Monthly Archives: December 2020

Top tips to win Google answer boxes

This entry was posted in Content, SEO on by .

If you are in the content marketing business, then you already understand the importance of SEO and Google rankings. You should also know that Google algorithms change regularly, and these changes come with new opportunities for content marketers and online business owners. Google Answer Boxes was introduced in 2013. The Answer Box is what you see in the middle of the ad and organic searches on the SERP.

In 2014, it was upgraded to include Featured Snippets, also known as position zero, to display relevant information from third party websites. This new feature created a new place on the SERP for businesses to rank organically, making it a priority for businesses and marketers to appear on the Answer Box. If you are not an SEO expert achieving this ranking might be challenging. However, you can hire an affordable SEO service like seoTurners to help you. 

  1. Optimize your keywords for the Answer Boxes

Google Answer Boxes aim to answer a user's question directly. The aim here is to make Google get that answer from your website content instead of its internal knowledge bank. To win Google Answer Boxes, you must focus on keywords that imply a medium or long question. Keywords starting with the word how and what is rated the highest in triggering the Answer Boxes. Avoid short answer questions like those asking for age, date, or location. Go for questions that require a detailed answer. A searcher will probably click on your link to get more information. 

  1. Accuracy and proper formatting

Google chooses the best summary for the Answer Boxes, so to win it, you must provide an error-free, clear, and concise answer with searcher intent in mind. Update the content on your website regularly and include relevant facts. Most of the answers in the Google Answer Boxes are in paragraphs. However, it depends on the type of question. Lists and charts are also answering formats that rank higher when it comes to being featured on Google Answer Boxes. 

  1. Maximize on lists

Most 'How to' content is formatted in a list. With such content, you might get lucky to get a featured snippet on Google Answer Boxes. You can rewrite the content you already have and put those tips and tricks in list format to increase your chances. Another trick is to ensure that your list is longer than four or five steps. A long list will exceed the Answer Boxes word limit forcing the searcher to click on your website's link to continue reading. 

  1. Research the competition

What keywords are your competitors using? What strategy are they using to get slotted in the Answer Boxes? Researching the competition will help inform your marketing strategy and learn new keywords and formatting styles you can use in your content.

It is important to note that you don't have to rank first on the SERP with Google Answer Boxes. What is important is your target keywords, accuracy, formatting, and clarity of your content. According to a report by Getstat, 70% of Answer Boxes don't come from websites that rank first, so focus on your content and enjoy the value of Google Answer Boxes.

How to Write Awesome Site Content

This entry was posted in Content, Marketing, SEO on by .

What does it take for people to try out your products or services? What does it take to get them to choose you over the rest of your competition? What can you do to increase consumer engagement with your brand? Fix your content. If you’re wondering how to create compelling content, here are some of the best writing suggestions to help you achieve this.

Know Why

First off, think about why you’re writing the content. Do you want to increase awareness of new products or services that your company will be launching? Do you want to let your customers know about the newest promos and discount offers? What about improving engagement? Knowing your reasons will help you figure out the tone and type of content that’s well suited to your needs.

Hire Pros

Not everyone has a talent for writing awesome content. If you’re not careful, the content you put out could do more harm than good to your brand. If you don’t have any in-house talents to take over, hire the services of a professional. Look for a digital marketing team that offers affordable SEO service options. With expert assistance, you won’t have to worry about your content. You can let them do their job while you focus on your core responsibilities.

Understand the Audience

Before you hire a team to take over your content, make sure that the firm understands your audience. Who is your market? If you’re not quite sure, digital marketing experts can help. You might be marketing to the wrong segment, or you’re not doing enough targeted marketing to be successful. A marketing team can help fix that.

Know Your Competition

Which companies are your strongest competitors? What are they doing right? What can you learn from their success? A good marketing team will look into that and implement a content strategy that factors that in.

Hook Your Audience

A seasoned digital marketing team knows what works, what content resonates with your audience, what makes them ask questions, and what gets them engaged. Higher consumer engagement with your brand is possible through the right content marketing campaigns.

Talk to Your Market

If you’re using words that your audience doesn’t understand all in a bid to sound fancy or much more impressive, that won’t help. That’s also one of the first things that digital marketing companies fix. What they do is provide you with content that’s aligned with the language that your target markets use. That facilitates easy understanding. Keep in mind that anything your audience can’t understand is a waste of your marketing resources as it won’t help improve engagement or buying interest.

Talk About What’s Relevant

Awesome content isn’t created out of a bubble. It connects to the audience because it touches on what matters to them. So, touch on topics and issues relevant to your audience. Provide them with the information they need. With a marketing team to update your site with regular content, you can easily keep your audience coming back to your site for more.

4 New Features of Google Analytics

This entry was posted in Advertising, Local, Marketing, SEO on by .

Google Analytics is a free data analysis tool created by Google to understand its customer base better. Today, almost all businesses have an online presence either through a website, blog, and many others. These businesses need to know details such as how much traffic they’re getting, how long consumers stay on the website, which links they click on while there, and many more.

Although there are many affordable SEO services, Google Analytics has been the most used tool by businesses to gather this data and increase their ROI. However, some have complained about the tool lacking some critical features like machine learning and other automation capabilities. The good news is that Google heard the complaints and made the necessary changes. Some of the new features of Google Analytics include;

  1. Smarter marketing insights using machine learning

As a leader in machine learning, it is no surprise that Google has added this feature to the new Google Analytics tool. The machine learning feature automatically identifies trends in your data and notifies you about it. Additionally, it can predict customer behavior and actions. For example, you can know how much revenue to expect from a particular group of customers who visit your website. With this feature, Google Analytics has become more powerful and useful in helping you plan ahead.

  1. Deeper Integration with Google Ads

Google Analytics can now measure interactions across the internet, and other Google and non-Google paid platforms. For example, you can get a report on viewer engagement on your YouTube videos, email, and social media. Deeper integration with Google Ads allows you to create a custom audience, which helps you make more targeted ads and track their conversation rates across multiple platforms. 

  1. Customer-centric measurements and customer cycle reports

Customer behavior and needs are continually changing. With Google Analytics, you can now get a full view of user behavior and engagement before purchasing. For example, you will know how the user landed on your website and their actions on the app or website before making a particular purchase. This is done using data from multiple identity spaces such as user IDs provided by businesses or clients who opt into personalized ads. Knowledge of such data can help you develop more relevant campaigns because you have a better idea of what is working and what is not. 

  1. Granular data control

Data privacy has become necessary in the digital industry, and Google Analytics data control aims to help with that. Users have more control over how they collect, retain, and share their data. They also decide how to use the data and delete it if they don’t want to use it. With this added feature, there is a possibility of a future with limited cookies and identifiers.

It is important to note that Google Analytics 4 is the default tool being used today, meaning you will enjoy all the new features mentioned above. If you are not yet up to date, Google recommends adding the Google Analytics 4 property to your existing properties.

man at computer confised

Five Reasons Your Website Isn’t Ranking

Building a successful website is not always as easy as it looks. Creating a good-looking home page and organizing all of your information on your site is a solid starting point, but sometimes that Google ranking just won’t move in your favor. Unfortunately, it’s not quite as simple as “if you build it, they will come”. In reality, it can be quite complicated to improve your rank on Google, and there may be things you are inadvertently doing that are having a negative effect on where you currently stand.

Why does my website need to be ranked?

In the ever-changing digital world, the importance of a high Google ranking has only increased. More companies are prioritizing the Internet to market their services, which makes gaining an advantage on the most popular search engine the key to success online. This is how your company can separate itself from the competition and get more eyes on your beautifully designed webpages. The majority of clicks come from the highest-ranked search results, so optimizing your keywords and content correctly will bring your website to the forefront. Understanding and taking advantage of a higher Google ranking will inevitably result in more business growth.

Now, let’s take a look at some of the reason your website might not be achieving the ranking results you desire:

  1. You’re Just Getting Started

Maybe you’ve recently launched a new website and you’re wondering why it hasn’t had a great deal of success yet. Rather than be alarmed, remember to have some patience in the beginning. Search engine optimization (SEO) takes time to develop – it doesn’t happen overnight. It’s likely that the algorithms Google uses have not noticed the validity of your site yet. Google also goes through a filtering process for new websites, as they make sure they are evaluated and examined thoroughly before they are fully validated. This process is called the Google Sandbox.

This period in the sandbox can last three to six months, so there is no need to worry if your website is still young. The best way to approach this situation is to produce the best content possible and to begin creating an effective SEO strategy for the future so that when you’re out of the sandbox, you’re raring to go!

  1. Your Main Keywords are Too Competitive

In some situations, it can be helpful to target broad keywords that show up in a variety of search results. However, if you’re a new company, you may need to be more specific to reach your target audience. For example, a new hair salon that tries to rank for “hair cuts” will struggle to show up in most users’ search results. It will take years of hard work to capitalize on this type of keyword optimization.

A much better approach to this situation would involve long-tail keywords or terms that are specific to your region. A hair salon might try for a search term such as “best hair salons near Thousand Oaks” to reach their target audience more efficiently. Optimizing your keywords specifically for your area is crucial for new or smaller businesses looking to improve their Google ranking.

  1. Your Pages are Loading Too Slowly

Now, this could be a big one. Keeping your visitors happy with a user-friendly website is vital because if they have a poor experience, it will shorten the amount of time they spend on your site. Google will notice the short retention times, which could serve as a huge detriment to your online ranking. Try comparing your site’s speed to your competitors by using something like Google Site Speed Test, which is easy to do and will help you see what you’re up against in this area.  While this component of SEO seems very simple, it’s essential to successful ranking.

  1. Make Sure Your Website is Indexed

If you are not familiar with website indexing, it’s time to learn. Indexing is the process of using keywords and metadata to allow for a more useful vocabulary on the Internet for on-site searching. Improper indexing or completely missing this step is a common mistake that almost always leads to poor search engine ranking. A website must be indexed to appear in Google’s search results. If your website is not indexed, there is no way for Google to know that your site even exists.

First, check to see if your website has already been indexed by searching “site:yourdomain.com” in Google. If Google has already crawled your website, you’ll see a list of results that are similar to your domain name. If you don’t get any results, then your site has not been properly indexed yet.

Next, you’ll want to install and set up Google Analytics and Search Console. Google Analytics is a brilliant tool that measures statistics about your website such as visitors, time spent, pages visited, and more. Google Search Console gives you the opportunity to monitor the different components of your site such as recent crawling data or any issues that may arise. Want to dive in deeper? Follow these steps to get started and make sure your website is indexed the right way so it can be found and move up the Google rankings. 

  1. Your Competition is Strong

 Your company is likely not the only one who is looking to improve its search engine ranking. You are not competing against Google and its algorithms, but also your immediate competitors.  They, too, are constantly trying to climb the ladder and become the company that pops up in the search results most often. Take note of the best practices that your competitors are utilizing and stay up-to-date with the most effective SEO methods to smash your competition.

If you’re interested in improving your website’s SEO ranking, contact us today.

SeoTuners offers affordable local SEO packages for your business and your budget. We are confident that we have a solution for all your business marketing needs.

 

man on bed needing help

The Importance of SEO for Treatment Centers

Marketing your treatment facility is very important for reaching clients who need your help in treating their addictions. Handling the technical aspects of SEO (search engine optimization) should become a priority for your company in order to improve your online ranking. SEO plays a larger role than one may think when it comes to the digital marketing aspect of your facility. Let’s take a look at why optimizing keywords should be a priority for drug rehab centers.

Keywords

Keywords are central to the success of SEO optimization and extremely vital to content marketing. When an individual reaches out for help, they will often turn to the internet to search for their rehabilitation options. Common search terms may include “relief for drug use” or “rehab centers”. Various search engines will refer this individual to the most relevant and popular resources. As a treatment center for drug rehabilitation, it's imperative to make sure these keywords are prevalent in your online content. We have a very dedicated SEO team who is committed to getting your company’s Google ranking to the top of the food chain. We want your content to do its job by finding its way to the forefront of the consumers’ search results.

Long-tail keywords can also be very effective for your website’s search engine ranking. These are keywords that are quite specific and have the ability to find their way into detailed search queries. These are not always commonly searched terms, but their uniqueness allows them to separate from the competition. They also have the added benefit of higher conversion rates. This will increase the chance your website shows up in more informational searches, where your detailed webpages can really shine.

Finding good long-tail keywords can be very simple. Type in a few words to the Google search bar and see the recommended search items you receive. This serves as a perfect example of what to strive for in your keywords.

Content, Content, Content

Optimizing content with relevant keywords and research is another very important aspect of improving your SEO ranking because this is where you can make the most of your analysis. However, the quality of your content is the most important part of this process. Your content must be engaging and attention-grabbing to draw your target audience to the services offered by your treatment center. Also, creating a variety of content helps your website appear in many different searches, which is the ultimate goal of SEO optimization. Find the relevant topics that your market demographic will search for and create a plethora of interesting content to bring people to your webpages.

Point Them in the Right Direction

Creating great content is very helpful when it comes to building interest, but SEO experts can get people in your area headed in your direction. These experts can rank your treatment center in a particular area, making sure your webpages contain the correct city and region names. They can also offer services to help optimize your directories to ensure that your business is showing up in the common directories such as Google, Bing, and Yahoo. By keeping this information up-to-date and consistent, your treatment center will be easy to find.

Know Your Audience

The common audience associated with those searching for treatment facilities include:

  • Parents
  • Children of addicts
  • Those who have loved ones in need of professional help
  • Teachers, mentors, and school administrators
  • People struggling with addiction
  • Those currently in the recovery process

The content you create should cater to this specific audience and be broad enough to reach all possible connections. Featuring important information for friends and family will create more traffic on your website and help those in need to get the assistance they deserve. Delivering content that gives people an opportunity to celebrate recovery is also a good idea.

Showing that your treatment center offers services for various types of addiction will also drive more people towards your site. An innovative technique would be to display dedicated pages for different drugs, opioids, and alcohol so visitors can find specific information and resources featured on your site. This helps create a sense of personalization on your website, which should be a main goal to achieve peak optimization.

Improved User Experience

We always want our users to have a good experience when browsing our website, no matter the target demographic. Your website update plan should involve the improvement of content, graphics, and design practices to make sure all visitors are reaching your pages as quickly and easily as possible. People want their information quickly, so making your services easily available is necessary to stay ahead of the game.

By improving the user-friendliness of your site, your search engine ranking will soar towards the top. It's easy for Google to track when users visit a site and when they click away. If they see that users are constantly clicking away from your site, that isn't good news for your Google ranking. Making your content easily accessible is vital to your website’s success.

By choosing SeoTuners for your SEO marketing, your treatment facility will get the attention it deserves. We truly value our clients and the good they are doing to help people in our community fight their addictions.

Our team understands that each treatment center is unique, and we’ll be sure to reflect this in your content. Our SEO strategists are comfortable writing about co-occurring disorders, integrative treatment options, relapse prevention, and aftercare. We feel that being aware of these small but pertinent details will allow us to deliver truly personalized results to our valued clients.

Call SeoTuners to learn more about our SEO process for drug rehab centers and how we plan to get you to the top of the search results!