Monthly Archives: May 2020

hacker on computer in hood

Hackers: A Threat to Your Websites SEO

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If your website is hacked, chances are you’ll be affected by it in a multitude of negative, annoying, and even horribly frustrating ways. What a hacker does once they’ve broken into your website can be very malicious and cause damages to aspects of your business and website as a  whole. One of the main components of websites and marketing that an intrusion by an unauthorized source (a hacker) can cause is damages to your SEO. Hackers can damage your SEO in these ways:

  1. Installation of Malicious Software Into Your Websites Code

 

Your SEO will be affected if malicious software is written into your websites code. Should Google detect that malicious coding has taken place on your website, users searching and finding your site in its results pages will be redirected if your URL is clicked. Search engines may even remove your sites URLs from their listings if you’re the code written in by hackers is too malicious.

 

  1. Harmful Back Links

 

If a hacker is able to gain access to your site, often they may add harmful back links in varying places throughout. These will negatively affect your SEO if the backlinks they place have low to no value at all. If the sources for the backlinks are controversial that may have a negative affect as well. Google could notice and rank your website lower within its results pages.

 

  1. Website Redirects That Send Users To More Malicious Websites

 

Another tactic hackers use to destroy a website, and with it SEO rankings, is to redirect it’s URL to dubious or a more malevolent website. This could result in Google and other search engines completely removing your URL from rankings.

 

  1. Spamming and Collected Contact

 

Hackers might also be able to access any collected contact information such as email addresses provided for business newsletter or phone numbers provided. What hackers will then do is send spam emails and spam phone calls to all contacts collected. This looks bad for any business and could ultimately result in lawsuits.

 

  1. Download of Malware

 

Most often, hackers will attack your website with malware which is designed to harm the network its based on. Malware can have potentially detrimental effects on a website and could damage your SEO and business in general greatly.

 

  1. Phishing Attempts

 

Hackers may also attempt to access files and folders that are saved on your server. If they gain access, they’ll be able to place their own pages and files that might not be visible on the back end. This could be a problem as then users will be able to access your site, but may end up on a malicious page that a hacker has installed. Google may notice this and flag your website, as well as any other search engines where your URL appears.

 

 

Googles Responses to a Website That Is Hacked

 

Google can respond to websites that have been compromised by hackers in a number of ways.

 

First, they may issue a warning to the website owner, whomever the domain is registered under, or the host. They’ll essentially inform you that the website you have created has been hacked and explain what the hacker has done as far as hostility goes.

 

If your website has been compromised beyond repair, which is ultimately the worst thing that could happen and would take a tremendous amount of effort for a hacker to accomplish, your website might be blacklisted. If your site is blacklisted, it will be taken off of SERPs and “quarantined”. You then will have to find a way to fix any issues. Google will generally send you and email stating what they noticed was wrong, which will help slightly in identifying what to do.

 

What to Do If Your Website is Blacklisted

 

If your website is blacklisted, you’ll need to determine the problem (which Google may help with) and fix it before your site can be listed again. Hiring a website developer to do this may help if you do not already have experience looking at the back end of websites. SEO specialists may also be able to assist with issues regarding and search engines that your website has been blacklisted from. Google Account Help gives direct instructions for what to do if your website is hacked or compromised.

 

Improving Website Security

 

If you host with a secure server, you’ll be at less of a risk of being hacked. Secure servers essentially ensure that your SEO improves in a few ways. Secure websites are trusted on search engines much more than unsecure ones. Websites with a good track record of being secure will ultimately rank higher in SERPs, and conversion rates may rise as a result. Website security is a necessity for any business or website that wishes to keep its name reputable. Failure to meet high security for your website could result in damages and even loss of an entire business, depending on the severity of maliciousness if hacked. Good security measures for websites also ensures that all users are protected while using your site, which will have a positive impact on SEO.

 

High Ranking Websites Are at a Greater Risk

 

Websites that rank higher on Google SERPs, especially those found in the featured snippet sections, are a greater risk for being hacked. This makes website security for these businesses ever more important. A site that receives high amounts of traffic and collects large amounts of user data may need to put extra security measures in place and even transfer to a different host to ensure that all information is secure. If your site is vulnerable, a hacker may be able access it and cause damages to your SEO and business.

 

Get In Touch With an SEO Expert

 

Getting in contact with SEO experts such as SeoTuners is a great way to ensure that your website can be measured for security and SEO. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s security and search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase security, exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

 

 

 

 

 

 

 

 

 

animated computer and shopping items

How To Make Your Shopify Store Rank

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Shopify is one of the most popular e-commerce platforms used by sellers to set up their online storefront. Users find that the platform is highly flexible, has an easy backend, contains many built-in tools, and has fantastic SEO features. Search engine rankings play a huge part in how easily shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales.

Below are the key points to increase the chances of your Shopify site appearing in search results:

 

Register Your Shopify Store

 

If you are serious about SEO, it is essential to register your site with Google Search Console and Bing Webmaster Tools. This is important for any website owner no matter the platform. When you register your website, you are telling these two major search engines that your site exists, ensuring it gets crawled.

 

When registering with these services you should register BOTH the www and non-www version of your domain (i.e., www.yourdomain.com and yourdomain.com), and, if you have a secure and non-secure version of your website, the http:// and https:// versions of each.

 

Submit Your Sitemap

 

After you have registered your site, you will need to submit an XML sitemap to both services. By supplying your site map, both services will be able to index your site accurately and quickly. Shopify will generate this sitemap for you automatically!

 

The URL for this on your store is simply www.yourdomain.com/sitemap.xml. You need to enter this link into Google Search Console and Bing Webmaster Tools.

 

Make Sure to Use SSL

 

Search engines give ‘https://’ websites (i.e., those that use SSL, ‘secure socket layer’) preference over non-secure, ‘http://’ sites in search results. Internet browsers tend to display warning messages to people visiting non-secure websites. People are less likely to want to open your website if the browser does not trust you, so make sure to use SSL.

 

Remove Duplicate Content

 

Duplicate content creates issues for search engines because they might not be able to determine which of the two pages should be the canonical version. Link signals are usually split between the two pages which is also problematic.

 

Many Shopify stores have duplicate content, and this may have an adverse effect on search engine rankings which could result in your store could being penalized by search engines. On Shopify the two most frequent types of double content are duplicate product pages and duplicate collection pages through pagination.

 

Do Your Keyword Research

 

Performing keyword research for Shopify is similar to other e-commerce stores. Some common ways to generate keywords are:

 

  • Export your keyword data from Google AdWords. Track and optimize for those that generate the most revenue for the site

 

  • Research your AdWords keywords that have high conversion rates. Even if the volume is lower, a high conversion rate indicates that this keyword is more transactional

 

  • Review the keywords that the site currently gets clicks/impressions from in Google Search Console

 

  • Research your high priority keywords and generate new ideas using Moz’s Keyword Explorer

 

  • Run your competitors through tools like Ahrefs. The “Content Gap” report will find keyword opportunities where competitor sites are ranking but yours is not

 

  • If you have keywords that use similar modifiers, you can use MergeWords to automatically generate a large variety of keyword variations

 

Shopify does allow you to optimize key elements such as your title tags, meta descriptions, and URLs. Where possible, you should be using your target keywords in these elements.

 

Build High-Quality Backlinks and a Blog

 

A lot of Shopify users focus so much on their product catalogs, images, descriptions, and the keywords that they forget a largely important aspect of SEO: creating great content, usually in the form of blog posts.

 

If you want to enhance the number of visitors for your Shopify store, quality backlinks are a must. It is a very popular tactic for everyone; you can get quality and targeted traffic quickly by creating a profile for your store on Amazon, Yelp, and multiple other websites. You will get strong backlinks as well as traffic in return, which will be a booster for your website.

 

Shopify does include the ability to create a blog, but not everyone takes advantage of this. It makes sense, as revenue is the primary goal of an e-commerce site, so the initial build of the site is product-focused. However, it is getting harder and harder to rank product pages over the years.

 

Including a blog allows you to have a natural place where you can create this informational content. If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself.

 

Sites that feature in-depth, informative posts on topics that people are genuinely interested intend to perform very well in searches, and particularly so if there are a lot of links from other sites (backlinks) pointing to them.

 

Check Your Loading Speed

 

Fast-loading websites are given preference over slower ones by search engines. You are somewhat restricted when using Shopify because you have to use their servers and templates. However, there are a few other options instead of buying your own hosting code and template.

 

To make your Shopify site load as quickly as possible:

 

  • Use compression tools to reduce the size of any images you’re uploading to Shopify
  • Keep use of any external scripts or custom code on your site to an absolute minimum
  • Remove any Shopify apps you are not using
  • Avoid using image sliders
  • Avoid using a large number of web fonts on your site, or even consider ditching them entirely
  • Use Accelerated Mobile Pages (AMP)

 

 

If you have questions or concerns about your Shopify site or are just interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.