Monthly Archives: June 2019

Choosing a Web Design Company: 5 Things to Consider

Finding someone to build your site is easy. Finding the right person for the job, though, that one takes a bit more time. While there are quite a lot of options out there, you’ll want to be careful when you hire a web design company in Ventura. If you want a bit of help in choosing a site design partner service, then make sure you look for these five things.

Credentials

What are the firm’s qualifications? What does the firm and its team bring to the table? It’s essential to find someone with the technical skills to help you out. That’s why asking about experience and training is a must. However, credentials are only one consideration out of the five. You’ll need to factor in the rest before you pick a firm that’s loaded with qualifications.

Portfolio

A website design firm that has a slew of credentials will no doubt have a portfolio ready for your review. Take a look, the Small Business Trends says. Do you like what you see? Which works represent the elements or style that you want to see in your own site? Does the portfolio show you the range of services that you can ask for if you hire the firm? These are just a few of the considerations you’ll want to

Customer service

When you pick a web design company in Ventura, get a sense of its customer service. Call and ask for a consult. Or email them about it. How fast did the firm reply? Were they attentive to your questions? Do you feel like they tried their best to provide you with answers that can help you make the ideal choice for your business? Or did you feel like they were rushing to get you off the phone? That should be enough warning for you.

Alignment

Choose a website design firm with goals that are aligned with yours. For instance, some companies offer a maintenance package. That means you can leave the maintenance and monitoring as well as upgrades of the site to an online digital marketing firm. That gives you more time to focus on the core needs of your business, so your operations don’t suffer a slump or hiccup. When you find a company that has aligned its goals and processes with your organization to provide you with the help and support you need, choose that firm. They’re ideal for long-term business partnerships.

Cost

How much is the cost of the firm’s services? Look for a service provider that offers website design assistance at a price you can afford. That doesn’t mean you should always choose companies that offer the lowest rates or prices possible. After all, if anything is too good to be true, then it probably is. You’ll want to reconcile cost with value before you decide.

Conclusion

Use these considerations to help you make a smart and sound hiring decision. With excellent website design, you can attract and win over more clients to your pages, increasing your sales and returns.

Google Maps navigation on Apple iPhone

Local SEO: The Importance of Click-To-Call and Ranking on Google’s 3-Pack

This entry was posted in SEO on by .

As mobile phones become increasingly tied to our personal and professional lives, ranking high in Google Maps has become critical to an effective marketing strategy.
A study released by Google in 2016 reported that roughly 40% of people perform searches strictly on their smartphone devices.
Searches conducted on smartphones peak around noon and continue to increase throughout the afternoon and into the night. These are prime businesses hours for businesses and organizations like mental health and rehabilitation facilities and drug treatment centers, as they can often receive a high volume of calls during off-hours, or even in the middle of the night.
It’s crucial for treatment centers to be easily and quickly accessible, and Google maps has facilitated faster searches and calls with their Google 3-pack and click to call features.
As many as 70% of mobile users use the click-to-call feature, which means that appearing on that front page of Google Maps results is crucial to your business, especially if you provide any mental health or addictions counseling services where timely communication is crucial.
In our previous blog, we discussed Google’s recent switch from the 7-pack to the 3-pack and reduction in Google AdWords available to mental health and rehab treatment centers. While this has prevented quite a challenge to marketing for treatment centers, ranking in the top 3 local results on the Google 3-pack is still an achievable and worthwhile goal.
However, no matter what business you’re in, click-to-call is a valuable tool that can increase your conversions and overall business. According to a study done by Marchex, consumers will spend $1.12 trillion through click-to-call tools this year.
SeoTuners offers the following considerations in increasing your Google 3-pack rankings and click-to-call conversations for your business:

Location Matters

Google 3-pack results are dependent on one’s location and IP address, so they vary from person to person. While you can’t ensure that you’ll always rank in everyone’s results, you can increase the likelihood of ranking for people searching near your business.
Because of Google’s emphasis on convenience for the public, it’s to your advantage to invest in marketing at the local and specialized level. Finding your niche of service can set you apart from the competition—for example, if you specialize in alcohol rehab or find yourself the most experienced in treating teens, this is something you can emphasize on your website and Google My business (GMB) listing.
Ultimately, focusing on your local community will not only increase the chances of appearing in someone’s Google 3-pack, but it will help your client base as well. For most services, people prefer to stay local—especially for something like mental health or drug treatments. While Google’s click to call might reduce the number of calls you receive, the calls you do receive will likely be of a higher quality and lead to business beyond just a phone call.
And convenience is a big reason why click-to-call is so important—once someone has made the decision to chose your business based on its nearby location and quality of service, they can reach you at just the touch of a button.

Strive for Correct, Complete, & Current Information

Google is always striving to deliver high-quality results to the public. In order to appear in the new Google 3-pack, your best strategy is to ensure that what’s listed on your website, GMB Page, and any other listings is accurate, complete, current and consistent.
Be sure to claim your business on GMB and fill out your listing as much as possible, including relevant pictures, details, and keywords.
Although Google no longer displays a link to your GMP page, much of your info will still be pulled from it (such as your address, phone number, images, and hours), so it’s important that this information is complete and accurate. Potential clients make the choice to chose you based on your address (proximity) and hours (if your schedule aligns with theirs), but they are also more likely to chose your business if you have more photos posted. And of course, having a correct phone number is crucial!
Having inaccurate, out-of-date, or incomplete information will lower your rankings and can generate poor reviews for your business. Additionally, the more information you include in your listing, the more personable and trustworthy your listing will appear.

Establish Trust & Credibility

When Google changed their algorithm, they not only listed fewer businesses in a search, they also started showing companies’ competitors beside their listings. Now more than ever, your business must stand out in order to get that call.
Having as many quality reviews as possible not only increases your likelihood of showing up in someone’s Google 3-pack results, it also increases the chances that someone will click your listing and make a call.
You can also establish credibility by having abundant quality content on your website and social media channels that will link back to your website. Local backlinks can build a lot of steam, but they have to be of high quality.
Additionally, because the Google Map 3-pack is striving to be more mobile-friendly, having a mobile responsive website can also tip the rankings in your favor.

Invest In SEO

As we discussed in our previous blog, SEO services can help you define and incorporate keywords, optimize your content, and actively build out quality backlinks that will boost your Google 3-pack rankings. Our backlink services are built on a network of websites that are willing to give backlinks in exchange for getting them in return, ensuring that the links built will be authentic.
With today’s fast-paced culture and the world of digital marketing, appearing in the Google 3-pack is crucial to a modern business marketing strategy. Potential clients turning to Google searches to make their business selection look for complete and reputable listings, a multitude of positive reviews, and the ease with which they can get in touch with the business (with click-to-call, it’s just the touch of a button!)
While it may be more difficult since Google’s algorithm shift to appear in someone’s first page of search results, the click-to-call feature makes it all the more worth it. Get in touch with us today to talk about how we can boost your listing and get your phone ringing!
SEOTuners is well-versed in SEO strategies and services that can help boost your business’s visibility and customer base. We can work with you to craft a tailored SEO plan, boost page rankings, and drive traffic. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your business marketing needs. Contact us today and boost your company’s web exposure.

Why do you need to choose affordable SEO services?

This entry was posted in Advertising, Marketing, SEO on by .

Affordable website SEO services benefit you in numerous ways. Here’s why it’s a smart idea to go for this option.

Proper optimization improves user experience

When you find a trusted search engine optimization service provider, one that offers affordable website SEO services, you can get better rankings. That means you’ll be higher up on the SERPs, which will improve your brand visibility, Forbes says. If you’ve got low traffic to your site, this can help you generate enough site traffic to keep your company in business.

Organic search is king

When you check current statistical data, you’ll see that as much as 64 percent of all website visits happen because of organic search. While social media has made a dent in that when it comes to referrals, most of the traffic that goes to businesses is still driven by organic search. When you hire SEO assistance, that’s certainly much more affordable than opting for traditional advertising services. Companies often have millions in marketing spend. That’s a far cry from how much you’ll pay when you pick an online digital marketing firm for SEO, the Small Biz Daily says.


Compliance matters

Constant changes often need to be made to search engine marketing campaigns. That’s because whenever Google rolls a new product or service, you’ll need to go over all your pages—from top to bottom—to make sure you haven’t missed anything. And by anything, that means non-compliance issues. That may not seem all that important—until you get penalized by Google. That’s right. Non-compliance with the guidelines set by the search giant is a cause for penalties. Your pages may even get banned.

Update your pages

If you aren’t updating your pages, then that can affect your traffic. Customers are rarely going to reach out to your if your website looks like it’s stuck in early 2000s or when the only dotcoms around were only polka dots. Customers want to make sure you know how to use current technologies to promote their brand and business. With the help of an SEO firm, keeping your pages up-to-date is easy.

Consistency is key

If there’s a disconnect between your marketing and your brand values, that could prove to be a landmine. If you get roasted online, you may not have a chance to redeem yourself. Maybe you could do something to turn back the tide. But why take the chance? If you want to make avoid these problems in the first place, then keep your marketing consistent with and reflective of your brand values. Hire pros who take the time to understand what your organization’s goals are and then factor that into marketing strategies.

Conclusion

There are plenty more benefits that SEO can do for your business. Find out what those are when you hire a search engine marketing team. Whether you want to improve your visibility, increase your sales or reposition your brand in the consumer market, the right campaign can help you achieve your goals and level up your organization.

Top 7 Reasons Why Digital Marketing Helps a Business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Your digital marketing plan is crucial to the growth and success of your business. Here’s how it helps your organization.

Win against your competitors

If you haven’t used digital marketing yet to boost your site traffic, then that could be why your sales keep dropping. With your competitors already leveraging digital marketing tools, there’s no reason why you should be left behind in the dust. If you want to turn things around, then start looking for an affordable website advertising company to help you.

Expands your market

B2B e-commerce sales are expected to outpace b2C e-commerce sales by 2020, Social Media Today says. Don’t let those statistics go to waste. Integrate digital marketing into your marketing strategy. If you want to reach out to a bigger market and expand your consumer base, then use the numbers to guide you. With plenty of people going online to check for reviews before they shop for anything, digital marketing can help your business succeed.

Stand out from the crowd

With so many businesses online these days, it’s getting harder and harder for companies to cut through the clutter and make a strong impression on their prospective clients. That’s where digital marketing can help. With the right campaigns, you can stand out from the crowd. SEO marketing done right can do a lot to flesh out your company’s brand character and tone, which consumers often love.

Get brand loyalty

There are plenty of ways to make customers fall in love with your brand. However, being authentic and providing content that resonates with your audience is one way to get them to be loyal to your products or services. With pros to build campaigns that can send the right message across to your market, you can develop consumer loyalty to your brand.

Increase engagement

Marketing campaigns can also help build engagement with your brand. If you’ve ever wondered how some brands create rabid fans (Hello, MCU? GOT, anyone?), then work together with an advertising firm to help you package your brand and business right. That can lead to higher engagement levels. The higher consumer engagement levels are, the more likely it is for your target audience to spend money on your products or services.

Get more sales

An affordable website advertising company helps you get more sales. With better consumer engagement, you can increase the sales and conversion rates of your e-commerce site. If you’ve always wracked your brains for ways to increase your sales, then hiring marketing pros who know what they’re doing can make a major difference.

Grow your business

Think about the future. Your marketing can help you grow your business and usher in changes. By hiring marketing experts, you have the tools to reach out to a bigger market, all without draining your funds dry.

Conclusion

There are plenty of ways through which digital marketing can change your organization. If you’ve been having a tough time getting more sales or chasing after success, then follow these tips. Look for a firm to provide you with the marketing services you need.

Search Engine Optimazation information being displayed

Why Treatment Centers Should Be Investing in SEO

This entry was posted in SEO on by .

Since Google changed its policy on AdWords to no longer offer paid advertising to drug rehab and mental health treatment centers, these businesses have been at a loss of how to reach clients in need. SeoTuners offers SEO services as a superior solution to navigating the ever-changing landscape of Google’s paid advertising policies:

SEO Is Beating Out Paid Advertising for Treatment Centers

Ads related to drug rehab and mental health treatment have been showing up less and less on Google ever since their policy change two years ago. And while there is still an option for paid advertising through LegitScript, smaller organizations and single practitioners often can’t qualify for or afford the certification.

Additionally, nonprofit organizations with Google Ad Grants are unable to utilize these resources strategically or pay for other options.

Marketing Should Be Targeted

Google made these policy changes to protect the public from rehab clinics that were allegedly not providing quality care, but rather trying to turn a profit from the opioid crises.
Admittedly, marketing to populations struggling with drug and alcohol addiction has always been a bit of a gray area, and now is the time to rethink how you can customize your marketing strategy to best reach and connect with your audience.

Google’s restriction of AdWords has created an opportunity for treatment centers to see marketing in a whole new light. Rather than paying for advertising in exchange for exposure, treatment centers can take control of their own marketing strategy by utilizing SEO to build their website’s authority and ultimately gain exposure in exchange for quality of service.

When it comes to performing marketing for treatment centers, search engine optimization (SEO) is key, now more than ever. Prospective patients and their loved ones rely on Google’s top recommendations when researching treatment options, and everyone – even your competition – wants that top spot.

Investing in a quality SEO strategy will not only make your phone ring; it will allow your treatment center to shine for its merits, authority, and quality service, rather than for its ability to pay for advertising.

Creating your Treatment Center’s SEO Strategy

As you know, Google doesn’t make getting to the top of page one easy. Factors such as the number of reviews on your business, monthly website traffic, and the quality of your backlinks play a big part in determining whether your website truly fits your prospective patients’ needs.
But with Google’s new 3-pack, businesses need to rank higher in order show up in the fewer results provided by a search. While search results are determined by factors such as location and are customized for each individual, there are certainly things you can do to boost your chances of appearing in the top 3 results.

Optimize Your Website

Driving traffic to your website from outside links, landing pages, and social media content will increase your SEO and Google rankings. Here are some key strategies to optimize your website:

  • Research and equip your webpages with the right keywords (i.e. location-specific keywords)
  • Develop targeted customer profiles
  • Encourage reviews
  • Maintain a user-friendly and mobile-responsive website

Keywords and targeted customer profiles that are location-specific will help identify your treatment center with the communities you are looking to treat. SeoTuners can help you identify which keywords will help you connect with your targeted audience.

Additionally, having quality and detailed reviews will personalize your company and build trust with your potential clients. Building a quality SEO strategy involves any avenues that increase your authority, visibility, and positive image across the web.

Optimizing your website in a way that makes it as accessible as possible makes it favorable in SEO and Google rankings that ultimately aim to increase the quality of user experience.

The Power of Link Building

Before Google’s Penguin update in 2012, the search engine valued websites that included links to their webpages hosted on multiple sites. Think of it as the Wild West of SEO, where everyone and anyone with a website would cold call other sites to host or trade links. The more often your website was recommended through a link, the higher your page would rank in Google searches.
Since this update, link building is more strategic and intentional.

Rather than rewarding treatment center websites with links scattered across the web, Google values links with quality, well-researched, original content. This means that the more links you include that have reputable, high-authority websites, the better and more legitimate your website looks.

SeoTuner’s Specialized Treatment Center Link Building

Link building is a great way to prove that your treatment center is exactly what people are searching for, but it can be hard to gauge which websites will raise your pages to that coveted first page on Google.

On top of discovering high-authority pages, figuring out how to convince them to host your link on their website can be intimidating and time-consuming. This is why investing in SEO is vital, and why SeoTuners can be an excellent resource for your treatment center.

Investing in a service that specializes in treatment center SEO can be a gamechanger for your company. Our SEO specialists can help define your drug rehab center’s keywords, optimize your content, and cater to your customer profiles, and actively build out your links.

Plus, unlike other SEO services that still subscribe to old-school link building, SEOTuners’ unique plugin and treatment center network can immediately boost your drug rehab center’s SEO.

Our backlinks come from a network of treatment centers that are willing to provide links in exchange for them in return. This creates a reputable, reliable system for quality link building that will boost your center’s presence on Google and get you more visibility with your client base.

We Can Get You Results

We are currently working with over 100 treatment centers nationwide. Check out our Google My Business (GMB) page to read some of our positive reviews for yourself:

“SEO Tuners is my TOP Recommendation for increasing your Local GMB & Organic Search Engine Results. I've worked with the team at SEO Tuners for 3 months now and my business is ranked between 1 &3 in the 3 pack of GMB depending on the time searched, and my organic results for my site come up on the 1st page with all the key words the team has worked on generating visibility/exposure for.”

– Dan Ragetté of Harmony Haus

“I used SEO Tuners for two of my companies, and have been very happy with their service. Great communication and always transparent. Highly recommend!”

– Ryan Needle of Compassion Behavioral Health

“SEOTuners has provided a tremendous amount of professionalism since working with them the beginning of 2016. They have been a pleasure to work with and have driven great results overall to our organization here at The River Source. We value and recommend SEOTuners for all of your SEO needs.”

– Philip Westbrooks of The River Source

SeoTuners is well-versed in treatment center SEO, working with drug rehab centers to craft tailored SEO plans, boost page rankings, and drive traffic. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your treatment center marketing needs. Contact us today and boost your company’s web exposure.