If you want to try generating traffic to your website via Pay Per Click (PPC) ads, there are some key tips you should know. These ads can be extremely profitable for your business, if you do them the right way. A top PPC company in Ventura area will offer these 10 best practices when you are writing your ad copy.
Understand your audience. Online marketing starts here. You have to know, specifically, who you are writing to. Write with your customer in mind instead of writing for yourself.
Talk to your audience. Use words such as “you” or “you’re” to address your audience on an individual manner. This helps you immediately connect with your intended customers.
Create curiosity and pique interest. This is what makes people click to find out more. Make this irresistible. Sometimes this doesn’t include “selling” but writing copy that just incises people to click the ad.
Connect on an emotional level. People take actions based on how things make them feel. Choose words that create a fear of loss or that clearly communicates solving a problem.
Numbers are powerful. This can set your ad apart. Prices or a percentage sale can stand out, especially if you know that your audience is already looking to buy. Keep the numbers simple.
Quality PPC companies let you know that Google allows headlines of 30 characters and ad descriptions of 80 characters. Make the most of this space. That might not seem like a lot, but this will help you focus on the important stuff.
Include your location. If your business services a certain area, be sure to include that in your PPC ad.
Include a call to action. Don’t be shy about telling people what you want them to do. Buy, shop, call, save… just make them actionable.
Focus on what makes you unique. Communicate the thing that makes you stand out.
Try writing and testing a few different ads. This is known as split testing. Different ads have different copy to see which works best.
Marketing your website and business can take on several forms. An important goal is to consistently build backlinks to your site or page. Here are some tips shared by link-building services in Ventura that work well for generating traffic to intended pages.
Targeted sharing on Facebook involves tagging someone in a post or in the comments of a post. People who are interested in the topic might be compelled to share the post or tag others to increase exposure. Twitter has an advanced search tool that reveals people who are close to you in geography, and the platform’s use of hashtags can be a great way to connect with people of similar interest. Instagram has a feature that allows users to follow specific hashtags and topics.
Syndicate your content on other blogs or website. You can also guest blog or be a contributing blogger on sites related to your business. This can be a great way to build links back to your site. A link building service in Ventura can help you identify reputable websites in your area of business to partner with.
Using paid promotions on social media is one of the most effective ways to generate targeted traffic to your website or business. Because of the vast amount of users and the user information available, this allows you to narrow in on your targeted audience. Facebook, for example, lets you pull up Audience Insights to select things such as interests, demographics, location, age and more.
Video has become a powerful media to engage and influence audiences. Google stats reveal that half of users search for video related to a product before visiting the store. Facebook has shown that users interact with video much more so than written posts.
Email marketing remains one of the most effective ways to drive people back to your website. This does not have to be salesy. Focus on providing value and inciting people to click a link to read fresh content on your site. You can segment subscriber lists to focus on certain interests or the people who open more of your emails.
Having content on your website that focuses on keywords related to your business or topic is everything when it comes to generating organic traffic from search engines such as Google and Bing. A reputable white hat SEO service will help you do this, and reveal if the search engines thinks your site is keyword relevant.
One of the easiest ways to see how your site ranks in terms of relativity to keywords is to just do a Google search for certain keywords you are trying to build content around. Then, just see if your site is pulling up in the organic searches. Enter different keywords in different searches to discover how Google or Bing sees your site and this will help you judge the relevance of keywords.
These searches also reveal where you should focus your content because it shows your strengths. It also shows where your traffic is coming from based on what is popular on your site. Focusing on your strength is a great way to increase traffic. White hat SEO services can perform these searches and service for you, and even help you determine what the results mean for your website or business. They can then help you come up with a more specific content strategy.
You can use a service such as SEMRush to see how your site ranks for certain keywords. This shows where certain sites rank for keywords and the search volume for those keywords. This is also a good way to see where your competitors rank. You can find other related keywords to give you ideas for additional content. This reveals other searches that people are performing so you can adjust the content on your site.
So, how do you take this information on how Google sees your website as relevant and improve your site. Creating fresh content is one of the best ways. Create content around the keywords you want to rank higher with. Also consider using a professional service that knows how to create this keyword-rich content specifically written and planned to attract the specific audience you are looking for on an ongoing basis month-after-month.
SeoTuners is fully operational as we deal with this pandemic. Our team has been working remotely since 3/19/20 and are continuing to service our clients at the highest level. Please don't hesitate to reach out to us if you have any questions at all.