Monthly Archives: April 2016

7 Tips for Doing Great SEO for Your Site

This entry was posted in Advertising, Content, Local, Mobile, SEO on by .

SEO or search engine optimization is easy enough to learn. Here are a few tips to help you get your SEO efforts off to a great start:

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  1. Publish up-to-date content. Make sure you put out new content regularly. The Entrepreneur says adding new content to your pages helps your site rank for more keywords and improving your chance of getting search-generated traffic. Fresh content also shows your target market that there’s something worth visiting in your site every week, ensuring a steady stream of traffic to your pages.
  2. Be active on social media channels. One way to generate consumer engagement is by being active on social media. Consumers love it when you respond to them quickly. By commenting or posting or liking posts, you can build up a following on your social media pages, one that could boost your traffic even further.
  3. Putting out great content. Great content is content that speaks to your audience and resonates with them. Forbes says Google likes high-quality, well-research content that’s error-free. So do your best to provide that kind of content to your consumers. Stay away from content that’s too vague to be helpful, too outmoded to be accurate and too poorly researched to even be credible. Don’t know how to do this? Hire an affordable website SEO company to help you out.
  4. Avoid duplicate content. Proofread your pages to make sure you don’t have the same content in different pages of your site. If you did that deliberately, though, find another way to convey that message without using the same content, says Business2Community.
  5. Never plagiarize. Some people think lifting sentences straight out of other sites is acceptable practice. It’s not. It doesn’t just put your site at risk from getting penalized; it’s also not a great way to drum up consumer engagement and interest. After all, one way for you to engage consumers is by differentiating yourself from the rest of the competition. You can hardly pull that off if you’re plagiarizing content from other sites. By using unique content that reflects your brand, your service, your product, you can hook your audience and put them right where you want them. Don’t think so? Think about the best brands in the world. They sound like no one else. That’s one of the reasons consumers love them.
  6. Get your site mobile ready. With the growth in mobile Internet use, there’s a whole new market out there. Your target market is now using mobile to go online and that opens up a lot of marketing and advertising possibilities for you to explore. You could develop a shopping app or game, one that allows you to develop an even closer relationship with your audience.
  7. Use images. One way to break up the monotony of long content is to use images. Don’t overdo them, though. Too many images could kill your page ranking and leave you right back to where you started.

So boost your rankings. Improve your traffic. And learn more when you start using search engine optimization to get your pages—and your product/service—to more of your market out there.

5 Reasons SEO is Perfect for Your Start-up

This entry was posted in Advertising, Marketing, SEO on by .

If you’re putting up a business, one of the priorities on your list should be about keeping costs down. That’s why search engine optimization, or SEO, is a great way to drum up consumer engagement and build product/brand awareness for your start-up as well as for small to mid-size companies. SEO helps you take care of your advertising all without blowing too much of your marketing budget.

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Not quite invested in the thought of using SEO yet? Here are some of the best reasons why companies are using SEO and why yours should too:

  1. Your competition does it. The Huffington Post says one of the most compelling reasons to use SEO is the fact that your competition is already using it to their advantage. Don’t let them have all the fun. If you aren’t using SEO, then you’re essentially handing the market to them on a silver platter. So make sure you give them a run for their money. Don’t know how? It’s simple enough to look for and find an affordable SEO service to help you pull this off.
  2. It’s cost-effective. This is also one of the best reasons why SEO and start-ups go hand-in-hand. Every year, big companies spend about millions in advertising dollars just to market their products. You probably don’t have that kind of financial resources just yet. And even if you do, it’s foolhardy to put too much of your money into marketing when you’ve got a ton of business costs to see to. However, by using SEO, you can still market to a wide audience, all without having to take a chunk out of your budget.
  3. Wider reach. It’s your visibility tool, says StartupGrind. Not only do you save up on costs, you also reach out to a global audience with your site. Anyone from anywhere can look up the products/services you have and find their way to you. With international shipping, you can easily provide for your customers needs no matter where they happen to be in the world.
  4. It’s where your market is, Forbes says. These days, consumers go online to research about products or services before they even go to an online or actual store to buy the product or pay for the service. If your business isn’t even using SEO to improve your place on the SERPs, then you’re missing out on a lot of potential sales. So join the conversation. With the help of SEO experts, you could easily put your site right where it needs to go: front and center of your target market.
  5. SEO positively impacts your user experience. Want to make sure your site delivers great user experience? Then improve the search engine friendliness of your site. By optimizing your pages for SEO, you’re also improving your user experience. Two birds, one stone. And with improved user experience comes better conversion rates. In addition, great UX also helps generate trust and brand loyalty in your consumers.

So get your start-up off the ground sooner rather than later. Give your business every possible advantage with the help of an SEO expert.

SEO Precautions to Protect Your Site Content from Plagiarism

This entry was posted in Content, Marketing, SEO on by .

In the world of blogging and content production, if you’re in a highly competitive field like finance or marketing, you’re bound to experience the pain of having your content copied and stolen at one point or another.

 

Plagiarism is a real issue. Not only does copied content and duplicated information get flagged by search engines, ruining your search engine optimization, but it also puts you at risk of coming off as being the person who actually stole the content you’ve created.   A plagiarism checker makes note of: plagiarized content undermines your integrity, and your SEO quality.

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Originality is an important trait in content production. And preserving it is essential. While you can’t necessarily prevent content theft, you can easily flag it, and fight against plagiarism. Here are a couple very basic and simple tools to help you take charge of your blog and ensure that your content remains your own.

 

Use Google

 

It might sound incredibly simple, but Google really is your best and first line of defense when it comes to securing your own content and seeing to it that what’s yours truly is yours alone.

 

One of the more recent additions to Google that has helped blogs keep their original content unique is the addition of reverse image searches. If you do your own photography, utilizing Google’s reverse image search lets you click-and-drag your image into Google’s search bar to find more instances of it being used online. That way, you can find people who have stolen your images from your blog – and possibly more of your content.

 

Another extremely easy way to see to it that you get alerted whenever your content gets nabbed is Google’s very own Google Alerts. Through Google, you can get regular updates of whenever a certain key phrase within your text gets used again – highlighting that someone may be taking your content and reposting it, depending on how unique your chosen phrase it.

 

Get Professional Help

 

SEO specialists have fought plagiarism for decades – after all, it’s in the job description. Optimized content is original content, and original content ceases to be unique and optimized when it’s been copied over. Through seeking out affordable SEO solutions in Los Angeles like SeoTuners, you can prevent and punish content theft.

 

Be Sure to Add Your Disclaimer

 

Although it’s nowhere near being a surefire way to prevent content theft, a simple way to cover yourself in the case of plagiarism is through a copyright disclaimer on your website. By declaring that your content – including your images, text, and other media – is entirely your own, you can see to it that anyone using it to make a profit stands to be in violation of the Digital Millennium Copyright Act – an act implemented in 1998 to limit copyright infringement online.

 

Run Your Content Through CopyScape

 

Finally, a handy and quick way to check whether or not your website content has been plagiarized is through CopyScape. CopyScape is an online resource that, for free, searches for your target content all over the web and provides you with examples of plagiarism or copy pasting.

 

And there you have it! A few handy, and completely essential tools for any webmaster and SEO fledgling. You may not be able to prevent theft, but you can discover it and address it head-on with these tools.