Monthly Archives: May 2019

Factors To Consider Before Choosing A PPC Management Firm

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Factors to Consider Before Choosing A PPC Management Firm

With plenty of options available, finding a trusted PPC Company in Ventura can be a bit of a challenge.  If you need experts to help you create and run your campaigns properly, then finding a firm that offers PPC Management in Ventura should be high on your list. Look to these factors to help you make a sound hiring decision.

Qualifications

When you pick a firm for PPC Services in Ventura, you need to make sure you check for qualifications. What kind of credentials does the firm have? Check for PPC certifications, Women on Business says. That’s a good sign that you’re hiring capable pros for the job.

Experience

How much experience does the firm have in the field? The longer the firm has been around, the better. However, that doesn’t mean you should discriminate against young companies. Weigh experience with the rest of the items on this list to work out the best hiring arrangement.

Needs

Determine your needs. Do you need a PPC Company in Ventura to create your campaigns, run them and maintain them? In what industry do you belong? When you hire a PPC team, it’s a good idea to pick one that has worked with firms in the same field or industry as you. Their expertise and familiarity ensure that they’ll be efficient in their work.

Communication

Pick a firm that demonstrates excellent communication skills. This is a vital quality in any service provider. Is it easy to contact the firm? Or do you wait an entire day or two just to get that reply? If the company isn’t responsive to your texts, emails or calls, then you’re better off hiring a different team for PPC Management in Ventura.

Specialization

When you hire an agency for PPC Services in Ventura, you can count on them to have experts with the specialization and expertise to build and maintain campaigns that get you the results you want. They can help you optimize and manage your accounts to ensure that your firm stays in business, the Search Engine Journal says.

Costs

Be careful not to hire a firm that will charge you hidden fees. To avoid falling for this trap, ask the firm about the services that the quote covers. The main costs should be enough to cover search engine PPC costs and the cost to manage your account.

Conclusion

If you want your paid search efforts to pay off, hiring a PPC consultant can help. Consider these factors carefully before you think about working with one. With the right service provider, your campaigns can yield you better results.

How I Recovered From A Google Penguin Penalty

This entry was posted in Penalty Updates, SEO on by .

How I Recovered from a Google Penguin Penalty – Case Study

Recovering the site traffic you’ve lost is hard when you’ve been penalized by Google. But it’s not impossible.

Imagine this: your pages used to get a decent amount of traffic. Then all of a sudden, that traffic was gone. Like a lot of site owners who were hit with the penalty, you probably thought it was something temporary. Until the next few days saw your pages dropping lower and lower in the SERPs. That’s when you knew: you’ve been hit by the Penguin update.

Is recovery possible?


Some site owners would rather have a new website built than going over the mistakes of their old one. However, that plan is flawed. If you don’t fix what’s broken, how will you know you won’t make the same mistakes—and open yourself and your business up to the same penalties? The answer is simple: you’ll need to fix your old site. That’s where Penguin penalty recovery help comes in. By hiring pros that provide Penguin recovery service, you can get to the bottom of things. Once you know what you were penalized for, you can start taking steps to remedy the situation.

Know the importance

The first step is knowing the importance of high-quality links. Knowing and understanding the difference between a good link and a bad one will help you figure out which links you need to lose, Hongkiat says. This will include links from bad and irrelevant sites.

Pluck out bad links

When you hire pros for Penguin penalty recovery, you can count on pros to weed through your pages and get all the bad links out. This will include low-quality links, many of which you may not even know you’ve had. Pros can also remove links coming from websites that have little to no relationship with yours as well as links coming from pages with poor user experience.

Disavow those links

Hiring a firm for Penguin recovery service also means you have someone to talk to webmasters on your behalf and start disavowing links. They can help you get all the low-quality links removed. That’s going to help improve your rankings on the SERPs.

Conclusion

Recovering from a Google penalty is possible. With the help of a team of search marketing pros, you can get your pages back on track. You can also regain the traffic you’ve lost. With enough patience and by using white-hat search engine optimization and link building techniques, your site should start going up the SERPs once again.

7 Link Building Services That Actually Work

This entry was posted in Advertising, Marketing, SEO on by .

7 Link Building Services That Actually Work

Link building strategies remain a viable option for traffic generation. If you’re looking to hire online marketing experts for link building services in Ventura, here’s a list of services that still work.

Do guest posts

Guest blogging still works. However, it does come with a bit of work. You’ll need to find sites that accept guest writers, get in touch with the editor, think about a list of topics and do a pitch. If the editor says yes, then that’s the only time you can start writing the story, the Search Engine Journal says.

Blog about trending topics

This can help you get a couple of good backlinks, the Search Engine Watch says. By writing about timely relevant content, you can turn into a go-to resource for your target audience. Hiring a firm that offers custom link building services can help you with address the demand for these types of content.

Co-author a piece

Share your ideas and work co-author stories. This can help you spread word of your site and brand. If the content is relevant, then that will build up your brand’s credibility.

Use the broken link technique

Repurpose the content with broken links. That's another way to generate traffic to your site without using up too much of your resources. Hire pros for link building services in Ventura to help you.

Use content marketing agencies

Custom link building services can do a lot to help your firm get plenty of traffic and conversions. Experts from online marketing agencies with the skills and expertise you need can provide you with affordable and effective solutions.

Look for blogger outreach services

This is when you hire an agency or person to promote your content by using manual link building along with blogger outreach. That’s another way to effectively link build.

Create press releases

Help from a PR agency can also be key in getting your company mentioned in the press. That can lead to more brand awareness and recall. If you are trying to build your organization’s reputation, then this is one way to spread the word.

Conclusion

Link building remains a viable and effective way of getting traffic to your site. If you want to boost your conversion rate, then talk to experts and see what link building can do for your business. Evaluate your options carefully—including the pros and cons of each one—so you’ll know which solution best fits your needs.