Google has revealed that Google Posts, content for search results, is now a part of Google My Business, a product created by the company to help businesses manage their presence across all of Google as per the company, from search engine results to social networking and more.
Explaining Google Posts & GMB
Aside from Google local optimization and other SEO services, Google My Business continues the trend of offering businesses and entrepreneurs direct access to how their business appears on Google’s search engine results.
By inputting the name of a business, potential customers not only get more information about the business through third-party websites, blogs and social networks filled with related content, but through Google itself.
Google as “The Search Engine”
It’s a bit futile to speculate on the future of Google as a business – the only relevant research to be made is the research that the here and now relies on – but it’s also obvious that Google is continuing its gradual move to evolve and improve the way people and businesses interact.
Although Google started as simple search engine, they’re embracing their current form as the Internet’s greatest and most useful tool for finding and identifying content. Google helps businesses connect with people who need them, and it helps people connect with the services and products they’re looking for. Through Google Posts and GMB, Google offers customers a better insight into what kind of company any given business is.
Instead of partnering with other social networks or websites that already provide a platform of businesses and customers to communicate and keep in touch, Google is banking on its significance and importance as a search engine, with Google Posts showing up in search results as a further incentive for businesses to use Google My Business, and continuously rely on Google to find new customers, attract more traffic, and build a better, stronger web presence.
While doing so, Google is expanding the functionality and usefulness of Google Post to ensure that businesses and entrepreneurs have an efficient way of updating their customers, sending out posts on sales and upcoming events in a press release-like manner.
We can only guess what Google will plan next to further consolidate their power as a communications and business platform on the net.