Monthly Archives: November 2020

How to structure a local SEO strategy for your business

This entry was posted in Advertising, Local, Marketing, SEO on by .

An effective local SEO strategy is essential to increasing your revenue. High volume traffic means more conversions and sales. If you aren’t doing a lot to market your products or services locally, that could be why you have little sales. Here are a few tips to make sure you come up with the right local SEO strategy for your business.

Use Google My Business

Google loves small businesses. If you haven’t ever used the GMB listing or you haven’t explored the many ways that you could engage with potential customers through the review section, then you’re missing out on a lot of handy ways to connect with your audience and build consumer engagement. If you’re not quite sure how to go about this and you’re afraid of making a mistake, get the help of pros. Hire an affordable SEO company to show you the ropes or even handle the GMB page for you.

Optimize your Profiles

This is true for your GMB page. Make sure all the information on there is accurate and up to date. If your contact information is incorrect, then that’s another reason why you haven’t been getting a lot of customers. Make sure you fill in the maps too. You’ll want to do this for all your social media pages, too. Make the most out of your profile pages. Update it with your contact information and website so customers know where to find you. An SEO firm can do all this work for you too.

Generate Engaging Content

What kind of content resonates with your audience? What’s going to make your customers go over your product pages, try out your services, or shop your new products? With the right marketing campaigns, you can build high consumer engagement. High engagement is what brings your customers to choose your products over your competitors. Also, that content needs to be targeted. Meaning, it needs to cater to the preferences, of what your local audience likes, to increase chances of engagement, conversions, and sales.

Optimize Keywords

Do you know what keywords to optimize your content and how? It’s not just using random keywords or those that seem to work with your content. If you have a team of SEO experts, though, they can do the keyword research for you to find out which ones are competitive for your industry or market niche. That way, they can generate a list of keywords of the terms or search phrases that your target market uses. That improves the chances of you showing up on the first pages of the SERPs and also makes it easier for customers to find you.

Build Your Presence

With the help of an SEO service provider, you have pros to build your local presence. They can do this by putting your business in well-known directories. They can also search for a niche as well as local directories to which they could add your business. They’ll know how to handle the citations, so you won’t need to.

If you want to see better traffic from your local target market, get SEO pros to help you out.

Why investing in digital marketing is vital during a crisis

This entry was posted in Marketing, SEO on by .

Did you know that most businesses today have been shut down due to the COVID-19 pandemic? Others will need a miracle to get back to their feet. It is devastating for an entrepreneur when an epidemic strike as it can no longer be ‘business as usual.’ For instance, when the COVID-19 pandemic started spreading across the globe, many countries restricted movement—woe unto the businesses that only relied on traditional marketing for their businesses. Therefore, entrepreneurs must embrace digital marketing for their products.

So, what is digital marketing?

Digital marketing is the use of the internet through gadgets such as phones, laptops, and other digital platforms to reach consumers to promote products and services. Some of the digital marketing methods include;

  • Search Engine Optimization (SEO)
  • Email marketing
  • Social media marketing
  • Content marketing

Here are the reasons why investing in digital marketing makes all the difference during a crisis;

  1. One can work from home

With an internet connection and a phone or a laptop at home, you are good to go. It would be best if you decided on which digital marketing method to use, whether it is emails or social media, among others.

Today, due to the COVID-19 pandemic, people are encouraged to stay indoors and maintain social distance. As an entrepreneur, you could still maintain contact with your customers through digital marketing from the comfort of your home. Through this, you will not have to lose your customers, and you will have an opportunity to get new acquaintances.

  1. It is relatively cheap

Compared to other forms of marketing, digital marketing is quite affordable. With affordable SEO services, social media platforms, emails, and excellent content, an entrepreneur can reach a significant number of prospective customers at a go.

During a pandemic, an entrepreneur must minimize expenses as much as possible. What better way to do that than investing in digital marketing during a crisis.

  1. It gives a Competitive Advantage

With a pandemic, most people are either glued to their phones or laptops. An entrepreneur needs to exploit this opportunity and try to reach as many customers as possible, and digital marketing is the way to go.

For instance, an entrepreneur who invests in gaining digital skills such as understanding SEO concepts and creating quality social media content will have a better chance of drawing more customers to their products. And since many people have embraced technology, an entrepreneur who doesn’t incorporate digital marketing is no match for one who does.

  1. Digital Marketing helps reach a Larger Audience

With digital marketing, there is no geographical limit. It is global. An entrepreneur gets to promote their products and services on a global platform. Hence, get customers for their services and products from all over the world, regardless of the crisis.

Help salvage your business from collapsing by investing in digital marketing during a crisis such as the COVID-19 pandemic. Investing in digital marketing helps you as an entrepreneur have a competitive advantage, work at home, and reach a wide range of customers all cost-effectively.

Practical ways to improve the local SEO of your business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local SEO is a strategy that aims at helping your business to be more visible and available in the local search engines such as Google. It involves a process that is dynamic for a local company to survive in a competitive market. This process enables your business to gain more sales, improve rankings in the search engines, and thus your business remains relevant in the market. For your business to secure search results, you can apply various practical strategies, which may include:

  1. Improving your Company's presence on social media

Improving the Company's local SEO packages on social media is one of the main tools of a local business's success. You should ensure that your business is available on social media platforms such as Facebook, WhatsApp, and Instagram. The business pages on these platforms need to be run by experts.  These experts will ensure they engage in talks about your business brand, products, and services you offer, and this information is likely to capture a broader market. This way, your business will have a significant influence; thus, it will significantly improve its sales and more revenues.

  1. Have an effective website

Your customers will always like to be informed when they are trying to make a purchase. You should keep your website updated regularly. Customers may want to know some information regarding your products and services, which could be missing. They could get discouraged and maybe never revisit your website. You can create blogs capable of reaching a broad audience, and this way, you will be promoting the list of your business. Other tips that you could use to enhance the effectiveness of your website can include;

  • Optimize your visual you could have placed on the website.  Improve clarity, and this will ensure load time minimizes.
  • Ensure that the website is easy to navigate to encourage your target customers to visit it often.
  • You can add social media shortcuts to the website so that customers can share blogs available with their other networks.
  1. Speed and adaptability

Today's business environment trends are changing. Instead of using computers, target customers have shifted to using their mobile phones to do business. Ensure that your website conforms to these changes. The target customers need a website whose sites load very fast since they spend a little of their time making purchases. Optimize your trends by improving your texts and images' quality since the audience wants something captivating and appealing. Improve the quality of your videos. If your systems break down, be ready to make appropriate changes, or else you will lose your customers to other suppliers.

  1. Optimize your ' My business page.'

Your 'my business page' equivalents to the best local SEO packages, hence making it relevant to your customers. Note that businesses are moving their operations online.  You have to conform to the trend too. You can do this by ensuring you provide information such as the actual business location, mode of operation, logo, products, and services offered to the target market, methods, and means of payment, among other relevant information. Take note of the information provided. In case of any changes in your business operations, make sure to communicate on time.

As a business person, to realize your business's full potential, it is essential to implement these local SEO strategies. You will notice that you will build brand awareness and gain a competitive advantage in the industry. The results will be that your business will experience an improvement in sales volume and, hence, more investment returns.

10 SEO Quick Wins to Boost Your Website Traffic During COVID-19

This entry was posted in Local, Marketing, SEO on by .

The pandemic has put a halt to many businesses. But there are still ways for your business to stay relevant and to score wins even in the midst of COVID-19. While we’re seeing less of the widespread panic over the virus, it has changed a lot of the ways that companies do business. It's also transformed consumer behavior. If you want to use SEO marketing to help your business perform much better, here are ten ways to boost your traffic.

Update Your Content

Make sure you mention covid-19 in your content. You don’t have to make the post all gloomy but being up to date in your stories, being well aware of the current challenges that the pandemic has put on a lot of people and business, will help you gain more traffic and followers. People want relevancy. They want content that’s fresh and there’s nothing like talking about how the pandemic has changed your business or how you’re coping with the changes to make your target audience resonate with you.

Get Pros

Hire pros that offer affordable SEO services. If you’re already busy taking care of your core business, then you’ll need to find a way to get someone to handle that for you. A team of experts can do that with ease. Their help will ensure that your pages get high rankings and good traffic.

Check for Demand

Before you start any strategies on how to market to your target audience or before you and your team of SEO experts work on campaigns, make sure you’re marketing to the right consumer base. Is there a demand for your products or services?

Do Local SEO

Make sure you take advantage of local SEO. With more and more people at home, local SEO campaigns can help you get more customers and sales. That’s one way to boost your revenue.

Fix Your Loading Speed

The loading time for your page should be 3 seconds or less. Anything longer than that and you risk customers abandoning your page. Don’t let that happen. By getting help from pros on how to speed up your loading times, you won’t have to worry about customers jumping ship again.

Ensure Consistency

Pros help keep your page consistent. They ensure that your information is the same as the details on your Google My Business Page. That’s essential. Any discrepancies can lead to confusion and could lose your prospective customers.

Eliminate Bad Links

Being backed by a hundred links isn’t going to do a bit of good if those links turn out bad. A team of pros, though, can regularly go over those links to eliminate bad ones. By bad, that means sites that are penalized by Google or that have violated webmaster guidelines.

Optimize for Mobile

With pros to optimize your pages, you can reach out to more of your audience. Mobile consumer consumption has grown in leaps and bounds. By being mobile-friendly, you open your pages to more customers, greater traffic levels, and potential sales.

5 Tested Tips to Boost Your Business Growth With Local SEO

This entry was posted in Local, SEO on by .

You put a lot of effort into marketing your business. You’re trying to learn how to get this done online. But with many local businesses trying to do the same thing you are—that is, trying to boost their local SEO—it’s easy to see that many fail because of one thing: lack of knowing where to apply the proper effort. That could be one of the reasons why your plans keep failing. Here are effective ways to boost your growth with local SEO.

Create a GMB Page

Google My Business account is one of the most helpful marketing tools for businesses. Crossing this off your checklist is easy. But if you have a lot on your hands, then hiring a company that offers affordable SEO services is the next best thing. Get pros to set up the account for you. They’ll do everything so that you can make the most out of your GMB account.

Submit to Local Directories

Digital marketing pros also know the importance of submitting your business to various local directories online. That’s time-consuming work, though, and if you don’t know where to submit the information, then you could end up wasting a ton of time and effort. Hire pros who know just where to submit the information. With digital marketing pros, you won’t have to worry about anything. They have the tools to automate the process. From a marketing standpoint, this is one of the best reasons for hiring a team of SEO specialists.

Get Reviews

It’s not the number of reviews that increase your rank. There are other benefits, though, to having a lot of feedback on your Google My Business page. For instance, when people leave comments, you can engage your customers by replying to these comments. That helps build engagement levels and with improved engagement levels, you can generate more sales and conversions. Someone who loves your brand or business will choose your products or services over anyone else’s. Another thing that happens is that when prospective customers see your answers, they get an idea of how you handle customers, even those that leave complaints. It’s important that you hire a marketing team that knows how to deliver answers consistent with the brand image and character you wish to project. Seeing that helps customers decide whether you're the right service provider for them or not.

Get Local Backlinks

Local backlinks can help you improve your search rankings, too. Quality backlinks increase your domain authority and that helps drive more traffic to your site. Better domain authority means more trustworthiness and credibility—two qualities essential to many buyers or shoppers. If you want to see that happen for your site, then hire pros to help you.

Improve Your On-Site SEO

Create the best possible site for your business. Pros know how to fix your pages, ensure faster loading speed, check for consistency, create compelling content, and more. With their help, your site can generate so much more revenue than it did before you started using SEO.

The Most Comprehensive Guide to Local SEO: 2020 Edition

This entry was posted in Local, SEO on by .

Search engine optimization can help you grow your business. But not if you’re doing it wrong. If you know little more than the basics, or not even that, then you’ll want to make sure you get pointers and advice. Here’s a complete guide to help you understand this marketing approach.

Know What Local SEO is

Local SEO is a branch of SEO that works to improve optimization for local businesses. Instead of rankings boosting your pages until it generates incredible consumer reach, local SEO helps your visibility with local target markets. That way, when customers in the area search for products or services that you provide, the name of your business will pop up on their search results. That improves the chances of you getting local customers which can favorably lead to conversions and sales.

Continued Rise

More and more companies recognize the importance of local SEO. As it becomes important to many businesses, a lack of local SEO campaigns could be hurting your company. if your business still isn’t doing local SEO while the rest of your competitors are, then you’ll get left behind. Start checking out local SEO packages to get started.

Mobile Use

Mobile consumption has been at an all-time high. By ramping up your local SEO efforts and optimizing your page for mobile, you could see a massive leap in your sales. With help from a professional digital marketing firm, it won’t be long before you start getting more customers.

Google My Business

GMB is an essential marketing tool for many businesses. If you haven’t got an account yet, you’re missing out on a lot of marketing opportunities. Hire pros to set up your account. With GMB, you’ll start appearing on the SERPs with regularity. GMB makes it possible for you to appear on local map listings.

Reviews

One of the best features of Google My Business is that customers can leave you reviews. You can answer those reviews. Leave comments or just say thanks. Other customers will see that too and that can make a difference in whether they go for a competitor or for your products or services. Even the way you handle complaints in that section of GMB gives prospective buyers insight into how you deal with disputes. If you or your digital marketing team know how to answer those issues right, you could end up gaining even more customers and followers after.

Maintain Your Page

SEO changes all the time. Google rolls out algorithm updates regularly that it’s often difficult to catch up with every single one. The best thing you can do is hire a team of pros to manage your pages. With their help, you can concentrate on running your business. They will update your pages, create new content to keep drawing your customers back and ensure that everything is in compliance with Google’s algorithm. If any updates or changes happen to the algorithm, you won’t have to worry about waking up without no idea how to fix your pages. They’ll be on top of that in no time.

man holding arrow up man holding arrow down

The Positive and Negative Signals to Know

This entry was posted in Content and tagged , , , , , , on by .

To improve your company’s ranking on Google, you need to know the signals to get ahead of the game. It is important to be mindful of the successful methods that are effective in improving your SEO ranking. We should also be wary of the negative signals on your SEO checklist to avoid an adverse effect. Practicing the correct tactics will create a positive impact, bringing your website and products to the forefront of the customers’ search engines.

 

Strategize Keywords

 

Featuring quality content on your website that relates to keywords commonly typed by search engine users can certainly be a positive signal for the improvement of your SEO ranking. There are Webmaster Tools, such as Bing Webmaster Tools, that can help you determine the highest ranking keywords, pages, and phrases. By using this information properly, you can determine the most influential content on your site.

 

Make sure to use these keywords strategically, however, rather than oversaturating your site with them, which can look and feel tacky and unprofessional. Using the correct keywords while avoiding overuse will help develop positive signals and improvement of your company’s ranking.

 

Links from Relevant Sites

 

Earning links from other sites can be a vital signal of moving up the Google ranks. Getting the opportunity to be mentioned in articles relating to your industry can be a massive signal that your company is increasing in its relevance and ranking. Creating original blogs about fresh and relevant industry news can provide evidence that your site is informative and validated. Try to avoid outright asking for a link to your site to be added by a publication, however, because Google can decipher these requested links and this could possibly hinder your ranking.

 

Let’s Go Mobile

 

Prioritizing a mobile-friendly website design is extremely important for your SEO ranking. If your website visitors find your mobile site difficult to use or hard to navigate, the consequences can be substantial. Making your various pages, links, and contact information easy to find should be a main focus when designing your site, all while keeping smartphones and cellular devices in consideration. Google Search Console is a valuable tool that monitors your site’s mobile friendliness and provides tests or reviews of the website’s standard of accessibility on a smartphone.

 

High-Quality Content

 

While this may seem obvious, it’s important to remember that posting quality quality and engaging content might be the most crucial aspect of improving your website’s ranking. It’s a new age where content reigns king, and the best content will succeed mightily.

 

Developing blogs about hot topics or new industry trends will cause your website to soar to the top. Creating this type of content will increase the visitor’s time on the page while lowering their bounce rate. Above all, the user will receive helpful content and keep them coming back for more.

 

Can You Hear Me Now?

 

Did you know, according to Google, 72% of people who own a voice-activated speaker use them in their daily routines? [1] We’ve all become accustomed to various assistants such as Alexa, Cortana, and Siri, so it is important to optimize your websites for when people use AI for their searches. Catering your website for the way people speak can prove to be extremely valuable due to the increasing number of people using these little verbal “helpers” inside their devices.

 

 

Too Many URLs

 

Now it’s time to take into account the possible negative practices that might detract from SEO growth and development. A common negative signal on your website could be a large number of URLs. This will negatively affect your SEO, again, due to oversaturation that does not agree with Google’s algorithms. If you’re utilizing a Google Search Console, you will receive warnings if there is an alarming number of URLs present on the site. This will allow Internet search engine search bots to crawl the page, which could be detrimental to your SEO ranking.

 

No One Likes Spam

 

Everyone has seen those annoying spam comments on articles and blogs that have nothing to do with the topic. These are often just used to drop a link back to their random website. This tactic will not be effective for improving your SEO ranking and quite honestly appears to be a sign of desperation. This is a critical mistake and a huge waste of everyone’s time.

 

Push Button Backlinks

 

Search engines such as Google are becoming more advanced and have smarter artificial intelligence that can detect many different activities that are taking place on your site. That means shady or spam-like links will be found if you are getting hundreds or thousands of backlinks on a single push button. As tempting as it may seem, your website will be penalized and your SEO ranking will be negatively affected if these “short cut” activities are found being used on your site.

 

Need some help finding the positive and negative SEO signals associated with your website? Get in contact with your trust experts at SeoTuners. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO and Link Building.

 

If you’re interested in improving your website’s SEO ranking, contact us today. SeoTuners offers affordable solutions for your business to develop exposure and SERP rankings with organic SEO strategies like keywords. At SeoTuners, we are confident that we have a solution for all your business marketing needs.

 

  1. https://www.thinkwithgoogle.com/future-of-marketing/emerging-technology/voice-assistance-consumer-experience/
computer with faq

FAQs: Creating a Useful and Well-Optimized Page

When you click on an ad or Google listing, usually you should be able to pinpoint what their website is selling almost immediately. The home page you land on should make it obvious, however, some products and services are not that clear-cut and need a bit more explanation. It’s essential not to leave your visitors or the search engine wondering what you are selling, because if Google can’t quickly find the answer that a potential client is looking for, they will feature your competitor instead. Not because they have a better product, but because they happen to have the answer to that specific question on their website.

 

The best way to ensure that Google shows your site is to create a frequently asked question page. This page is easy to create and provides your customers and the search engines with all of the answers they are looking for in regard to your service or product.

 

Since 75% of online customers expect to fine what they need within five minutes, a FAQs page will not only help search engines find you but will also decrease the load of your customer service team. Just think if your page is well thought out with answers to the most common questions, there is no need for most customers to reach out to you directly. The page may even encourage the consumer to buy your product right then and there, since they don’t have to wait on your reply.

 

This page will also build trust between you and the consumer. Make sure to cover your return policies, shipping process, and anything else that gives you the appearance of transparency. If internet users trust your brand then Google will too! Not to mention that adding an additional page to your website will give you more opportunities to add internal linking to your other pages or blog posts.

 

We don’t recommend going with the basic “catch-all” questions, rather a strategic list of very specific questions that you know your target market is asking. Here is how to start:

 

Strategic Questions & Answers

 

Before creating your new page, it’s crucial to raise the right questions to educate your online customers about your service or product and generate demand. It takes thorough and continuous question research, a lot of planning, and a little strategic work.

 

Start by planning a meeting with your customer service team and see what questions they get asked on a daily basis. If they are starting to see a pattern in the question’s that users are asking, it is a good idea to add those items to your FAQs page. Keyword research is another great way to find out what people are searching for. Some great keyword research tools include:

 

  • Google Search Console
  • Moz Keyword Explorer
  • Soovle
  • Jaaxy

 

Check out your competitors’ FAQ pages and product reviews for items in your niche. The most important thing to note from this research is what questions they aren’t answering. Adding additional information that your competitors lack is a great advantage in the SEO world.

 

Visuals and Clear Answers

 

A good rule of thumb is to write short answers to each question, two or three paragraphs is considered standard. If you add more than that the page will look long and cluttered. If you need to say more, you can always hyperlink to an article or video.

 

Don’t limit your answers to text, think about adding some visually appealing aspects to your page, too. Infographics and explanatory videos are great ways to explain your product or service. Creating a video to answer most of your questions will not only visually answer questions but have the added bonus of giving you the chance to be seen on YouTube.

 

It’s important to note that this page is not the place to write marketing jargon. It should be easy to read, clearly answer the questions, and cover the whole issue. Choose facts over a marketing spiel, but do think about how you’re portraying your company’s values in each answer and make sure those come across accordingly.

 

Write from the perspective of your customer, using first-person pronouns like I and my. This can help them connect with your brand and feel as though their questions and concerns are truly heard by you.

 

Cover Content From Other Pages

 

Even if you’ve explained your services or products on other pages within your site you can still benefit from a FAQ page. Just because you covered the same information somewhere else doesn’t mean that the user has gone through every page on your website to find it. More than 60% of consumers say that their go-to channel for simple inquiries is a self-serve Q&A page. Millennials and Gen-Z users seek quick and easy answers as opposed to doing detailed research on each and every company that they consider using.

 

Think of your FAQs page as a chance to expand on helpful content that your site already addresses!

 

Measure the Success of Your Page

 

Now that you have a FAQs page it is time to sit back and wait. The only way to find out if you optimized your new page well is to track its performance. Use a tool like Google Data Studio or Stat Counter to see how many views your page is getting and how long users spend there.

 

If your customer service team continues to receive the same questions that you highlighted on your FAQs page, then maybe the page is not as user friendly as you thought. Try switching up the layout of your page or the order of the questions you have included. Once you are certain that your page is easy to read reevaluate the copy to make sure your answers are clear.

 

FAQ pages are not the only type of webpage that is helpful to users. Long-form, topic-specific content is also helpful for your audience and will increase your search ranking.

 

Do you need assistance optimizing your webpages? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.