Monthly Archives: March 2014

How To Use Google Disavow Tool?

This entry was posted in SEO on by .

 Giving webmasters more choices, Google Disavow tool is about indicating Google regarding unwanted inbound links. The tool was initially designed to complement Google’s Penguin update. This article discusses what the tool is and how webmasters can incorporate this tool to make their sites better.

google disavow tool useBack links have already been a popular source when it comes to promoting a website, ensuring better web navigation and initiating Search engine Optimization. But what if the back link isn’t clean, what if it’s low quality and reduces your website’s credibility?

In such cases, Google now offers a tool for back link cleanup. The Google Disavow tool has been designed to make sites betters. The tool offers cleanup for back links. Google states that the tool can be employed if low quality (un-controlled) links are harming one’s website. For the same, webmasters can ask Google to take such back links into account while accessing a website. This ensures removal of unnatural links and ensures that webmasters can have better opportunities to for Search Engine Optimization and website publicity purposes.

The Disavow tool cleans up unsavory websites in link profile. But that doesn’t mean that it removes links. Instead, it helps Google understand that these unclean links are ignored while your website is being scanned. But the Disavow tool should be used with caution, especially if you want your website to have better search rankings. Moreover, the tool should only be used by professional webmasters or under their expertise.

How websites can use Google Disavow Tool?

A general myth has been associated with the Disavow tool- many people believe that it will hurt their website. But this can only happen if the feature is used correctly. Therefore, users are recommended to conduct a site audit. In case they have unfamiliar back links, they must hire a professional to conduct the audit and understand the potential benefits or losses of disavowing a back link.

Also, webmasters and website owners must understand that Google will not label the site as spammer if you disavow links. In fact, this is a serious effort that can help Google deal with shady sites. Until and unless a website is trying to use this program for disavowing manual penalty, Google won’t label it as spam. Webmasters are a pivotal requirement for initiating disavow, as Google has declared that a spam site and the site that it links to will be penalized.

Following steps can be taken to use this tool-

  1. A link audit must be conduct to see all third party back links. For the same, users simply have to select ‘traffic’ option and then choose ‘links to your website.’ The latest links can be downloaded and then further analyzed.
  2. For dedicated cleanup, document and record the details of the campaign and send a consideration request.
  3. Make sure that an email is provided for link removal to ensure that the link is removed or disavowed in search engine rankings.

Disavow tool is an efficient way to taking care of one’s Google rankings. Even though it seems easy to use, it is recommended that a webmaster is asked to use the tool to ensure that the analysis and disavowing bring positive responses for the website.

Basics of PPC Advertising

This entry was posted in Marketing, PPC on by .

Pay-Per-Click or PPC Advertising embraces a powerful model of internet marketing whereby you pay only for those advertisements which are being clicked to be viewed. As a small-time business owner or someone who has just entered into his maiden entrepreneurial venture, you cannot afford to simply sit and relax for your advertising eggs to hatch and reap profits by themselves. In order to get your word out and extend your horizons by making your website or products visible you have to constantly undergo optimization in order to grab visitors’ attention and make them crawl to your site.

 PPC Advertising

Pay-Per-Click is one such potential internet advertising medium which is cost-effective in the way that you require paying fee as the advertiser to the host Search Engines only when your ad is getting a click. If your ad is simply visible without any interested visitor sneaking to take a peek into what lies inside, you are not charged for your advertisement. PPC is considered powerful since the worth of the profits you obtain from a single click can be much more than what you pay if, of course, executed properly. However, in order to ensure that every click that you get from your targeted customer is a winning one making the fee seem negligible it is important to build up a proper PPC campaign. In fact, if Search Engines find your PPC campaigns more focused and diligently devised, thus appearing of optimum use to the visitors you are charged lesser fees per click, thereby augmenting your profits.

Understanding Keyword Worth

If you have even the slightest idea about SEO you must be aware of the important of choosing the right keywords to help your website get relevant matches. The more focused and specific are the keywords that you opt for in relation to your industry the greater is the possibility of receiving targeted quality traffic. In this aspect it is essential that you understand the concept of Cost-Per-Click bidding which will depict the fee you will be in a position to pay Google. Google AdWords is a helpful tool in this regard whereby you bid for your chosen set of keywords and pay Google for each click that your ad receives. If you happen to be among Google’s AdWords advertiser winners by virtue of your keyword relevance and quality, your ad or link will be catapulted in the top results of the search pages. The calculation of winners is done on the basis of two things namely your CPC Bid or the highest amount of fee you are bidding towards Google and your Quality Score that is judged by the quality of your keyword, relevance, click-through rates and landing page standards.

Understanding PPC Advertising Terms: Impressions, Clicks and Click-Through-Rate:

Impressions are the number of times your ad gets exhibited in front of visitors every time they type in the relevant keywords. Although mere flashing of the ads will not get you profits, yet with higher impressions you can understand that people are interested in your niche. Monitoring clicks on monthly or weekly basis is important not only from your sales perspective but also to gauge how much you have to spend in terms of fees per click. Click-through-Rate comprises the ratio at which your interested customers end up clicking on to your advertisement to check on your website or products.

A final word- if you wish to get the highest profits out of your PPC ads it is essential to delve into customer psychology, what they expect from you, how they rummage for you in search engine pages, what issues, if any, they are facing regarding your product and attempts to optimize client satisfaction. If PPC seems to be a profitable venture, rely on SeoTuners to manage it for you and reap its benefits in no time.

Things To Avoid While Aiming For Ecommerce Website Optimization

This entry was posted in ecommerce, SEO on by .

Market analysts are often on their mind’s toes for all day long to come up with the best plans that will help to separate their products or their brands from the rest that is available in the market. This whole process requires the formulation of correct strategies so that ecommerce website optimization can be achieved a potential customer base can be generated that in turn leads to a heavy inflow of good traffic. Most White Hat SEO companies try to achieve it by shifting from self made branded keywords to a language that makes more number of potential customers hit the search engine button. However, if you are committing any of the below listed mistakes, it may lead to a decrease in your traffic and so these are the pitfalls that you need to avoid:

  • If you are marketing a product like a garment or a gift item, providing all its basic details is extremely necessary.  Unfortunately, a lot of companies fail to provide text descriptions apart from a generic explanation like boots, or handbag, or dress material etc which leads to a lower frequency query because there is nothing special that is separating your product from that of others.

Ecommerce Website Optimization

  • Many times, page owners make the mistake of uploading content that is received from the manufacturer without editing it. Since the manufacturer distributes same content to everyone, not editing to add anything unique makes you fall in the same list of countless other websites which is seen as repetitive and having nothing different to offer.
  • Today’s customers prefer making informed decisions and this is one big reason why websites that do not carry product reviews find themselves at the end of the line. For achieve this, ensure you have product reviews that look genuine and also are updated at periodic intervals so that the traffic keeps moving.
  • If you do not consider the demand keywords while writing out your headline, title pages, or the description of your product; you are in for trouble. this is a very common mistake made by most online stores who do not pay heed to these issues and often end up promoting the products which have little or no buyers.
  • In the world of ecommerce, the basic foundation of website optimization is based on how unique you can be. If you cannot make unique key phrases, chances are that you shall end up repeating the same combination of keywords again and again. A good way to avoid this is to organize comprehensive customer survey to learn the language that they use for keywords.
  • Keyword speaking is an art and that is why many SEOs fail miserably at it. One way to learn it is to look at various good websites and see how they use the name of the product in the website address itself. These are also known as keyword-friendly urls and the reason for the name is obvious.

Once you are able you sort out these issues and create unique content or product descriptions that separates you from a million other marketers who are selling similar products; you have a winner. The idea is to be unique enough to have spunk but sane enough so that you do not look like spam.

5 Strategic Steps to Big Content

This entry was posted in Content, Marketing on by .

Content in a write-up has the ability to cultivate relationships among the buyer and the seller. This happens because of the increased brand reliance that grows in the audiences who read the matter. So basically it acts as a powerful integrated marketing tool. So before investing upon big content one must know the 5 strategic steps that lead to big content.

Steps to Big Content

These steps are:
1. One must carefully figure out what to select as the guide, for the guide ultimately becomes the accurate representation of one’s effort that goes behind building a community. This guide could be a tool or even a simple online community that naturally resonates with what the company or the person does.

2. After the guide is decided, the next step is to build more and more relationships. This can be done by gaining the trust of people who would sign up into the community or the tool. Then the designing process begins, wherein the cover pages, section dividers and promotional art could be worked upon. Later on these can be filled in with actual content.

3. The next step is to improve the guide by working on the structure, formatting, and design of the tool. That way the user experience would grow enormously and readers would get a feel that they matter to the company. This can be done by first releasing a narrative and then the actual guide; the narrative can be the first draft of the guide itself but without the tweaks and the actual structure.

4. It is always important to take a break while building big content for it is a tedious task. This is a great way for teams working on the content to unwind and come back with fresh minds later. Besides, having a few pointers in place like the team must spend lesser time on social media during those few weeks actually pays off. Instead, easy parts of the project can be used as channels to lighten some of the work load. That way the redesigning of the website seems easier. For example a few weekly video releases on it can help to keep people absorbed.

Strategic Steps to Big Content

5. Lastly, leveraging all the information so that more gets squeezed out of the big content that has been built is the way to go about things. It is also a great way to get the maximum out of the investment made in big content. Besides, putting in such strategic efforts also makes the project an asset. The content stays healthy for years and can yield outputs without much effort.

Ultimately a quality big content will help the organization to construct better business by building a personalised community. Hence the above 5 steps clearly define that a proper strategy in place can help a team attain the actual big content at the end of the road. Such big content will serve a higher purpose of the company which yields much more than building brand awareness, creating a customer base and even generating revenue.