COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.
Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:
Increases in Search Trends
With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:
Ecommerce Businesses Providing Essential Items
The items that tend to be searched for most these days include:
• hand sanitizers
• face masks
• sanitary wipes
• cold & flu medications
Generally, these searches are made on a “near me” basis.
Health and Wellness Information
Searches in these areas are on the rise and include keywords such as:
• COVID-19 symptoms
• COVID-19 prevention
• prevention methods
• healthy foods
• essential oils.
People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:
• in-home activities
• activities for children
• how to draw
• how to paint
• cooking recipes
Food and Recipe Websites
Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:
• homemade pizza
•homemade Asian food
• homemade Thai food
• soup recipes
• pasta recipes
• how to cook a steak
• how to cook chicken
Websites Seeing More Engagement
Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:
- Health and wellness websites
- Retail sites with essential goods
- Food and recipe websites
- Social interaction websites
- Ecommerce websites
- Fitness and exercise websites
- News and publishing websites
These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.
SEO Tips During COVID-19
Here are some tips for SEO efforts during the pandemic:
- Continue to utilize Google Trends effectively
- Reduce the amount of paid searches you make
- Increase email marketing efforts
- Create reminders that your services that are still available
- Maximize customer service support
- Avoid exploitation and coronavirus sales or promotions
- The market as efficiently as possible
- Provide all support possible to your network and community
These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.
For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.
Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.
During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.
Steps to Begin or Improve SEO for During COVID-19
Perform an Audit
In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.
Utilize Services Provided by Google
Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.
Improve Your Metadata
Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.
Polish Pages and Blog Posts
Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.
Develop Long-term Strategies
Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.
The Full Impact
Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.
Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.
Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.