Getting your first client is tough. And, to add to your troubles, you’ll have blogs and videos where advisers suggest endless list of things to be done to get a client to pay you for your services. Sounds off putting, isn’t it? But, it doesn’t have to be that way.
Getting your first client requires no more than finding your client and communicating with him/ her. No, I’m not joking and you aren't really at fault in thinking so. As human beings, we tend to complicate the smallest of things to such an extent that we mostly rule out the fact that a lot of problems can have simple effective solutions to them. Now, without getting into further philosophical lectures, let’s take a look at the steps to getting your first client.
Steps to getting your first client
While you may find this like a wrong joke uttered at the wrong time, the fact is, there are basically two crucial steps to getting your first client. They include:
- Finding your client
Yes, just these two steps and you’ll have a paying client for your new setup. However, the catch lies in the way both the steps are executed and the approach taken. So, to help you understand these two steps, here’s a little brief on how you need to go about it.
Finding your first client
So, you have an affordable SEO company in Los Angeles and Ventura? Begin by finding out who your customers are exactly, and where they look for, when finding solutions to their problems. While one can always resort to getting their business listed in a popular directory or a SEO forum, it’s always best to get on to finding your specific client and then pitching your services. That way, you’ll be able to find out what their specific needs are and the best solutions you’ve got for them.
Like it or not, most people out of these filtered ones will find you ugly but, you’ll have a few, or maybe one, who will be willing to pay you for your services. You’ll need to find these few people and turn them into the long-term customers. You can niche down your data on the basis of income level, interest, location, age, etc. Once you have the niche list ready, get into their minds and try to understand what they’re looking for. This can be done by simply interviewing a random few. Once you know their needs, it’s time to suggest them with solutions.
Email is the most important tool for communicating here. Now you may think what’s so extraordinary about pitching to clients. It will be a mistake on your part if you underestimate your the potential of an email pitch to your prospective clients. The catch here though, is that the email needs to communicate the exact value that you wish to offer to your client and nothing more.
Avoid frills and false promises and keep to the point. You should brief them about the problem that you wish to solve followed by the solution and wrap it up with the eventual gains that they’ll derive using your service. Check out useful pitch email tips suggested by Ramit Sethi.
This should set the ball rolling and get you thinking on a full-scale marketing campaign that will follow.
So how did you get your first client? Share your thoughts and experiences with me in the comments below.