Monthly Archives: November 2019

Organic SEO Services: Why Do They Matter?

This entry was posted in Advertising, Local, Marketing, SEO on by .

Organic SEO continues to be an important part of your digital marketing efforts. If you haven’t been doing what you can to invest in organic SEO campaigns, you’re missing out. Here’s why it’s important for your business.

What are Organic SEO Services?


Organic search engine optimization strategies focus on using content building, backlinking, and link building to get genuine results. While companies can resort to paid search that uses Pay Per Click or PPC, which gives immediate results, organic search is the long game. If you want successful marketing efforts, you’ll need to build your business with organic SEO.

 

Delivers Relevant Content

 

Organic search engine optimization campaigns still get the most traffic. People go online whenever they need to find a service or product. If you want to improve your sales, you’ll want to capture as much traffic as you can. With paid traffic only accounting for about 10 percent of overall total traffic, organic SEO continues to outperform paid marketing efforts and results.

 

Works Well with Paid Search

 

To achieve results, it’s smart not to limit your marketing options. If you want your company to rank higher on the SERPs, use both organic and paid search. Paid search boosts your page rankings, which is a must for any new or young business in the marketplace. All the while, you can use organic search to build your reputation and brand. When your organic SEO campaigns start to drive more traffic and improve your conversion rates, you can ease up on your paid marketing ads. By that point, your brand will already have a loyal consumer base, one that keeps a steady stream of business to your door.

 

Lends Better Control Over the Environment

 

When you use social media platforms, you’re at the mercy of the channel. If they decide to stop showing the views or segment the algorithm, that has a profound effect on your bottom line and campaigns. When you have a website, though, you will still be subjected to rules. If you have any violations, your pages will be hit with a Google penalty. The difference between that and social media platforms is that many of the violations are easy to fix. Once you’ve corrected the issue and Google recrawls your site, the issue will resolve itself.

 

Builds Consumer Loyalty

 

Organic SEO means you’ve succeeded in building your company’s brand and reputation. For the lucky ones, this means gaining customers for life. That’s a goal that every business wants to achieve. If you’ve ever wondered what made people want to watch a film a more than a hundred times (we’re looking at you, Endgame) or what made people queue up whenever a certain company (named after a fruit) released a new phone, that’s the power of consumer loyalty. Organic SEO is perfect for connecting with customers and improving customer engagement.

 

Getting Help

 

If you want to see how organic search can help your business, look for an organic SEO company to help you. Do your homework and look for a team of pros with the proper credentials. Their assistance will ensure long-term customer relationships while increasing your overall returns.

How to Recover from a Google Penguin Penalty

This entry was posted in Penalty Updates on by .

Recovering from a Google Penguin penalty is possible. But it’s not going to happen overnight. Recent changes now mean that Penguin is an active part of the search engine’s core algorithm. That means you’re not getting manual penalties anymore. All those penalties are a result of algorithmic changes. Understanding that will help you take the proper steps on how to deal with the problem.

Educate Yourself

 

Read up on the changes. Find out more about the new algorithm changes. Check in with pros. Knowing what’s happening and the extent of the problem will help you think of a better idea of how to counteract the effects.

 

Assess Your Profile

 

Review the backlinks on your profile. Do you have any links from low-quality sources? If you have links from sources that have little or nothing to do with your industry, you’ll likely be hit with a Google penalty.

 

Get Rid of the Links

 

Clean up those links. Go over your pages and track down all the problematic links. Remove them from your site. However, since you can’t remove links from other sites that link back to you, disavowing those sites will work.

 

Audit Your Content

 

Good content isn’t going to get you penalized. But if your content relies on keyword stuffing to manipulate the site’s relevancy to your market, that’s going to get you in trouble. Prevent a Google penalty by overhauling your content. Hire an SEO agency that offers marketing services to help you.

 

Get Professional Help

 

If you have your hands full running a business, getting professional help saves you a lot of time and trouble. When you hire an SEO agency to help you fix the problem, you can count on experts to provide a stress-free penguin recovery service. Instead of worrying about your pages, you can concentrate on running your business while you leave pros to do the work.

 

Develop Better Habits

 

Hiring help works. And while pros are capable of helping your pages recover until they rank again, that’s not the end of the problem. If you don’t develop better habits, you’ll find yourself getting penalized over and over. If you don’t want to get your entire site penalized, it’s time to start learning and apply better habits.

 

Look for Maintenance Plans

 

The rules of digital online marketing keep changing. It’s hard to keep up with all the changes, though, especially if you’re busy overseeing a business. That’s where SEO companies come in. When you hire an agency to maintain your pages, you get to stay compliant with Google’s rules, avoid penalties—and the hassle as well as stress of dealing with them—and stay updated with fresh content regularly. Whether it’s to attract clients to your new site or prevent your pages from being hit with a penalty, an SEO agency helps you with your rankings.

 

Be Patient

 

If you’ve hired help, but you haven’t seen any changes, be patient. The issue is often resolved when Google recrawls a newly-fixed site. Focus on improving your site and services instead. Your efforts will pay off in the long run.

The 5-Step Process for Smart Local SEO Pricing

This entry was posted in Local, SEO on by .

Search engine optimization helps your business and bottom line. But before you enjoy the benefits of organic SEO campaigns, you’ll need to find a service provider. With plenty of companies that offer a slew of local SEO packages, it can be tough to find the right one. Here's a 5-step process, though, that takes the stress and confusion out of the hiring experience for you.

Assess Your Site

Before you can tell if you’re getting the best search engine optimization campaigns, you’ll need to identify the needs of your site and business first. Is poor website design driving your customers away? Do you need better content? Is your content old, non-existent, and in need of monthly updates? Once you’re clear about the services that your pages require, finding the right pricing model is easier.

 

Explore Your Options

Check out the different packages. Some companies charge by the hour. Others have a set rate for specific projects. Some businesses have a monthly retainer fee. Think about how often you want to update your site pages. Do you have a special project or requests in mind? Once you’re aware of your options, you can choose the right plan with ease.

 

Consider Your Budget

How much will it cost you? Is it within your price point? Does the firm charge for one-time setup charges? Be sure to ask about the fees. A reputable SEO firm will be upfront about its charges. If there are unexplained bills or charges, terminate that arrangement and walk away. Keep looking until you find a company with better pricing.

 

Look Out for Signs

A reliable SEO firm sends the final pricing only after someone from the team has audited your site. That means they’ve assessed the extent of the work that needs to be done, what strategies will work, and how to go about it. If the firm sends you a quote within minutes, without even taking the time to check out your pages and find out what they need, that’s a red flag. Don’t be fooled into thinking that’s standard. If your search engine optimization experts don’t audit the site, that casts doubt on their experience, credibility, and whether or not they plan to deliver the results they promised.

 

Do Your Homework

Find out which companies offer affordable and effective SEO marketing. Search marketing campaigns do a lot to improve your site’s rankings and visibility. If you want to expand your consumer base or you have a hard time connecting with your target market, search campaigns improve your image. If you have poor consumer engagement, SEO also helps by getting your brand character and personality across to your market segment, which builds awareness and increases engagement.

 

Choosing a Model

Think about these considerations before you make your decision. Knowing what you need, the options available to you, and what to look out for will help you pick the SEO agency with a pricing model that best suits you. With a reputable agency, you can stay on budget while you achieve your marketing goals.

Let’s Talk Google Updates: November 2019

This entry was posted in SEO on by .

On November 7th Google shook things up in the SEO world. There is substantial evidence that an unannounced update is underway. This update has been affecting websites across a wide range of industries.

Most reports have come from webmasters in the USA who run affiliate sites and have observed changes in the travel, food, and health sectors. SEO experts have described the update as “aggressive” and comparisons have been made in terms of size and scope to the ranking changes that occurred following the first Penguin Update in 2012.

Google Confirms Several Updates in November

 Google has commented on the speculation of a November update via Twitter. They confirmed that several updates were made to the Google Search algorithm during this period and will change regularly. The only way that businesses can attend to this new update is to create outstanding content.

Google also states that it is not specific niches or industries that are affected by updates, but certain types of search query that are answered differently. However, there is likely considerable overlap here and there’s not always a clear distinction between the two.

In the past, some SEOs promoted the idea that Google was targeting medical sites. They were wrong but the “Medic Update” name has stayed to remind the SEO industry that Google does not target specific industries. This update has affected publishers from all niches and affects a wide range of site topics.

2019 Updates

Each year, Google makes hundreds of changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than 8 times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways. Here are the biggest Google updates we saw this year:

What SEOs and Webmasters Think

Many of the reported traffic drops are in excess of 30 percent! Here are a selection of viewpoints and tweets from the community:

How to React to Google’s November Update

Google’s recommendation for webmasters and SEO’s whose websites have been affected by a Google Update is as follows: “We suggest focusing on ensuring you’re offering the best content you can.” When auditing a website, Google suggests considering questions regarding the following four aspects:

  • Content & Quality: Does the website offer original, high-quality content that isn’t just copied from somewhere? Are the page title and description appealing and do they reflect the content? If you were a webmaster, would you share the content with friends?
  • Expertise: Is the content trustworthy? Does the page contain errors? Would you, as a webmaster arriving at the page via Google search, trust the website you find?
  • Presentation & Production: Does the content seem to be well researched and well produced – or does it seem to be mass-produced fodder? Are there too many ads? Does the page load appropriately on all devices?
  • Competitive comparison: Does the website offer added value when compared with its competitors? Does the content fulfil the user’s expectations?

A good place for webmasters to start is to try and answer these questions as honestly as possible – and compare their website alongside their competition, with a particular focus on the quality of the content they are offering.

SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

 

What Do I Need to Know About Google's New Algorithm Update, BERT?

What Do I Need to Know About Google’s New Algorithm Update, BERT?

This entry was posted in SEO on by .

Google has announced its latest search algorithm update– BERT. The update was just rolled out at the end of October and is forecasted to affect about 10% of queries.

In the world of search updates, where algorithm changes are often more subtle, an update that affects such a large percentage of queries is a pretty big deal. BERT is the biggest update Google has made to its search algorithm in the last 5 years—since Google released RankBrain—but that’s no reason to be nervous about it.

Previous Google updates such as core, Panda, and Penguin were specifically designed to improve search quality indirectly by counteracting black hat methods that attempted to abuse the algorithm in order to gain a higher search engine ranking. Alternatively, BERT is aimed at improving search quality directly—by helping Google interpret search language.

This update specifically targets longer, more controversial (in other words human) queries, that most often include long-tail keywords—which don’t make up most searches. It also targets featured snippets in search.

According to Google’s Vice President of Search, Pandu Nayak:

“At Google’s core, Search is understanding the language we use. And by applying BERT models to both rankings and featured snippets in search, we’re able to understand and do a much better job helping everyone find useful information in their search results. When it comes to ranking search results, BERT will help search better understand 1 in 10 searches in the U.S. in English.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. And as a result, you can search in a way that feels natural for you.”

What does BERT Mean to You?

Google has always claimed that there is nothing you can do to address algorithm updates, but especially with BERT they have insisted that it’s focused on interpreting natural language in search content as opposed to rearranging google rankings or inflicting penalties. While it is said to affect 10% of searches, it’s mostly aimed at long tail keywords and snippets, which at first glance should be a pretty small change.

Since BERT is a complex update to Google’s hardware, it’s possible that this is a test rollout before the algorithm is applied more broadly.

Even if you do drop in search rankings for a long tail query that sends you 10 visits per day from Google searches, it will be a lot less noticeable than dropping in rankings for a short tail query that sends you 1,000 visits per day.

But overall, you shouldn’t expect to see negatives in your search traffic due to BERT. If you are negatively affected, it will more likely be indirectly related to your competitors getting SEO boosts from their quality longform content getting picked up by the new algorithm.

However, some sources have indicated significant dips in traffic, although it cannot be confirmed that BERT is at fault—for example, the New York Times.

Something else to take away from this update is that as Google better understands the content of searches made in conversational English, keyword density will become less and less important in SEO. As always, but especially moving forward in the wake of BERT, place your SEO focus on content quality and targeting specific topics and questions with longtail keywords rather than keyword stuffing.

What Does BERT look like?

Google some very helpful examples of BERT in action to get a better idea of how it will affect search rankings.

The image below shows the search term “do estheticians stand a lot at work”. Initially, the search term and the Google result were matched on a keyword basis. The keyword from the query “stand” was matched with “stand-alone”, resulting in some irrelevant content. But with BERT, Google understands that the word “stand” is related to physically standing.

Google search for "do estheticians sand a lot at work"

Before Bert, the top result would probably be how US citizens can travel to Brazil without a visa.

The search wasn’t about US people going to Brazil, it was about people from Brazil traveling to the US.

We can see that the result after the Bert update is much more relevant.

Google search for "2019 brazil traveler to usa need a visa"

BERT is applied to 1 in 10 searches in order to offer better information. Some types of queries that are affected include:

  • Longer searches
  • Conversational queries
  • Longtail keywords with prepositions (‘from’, ‘to’, ‘on’) that affect the meaning

Google also made changes to featured snippets. For example, if you searched for “parking on a hill with no curb”, Google used to place too much emphasis on the word “curb” and not enough emphasis on the word “no”.

Google search of "parking on a hill with no curb"

That’s a big difference… and you can see that in the results.

A Focus on Targeting Informational Keywords

There are three types of queries people usually make when performing a search:

  1. Informational
  2. Navigational
  3. Transactional

An informational query is like someone looking to grow a garden. They aren’t sure how so they may search for “how to garden”.

And once they perform the search, they may find a solution to this query, such as different gardening techniques. From there, they may search for more information about this specific type of gardening they’ve read about, using a navigational query such as “Organic Gardening”.

Once they find more information about their navigational query, they then may perform a transactional search query, such as “The Organic Gardening Book”.

Google’s BERT update seems to be mainly impacting top-of-the-funnel keywords, which are usually informational related keywords.

Winning With BERT

The best way to make sure you “win” with this update is to have content that answers the questions of your target audience. There is never a way to “win” a Google update, as Google has been telling us for years, but your best long-term strategy is lots of quality, conversationally worded content. Another great strategy is specificity—which can be achieved by using long tail, informational keywords.

Creating content is the easiest way to rank for informational related keywords which are targeted by BERT. This should be achieved with a combination of quality and quantity. While a lot of longer-form content ranks well on Google, the algorithm is focused on quality, and it’s crucial to not forget that word count is useless if it’s not intentional and meaningful.

SEO targeted towards frequent head terms that can be interpreted in a million different ways in the hopes of getting search hits will indeed get you long content—but it probably won’t be quality, and it will probably increase your bounce rate when searchers come to your site and leave because Google thought you could answer their questions when you couldn’t.

Alternatively, focusing on long-tail key words will ensure that although your search traffic may decrease, your visitors will indeed find the information they were looking for on your website—and Google will see that.

SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.