The pandemic has put a halt to many businesses. But there are still ways for your business to stay relevant and to score wins even in the midst of COVID-19. While we’re seeing less of the widespread panic over the virus, it has changed a lot of the ways that companies do business. It's also transformed consumer behavior. If you want to use SEO marketing to help your business perform much better, here are ten ways to boost your traffic.
Update Your Content
Make sure you mention covid-19 in your content. You don’t have to make the post all gloomy but being up to date in your stories, being well aware of the current challenges that the pandemic has put on a lot of people and business, will help you gain more traffic and followers. People want relevancy. They want content that’s fresh and there’s nothing like talking about how the pandemic has changed your business or how you’re coping with the changes to make your target audience resonate with you.
Hire pros that offer affordable SEO services. If you’re already busy taking care of your core business, then you’ll need to find a way to get someone to handle that for you. A team of experts can do that with ease. Their help will ensure that your pages get high rankings and good traffic.
Check for Demand
Before you start any strategies on how to market to your target audience or before you and your team of SEO experts work on campaigns, make sure you’re marketing to the right consumer base. Is there a demand for your products or services?
Do Local SEO
Make sure you take advantage of local SEO. With more and more people at home, local SEO campaigns can help you get more customers and sales. That’s one way to boost your revenue.
Fix Your Loading Speed
The loading time for your page should be 3 seconds or less. Anything longer than that and you risk customers abandoning your page. Don’t let that happen. By getting help from pros on how to speed up your loading times, you won’t have to worry about customers jumping ship again.
Pros help keep your page consistent. They ensure that your information is the same as the details on your Google My Business Page. That’s essential. Any discrepancies can lead to confusion and could lose your prospective customers.
Eliminate Bad Links
Being backed by a hundred links isn’t going to do a bit of good if those links turn out bad. A team of pros, though, can regularly go over those links to eliminate bad ones. By bad, that means sites that are penalized by Google or that have violated webmaster guidelines.
Optimize for Mobile
With pros to optimize your pages, you can reach out to more of your audience. Mobile consumer consumption has grown in leaps and bounds. By being mobile-friendly, you open your pages to more customers, greater traffic levels, and potential sales.