Monthly Archives: July 2020

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Top SEO Tips That Deliver In Google

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Search Engine Optimization is designed to improve a website search engine ranking, and what better way than implementing vital tools to achieve results?

Improving a website to meet the demands of everyday internet users means improving your website's authoritative status on Google. Here are some tips and how to implement them that can allow your website to dominate in search engine rankings:

Determine Your Target Audience(s)

We can’t express enough how important it is to know who your website caters to and what is trending within your target audience.  Knowing where the focus is for your ideal customer or client allows you to adapt and optimize your keywords and content to the greatest extent.

Create A Business Blog

Creating a blog is a strategy that some companies tend to overlook, even though they shouldn’t. Some businesses don’t believe that a blog can help their website or that they are capable of creating good content. However, regardless of the services or products you provide, a blog stuffed with keywords can improve your SEO.

Not only do blogs add important words to your site, but they can also create traffic in other ways. By simply posting them on social media, there is always a chance a potential client might stumble upon it. Giving free information out will begin to build trust between that reader and your company.

Use Compelling Titles and Headings

Each page of your website should have titles or headings that accurately reflect that page’s content and compels readers to want to visit or view specific sections. It is also fair to note that a table of contents, as boring as it may be, can be extremely beneficial for SEO purposes and can direct readers to new pages. The easier your site is to navigate, the more time a user will spend on it.  This will ultimately have a positive impact on your SEO.

Update Meta-Descriptions

Sub-descriptions of content, or meta-data, is essential for SEO purposes. Most content that is linked has meta-descriptions, which is why it’s important to keep yours up to date. If any of your pages, blogs, or other content is referenced by another source, your meta-descriptions will be key in influencing users to view your site’s content.

Optimize Content and Update Keywords

Conducting keyword research and using those keywords in the headings as well as within content will boost your SEO over time. That being said, some keywords may need to be updated as terms and trends change.

To help you with keyword research, we recommend these tools:

Google Analytics

  • HubSpot’s Sources report
  • Google Keyword Planner
  • SEMrush 

Online forums can help you determine new terms, lingo, and keywords for different parts of your site that competitors may not be using. By scouring over discussions about a particular product or service, you not only learn about the different ways people are referencing your line of work, but you can also learn a wealth of information by reading both positive and negative reviews.

Balance Your Content (Text to Media)

 The information you provide on your website may need some updating to keep it balanced. By balancing your rate of text to media, you create more consistency, which will help you gain authority and improve search engine rankings. Examples of text to media include:

  • Infographics
  • Videos
  • Captions

Edit Image Sizes

 Changing the size of your images can actually have a positive impact on SEO. Restructuring the images on your website to a file size that is compatible for most users improves the resolution of images. These minor changes can increase engagement throughout the pages on your site.

Check to see if your site has any images that are too small, have bad resolution, or are simply out of place. Make sure images follow the format and style of the page they are on. Proper image sizing will keep your site loading quickly. Performing an audit of images that can be resized can drastically improve your rankings.

Add Backlinks

 Backlinks are a great tool to improve a website’s overall SEO health. Utilizing them in content (preferably blogs) may boost your site’s authority and allow it to rank higher in organic searches.

However, not all backlinks are treated the same. Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable.

Have Engaging Verbiage

Rewriting and revising introductory verbiage can be a time-consuming task. However, it’s worth it!

Changing words and phrases, and even adding additional content to your blog page, may result in Google crawling your pages again and in a timelier manner. This may also move you up in the search engine rankings.

Check Your Site for 404 Errors

 Routinely auditing your site for 404 errors ensures that your URLs are sending users to working pages. If a 404 error occurs on any one of your pages, any links to that page will receive that error as well. This can and will negatively affect your SEO.

Tools like Google Search Console can help you identify any 404 errors on your site and assist in determining what to fix. Speaking to local SEO experts can also help you fix these errors. It is important to work towards improving any lost SEO ranking or authority caused by these errors.

Organize Your Navigation Bars

If you haven’t already, creating or reorganizing your site’s homepage navigation bar can improve your SEO and help you rank higher in Google searches. By making your navigations bar direct and organized in a way that chronologically sends users to the pages, your site will be more effective as a whole.

Revamp Your Products or Services Pages

As your business improves and expands, you’ll most likely be producing additional products or services that will need to be advertised. Keeping this information up to date on your website with new images or wording can improve your Google results.

Use Influencers and Reviews

 Vlogging and recording podcasts are becoming even more popular these days, which means someone may be talking online about your products and services! When good things are being said about your business, why not post them on your site?

Although there is no way to directly link a verbal affirmation of your company to improve your search engine rankings, it undoubtedly helps through generating organic searches of your business.

If a customer or client of yours has a huge following, it may be a good idea to give them some free product or services in exchange for a shout out. Consumers love hearing what other people think about your business before committing. Not only is this strategy great for sales, but it will also generate more backlinks!

Do you need personalized assistance with improving your website’s search engine ranking? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing

10 Reasons Why Your Business Should Invest In SEO

This entry was posted in Advertising, Marketing, SEO on by .

SEO should be a core part of your marketing strategy. If you’re not maximizing your search engine optimization campaigns, you’re missing out on a lot. Here are 10 of the best reasons why investing in SEO is one of the best decisions you can make for your business.

It’s Here to Stay

Search engines generate a lot of web traffic. If you’re launching a business, putting up a site isn’t enough. Establishing your online presence is a must if you want more conversions and sales.

Your Competitors Do It

You’ll be competing with a lot of other businesses that are doing the exact same thing that you are, marketing to the exact same audience. Using SEO makes it possible for you to compete with them.

Rank Higher

Higher rankings on the SERPs mean that more people can find you online. That means greater visibility for your brand and business. That’s one of the core goals of any marketing strategy—increased traffic and visibility means increased conversions and sales.

Changing Markets

The internet has changed consumer buying and spending habits. Adapting to those changes will ensure that your business stays afloat and relevant. SEO allows you to keep up so you’ll always have a pulse on what your target audience wants.

Greater Mobile Consumption

More and more people are going online with their tablets and phones. An effective search engine optimization marketing strategy incorporates mobile friendliness. With the help of digital marketing experts, you can optimize your pages for mobile, ensuring easy access for your visitors.

Targeted Marketing

Marketing that isn’t targeted is useless. SEO pros know how to ensure all your marketing is created with your buying audience in mind. With their assistance, you won’t need to worry about wasting your resources marketing to everyone and getting zero leads.

Incredible Cost-Savings

One of the best things about SEO is that it’s cost-effective. That’s why it’s ideal for small to medium-sized businesses. You don’t need to drain your capital or funds. You can save on costs by hiring affordable SEO services. Their help is invaluable in ensuring you improve the marketing reach of your business.

Expand Your Market

Businesses often focus so much of their efforts on the local consumer market that they tend to forget that expansion is a viable option. SEO makes that easier for you, though, allowing you to connect to potential customers all over the globe. Some products, for instance, do modestly well in local markets, only to become popular elsewhere. With SEO campaigns, you could achieve that level of recognition and success.

Increased Engagement

With so much competition out there, you might be having a hard time generating traffic to your pages. The right SEO campaigns can help improve consumer interest in your products or services,which goes a long way toward increasing your revenue.

Site Maintenance

Google rolls out changes to its algorithm regularly. You’ll need to stay on top of those changes if you want your pages to keep ranking high on the SERPs. Pros can easily do that to ensure your site is always compliant.

Tips for Responsible and Smart Marketing During the COVID

This entry was posted in Advertising, Local, Marketing, SEO on by .

No man is an island. Given what’s happening to many parts of the world now, it’s important that your business addresses COVID-19 concerns in the best possible way. Here are a few tips on how to pull off responsible and smart marketing in the time of a worldwide pandemic.

Acknowledge the Problem

Sweeping the problem under the rug isn’t going to work. If you’re only going to go with a Business as Usual approach, that’s you dismissing the problem. That’s not the appropriate response, especially given how the pandemic affects the lives of your staff, yours, and many of your customers. A BAU approach might seem like a good idea, but it could lose you, customers.

Change Your Campaigns

At this point, you probably have plenty of campaigns and plans in the pipeline. You’ll want to go over each of those campaigns and revamp or revise them to align them with the marketing message you want to send out to your customers at the time of a pandemic. Make sure you’re sensitive to anything that might offend a particular group. Emotions will already be running high. The last thing you want is to trigger conflict or tension.

Fix Your Content

You’ll need to go over the text and check for words or references that mention crowds. Replace those with visuals that don’t mention crowds or anything that suggests a close interaction with others. Also, remove any sections that contain any sections of people or crowds touching. This will help your brand send the right message about the crisis right now. By adjusting your content, you contribute to efforts in creating greater awareness among the populace.

Don’t Try to Take Advantage

Mentioning the situation in your marketing campaigns can be done in a tasteful manner. You’ll need to be careful about employing the right tone. It’s good to touch on the crisis and to talk about how it affects your business, how you’re trying to keep things afloat. Informing people of these things will help you garner the right sympathy and will come across as genuine and sincere. But you’ll want to toe the line. Make sure you aren’t being an alarmist or that you aren’t spreading terror, though.

Hire Pros

It’s best if you hire digital marketing experts. With skilled pros to help you, you can count on getting the best possible result or at the very least, the kind of help that your firm needs so it can address COVID-19 concerns that might discourage some of your staff or customers. Pros also know the best practices in the industry. By making the right hiring decision, you'll want to

Know Your Budget

Value matters. Find affordable SEO services to provide for your search engine optimization needs. With the guidance of a qualified and experienced digital marketing staff, you can look forward to services that are well within your budget. You’ll also want to charge reasonable rates at this time. Think of giving out discounts on your fees, though, too, though.

Here’s Why Your Business Needs SEO in 2020. 10 Reasons

This entry was posted in Advertising, Marketing, SEO on by .

Search engine optimization helps businesses succeed. If you’re launching an online business, you can’t do without SEO. If you’re on the fence about it, here are ten excellent reasons why you should start looking for the best SEO packages and why you should start now.

Lasting Results

Search engine optimization marketing takes time. It’s a long-game strategy. However, the best thing about this option is that when it finally starts to pick up, you can expect lasting traffic and even strong consumer loyalty.

Increase Your ROI

40 percent of revenue is generated by organic traffic. That’s one of the best reasons why you should invest in your SEO campaigns. The long-haul plan will help improve your ROI, which is the goal of every business.

Improve Your Ranking

If you’re looking for a way to improve your ranking on the SERPs, you’ll need to hire an SEO service provider. With a digital marketing team that knows the best practices when it comes to improving your SERPs ranking, you can look forward to better visibility for your brand and business.

Affordable Solution

One of the best reasons to invest in SEO is the cost-savings it gives you. In the past, companies used to set aside millions for marketing spend. That option isn’t open to many small to medium-sized businesses. SEO makes it possible for these businesses to improve their marketing reach at such a low cost.

Quantifiable Results

SEO offers a lot of analytics data that you can use to improve your processes and site. The information can help you pinpoint where some of the problems are coming from and what you can do to fix it.

Improve Credibility & Trust

The best SEO teams know how to create and put together campaigns that build consumer trust. If you are looking to launch new products or introduce a new service, then you can use SEO to gain people’s interest and trust. If you are new to the business, SEO can help establish your site or firm as one a trusted authority in the industry.

Higher Visibility

Search engine optimization efforts improve your site traffic. The more traffic to your pages, the better, since it gives you a much better chance of ranking high on the SERPs. That improves the visibility of your business. Greater visibility usually means more sales and conversions.

Create a Sales Funnel

The best marketing campaigns create a sales funnel, one that gets potential customers to say yes to buying your products or trying out your services. With a sales funnel, your digital marketing team creates product awareness and consideration that eventually leads to conversion.

Targeted Marketing

Skilled and knowledgeable digital marketing firms know how to create content that resonates with your target market. Marketing that isn’t targeted, after all, is a waste of your resources.

Improve Your Reach

SEO can help you expand your consumer base. Instead of limiting your marketing to a local audience, think about expanding to many parts of the world. That might help you get better revenues and achieve success.

 

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On-Page SEO Checklist: Blogging

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Search engine optimization takes time and effort. However, the process can yield impressive results with a focus on great content and some patience.

On-Page SEO is the action of optimizing each individual page of your site to improve its overall ranking in search engines and to boost traffic to your site as a whole. Most On-Page SEO focuses on utilizing one or more specific target keywords for a single page to allow that page to rank higher.

Blogging has the power to increase your site ranking immensely.  Luckily, it’s not only easy to begin writing a blog, it’s also something you can work on a little at a time so it fits into your schedule over the long haul, since that long term investment is what is needed to see results.

While going over the various pages of your site, you may need a checklist to guide you to the top:

Keywords

Finding the top keywords for a specific topic are essential when targeting an audience for your blogs. You’ll want to focus on phrases and keywords that are consistently searched by your intended demographic, are in line with your site’s authority level, and are relevant to that particular subject. Keywords are an important necessity in blogging, and if you haven’t already, utilizing them at least once in each individual blog on your site and in future blogs, may help your search rankings greatly.

Keyword research isn’t always as straightforward as you may think. If you find yourself in need of help finding the top keywords for a blog topic, here are some great ways tools to help you with your search:

Primary Target Keyword

Your primary target keyword (PTK) will be essential in optimizing a specific page of your site. Researching the most used or competitive keywords for each subject of every page you wish to update will allow you to have a direct and targeted approach. All primary keywords should be used on their designated page, and very minimally (if at all) on other pages.

Make sure that the PTKs for your existing blogs are being used in each blog title and spend some time researching new words or phrases for future blogs. Making URLs for your page or specific content by using your primary target keyword in the URL itself is also helpful. For example, if you write a blog about building a computer, using the words “building” and “computer” in the URL itself may positively impact your SEO. 

Related Keywords

Terms and keywords that are related to your PTK are also very helpful while performing on-page SEO. You should have roughly 4 or 5 other related keywords for each of your primaries. Integrating these into your blogs will also benefit your optimization and may improve your site's overall results.

Blogging Content Plan (how often, topics, etc.) 

Creating a content plan for your blogs and for your entire site page can improve its performance. With consistent production, scheduling, and posting of blogs, your page will be crawled and indexed by Google more frequently which may result in higher domain authority as well.

Content-Length

Your written content should be at least 400 words in length, however, 600 or more is suggested. Long-form content generally has a better impact on the success of your blogging page over time. Going through your blogs, articles, or other written content and expanding its length while following other SEO requirements may help your pages rank higher and gain authority.

Original Content 

Posting original content is a must. Original blogs that are published to your page on a consistent basis will be crawled by Google, and if created properly, may increase your page’s ranking through the ranking of the individual pieces.

High-Quality Content

High-quality content is new, engaging, and offers different perspectives on subjects that readers may not already know about. It utilizes keywords to inform the general public about specific topics and allows your blogging page and website as a whole to gain authority, which increases SEO collectively. Focusing on the readers of your page allows for more quality content to be created, which in turn produces a better outcome in terms of performance for your site as a whole. 

Use Internal Links and Quality External Links

 Make sure that some, if not all, of your blogs, utilize links to previous blogs you’ve published and/or other pages on your website. Using external links that are provided by quality sources in your blogs may also bring about some positive SEO results.

Draw Blog Readers in with Images

Make sure your blogs have images! Those images should be relevant to the subject and engage your target audience. The addition of eye-catching, imagery to your individual blogs and to your blogging page itself can help its reception immensely.

Share Blogs and Blog Pages on Social Media

Sharing your blogs and blogging page on social media is another way to utilize those links. It’s a collective effort that genuinely promotes your published blogs and pages in a way that reaches your target audience directly.

Promoting your blogs on social media not only gives your blog a chance to be seen by followers, but it also allows the opportunity to be shared by others expanding the reach exponentially, while also providing backlinks.

Another great way to utilize social media is by promoting your blog through paid ads. Backing the blog with some money allows you to target what type of user will see your blog. The more clicks and views you get, the better your SEO results will be.

Review Content Frequently

 A blog page takes time and effort and is not something you can just “set and forget”, it should be reviewed frequently and updated as needed. If you’re not sure what needs to be updated, the information in this blog can help, as well as getting in contact with SEO experts like those at SEO Tuners.

We provide a number of search engine optimization services for websites such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s search traffic, get in touch with us today. SEO Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.