In the world’s modern age of search engines, information is only a few keystrokes away. For the casual researcher or the dedicated student, the ease of accessing information is to be expected. No one wants to hunt for data buried in cluttered web pages or defunct sites. That’s why it’s become a critical step for businesses to ensure their sites are up to snuff; after all, snagging potential customers’ attention is great, but it’s a useless action if those customers click off your website.
Search engine optimization is a concept not entirely understood by all business owners, and with fair reason; no one who’s preoccupied with ensuring customers and employees alike are satisfied has the time to pay attention to search engine optimization, pure and simple. But hiring the right SEO firm to keep tabs on your website can be a challenge. With several different optimization packages out there, how do you know what options to pursue? Luckily for you, we’ve compiled a list of which options you should consider when shopping for affordable SEO packages to ensure you’re getting your money’s worth.
Consider Your Budget, But Don’t Go Cheap
The problem with cheap SEO services is that they’re, well, cheap. Those low-cost services may be great at getting your website in search results, but the trick to SEO is connecting with customers and keeping them around your website. Affordable SEO packages do indeed exist, but it’s vital to know precisely what those packages contain, and what the company behind those SEO packages is capable of. Plenty of so-called “experts” in the field of SEO offer services ranging from $25 to $2000, but what you’re getting for those prices fluctuates drastically.
The Longer, the Better
Short articles have their place, but articles with smaller word counts don’t have the space for in-depth discussion over a topic. A 2012 study discovered that the ideal length of articles and blog posts is around 2000 words. These longer pieces allow for a more detailed dive into a topic without becoming long, droning, boring pieces of work. A longer article also avoids feeling generic or rushed, as there is space to pick apart the topic without leaving the explanation in pieces.
Do Plenty of Research
Business is widely conducted online these days, but customer reviews and word-of-mouth recommendations still speak volumes of a company’s capability. Comparing SEO packages is a vital step in the process of finding an SEO company to go to work for you, and to get a real sense of those companies, be sure to check out testimonials. Reviews left by real customers are invaluable pieces of feedback, and those reviews will give you a real sense of the value of the package.