If you run a business that serves your local community, you certainly want to use your website to attract community members and people passing through your area. This can be done several ways through local SEO, and specifically with optimizing your site and content for Google local optimization. Local SEO simply means creating content that is targeted to your intended audience in your local area. This helps your website pull up in searches specific to your business.
Be sure to link all your online business listings to your website. Listings could be in Google Places, Bing Places for Business, your Facebook page and others. Determine your goals of the specific audience you want to attract. Understand what they are looking for, what questions they ask and what problems they have.
Write about local events. This can be a powerful way to grow local SEO because your content is about your community and how your business can serve and interact with the people around you. This is not meant to be salesy, but fun and valuable information.
Build links with other business in your area. Network with similar businesses in your industry to collaborate on content such as blogs or any special promotions you can partner for. They can add links back to your site and you can do the same for them. This can not only build great relationships with other businesses, but also help your Google local optimization, especially if you partner with businesses that have a better local SEO credibility than you.
Utilize public relations strategies such as press releases and local events. Write about the events on your site. Make sure to use words for your city, state, region or neighborhood wherever it makes sense.
Use paid ads online such as pay-per-click ads that include words tied to your area. For example, “North Dallas Car Repair” or “West Los Angeles Dog Groomer.”
Use Google My Business features such as Google Posts, Questions & Answers, Photos, Reviews, Messaging, Booking, Local Service Ads and others. All these features will help you increase your search engine presence.
These days, with more than 55 percent of all internet traffic coming from a mobile device, you have to focus on optimizing your website for the mobile experience. No matter if it’s a smaller phone screen or a tablet, people are searching for an consuming information on the go more and more. Using white hat SEO services can help get your website ready for the continuing changes in the shift to mobile and enhance your user’s experience.
One suggestion you will get is to make sure your website design is optimized for a mobile device. Most designs and site themes today will easily adjust to a smaller mobile screen. This can mean the different sections of the site, such as the main pages and sidebars, automatically rearrange for a mobile screen. Or, some sites have a mobile version that would have a URL such as m.mywebsite.com. Keep in mind, with the new mobile-first rollout, you may now need one site and same content on both desktop and mobile
Make sure your site loads quickly. This is something that is often overlooked, but is becoming more important with mobile SEO. When Google calibrates your site’s performance, load speed is huge. This is also important to your visitors because they likely going to spend less time consuming your content and browsing your site on a mobile device compared to a desktop.
Create content suited for mobile. This can include writing shorter sentences and paragraphs to break up the text, or creating short videos and infographics designed for a mobile screen. Also make sure to get your points across quickly. Provide some information that people can quickly scroll through.
Don’t load a lot of images and video files. This will show down your site and also create a confusing, cluttered experience for your visitors. Also make sure your image files are not bigger than they need to be. Overall, less is more when optimizing for mobile.
Overall, one of the top suggestions you will get from professional white hat SEO services is to make the experience good for the user. The site should be easy to navigate, quick to consume, and make any action you want the visitor to take clear and quick.
Voice search is becoming more and more popular for performing online searches. Optimizing your website for voice search results is more important as this trend increases. Here are some tips for how to optimize voice search SEO.
You can use Ventura SEO services to help you optimize your site. Here are some important things to know. How fast your site loads is important. The faster, the better. Also, secure websites (with https) seem to dominate search results with more than 70 percent of Google voice search results including secure URLs. This is in comparison to about 50 percent of secure URLs showing up in desktop searches. Short answers are preferred to voice search questions. Online content that gets high engagement on social media pulls up high in voice searches.
Studies show that Google prefers voice search answers to be about 29 words. So, create and answer snippet with this goal of about 29 words. Make sure to include the keywords, but eliminate any unnecessary “fluff.”
One study revealed that the average Google voice search had more than 1,100 shares on Facebook and more than 40 shares or retweets on Twitter. However, this may be more due to the links or pages are high in credibility. In other words, this could be just a correlation, but it does show that higher-ranking links have a high number of social shares. Create valuable and highly shareable content.
Use simple language that is easy to read. This is something Ventura SEO services can help with to create relevant content that people can quickly consume. Google voice search results love simple content that is concise but relevant. Delete any unnecessary words and don’t try to use words you normally would not use in simple conversation.
Longer content ranks higher in voice search results. One study showed that the average word count of a voice search results was more than 2,300 words. More words can increase opportunity to match with a voice search, but writing more for the sake of writing is not going to help. The content should be natural, valuable and relevant.