Monthly Archives: January 2017

Finding an SEO Service Provider in Your Area

This entry was posted in Advertising, Content, Local, Marketing, SEO, Social on by .

If you’re a little SEO savvy, then you’ll know that as per Moz, Google loves changing the way search works.

Taking a step back, it’s important to be armed with a few important facts when discussing SEO and digital marketing. These are:

  • Google is still the king of search engines, with a steady 85 percent market share for years and years.
  • Search engine rankings are very important, because search engines define the way people search for services and businesses and browse the Internet in general.
  • Local search is king, especially for smaller businesses as it allows them to compete within a smaller pond with similarly-sized fish, versus battling whales in the ocean.

With that aside, let’s take a look at some of the most recent changes – specifically Google “Possum”, a follow up to Pigeon, which back in 2014 most impacted and changed the way local search works as per Search Engine Land.

Possum, according to what we know, affected the way organic searches work, and changed the way local SEO works to prioritize neighborhood and city skirt results, rather than focusing on the results that show up in urban centers. It’s part of a push for Google to popularize people supporting businesses closest to home, for convenience sake or some other reason.

The reason you as a business should then look up to team up with a local SEO company, is in order to utilize their personal knowledge of the area to bump up and maximize your local chances at dominating search results for businesses in your area.

To put it simply, an SEO company in Agoura Hills and Thousand Oaks is your best bet at being a major player as a business in Agoura Hills and Thousand Oaks. Looking for providers like SeoTuners by narrowing your searches to local search service providers.

Does SEO Really Matter?

The answer is yes, it does. Everyone is online to look up what they don’t know, and when they aren’t asking their friends (which is where social media marketing becomes handy), they’re asking Google, or search engines that largely base their results on Google. The better you rank in online search results, the better your traffic, and the higher your sales in the end. Simple math.

Why Choose a Local SEO Company for Local SEO

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There’s no denying it – local SEO is one of the most powerful variants of SEO out there, as per Entrepreneur. There are several reasons for this. The first, is that local SEO is easier to compete in. If you’re a mechanic doubling as an online retailer for second-hand car parts, and you’d try to compete online in general for car parts, you’d get absolutely slaughtered by larger second hand retailers who’ve been in the online business for much longer, have their own ruthless strategies and a much larger existing customer base.

However, not everyone wants to shop from that one store. They may want a local store like yours that will offer lower rates and much lower freighting and delivery costs. So they’ll look for businesses in their area, instead, and that’s where you need to pump your SEO resources to come out on top.

Furthermore, through Google’s recent changes as per Search Engine Land, most searches for businesses automatically look for local businesses before expanding the search nationally and globally. Possum, and the older Pigeon, work together in order to improve the rankings of quality businesses within a searcher’s exact radius and location, unless they specify otherwise. That means people searching for good restaurants will not find the best ones in the city, but the best ones in the neighborhood first, city second.

This is to help small businesses in what some see as an ever-increasingly pro-big business search engine market, where big money buys bigger rankings.

Google is trying to show that this isn’t true, by letting smaller companies compete for all the local searches before any larger chains or corporations show up to take the rest of the pie.

Getting a Local SEO Company for Local SEO

Now that you see that local SEO is king, you’ll also see that in order to rank highly locally, you need to produce content that is high-quality and relevant to your location. That’s why an affordable SEO company in Agoura Hills and Thousand Oaks like SeoTuners makes more sense for businesses based there, than a bigger company located elsewhere.

Digital Marketing Services Every Small Business Needs

This entry was posted in Advertising, Content, Marketing, SEO on by .

We live in a digital age, and it’s impossible for any business to subsequently ignore quality digital marketing. But small businesses in particular often have small budgets, which means they have to ignore some marketing services in order to make room for others. Aside from hiring an affordable Internet advertising company like SeoTuners, a great way to reduce costs is to limit your chosen services to:

Content Production

Content is king, and everyone seems to say it again and again. However, it isn’t just true because everyone loves repeating it – the facts support that a cheap and effective way to build an immense following and a ton of organic ranking points is through the production of good content. Good doesn’t just mean well-written (which is a must); it means the content has to be useful, and interesting to its readers. Otherwise, it has very little use because it won’t be driving traffic, and thus won’t be considered relevant to your SEO – which is important, as per Inc.

Social Media Services

Social media or alternatively social networks are highly popular, and great places to connect with customers. Go where the money is, is a very basic and common business tactic, and it works wonderfully in this context. If you want to connect to your customers and have a platform through which to communicate with them, utilize services like Facebook and Twitter to increase brand recognition as per Forbes.

Paid Ads

Google isn’t the only contender for this – Facebook especially allows businesses to amass a lot of traffic from cheap traffic areas for relatively little starting costs, building up likes and relevance in order to go after the actual big fish: local customers, within the US or wherever else you are based.

It’s not the cleanest method in the world, but it’s a good tactic for startups looking to increase and match their online credibility to their existing real world credibility and the quality and efficacy of their product or service.

Through these simple yet effective marketing efforts, you can quickly and relatively painlessly increase your reputation and ranking as a local company online.

Affordable Small Business SEO

SEO Essentials for Small Businesses

This entry was posted in Advertising, Content, Marketing, SEO on by .

SEO is a big buzzword for businesses large and small, and that’s for very good reasons. The first is that, chances are your customers are online. About 3.5 billion people are on the Internet, and a significant portion of that number includes the 89 percent of North America that is connected to the Internet, according to the Internet World Stats.

Affordable Small Business SEO

Why is that relevant? Because nearly all of these people use Google. Just look at Statista, which reports that Google has controlled over 85 percent of the search market for at least the past six years.

It’s a relatable fact to anyone who’s used the Internet, and by extension, the almighty search engine Google to find out anything at all. The way Google sorts its search results, is through a myriad of tools and algorithms developed by the company in order to sift through the entire World Wide Web and sort content by relevance, quality, reputation, and a bunch of other factors.

Making sure that you rank as high up there as possible on search keywords that matter to you, is where search engine optimization, or SEO, comes into play. But to actually do good SEO, you need to know what good SEO looks like. Here are a few basic tips for you:

Hire a good SEO company.

Affordable website SEO packages are advertised around every corner online, but identifying a quality company like SeoTuners requires a bit more work. Look around third-party sites and look for local LA services to see whose reputation is the best.

Create lots of (quality) content.

The simplest and most helpful thing you can do to increase your company’s relevance, reputation and ranking online is create content. The quality of the content should be high, but more important than quality is consistency and quantity – you want lots of content, each piece being informative and readable without taking a month to produce. Steady streams of content are sure to put you ahead in Google’s rankings because you simply have more pages, and more views, and thus a higher reputation.

These are all very simplistic basics, but they exist to give you a vague idea of how SEO works, why it matters, and why you should invest in it for the sake of your company.