We get you may not have a huge SEO budget. After reading this you may not need to either. Discover tips for finding an affordable SEO company and DIY SEO tactics.
Whether you are a small or larger business, you can always save money to fund product or service improvements and delivery. When it comes to improving your search engine optimization (SEO) strategy, you can cut costs by doing a few things right instead of shelling out more marketing dollars to expensive SEO companies for less ROI.
You can manage your online marketing budget to get the most out of it as you grow. In this quick guide, you'll discover the simple SEO tips and tricks you can use right away to start seeing results for fewer bucks.
1. Publish quality content
Google wants to help searchers find the most informative, relevant, and accurate information they can get in response to their queries.
So how do you ensure you offer this kind of information and rank as high as the first page of Google search results and gain 93% of all search clicks?
· Publish useful content
Create content aimed at answering searchers' questions. To do that, research your target audience to understand their search intent.
Do you have customer personas or market segments you've researched and created already?
You can also create content targeted to each of your marketing and sales funnel stages. A searcher at one stage, say awareness, wants to find out about a different matter from another at a different stage say, consideration.
Then use a tool such as the Google Search Console to understand what keywords your target audience uses to look for solutions to their questions online.
· Long-form content wins
The average word count of top-ranking text content is 1,850 words. Majority of top-Ranking posts average between 1500 words and 200 words.
It's not just about creating long content, though. Make it interesting and useful. Such content will help you keep readers around for longer.
That means reduced bounce rates for you, an increase of which signals to a search engine to lower your ranking assuming readers do not find a solution on your site.
· Attractive content structure matters
Online readers can be incredibly impatient. So you need to make your quality content appealing to look at, scan and read.
Avoid using too many keywords, long sentences, and huge paragraphs to reduce reader fatigue. Add keyword-optimized images and cut the fluff.
2. Focus on mobile
Over 54% of all search traffic is now accessed using a smartphone.
To tap into the ever-growing mobile search traffic, make your site mobile-friendly such that it is easier to access from a small screen.
3. Improve your site loading speed
In our experience, one of the major causes of increased bounce rates is slow-loading web pages.
A slow site can cost you leads, customers, and lead your competitors to take business away from you. According to Google, the best speed loading time should be about two seconds.
So do let your developer know your sites needs to be that fast to effectively compete without spending a ton of money on other SEO plans.
4. Boost your site navigation
Search engines love well-interlinked sites.
To take advantage of this knowledge, seek to conduct internal linking on your site. Link one page or piece of content to another, relevant page or piece of content.
This helps in two ways, at the very least.
- It helps search engine crawlers to easily index your site due to the easy navigation, and
- Readers tend to click, open, and read more pages related to the one they initially opened.
With more information to read, they'll stick around longer. That signals to search engine algorithms that your site has the kind of information a reader wants to learn in-depth. So the algo will improve your ranking.
Improvements in rankings mean you'll become more visible to more people hence receive even more visitors on your website.
5. Use an affordable SEO company
Getting the best SEO services don't have to be expensive. You need an affordable SEO company that understands a small business may not have a huge budget to dunk into their online marketing strategy.
However, with a bit more commitment, you can find a custom SEO plan from an SEO agency near you that is a great fit for your budget and business goals.
For example, you can choose a monthly SEO package that only provides techniques meant to achieve a specific goal. So if you need more traffic to increase sales, only focus on tactics targeted at attracting targeted visitors—warm leads that are easier to convert than readers at the awareness stage of your funnel.
SEO Tuners an award-winning, affordable SEO company in Los Angeles and Ventura that'll help you attract more targeted readers you can convert to buyers for less marketing dollars.