Monthly Archives: April 2020

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How SEO and Search Trends are Impacted by COVID-19

COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.

Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:

 

Increases in Search Trends

 

With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:

 

Ecommerce Businesses Providing Essential Items

The items that tend to be searched for most these days include:

• hand sanitizers

• toiletries

• face masks

• disinfectant

• sanitary wipes

• thermometers

• cold & flu medications

Generally, these searches are made on a “near me” basis.

Health and Wellness Information

Searches in these areas are on the rise and include keywords such as:

• COVID-19

• COVID-19 symptoms

• coronavirus

• COVID-19 prevention

• prevention methods

• healthy foods

• antibacterial

• self-help

• essential oils.

In-Home Activities

People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:

• in-home activities

• activities for children

• how to draw

• how to paint

• cooking recipes

Food and Recipe Websites

Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:

• homemade pizza

•homemade Asian food

• homemade Thai food

• soup recipes

• pasta recipes

• how to cook a steak

• how to cook chicken

 

Websites Seeing More Engagement

 

Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:

 

  • Health and wellness websites
  • Retail sites with essential goods
  • Food and recipe websites
  • Social interaction websites
  • Ecommerce websites
  • Fitness and exercise websites
  • News and publishing websites

 

These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.

 

SEO Tips During COVID-19

 

Here are some tips for SEO efforts during the pandemic:

 

  1. Continue to utilize Google Trends effectively
  2. Reduce the amount of paid searches you make
  3. Increase email marketing efforts
  4. Create reminders that your services that are still available
  5. Maximize customer service support
  6. Avoid exploitation and coronavirus sales or promotions
  7. The market as efficiently as possible
  8. Provide all support possible to your network and community

 

These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.

 

Addressing COVID-19

 

For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.

 

Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.

 

During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.

 

Steps to Begin or Improve SEO for During COVID-19

 

Perform an Audit

In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.

 

Utilize Services Provided by Google

Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.

 

Improve Your Metadata

Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.

 

Polish Pages and Blog Posts

Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.

 

Develop Long-term Strategies

Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.

 

The Full Impact

 

Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.

Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.

 

Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.

How I Recovered from A Google Penguin Penalty

This entry was posted in Penalty Updates, SEO on by .

Imagine your website having a decent amount of traffic, then suddenly, that traffic is gone. I know how it feels given the amount of work you put into it to acquire traffic and ranking. Just like other site owners who were hit with the penguin penalty, you would probably think it something temporary, until you start seeing your traffic dropping lower and lower in the SERPs. Good news - recovering your site’s traffic lost after Google's Penguin update has penalized you is difficult, but not impossible. This is how I recovered from a google penguin penalty.

  1. Find all your backlinks

Creating a list of all your backlinks is the first step to performing penguin penalty recovery. There are many different tools that you can use to build this list, including Google Webmaster, Ahrefs, and many more. If possible, draw your links information from three tools so that you can compare your data. This will ensure you are not missing some links.

Most of these tools have an export option. So, to stay organized, export this list to a spreadsheet. This list will not only be useful now but will help in the future to monitor your backlinks to ensure Google does not penalize your site again. Hoping you understand and differentiate between a useful link and a bad one, you can then go to the next step.

  1. Analyze your links for quality

Do you know why you were penalized? Here is when you get the answer to that question. The reason why you are penalized is likely because you have a lot of unnatural links pointing back to your site. However, this doesn’t mean that all your backlinks are bad. By analyzing your link list, you should be able to determine the good links and bad links.

Pluck out all the links coming from spammy sites. These are some of the links that Google tend to scrutinized, and that should be removed from your list:

  • Links from websites with low page rank
  • Links from non-indexed sites
  • Links from irrelevant and untrustworthy sites

Depending on the number of bad links, this process can be time-consuming. Once you have the list of links that need to be removed, you have to contact their webmasters and ask for link removal. To automate the process, you can use tools that can find email addresses of each domain’s webmaster and contact them for you.

  1. Disavowing Links

The process of contacting link webmasters does not bear much fruit, as most of them may end up not removing their links. And other links cannot be removed manually. Fortunately, you can use the Google disavow Links tool to get the remaining links removed. All you need is to create a text file with all bad links and submit it to Google webmaster tools. When your site is re-crawled, Google will know to ignore these links, and gradually regain your ranking.

This process may take longer but will help you with penguin penalty recovery.  Once you recover from the Penguin penalty, it's essential to make sure you don't get hit once again by actively keeping track of your links.

6 Tips for Choosing the Best organic SEO Company

This entry was posted in SEO on by .

Picking the right SEO company can be daunting, since making a wrong choice can be disastrous. With the market flooded with SEO companies, settling for one can be overwhelming since you want something reliable and dependable. However, with these six tips, you can choose the best organic SEO company for your business.

  1. Think beyond SEO

There is nothing wrong with focusing on SEO when you start, but, as a business owner, sales and revenue are your priority. Because of this, choose an SEO company that not only focuses on driving traffic to your website but also converting the traffic to subscribers and sales.  Also, the company should have a conversion optimization process that improves your site continually to maximize sales and leads from the traffic you get. For instance, ask how the company tests headlines, button copy, colors, placement, and land pages to gain insight on how they work.

  1. Verify past results and case studies

A good track record can help you decide whether a particular SEO agency is right for you. It proves that their strategies work. Ask for samples of sites the company has worked on and see how they are performing. If possible, reach out to some of its clients and get insight into their experience with the agency. Client testimonials are a great indicator of good results.

But, working with other clients is not enough. Go a step further and check how long ago they worked with the client. An agency that performs will have a stream of clients in their portfolio and should provide testimonials and case studies from clients they have worked with for a while and new clients as well. If they give a case study from seven years ago and have nothing from the past year, take it as a red flag. Also, a company that has been in business for a while will know the ins and outs of SEO, which places them in a better position to handle your online marketing needs.

  1. Regular Reporting

Before hiring, make sure you understand where you fit in the whole process. You want a company that keeps you informed and up to date about how everything is progressing. It is also a sign of transparency and openness. They should provide you with clear directions and a highlight of what’s great, what needs improving, and what needs to be dropped and why. Check against the KPIs you set with the company and see if they have achieved at least 90% of what they promised. Remember, though, building sales and increasing traffic is a marathon, not a sprint, so don’t go in expecting results within a week. Also, learn the industry jargon to make it easier to understand reports when they are presented to you.

Your business deserves a reputable, experienced, and dependable SEO agency to help expand your web presence. Hopefully, with these tips, you can choose the best organic SEO company for your needs.

SEO: Using a local agency for Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local search is vitally important, not only to your website page ranking but to your business in general. Consider this statistic from Google: Forty-six percent of all searches have “local intent.”

So, what exactly is local search?

Think about it as owning a pizza restaurant. You might be able to rank for a search query such as, “How to make the best pizza sauce.”

However, residents in your area are more likely searching for phrases like, “best pizza restaurants near me.” This lets the search engine know your intent, so the ensuing local search engine results page (SERP) results will include local pizza restaurants.

That’s why local SEO is so important, as it’s a reliable and proven way to promote your business, product or services to local customers when they look for them.

And a local agency will know how to get the most out of your specific local search needs.

 

Optimize your Google My Business (GMB) Listing

Google feels comfortable sharing information and content that it can support and authenticate. GMB is the tool that does that. If Google can authenticate and verify your business, the search engine rewards you with an envied sidebar space in your local search.

When customers use Google Maps or search to find your business, they will have access to the correct information about your business address, phone number, website, hours of operations, and other critical information. Local agencies will optimize your GMB listing to enable Google to give you the desired public identity and presence.

 

Hyperlocal keywords

This is when you’re targeting a small, very specific region – and it’s a bit tricky, especially for very small areas that might not have much (or any) volume data. Work with your SEO provider to find out how they can provide you with volume data for those small communities because even if you’re only getting a dozen searches per month for that term, those are 12 potential customers.

 

Ensure your website is Mobile-friendly

Mobile search and local search go hand in hand. That’s because research shows most mobile searches aren’t necessarily done from home. And since most cell phone users share their location, search engines are prioritized to those mobile searches. From business locators to mobile coupons, you and your SEO provider should anticipate the requirements of mobile users, then ensure those needs are met on big-screens and small.

 

Optimize your website

From URLs, headers, tags, images, meta descriptions to content, SEO agencies are experts in this field – and local agencies can give you area-specific insight.

 

Making use of local SEO services in Ventura is a vital part of any SEO strategy. Opening a new business in Oxnard? Local SEO ensures you’re more likely to be seen by potential customers in southern California.

dating app swipe

Wooing Google Online Through Reviews

When you think about it, creating a website is much like dating online - you create a public profile in the hopes of meeting potential mates, or in this case, potential customers. When you put yourself out there, other people now have the opportunity to weigh in with their opinions – and what they say online can have a far-reaching impact on your reputation.

84% of consumers said that they trust online reviews as much as a personal recommendation. Not only do studies show that reviews are essential to a successful business, they have also been shown to affect your SEO ranking.

 

Google My Business (GMB) deserves your swipe yes and frequent attention. GMB is the number one site for rankings and reviews. Online reviews are perceived as an unbiased opinion of your business, which is why 64% of consumers form their own opinion about your business after reading them. Online reviews affect:

 

  • Your rankings in local search engines
  • Which search results actually get surfaced (and clicked on)
  • Consumer purchasing decisions

 

It’s common knowledge that online reviews and SEO have been closely tied together for a long time. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results.

 

SEO Tuners highlights 5 ways to use reviews when wooing Google into a better ranking:

 

Build the Trust

 

Online dating can be deceiving so you must use signals to see if your potential suitor is trustworthy and really who they say they are. Google also depends on signals to determine whether you are deserving of a good ranking.

 

If you have mutual friends on social media, a potential suitor can become more appealing and easier to trust. Likewise, when your site receives a link from another relevant site, Google sees this as a positive endorsement. Good endorsements create trust between you and Google, which results in better visibility.

 

Similarly, customer reviews let Google know that you’re a legitimate operation and that people interact with you.

 

Appeal to the Interests

 

If Google had a dating profile, their favorite hobby would be reading, and their perfect match would have a long, relevant bio. Google reads your site to understand your business. The more content you supply the search engine with, the more intrigued it becomes. When you leverage customer reviews on your site for SEO or generate them on Google My Business, Google has a lot of fresh content to read and more keywords to add to its understanding of your business.

 

Customers will unintentionally describe your products and services to Google, and those reviews add SEO value to your business without the customers even knowing that they’re helping you. Reviews can even help fill in the content gaps that may exist on your website and increase your rankings and overall visibility that way.

 

Be Persistent

 

When meeting someone you like online, it is important to get their number so you can follow up and get the date. You should do the same with your customers so you can send review follow-up emails or texts. Timing is everything, so give it a day or two before you send out a request for a second date or business review – and it’s typically ideal to send these requests in the mornings for the best response rates.

 

If people don’t respond to your review request, you definitely want to give them a nudge, but be careful not to overstep. Keep your follow-ups to no more than two contacts, and space them a few days apart.

 

The quantity of reviews plays a big role in how the search engines rank businesses on the web. That said, you can’t rely on people to review your company on their own. Do yourself a favor and nail down a rock-solid strategy early on!

 

Put Your Best Foot Forward

 

You want to make a good impression on Google, because when deciding between a 2-star profile or a 5-star profile, who do you think they will make a higher priority? SEO rankings have been known to be influenced by click through rates. If a high percentage of searches choose your site from the search results, Google assumes you are doing something right and will reward you with more exposure.

 

If you are lacking in the review department, ask some loyal customers to put a good word in for you. If they seem to have trouble following through, try offering a discount in exchange for proof of a GMB review.

 

Appeal to Your Locals

 

Reviews that contain keywords, which are the second-largest SEO factor for determining where a local business shows up, can appear in the “local pack.” The “local pack” is the box at the top of the search results, under the map.

 

When you go online, your dating platform will show you potential-suitors in your area. Google will also show local businesses that match the term searched. Research shows that your business is more likely to show up in this local pack if it has reviews which mention:

 

  • Keywords you’re trying to rank for
  • The city/neighborhood that your business is located in

 

Like a dating app, Google does allow you to customize your listing by allowing pre-populated Google Q and A’s with common questions and answers.  This is a feature that savvy business owners and daters should take advantage of.

 

People are more inclined to interact with you if their questions are answered before they even have to ask. You can fill those pre-populated questions and answers with keywords in an effort to improve your SEO rankings or your chance with someone similar to you.

 

Engagement is a Two-Way Street

 

Engagement matters when trying to get to know a new person, but engagement is equally relevant to Google My Business.

 

Instead of having consumers like your posts and photos, you’re hoping to see them leave reviews on GMB, and post questions on Google Q&A. By the same token, you can engage your consumers by making sure to respond to every review and answering their questions.

 

Google My Business has a support page titled, “How to Improve your Ranking on Google.” In that guide, Google recommends that businesses, “Interact with customers by responding to reviews that they leave about your business.” This hints that responses may affect SEO rankings. If nothing else, your response could change the way a customer feels about your business and get them to change their negative review to a positive one.

 

The more information you provide to Google, the better chance you have at securing a top spot in their heart. Taking these steps to develop a strong relationship with Google will pay off immensely for your SEO.

 

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.