5 Ways to Measure Consumer Attention in Advertising

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Attracting high levels of consumer attention is essential to your conversions and sales. If that doesn’t seem to be happening, then you’ll need to start finding out what’s wrong. One thing you’ll need to do is set up ways through which you could measure consumer attention that your marketing efforts are getting. Here are five ways that you could try.

Measure Against Benchmarks

 

What are the regional as well as industry benchmarks? Use them to determine how successful your campaigns are. Over time, you can develop your own benchmarks or adjust those to fit your organization and needs. If you’re just starting out, though, stick with the regional and industry benchmarks first as they help you understand what’s best for your campaigns.

 

Look Beyond a Single Metric

 

Success is a combination of metrics used to measure consumer attention. That means you need to have a more holistic approach when you measure consumer attention. There are plenty of metrics that you can use. Determine channels available to you and figure out which metrics apply in your case. How are people engaging with your ads? That will help you pinpoint which metrics are well worth using. If you’re not sure how, seek out professional help. Hire an organic SEO company for assistance.

 

Know What Metrics Matter

 

Not all of those metrics will apply in your case, though. That’s why it’s also important to find out which ones matter to you. By that, we mean metrics that are aligned with your marketing and business goals. Metrics that support and can help you achieve those goals. This is why hiring pros is a must. They can help you understand all the metrics when you’re running specific campaigns and demonstrate which of those metrics and performance signals should you track if you want data that you can use to improve your campaigns.

 

Tell Compelling Stories

 

People want personalization. If the story of your brand sounds just like everybody else’s, that won’t grab their attention. That’s not to say that you should like just to create a narrative that they’ll find interesting. What you can do is personalize your brand. What kind of personality and character does it have? Taking that step will help your brand stand out from the rest. One way to create compelling stories for your brand, aside from creating a brand personality, is to use measurement outputs. With detailed campaign results, you gain more of your target market’s trust. More trust means more chances of conversions and sales, as trust means they’ll choose your brand over the rest. The detailed measurement outputs, though, will come from your agency marketers who will track campaigns and assess how the ads performed, what worked, and what went wrong.

 

Apply Core Attention Metrics

 

First, you’ll need to know what they are. These are essentially metrics that form the core of your campaigns. Meaning, these are at the center of your measurement strategy. Hiring pros to help you understand these will prepare you to measure metrics that are more advanced in the future.

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