When trying to build your website’s credibility and visibility with search engines, one thing is for sure—there are always changes. One of the big topics over the last few years is with link diversity. This refers to inbound links to your site from other sites and pages. This can include similar websites in your industry or niche, directories, articles, blogs, press releases and more. This can also mean links from several domains such as .net, .com, .edu and more.
There are professional link-building services in Ventura that can help you build link diversity. But is this still relevant for improving your website’s SEO? It’s not the same as it used to be, but it still can be an effective way to help your site improve rankings. Diversity helps these inbound links not look spammy. If all of these links are from one source, that can look fishy to search engines.
Overall, it helps to have several different inbound links from several different sites, directories and sources. Of course, this is what you want anyway—more and more sites linking to helpful, credible content on your website. This only helps to drive traffic to your site. There are many other ways to do this, and while diversity is less of a major factor than it used to be, it’s still something to be considered.
You certainly don’t want to go the opposite direction and have no diversity at all with your links. Having all of your inbound links from just one or two sources just isn’t natural. However, focusing on creating relevant content that your target audience actually wants and needs is always going to be a better strategy that naturally can create more inbound links to your site.
So, if you are considering working with link-building services in Ventura, ask about their stance on link diversity and how it is incorporated in their SEO package options. Also ask them to explain why or why not they think it’s important and relevant to your business and your goals. But also ask how this strategy works with other SEO options and services they provide.
If you run a rehab center and want to increase your website’s exposure so you can help more people, there are some specific things to consider when focusing on Search Engine Optimization (SEO) practices. Treatment center marketing has some unique characteristics, especially when marketing online. It can be a sensitive subject.
First, think about your end goals for your rehab center. What is it that you want people to do who find your website? Do you want them to call to set up an appointment? Do you want to capture their email address? Ultimately, you likely want more leads and more admits to your center.
Maybe you have some competitors that you want to rank higher than in search engine results. There are a lot of factors to consider. If you are considering hiring a professional SEO company to help with your treatment center marketing, some specialize in this niche and industry. Rehab and treatment centers are a specific topic. Because it’s dealing with drug addiction and substance abuse, the content on your site is sensitive. You also want your site’s visitors to feel comfortable.
A good SEO company will spend time researching and understanding your target market. They also will talk to you about your specific goals and needs. Perhaps you want to educate your target market about the signs of drug addiction. This requires an experience and expertise that you can provide, but the SEO company can help you create this content in a way that boosts your SEO.
A good SEO company will also be able to help you find specific keywords that your target audience is searching for online. These keywords are important to build your website’s content around. This is what helps your website pull up higher in search engines for specific keywords people are searching for.
Another service to consider for treatment center marketing is the overall design and functionality of your website. You want it to be mobile-friendly, easy to navigate, engaging and fast. Work with an SEO company that will look at your entire site to make sure it’s search engine friendly.
Optimizing your website for mobile is more important than ever. More than half of all visitors to most websites are using some sort of mobile device. If your website has a mobile URL, Google deems these more relevant and most important in most cases. If you are considering working with white hat SEO services to help with mobile indexing, here are seven steps to follow.
Some experts predict that all sites will eventually go to mobile-first indexing, even if they are desktop sites or not mobile-friendly. So, this is a major issue to pay attention to. Some of these types of websites have already been moved to mobile-first indexing.
There has been a cache bug reported where Google displays the 404 error for pages that recently transitioned to the mobile-first indexing. It looks as if this bug does not negatively affect the crawling, indexing or ranking of the websites, which is a good thing.
According to most white hat SEO services, Google now shows the mobile websites to users searching on mobile devices and the desktop URL to users searching on a desktop. This only works if the URLs are different. As an example, a mobile URL would be like this: http://m.mycoolwebsite.com.
A new and upcoming speed update (how fast your site loads) is not related to the updates in mobile-first indexing. Upload speeds are still very important, but as of now aren’t included in the changes we are covering here.
If you pay attention to your site’s crawl rate, you might see a slight increase, but that is likely due to Google reindexing all these sites. Most people will not notice any changes.
Most white hat SEO services agree that, in the case of mobile, the key to boosting Google rankings is having a site that is mobile-friendly. Just because there is a shift to mobile-first indexing doesn’t mean your site will move up in the rankings.
Don’t be worry about any effect to menus, tabs and expandable menus during this reindexing for mobile. Those areas and features should work as normal.
SeoTuners is fully operational as we deal with this pandemic. Our team has been working remotely since 3/19/20 and are continuing to service our clients at the highest level. Please don't hesitate to reach out to us if you have any questions at all.