword-stuffed, and may ultimately rank that content lower in search engines rankings.
Using the wrong keywords may also have detrimental effects on SEO. Keywords allow search engines to identify your content and rank it. If you don’t use the correct keywords in your content, search engines won’t be able to find it. Not using trending keywords or words that rank highest is also a very common mistake that can be avoided by checking keywords on Google Trends or another similar keyword analytics tool.
Irrelevant Content (Content That is Not About Keywords)
Creating irrelevant content or content that does not align with targeted keywords is a mistake that people tend to make while working to improve the SEO of their website. Creating irrelevant content is easily avoidable by checking which keywords (preferably the most optimized) should be used while creating original content on a topic that is specific to your business or organization.
Lack of Quality Links in Content
A lack of quality links within the content may have negative effects on both the value of that content and on search engine rankings in general. Quality links not only bring more value to your content, but will also help rank you higher, as both a website that is linking to other websites and as a website that is linked within other content.
One of the most common mistakes that businesses or organizations can make on their websites is ignoring analytics and making no efforts to adapt their website using this important metric information. While creating or redesigning content for a website, it’s important to view and know current analytic outcomes and trends specific to that site in order to improve upon its rankings.
Not Making Website Audits
Allowing for audits of your website, especially in this fast-paced, ever-changing digital landscape, is a necessity. Taking a step back and letting someone with a fresh perspective check to see how your website could improve is always beneficial and could have great positive impacts on search engine rankings in general. Website audits are important for all websites want to keep up to date on SEO.
Not Researching SEO Trends
Knowing current trends in SEO is a critical aspect of website development and content creation. Again, the internet is always changing, so knowing what trends within the SEO world are working and are best for the optimization of your website will keep you ahead of the game.
Not Including Meta Descriptions in Title Pages
Including Meta Descriptions for pages not only makes your website more appealing but increases your SEO as well. Giving descriptions for each page is important, and is worth the effort to create or update them.
Not Including Alt Tags For Images
Alt tags for images are another very important aspect of SEO that are commonly not included in many websites. Alt tags are especially important on website images, especially in attempts to meet ADA compliance. This mistake can be avoided by either putting in the extra effort to create alt tags for your images or hire someone else to do it.
Each of these mistakes are easily avoidable or correctable, and by no means should anyone consider their SEO to be a failure if they find these mistakes applicable. Improvements can always be made to SEO, as it is a constant work in progress.
If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies. We’re confident we have a solution for all your marketing needs.
Marketing is all about connecting to your audience. That’s why Internet marketing is crucial to your business. In an age where millions of people spend their time online, leveraging the Internet and its properties is a smart way to promote your business. Here are ten advantages that you can expect when you hire a digital marketing service.
Low Costs Research your options until you find an affordable internet advertising company. You’ll come across plenty of options. Hire the one that will work hardest for you at the price that you can afford.
Digital marketing campaigns generate substantial returns and they cost little when you compare them with traditional marketing media. If you’re looking to stay on budget and still generate significant returns, hire an internet marketing team.
Digital marketing is a multi-channel platform. That means you can share your content across multiple platforms, allowing you to achieve wider consumer reach. If you’re launching a new product or service, or you want to improve your brand visibility, get digital marketing experts to help you, the Houston Chronicle says.
It’s easier to reach a targeted audience through digital marketing efforts. Whether it’s through PPC, SEO, or just putting your content at every stage of the buying process, you can increase buying interest, resulting in higher conversion rates, the Business2Community says.
Saves You Money
Unlike traditional marketing that often spends millions, you can generate a lot of leads with low-cost ads and campaigns. Digital marketing allows you to save considerable portions of your capital.
Get feedback from customers right away. Pick a platform, ask the right question or share the right content, and you’ll get immediate responses from your target market. Based on their responses, you can modify your product or campaigns to suit their needs and interests better.
Mobile marketing now makes up for about 34 percent of all organic traffic. That means that a lot of your audience is on the go. Using digital marketing helps you reach out to them, anywhere and anytime.
Optimized for Mobile
Hire pros to optimize your pages. If your site isn’t mobile-friendly, that will drive potential customers away before they even have a chance to check out your products or services. Keep them on your site by ensuring a smooth user experience, whether they’re on a desktop, laptop, tablet, or mobile phone.
Keeps You Competitive
Using digital marketing keeps your business competitive. With a team of experts to create meaningful content, update your pages, and ensure that your site is always compliant with Google’s algorithm changes, you’ll have years to stay in business.
Personalized Shopping Experience
Digital marketing allows you to offer a personalized shopping experience to your customers. Ask them to build a profile on your site so you can track down their preferences. That way, the next time they shop around, you can send them targeted offers. Not only will that increase your chances of conversions and sales; that also makes it easier for your customers to find what they want.
Getting a penalty hit means devastating consequences: lost traffic, visibility, and revenue, the Search Engine Journal notes. How do you recover from that blow? Here’s what you need to know.
Know the Difference
A lot of people make the mistake of thinking the Penguin and Panda updates are a type of penalty. However, there’s a big difference between triggering a manual penalty versus an algorithm. If your site gets a penalty hit, you’ll get a manual action report. Once you’ve fixed the violation, you’ll need to send a Reconsideration Request. When you trigger an algorithmic penalty, though, you won’t need to file anything.
Find Out Why
Your penguin penalty recovery efforts will go much better if you understand why you’re being penalized. Knowing is half the battle, so you can avoid making the same mistakes. For instance, some of the most common ways that you’ll get penalized include the following:
Having unnatural links to and from your site
Your site has been hacked
Your content adds little to no value
Your content is pure spam
You have sneaky redirects
Your stuffing your text with too many keywords
You have a spammy free host
You have a spammy structured markup
Identify Which Penalty
There are two main types of penalties: the manual penalty and algorithmic penalty. However, there’s the third penalty to keep in mind: a combination of both. The first one is when someone at Google sends you a manual penalty. The second one is when your site triggers an algorithm filter, the Hackernoon says. And the third is when both happen. Again, knowing what you’re dealing with will help you devise effective recovery efforts.
Learn Common Fixes
Now that you’re aware of the common reasons for penalties, you can go over your pages and fix the problem. If you have sneaky redirects, remove them. If you have cloaked images and you didn’t put them there, check your plugins. They may be the source of the issue. If your site is hacked, deal with that problem. Even better, prevent your site from getting hacked by improving your security. Identify the vulnerabilities in your site and fix them. If you’re stuffing your text with too many keywords, resist the urge.
Hire SEO Pros
Digital marketing experts can provide you with a plan and strategy to ensure that your recovery efforts succeed. Getting pros to help you will not only ensure faster and efficient results; it will also reduce the damage to your traffic and revenue. By getting help as soon as the penalty hit happens, you have a better chance of coming out of this unscathed. Or, at the very least, your pages can recover that much sooner.
Master the Guidelines
There are plenty of ways for you or your SEO team to fix the problem. However, the best way to build a sustainable presence on the web is to know and follow the guidelines that Google sets out. Don't cut corners and get help from pros if you want to achieve online marketing success.
For an SEO professional, there’s nothing worse than receiving a message that your page has been penalized. Don’t let visions of doom overtake your mind, though. There are plenty of ways to reduce the damage that it will have on your website traffic. Here’s a step-by-step guide to help you fix the problem.
Start with the Basics
Determine the why, how, and what. What was the cause? Why were you penalized in the first place? By knowing what the problem is, you have an idea of where to start. If you’ve been penalized because of your website design, you’ll need to change that as soon as possible.
Know the Different Penalties
What kind of penalty did you get? Knowledge of the two types of Google penalties will help you narrow down the reasons for getting a penalty. Whether it’s an algorithmic or manual penalty, expect your traffic to drop.
Look for Other Causes
That’s not to say that a dive in your traffic automatically means that you’ve been penalized. There are other signs that indicate e a penalty hit: server problems, crawling issues, blocking access to your robots.txt, and improper redirects. If you see all these happening, then that means you’re dealing with a penalty. The next course of action is to plan your penguin penalty recovery efforts.
Know the Common Penalties
Common penalties that affect website pages include unnatural links and thin or duplicate content. If any of your pages contain that, then fix them. Make a list of your backlinks and analyze them for quality, the Entrepreneur suggests. An outdated website design or poor user experience will also trigger a penalty. If you want to prevent penalties in the future, fix these problems.
Hire Marketing Pros
Digital marketing pros can know what to do to get your pages optimized, whether that means giving your site a much-needed upgrade, overhauling your content to ensure that they connect to your target market, or improving the quality of your links.
Fix Your Reputation
Sometimes, the penalty can even be the result of your competitors attacking your site. That could include spreading bad comments about your services, products, and company. One way to fix that is to hire pros to manage your online reputation. Why does that matter? People believe in reviews. While some may take them with a grain of salt, they’ll still go over the comments and feedback and pay attention to any details that stand out. If you have a small team, you likely don’t have the time to deal with this problem. By getting pros to take care of it, you can focus on your core tasks while experts work to get your online reputation back on its feet.
Hire the Right Team
Look for SEO experts to help you. Given the constant updates that Google rollouts, the only way to make sure you don’t get a penalty hit is to hire an SEO team that would ensure your pages are compliant with Google’s algorithms. Let them fix and maintain your pages so you can focus on your business.
Everyone is trying to make a website that is search engine friendly in order to rank higher. It’s a no-brainer that people get in the SEO game since it’s still the number one way for a business to be seen. However, if you want to rank higher, you have to play by the search engine’s rules.
The more links you have coming into your site, the more people refer to you for something you’re good at. Your number of links is how Google can see how valuable your site is to searchers. The truth of the matter is that even if you have a lot of amazing content if you aren’t being linked by other people, search engines won’t acknowledge your site as valuable.
A backlink is a reference from another web page to your own web page. This is very different from the "outbound" or outgoing links from your page. Do not confuse the two. A backlink is also called an inbound link (IBL) and these links are very important in determining the popularity (or importance) of your web site for search engines.
It is better to have fewer high-quality links, than thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can even hurt you as these links can get you a Google penalty!
Because not all links are created equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, and Google will keep you in the search results causing your business to grow.
Here are some guidelines to keeping your backlinks beneficial:
Make Sure The Link Comes From An Authoritative Site
Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from a related site.
For example, if you are a flooring business and you are getting links from an internet forum about baked goods, something would seem off to the search engine. And rightly so! Why would a forum discussing the types of cupcakes available want to link to your flooring company? It doesn’t make sense to users and it won’t make sense to the search engines either.
Make Sure The Anchor Text Is Specific
The anchor text for your backlinks is extremely important. Hyperlinking to a page with clear, specific anchor text is a big win for both the user and search engines. Constantly throwing sites the same anchor text will not help you. Google wants to see organic links being built and any attempt to trick the search engines will be frowned upon and isn’t worth the risk.
Make Sure They Are Relevant To On-Page Content
Backlinks aren’t just there for no reason; they serve as an SEO metric and they should enhance a reader’s experience. Backlinks need to be relevant to the content they’re in and actually provide supplemental information. Think of it from the reader’s perspective—backlinks won’t add any value if they’re bringing readers to completely unrelated sites.
Google aims to provide users with helpful, relevant content that answers queries. Unrelated and distracting backlinks get in the way of that. Google considers relevant backlinks to be much more valuable than a backlink from a random, unrelated site. A dermatology clinic site that links to a used car Q&A forum would probably send a red flag to Google (and also confuse readers browsing the site).
Make Sure They Don’t Come From One Site
Having a variety of sites that link to your site is a productive goal. If a site has a lot of backlinks, but they all of them come from one site, this will look spammy to Google.
You should actively strategize to build strong backlinks from a range of relevant sites.
However, Google has no problem with websites linking to each other for legitimate reasons. It is a natural occurrence on the web if a news story on the BBC cites an article on CNN, then a few weeks later CNN cites a story from the BBC.
This is technically a reciprocal link, but should Google penalize for it? No, because there are genuine reasons for these websites to link to each other and they are doing it in a natural way that is good for users.
Make Sure You Are Selective About Hidden Or Paid Links
A hidden backlink is exactly what it sounds like; it is invisible to a user and the search engine. Sounds sketchy, right? It is. A backlink that is hidden—whether by manipulating text and background colors or hiding the link in a punctuation mark—is a “black hat” SEO strategy that clearly defies Google’s best practices.
Paid backlinks are a grey area in the SEO world because certain methods of paid links are viewed as legitimate, while some aren’t. If a link has been paid for that doesn’t automatically mean it’s bad. Since this a grey area, you should be picky with paid methods. If the site’s content is related to your industry, you won’t be penalized for paying for ad space. Paid directory business listings are also fine, as long as they’re reputable.
The best directories are the ones that also provide useful information for your customers. The directories that provide no real value to the internet user are to be avoided.
Make Sure Your Backlinks Are Not Spammy
Spammy backlink tactics can cause real harm to your domain. The longer you allow the spammy techniques to continue, the more work you will have to get those spammy links removed. If you notice that your current SEO service is building spammy backlinks, you should notify them immediately and discontinue service. These tactics will harm your rankings!
Spammy backlinks lnclude:
Article Marketing Spam
Poorly Executed Guest Blogs
(Paid) Site-Wide Links
Linkbait and Switch
If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.
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