There essentially are two forms of SEO that, if done properly, combine to set your website apart from the crowd. They simply are on-page and off-page SEO. Together they can drive on-going traffic to your site, creating more exposure for your business. Here are some on-page and off-page strategies provided by many top white hat SEO services.
On-page SEO simply refers to things you can do to optimize the pages and posts on your website. Writing a good title for your page or post that includes the keyword near the beginning of the title is important. Creating a search engine-friendly URL for your page or post involves using keywords and keeping the URL short.
When writing the copy for your page or post, make sure they keyword you focus on is in the first 100 to 150 words. However, don’t use your keyword too many times, or search engines could see this as “stuffing” your keyword. Sprinkle other related or secondary keywords throughout the page. Essentially, your site is filled with content that your audience wants and is searching for.
Use both outbound links (other relevant sites) and internal links (relevant areas on your site). Make sure your website design is desktop and mobile friendly. To encourage reader interaction, include social sharing buttons (which can be done using a plug-in) and ask for comments or questions.
Off-page SEO strategies from white hat SEO services include content on other sites that link back to your website, and building relationships with others in your industry. This builds credibility for your website, and search engines are likely to rank your site higher if other similar sites link back to yours. A good SEO service will help you build links to help your credibility in the eyes of search engines.
All of these strategies are important for building a complete SEO profile to increase visibility and credibility for your website. Focusing on one and not the other is only going to hinder your site, but using a complete on-page and off-page approach is going to help continually attract the right people to your site.
Local SEO has become more important with the rise of mobile devices. People are performing more and more searches with their mobile device when they’re on the go. They’re looking for nearby businesses, whether they want to grab a cup of coffee, need to take their car into a shop, or stop somewhere for a quick lunch. According to Google, almost one-third of all mobile searches are related to location, so Google local optimization has become a major tool for building business online.
There are a few specific things you can do to create content to support local SEO and boost your website high in the search ranking. First, be sure to claim local name, address and phone number for your business in local listings and directories. Create a listing in the Google My Business Page and Bing Places For Business, filling out all relevant information and local keywords. This is important for your businesses showing up in Google Maps searches and showing search engines what your business is about.
Write content for your website that includes keywords based on your business and your area. Think about what’s going on in your area. Write about local events and current news stories. You might even partner with other local businesses to create some content that benefits both of you. Think about businesses that complement your own. A coffee shop and bakery, or car service and tire shop, are good examples. Google Keyword Planner is a great way to get ideas for keywords to write your content around. This is a free tool that shows average monthly searches for certain keywords. Knowing what people are searching for in your area can help you improve your website’s Google local optimization because you can write about specific topics around the top keywords you find.
Write specific content, because people are usually searching for specific things. When people use search engines, they are looking for answers to specific questions or problems. Your local-based content can be the answer to those questions and the solution to their problem. It also builds credibility for your business.
Pay-per-click (PPC) ads are mostly text-based ads that pull up at the top or in highly visible spots when performing searches on search engines such as Google and Bing. They are based on specific keywords related to your website or business. The quality score of your ad campaign can affect where your ad ranks and how often it shows up in searches. Most PPC management strategies focus on improving quality score, but that may not always be the best proactive in every case.
The quality score of an ad campaign or account can be an important factor overall, but it’s hardly the sole focus. Its goal is to make sure the people performing the searches are given relevant ads and links. A quality score can reveal relevance, landing page experience and the expected click-through rate (the percentage of clicks an ad receives versus the number of times it appears). These can be important, but if your click-through rate is low, it could be because your keywords are not specific enough. That’s just one example of affecting the overall quality score.
If one of your goals in your PPC management is to increase quality score, make sure not to do it at the expense of other factors. For example, an ad with a high click-through rate (which can help improve the quality score) might not bring a high conversion on your website. You might not be getting customers out of all those clicks. If getting customers or sales is your goal, then you would probably be willing to have a lower quality score on an ad that converted higher on your website.
In another example, if you want to optimize your ad for location, the ad may include the specific area. An ad with “coffee shop Los Angeles” may get a higher click-through rate than an ad with “coffee shop LA.” It’s a slight difference, but can matter depending on the people you want to attract. Again, focus on your goal. A high quality score can certainly help your ad perform better, but that’s not the only factor to focus on.
Addiction professional conferences play a huge role in drug and alcohol addiction treatment marketing. Conferences are where addiction treatment centers, sober livings and industry service organizations get tools to survive the difficult landscape of our industry. The second advantage is networking and getting to know new referral sources that can help your organizations.
With all the changes going on the addiction treatment industry it has become paramount to adapt a solid marketing mix. Treatment centers are behind in web marketing, we see it every day. Key areas that education is needed are;
Proper website structure
SEO (on page and off page
Social media marketing
Understanding of Google My Business (GMB)
Understanding of Google 3 Pack
The importance of high quality back-links
The role Citations play in Google ranking
One of the best ways to learn is from proven industry leaders. SEO Tuners was invited to be a featured panelist at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices 13th conference. This unique conference series is in a talk show host, town hall forum. It is interactive, and the audience determines the content of the addiction professional conference. This unique forum has between 150-200 attendees (many CEO’s, Executives and Directors) all coming together sharing and getting answers to their business and marketing operating pain points.
The conference will feature 6 Executive Thought Leaders in the behavioral health industry. The Riviera Beach, FL conference is on March 30, 2018. SEO Tuners is privileged to present next to;
David Hirshfeld, Esq. HirshFeld PLLC (1099’s and W2’s Many Aren’t Compliant)
Anelia Shaheed, Esq. Law Office of Julie W. Allison P.A. (Clinical Issues Costing You Revenue)
Charles Davis, CEO, Behavioral Health Network Resources (How to Maximize Social Media)
Denise Corbisiero, COO-Owner at Integrity Billing Company, LLC (Utilizing Your Billing Company)
Brian Frye, CEO, Magna Technology (Website Development is Hurting You More Than You Know)
Jim Peake, CEO Addiction-Rep (Importance of SEO, and The Bridge Device for Detox)
SEO Tuners will be covering the importance of building highly respected back-links, ranking locally for Google 3 pack and introducing our proprietary back link system. We look forward to presenting at this conference and invite you to join us on March 30, 2018
It did not take very long at all for Google to make waves with the big announcement that daily budgets for marketing campaigns could now spend up to twice as much as their setting. The announcement generated a generally mixed reaction from consumers, critics and online marketing specialists.
Some were confused by exactly what they would mean for the world of SEO rankings while others expressed their frustration. What exactly is the impact of this budget change?
Major Boosts in Overspends are Realistic
It is realistic to expect a vast number of overspending when it comes to daily campaign budgets, especially during the first few months after the announcement was first made. However, studies have shown that a substantial amount of those overspent budgets led to the yielding of impressive returns. Quite a few marketing directors reported that the new change did not harm their overall results and progress – they just helped it along.
Research More Resources than Just Google Material
If you want to truly understand the potential impact of this major budget change, you must be willing to explore other channels and resources besides just the material that Google provides. Several reports confirmed that a lot of marketing directors, managers and Internet specialists did not find a sufficient amount of information within the helpful guides and documentation published shortly after the change was confirmed.
Fortunately, thanks to the Internet, there are more than enough of other sources that are just waiting to be tapped. In addition, you can also invest professional PPC management in Los Angeles and Ventura to analyze exactly how these changes can affect your online presence and the success (or failure) of your marketing strategies on a short-term and long-term basis.
Key Points to Consider
In addition to investing in the reputable services of an agency that specializes in PPC management in Los Angeles and Ventura, you should also ensure that you and your team remains alert whenever you actively use other types of automation. Just because some have experienced issues with the budget change does not mean everyone will. If you already have an existing campaign enforced, chances are that you will not experience the same type of issues (if any) as a brand-new campaign built from scratch.
Quite a few people have had their eyes stuck on Google Maccabee updates in recent months, trying to analyze the specific websites and overall content that was affected most by them. One of the major updates that were generated within this collection may have targeted celebrity websites – and not necessarily in a good way.
The Past: Understanding Celebrity Rankings
Before you can understand the impact of Google Maccabee updates on celebrity websites, you should first reflect on how it used to be in the past. Years ago, the website with the highest ranking of the average celebrity was their own. Whether it was their official website or official fan club, chances are that all other links and pages fell below that official content within Google search result pages.
The Present: How the Maccabee Updates Changed Everything
Several studies and case scenarios show that there seems to be a shift in the rankings of celebrity website since the Maccabee updates were initiated. Instead of maintaining the first-place spot within their respective keyword searches, it seems as if quite a few celebrity websites are getting bumped down further on the first page. Case studies and screenshots have filled a number of blogs and forum discussions with these claims – directing a vast amount of attention to this dynamic shift that may have been caused by the aftermath of the Google Maccabee updates.
What Does This Mean for Overall SEO Ranking?
Even though it may seem as if these Maccabee updates present an openly exposed environment for black hat SEO practices, it is imperative to remain alert and cautious when developing and posting SEO content online. Investing in quality white hat SEO services from an experienced team or agency will provide you with the first-class insight that you need to make the best decisions for your website. Celebrity websites may be dropping in the ranks of their celebrity’s keyword searches simply because the quality and strength of other websites has lifted the bar of expectation for consumers, Internet users and Google.
If you want to take your small business website to a higher level of precision, performance and overall presence, here are 10 top design tips that you should follow closely:
Shine a Spotlight on Your Navigation Links: You may not have an index filled with website links, but you at least need to emphasize the navigation links.
Place Your Best Content at the Top: Make sure that your highest quality content is not buried within an extensive list of pages and blog posts.
Avoid Excessive Clutter: Use white space wisely and creatively within your website as an engagement tool. Cluttering your website with excessive content and images will repel customers more than attract them.
Invest in a Responsive Web Design: Responsive designs allow you to cater to desktop and mobile device users without the need for separate websites – ensuring that anyone can access your site.
Invest in High-Quality Branding: Like a traditional storefront, your website is the face of your business within the digital realm. Make sure it looks professional, orderly and approachable.
Create High-Quality Content: Whether you invest in the services of a web design company in Los Angeles and Ventura that specializes in content development or you handle the task on your own, make sure that you regularly post engaging articles and blog posts within your site.
Focus on Fast Loading Times: Studies show that customers abandon slow-loading sites within the first 4-5 seconds. Make sure that this does not happen to your site.
Study and Master the Art of SEO: Ensure that you at least follow the basic principles of SEO and avoid being penalized by Google for keyword stuffing, buying links and other black hat practices.
Integrates Calls to Action: Your website is to inform and engage your customers. Make sure that you strategically place Calls to Action throughout your website to show your customers what they need to do after they receive the information.
Do Not Hesitate to Ask for Help: You may feel as if you can handle it on your own, but quickly realize that it is overwhelming to care for it alone. Fortunately, you can invest in the expertise and guidance of a professional web design company in Los Angeles and Ventura to lighten the load and help you generate quality results.
SeoTuners is fully operational as we deal with this pandemic. Our team has been working remotely since 3/19/20 and are continuing to service our clients at the highest level. Please don't hesitate to reach out to us if you have any questions at all.