Think you know everything there is to know about SEO? Here are 10 facts and statistics you might not have heard - all about how SEO is poised to continue dominating the marketing industry in 2020 and beyond!
93% of Online Engagements Begin with a Search - and 75% Don’t Go Past the First Page
Most people know that online searches are an important part of finding the things we need in today’s society. Before we make purchases big or small, we often type up a quick query about the goods or services we are interested in. Good SEO means capitalizing on that.
But did you know that about three out of four searchers never look past that first page of search results? That’s why it’s so important to get your link on that first page and get those clicks!
Search Engines Still Tower Over Social Media for Website Traffic
We might be tempted to think that social media is the driving force of the marketplace in the modern-day, but it still has nothing on SEO! Search engines are still the primary vehicle to get consumers to your site - and are likely to remain that way.
Searches Are Increasingly Mobile
About 60% of searches on Google are conducted on mobile devices. Optimizing your site for this type of search is an important part of modern SEO.
And Many More of Those Searches Are Voice-Driven!
Of the many mobile searches being conducted every day, over a quarter of these are conducted via voice input. This is one more aspect of SEO that is changing, as the approach adapts to the way people talk when performing voice searches.
Mobile Will Likely Dominate the Marketplace By 2021
How big is mobile? In the world of online shopping, it drives around half of the market - and is anticipated to take the majority by 2021. No wonder SEO experts are tailoring their approaches to this reality.
Around Half of Searches Contain at Least Four Words
Speaking of tailoring your SEO approach, half of the searches being conducted contain four or more words. That means adapting your SEO terms and phrases to account for this - and improving the text that contains them.
Local SEO is a Huge Part of the Overall Approach
Remember, local SEO results are some of the most important. Consumers often make their searches from inside the store they’re shopping or based on nearby results. Getting accurate information online for these local consumers will help you drive sales ever-upward.
SEO Continues to Be a Great Value
Affordable SEO service is one of the least expensive approaches and also one of the most effective. Its return has been shown to be better than many other methods, making it an excellent value for your marketing dollar.
Content Creation and Marketing is a Proven Successful Method
Creating original content is and has consistently been the most successful way to garner traffic for your company’s website. Nearly 60% of SEO industry experts believe that content creation is the foremost driving force when it comes to creating interest and generating conversions, so focusing on high-quality content continues to be a priority.
SEO is the Way Forward in the Post-COVID Marketplace
The COVID-19 pandemic has reshaped the global economy - possibly forever. People are seeing the major advantages of shopping and researching products and services online and have turned to their computers and phones more than ever for the things they need. As such, it’s only natural that a solid SEO approach is critically important to business success in 2020 and will likely continue to be for many years to come!