Monthly Archives: September 2015

How to Implement Schema on Videos: 4 Simple Steps

This entry was posted in SEO on by .

Summary

With the growing competition, business organisations around the world are looking for ways to improve their SEO methods. Since, videos are considered to be a great way to attract prospective customers; most companies try and stick to this rule. Using Schema on videos can actually improve the SEO of any company. In this article, learn how you can implement Schema on your videos in 4 easy steps.

Content:

SEO or search engine optimisation is the best way to drive traffic to your web page. This is done by using popular keywords for the content, back links, images and videos. Using these ensures that the search engines like Google, Yahoo etc can find your web page and list them as high on the search list as possible. However, at times when you search for something, the search engine presents a list where certain websites have more information than the others. These are known as Rich Snippets and the users generally prefer to check out these sites first.

This is known as Semantics Integration and is highly recommended to make your website more visible. This mainly means combining Schema, which is also known as micro data with micro formats and RDFA. Wondering what Schema is all about?

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What does Schema Mean?

Schema generally refers to marked text that is added to the HTML text of a webpage. This marked text makes it easier for the search engine to differentiate it from other websites which might have similar content.

Why Schema is Beneficial?

There are a number of advantaged of using Schema Markup for your website.

  • Search engines prefer these websites
  • The markup text enables the search engine to create a synopsis for the webpage
  • It increases the traffic to your website

How to Implement Schema to the Videos on your Website?

Implementing Schema markup to the videos of your website is quite easy. All you need to do is follow some easy steps and you are done.

However, the most important thing that you need to know is the markups that you want to implement on your webpage. You can do this by visiting the schema.org webpage and check out the markups that are suitable for your website.  There are also a lot of affordable website SEO services that will help you do this at a nominal rate. Once you have selected the appropriate markups, you are all set to get started.

  1. Kick start the Google Data Markup Helper
  2. In “Options”, you will find the markup types. Select “Video”. Copy the URL of the video on which you want to implement Schema and paste this in the URL section on Google Data Markup Helper.
  3. This will lead you to a new page which is divided into two parts. The left hand side has the webpage with the video and the right hand side consists of data items which include name of the video, author, published date etc. Select the data on the left hand side that you want to markup.
  4. Once this is done, press the button “Create HTML”. This automatically adds the marked text to the existing HTML of the video. You can now download the HTML code and make it live.

Implementing Schema to your videos is definitely not as tough as it sounds. So, go ahead and improve the SEO of your website by implementing this to the videos as well as other web content and enjoy the benefits of increased traffic to your webpage.

 

Where to Get Links for Your Site: Brief Study

This entry was posted in SEO on by .

Summary:

In order to ensure presence among millions of organizations in the digital world, one has to focus seriously on SEO services. One of the primary features of these services is to build links in the websites in order to enhance the presence in the search engines.

Content:

In a world, which is characterized by virtual platform, it is extremely crucial to strategize properly in order to make your presence felt in the digital world. In order to achieve this objective, it is required to optimize the website of your organization or business in order to provide better performance in search results. One of the most effective ways to achieve this is to build several links in the websites. Apparently it may look straightforward, but in reality it is more complicated. Improper or excessive linking may result in blacklisting of the website. Therefore, this is needed to be done with utmost care and professionalism.

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There are several ways, through which this objective can be attained, and there are a huge number of organizations, which can provide their clients with affordable SEO services. Following are some of the examples of such services and the associated organizations.

 

  • Extensive Linking: One of the finest examples for attaining this objective is to go for extensive linking and in such a way gaining popularity from a vast number of audiences. One classic example for this is the website, like Wikipedia. In such cases, you will need to build trust with the partner websites, so that the presence in the search engines can be enhanced. An organization, like SeoTuners can help you with building extensive links in your website, and thereby, adding to your presence in the search engines.

 

  • Customized Linking: There are a number of websites, which do not have a global focus. These websites are meant for local focus only. The examples of this kind of websites are the car rental or real estate services. These websites are meant for a particular locality. For these websites, the links should be made from those websites, which are also locally focused. Generalization of the links can lose the focus of the site. Organizations like Bruce Clay provide this kind of locally focused link building SEO services.

 

  • Anchoring: In many websites, it can be seen that several words in those sites are hyperlinked to some other pages. Apparently those words may seem to be totally random, but in actuality those are the focus keywords of that particular site. This is called as “Anchoring”. In many cases, the links are inbound in nature, so that the overall stay on the website increases, along with the SEO performance. Organizations like SeoTuners assist their clients with text anchoring services, so that their page rank is improved in the search engines.

 

  • Link Refreshing: It is not always possible for a site to maintain popularity in a same manner over a period of time, as the scale of popularity has also its own lifecycle. Therefore, it is required to refresh the links after certain intervals. It not only improves the page rank, but also engages a whole new set of audiences, who were not targeted earlier. There are many organizations that provide their clients with link refreshing services so as to increase their page rank and engaging new audiences.

 

As a whole, there are several organizations, which are making these SEO services affordable. These are the organizations, which can really make your link building exercise in the most effective and efficient manner.

How to Select the Best Fit SEO Package for your Business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Summary:

SEO is an important part of every business, no matter what its size. However, with the bevy of SEO packages available today, just selecting anyone would not suffice. In order to reap maximum benefits from your SEO package, it is crucial that you choose one that suits your business needs perfectly. Here are a few tips that will help you in finding the perfect SEO package.

Content:

The popularity of internet among the tech savvy population today has propelled many a business houses and firms to design their websites, in order to gain better business prospects. However, just designing a website is not enough for this purpose. What you need is a good SEO package that will work towards driving more traffic to your web page. After all, increased traffic is the only way to improve your prospects of earning better revenues.

Finding an SEO package that suits your business is not as easy as it seems. With a large number of such packages available these days, you could actually end up getting confused and indecisive. No need to worry. Let us take you through the popular world of SEO and help you in understanding it better.

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When it comes to SEO packages, you will find that these are available in two different forms.

  1. Standard Packages: This package consists of a number of SEO activities which are mainly required in most of the businesses. These are affordable SEO packages and are a perfect choice if this is your initial foray into the world of SEO. However, do remember, that these packages have very limited features and might not meet all your requirements.
  2. Tailor Made or Customised Packages: As the name suggests, you can get a package designed according to the SEO requirements of the company. Though this can be a bit expensive, but the package would meet all the needs of your business.

Irrespective of your choice of an SEO package, there are a few things that should be an inevitable part of the package. Take a look at what these are:

  1. Researching and Analysing: Keywords are the most crucial part of SEO. So, when you choose an SEO package, make sure that it provides you with enough research to zero in on the keywords that are best suitable for your business. The package should also be able to present you with an analysis of the keywords which would reassure you about their effectiveness in World Wide Web.
  2. Articles and Blogs: Articles and blog posts with keywords are one of the best ways to drive traffic to your website. So, it is extremely important that your SEO package offers this.
  3. Submitting Directories: Whether you choose affordable SEO packages or expensive ones, ensure that it provides with the details of the directory that it would be using for the SEO activities.
  4. Tracking the Website and Report Generation: The SEO package that you choose should keep a track of the developments on your web page and present you with the reports at a regular interval. This is the only way to ascertain that the package is working.
  5. Recommending Changes and Ideas: One of the key features of a good SEO package is that it would recommend you about the changes that you can make to drive more traffic to your website.

These are some of the factors that you should consider when looking for a SEO package for your business. Equipped with these ideas, you are sure to find one that would help in growing your business and gaining more revenues.

Ultimate Guide to Write SEO Friendly Blog Posts

This entry was posted in SEO on by .

Summary - Put your skills to a good use. Try simple tips that can help you write an SEO Friendly Blog-Post!

It’s a tactic that every digital marketer uses- trying Search Engine Optimization for better results. SEO is extremely important part of digital marketing. Companies, brands, web writers and bloggers not just write content, they create special content, which is optimized for web, since digital web crawlers used by search engine websites rank optimized websites higher than the others. So, optimizing your blog posts, so that they can achieve higher search engine rankings is one of the best ways to boost your rankings, get more traffic on the website and ensure that more prospective customers are engaged. Here is a simple guide that you should follow to write SEO Friendly Blog Posts.

Hire an SEO Company

Hiring an affordable SEO Company is one of the best ways to write blog posts. SEO Companies have studied and researched digital marketing, they know about search engine algorithms as well as different factors that can effect a website’s ranking. Therefore, a good company will actually take away your burdens and ensure that the blog posts on your website are customized to suit SEO. Plus, they usually have great writers on-board, who think and structure a blog post to capture reader’s attention.

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Focus on Long Tail Keywords

Latent Semantic Indexing or LSI keywords are the best to use for SEO friendly blog posts. These are keywords that include synonyms or related words and while they aren’t the target keyword, they still help in increasing the keyword richness of your content. An SEO Manager can help you with the same. Plus, you should use one or two long tail keywords and focus on them for each post. Limiting number of keywords can prevent your website from being penalized and adds a focused approach throughout the content.

Think the Title

Always consult with your affordable SEO Company about titles for your blog posts. You can come up with a title on your own and ask the SEO writer to work on it, or you can deliberate on different topics. Title should ideally have a long-tail keyword and must be under 70 character. A short and crisp title would make it appear more relevant, while addition of keyword will help it rank higher on search engine.

A URL and a Meta description

Meta Description actually describes what the content is all about. Meta Descriptions are basically short summaries that you provide search engines so that they can supply readers about the information on your post. Short meta-description, which clearly provides the information on content is essential. The URL of the blog post should also reflect the topic so that it helps in adding structure to your content.

Optimize Images

Text is important for blog posts, but you can use images for SEO purposes as well. Search engines look for images that are supplied with text. So, information about the image, a description that is relevant and keyword rich can be a great way to optimize the post for your website. Basically, without a caption images cannot be interpreted. So, you must focus on optimizing images.

Want digital marketing benefits? Try SeoTuners, an affordable SEO Company that provides detailed, customized and quantifiable marketing services. Visit our website https://www.seotuners.com/ for details.