Monthly Archives: August 2020

10 Statistics & Facts to Know in 2020

This entry was posted in Advertising, Marketing, SEO on by .

Think you know everything there is to know about SEO? Here are 10 facts and statistics you might not have heard – all about how SEO is poised to continue dominating the marketing industry in 2020 and beyond!

93% of Online Engagements Begin with a Search – and 75% Don’t Go Past the First Page

Most people know that online searches are an important part of finding the things we need in today’s society. Before we make purchases big or small, we often type up a quick query about the goods or services we are interested in. Good SEO means capitalizing on that.

But did you know that about three out of four searchers never look past that first page of search results? That’s why it’s so important to get your link on that first page and get those clicks!

Search Engines Still Tower Over Social Media for Website Traffic

We might be tempted to think that social media is the driving force of the marketplace in the modern-day, but it still has nothing on SEO! Search engines are still the primary vehicle to get consumers to your site – and are likely to remain that way.

Searches Are Increasingly Mobile

About 60% of searches on Google are conducted on mobile devices. Optimizing your site for this type of search is an important part of modern SEO.

And Many More of Those Searches Are Voice-Driven!

Of the many mobile searches being conducted every day, over a quarter of these are conducted via voice input. This is one more aspect of SEO that is changing, as the approach adapts to the way people talk when performing voice searches.

Mobile Will Likely Dominate the Marketplace By 2021

How big is mobile? In the world of online shopping, it drives around half of the market – and is anticipated to take the majority by 2021. No wonder SEO experts are tailoring their approaches to this reality.

Around Half of Searches Contain at Least Four Words

Speaking of tailoring your SEO approach, half of the searches being conducted contain four or more words. That means adapting your SEO terms and phrases to account for this – and improving the text that contains them.

Local SEO is a Huge Part of the Overall Approach

Remember, local SEO results are some of the most important. Consumers often make their searches from inside the store they’re shopping or based on nearby results. Getting accurate information online for these local consumers will help you drive sales ever-upward.

SEO Continues to Be a Great Value

Affordable SEO service is one of the least expensive approaches and also one of the most effective. Its return has been shown to be better than many other methods, making it an excellent value for your marketing dollar.

Content Creation and Marketing is a Proven Successful Method

Creating original content is and has consistently been the most successful way to garner traffic for your company’s website. Nearly 60% of SEO industry experts believe that content creation is the foremost driving force when it comes to creating interest and generating conversions, so focusing on high-quality content continues to be a priority.

SEO is the Way Forward in the Post-COVID Marketplace

The COVID-19 pandemic has reshaped the global economy – possibly forever. People are seeing the major advantages of shopping and researching products and services online and have turned to their computers and phones more than ever for the things they need. As such, it’s only natural that a solid SEO approach is critically important to business success in 2020 and will likely continue to be for many years to come!

10 Facts on Why You Should Focus on SEO in 2020

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

There is a misconception that SEO is an outdated marketing strategy. Because it has been employed for so many years, there are many businesses who think it’s best to move past this reliable standby and find new approaches to marketing.

The fact is, SEO is a widely-used industry standard for a reason. It is one of the most effective methods of marketing – and also one of the most affordable. Here, we’ll show you a handful of reasons why SEO is still number one in 2020 and beyond:

Organic Search Results Work

Today’s consumers spend a lot of time researching the products and services they invest in. That’s why search results are so important. High-ranking results that seem entirely organic are a proven way to get your brand in front of consumers’ eyes and into their minds. This kind of organic advertising is ultimately the best way to get the clicks you want and the traffic your business needs.

SEO is Affordable

Perhaps one of the best things about SEO continues to be that it is an affordable addition to your overall marketing strategy. Its cost is lower than almost any marketing approach but yields demonstrable results, making it an incredible value for your investment. Indeed, investing in affordable SEO service is one of the smartest business decisions your company can make.

SEO Beats Pay-Per-Click Every Time

You may be tempted to believe that more expensive forms of advertising – like paid search promotion or pay-per-click – are more effective than SEO marketing. After all, you get what you pay for, right? Not always – and SEO is definitely a case in which you can get more for less. SEO’s ability to power organic search results beats the more expensive approaches in creating website traffic nearly every time.

It’s Easy to Tailor SEO to Your Needs

SEO isn’t one approach – it’s whatever you need it to be. You can easily tailor your SEO marketing strategy to meet your business’s needs and get even more out of your investment.

SEO Works Well Others

Don’t want to rely exclusively on SEO? No problem! You can deploy SEO marketing as part of a comprehensive overall strategy that includes numerous approaches. It’s a great addition to any approach and is complementary to just about all others.

Making the Most of Social Sharing is Easy with SEO

These days, people often do a lot of marketing for their favorite companies. This is called social sharing, and it pairs very well with SEO marketing.

Building Trust is Simple with SEO

Trust is an important part of the relationship between corporations and consumers. If you are trying to foster more trust in and credibility for your brand, few things do so as easily and organically as SEO marketing. Pushing your company’s search result to the top of the list will give your consumers a more positive impression of your brand and build more trust that you can lean on later.

SEO Keeps on Working

SEO isn’t one of those strategies that you apply and only see benefits from for the next few weeks or months. It keeps on working with minimal adjustments over time, continuing to bring business into your company year after year.

SEO is Perfectly Suited to the New Market

With the COVID-19 pandemic and all of the changes that it has brought to the way the world functions and does business, the market has never been more perfectly suited to SEO. More people than ever are searching for services and shopping online. Utilizing SEO now is the smartest move for your business – and is likely to continue to be so for the foreseeable future.

8 Effective SEO Techniques to Drive Traffic in 2020

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

Companies love the many benefits of deploying affordable SEO packages – but are you doing the most that you could be to maximize those benefits? Here are some ways to ensure that you’re getting the most out of your SEO efforts – and driving traffic directly to your site.

Content Creation Remains Critically Important

While there are plenty of things you can pay to optimize and tweak, having great content remains one of the best ways to get consumers to your site and keep them there. Focus first on top-quality content creation. Your customers and your bottom line will thank you!

Give Your Website an SEO Overhaul

Want to brush up your website’s SEO performance? Check off these key points:

  • Ensure titles and subheadings are optimized with key terms
  • Make sure every page contains key SEO terms or phrases, including local pages
  • Polish your URL if needed, shortening and removing unnecessary capitals
  • Check for formatting across all pages
  • Ensure that graphics load properly and contain SEO terms in their ALT text
  • Double-check links from other pages to your own and contact owners of high-ranking or important sites that may contain broken links

Enhance User Experience

With better content and a more search engine optimized website, it’s time to ensure that it’s also user-friendly and enjoyable to navigate. You would be surprised by how many people abandon their search of a website due to frustration or confusion once they’re there. Make it a priority to make your website an enjoyable place to be and see the rewards you garner – including higher sales and better consumer satisfaction.

Make Mobile Optimization a Priority

Did you know that around 60% of all searches conducted in 2020 were performed on mobile devices? That means that the majority of your online consumers are visiting your site from their phones or tablets – and you have to be ready for that. To create a site that will drive sales, you must create one that is optimized for mobile use.

Focus on Local SEO

A larger percentage of customers than you likely realize are using your website to research a visit to your storefront or to find goods and services close to them. As such, optimizing your website for local users is a key priority for successful SEO marketing.

Optimize for Voice Search

Just as you should optimize for mobile use and local SEO, you should also focus on the likelihood of voice search by consumers. More and more people are using the voice search feature of their phones, tablets, and other devices, making focusing on it an important part of creating a powerful SEO approach for your business.

Improve Your Portfolio of Backlinks

Links are still a vitally important part of your SEO efforts. When overhauling your site or even just performing regular updates, check all links for accuracy; do they still effectively lead where they’re supposed to? Also don’t be afraid to swap out links for more effective, higher-ranking ones. A solid portfolio of backlinks will help your site rank higher in search results, just as it always has.

Measure and Evaluate Your Performance

Want to see how well the previous points on this list are working for your company? Take the time to accurately and extensively measure performance via reliable metrics and consistent evaluation. Ask consumers for feedback. Take stock of how your business was doing before deploying new techniques and after. All of this will help you find out if your approaches are working or need adjustment – and make better choices moving forward.