Monthly Archives: August 2015

Google Says Penguin Refresh Months Away From Happening

This entry was posted in Advertising, Marketing, Penalty Updates, SEO on by .

Google's reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run in real-time.

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Gary Illyes from Google’s Webmaster Trends Analyst team said over the weekend on Twitter that the Google Penguin refresh won’t be happening for some time.

Gary Illyes said the Penguin update/refresh is “months away.”

This is not completely shocking, being that at SMX Advanced Gary told us that Penguin currently runs slowly but they are working on making it run faster. Back then, Illyes said this this kind of change is months away and that is what Google has been working towards.

Google is working towards making Penguin run in real-time, with continuously fresh link data and an algorithm that runs in real time.

But again, to get there, Gary Illyes from Google said, would take months and he just reiterated that in Twitter this weekend.

Here are dates of all Penguin releases:

  • Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  • Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)

Will it be another year until we see a Penguin refresh? It is totally feasible at this rate.

How ignored Classified ads sites can help you to generate leads and best local seo traffic

This entry was posted in Advertising, Local, Marketing, SEO on by .

Summary

Sometimes Local classified can increase your SEO rankings. That way you spend less on SEO and also end up increasing your rankings.  This is because Local classified ads lead to a search on the internet, which in turn inevitably helps the SEO ranking to go up.

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We concentrate on SEO online so much, that we tend to forget how important local classified ads maybe to our business. Search for the top online classified advertisement sites and start posting ads regarding your site.  Now there are various reasons why these ignored classifieds can actually help your business.

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Why should you go for classified ad site?

One of the major reasons you should be going for Online Classified ads is because they are very cheap. Yes, they might be cheap but they are also very effective.  Now, if you want to garner SEO attention for your site, you should probably go ahead with an online classified ad. There are these really famous online classified sites, which let you post classifieds for free. Now, that is an added advantage! This way you can go ahead with affordable website SEO services in Los Angeles and Ventura and also contribute to a better ranking.

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How effective are these online classified sites?

These classifieds have earned a name for themselves. So, if you post your product ad on their site, the ad will be reflected on sites where your potential customers visit. This way, your business is going to be presented to the right people in the least minimum budget. Basically, to increase the number of viewers for your brand, this serves the purpose. As a prospective customer, when they see a certain ad and are interested to know about what the product is, they are mostly going to follow the ad and which will in turn lead them to you site. This way, you increase your SEO ratings without investing a lot in it and can go ahead with any affordable SEO services of Los Angeles and Ventura!

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Are they as effective as normal classified ads or other online ads?

You may not believe, but a major chunk of SEO ranking can be achieved with the help of these online classified ads. While many of us visit a certain site and end up clicking on these classifieds because they interest us or serve our purpose for something we were looking out for.  Let’s say your start up is real estate based. And, you put up an online classified for the same. You will find your SEO rankings shoot up in a short span of time. It is because you will find your potential customers search for you on the internet and that way, your site’s SEO ranking will go up.  Basically, you can make use of these ads to get high SEO rankings by using the most affordable website SEO services of Los Angeles and Ventura!

So go ahead with these practices and you will end up spending minimal on SEO and still achieve high amount of visibility for your site. Get these online classifieds to the best use possible!

What is the best budget in SEO, If you are a startup

This entry was posted in Content, Marketing, SEO on by .

Summary

When you start an online business, success of the same depends highly on the SEO rankings. For the same you would require to assign a certain budget to it. Against the popular belief, you can get decent SEO rankings with a low budget too.

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If you are a start up with an Online Business, then you should be knowing, how important SEO ranking is to your website. You need to make sure that your online presence is felt and the right customers are being targeted and for the same you need to assign a certain amount of your budget to SEO. This will help you in making sure that your start up is garnering the right kind of attention on the right platforms. Whether it is Social Media or a basic Google search, SEO helps in all these areas.

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What are the kinds of SEO budgets available?

There are various kinds of SEO budgets available. You need to form a budget that suits your requirements. There are companies that shell out tens of thousand dollars into SEO. But, that depends on your requirement and priority. But, if you have a decent amount of investment, you should probably be shelling out $3000 to $5000 per month on SEO. There will be SEO companies who assure to give you affordable SEO packages. Before you entrust your money on them, ensure that they have the reputation enough for giving decent SEO rankings to your site.

How to filter the right SEO Company?

If you are planning to spend minimum or less than minimum amount on SEO, then you should make sure that the company that is taking care of your sites SEO has a prerequisites in place. Map a chart of success. Give the SEO Company a goal to be achieved. Like, give them a percentage growth spurt required for your site after you invest into SEO with them. See, how well that is working out. Make sure that SEO Company gives you the right metric and ranking for your site. Check if this is what you were aiming for and this is what was assured to you.

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Personal Points that you need to keep a note of

Keep a note of what is the profit goal that you are looking at for your start up. What was the profit like when you dint invest into SEO, and now how much is it? Create a budget for SEO depending on this math. If you see a substantial increase in your profit and popularity, then you know you have given your site in the right hands. Once, you are assured, you can increase and decrease the budget based on requirements.

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Make sure, that you give the SEO Company all the required information and resources it needs to get the SEO ranking climb the ladder. We do want our business to flourish, but interfering with the SEO firm might not be a very good idea. If your SEO company has some reports sent to you, read them well and analyse them well. Keep these points in mind and you can choose the best SEO firm that offer affordable SEO packages.

Five Tips on How to Manage Your Negative Keywords

This entry was posted in PPC on by .

So, when an organization builds a website, they expect high web page traffic and demand for the content. But, sometimes it just so happens that the website suffers from low click rate and the organization’s budget is being uselessly spent on irrelevant keywords that do not generate the desired results for your business.

Paid searches or PPC campaigns were formulated in order to make sure the potential of their business was achieved swiftly through the medium of filtered searches. However, fewer businesses devote time and resources on managing a negative keywords list.

Negative Keywords, as most of the efficient businesses know, maximize the effectiveness of the PPC campaign by eliminating the aspect of your content popping up for irrelevant searches.

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Let’s look at some tips for effective negative keyword management:

Scheduling- There is a need to regularly maintain and review your negative keywords. The most effective manner would be to have this done once a month, timely. One should also take care to eliminate any dates that have occurred before or after you added the negative keywords when the search term reports are reviewed.

Keyword Conflict- On both Google AdWords as well as Bing Ads, there may rise a conflict between a keyword and a negative keyword into producing the optimum results for your business. In case, your keyword and negative keyword are cancelling out each other, both these search engines will alert you.

One might have to make necessary alterations like changing the match type or excluding certain campaigns from the negative keyword list etc. to sort this issue.

Report analysis- In order not to waste time on low volume search terms, make sure to have your monthly report reviewed so that more information is made available on which keyword each search term or query matched to and the frequency of the match.

This will help you figure out which negative keywords to block or more variations to be used. Also, it’ll assist pausing or adjusting a bid depending on what is required to be done in a specific situation.

Match Types- We know that there are three types of matches- broad, phrase and exact.

Most of the times, with negative keywords, a phrase match is the best option. For example, if you have an iron rod business but the search results that get linked to you are varying from “iron gates” to “iron pillars”, what you can do is block the word “gates” and make sure that iron is an exact match for your search.

If your negative keyword is conflicting with a keyword, then you can exact match the broad matched term to produce the desired results.

List Sharing- It is increasingly cumbersome to manage negative keywords when your organization has a large account and various campaigns. To make management of the keyword list easier, you can sync the multiple campaigns with the list of keywords to ensure maximum optimization.

This will also make it easy to add the new campaign by just sharing it in the common drive.

Various SEO and PPC websites such as seotuners.com make it easier to optimize and manage your searches and appropriate keywords.

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