Having content on your website that focuses on keywords related to your business or topic is everything when it comes to generating organic traffic from search engines such as Google and Bing. A reputable white hat SEO service will help you do this, and reveal if the search engines thinks your site is keyword relevant.
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One of the easiest ways to see how your site ranks in terms of relativity to keywords is to just do a Google search for certain keywords you are trying to build content around. Then, just see if your site is pulling up in the organic searches. Enter different keywords in different searches to discover how Google or Bing sees your site and this will help you judge the relevance of keywords.
These searches also reveal where you should focus your content because it shows your strengths. It also shows where your traffic is coming from based on what is popular on your site. Focusing on your strength is a great way to increase traffic. White hat SEO services can perform these searches and service for you, and even help you determine what the results mean for your website or business. They can then help you come up with a more specific content strategy.
You can use a service such as SEMRush to see how your site ranks for certain keywords. This shows where certain sites rank for keywords and the search volume for those keywords. This is also a good way to see where your competitors rank. You can find other related keywords to give you ideas for additional content. This reveals other searches that people are performing so you can adjust the content on your site.
So, how do you take this information on how Google sees your website as relevant and improve your site. Creating fresh content is one of the best ways. Create content around the keywords you want to rank higher with. Also consider using a professional service that knows how to create this keyword-rich content specifically written and planned to attract the specific audience you are looking for on an ongoing basis month-after-month.